Chapter 1405 General Offensive Order from President Pei!

Zhao Xuming thought for a moment and asked, "What do the other department heads say?"

Zhang Nan: "They're envious, but they didn't say anything. After all, since President Pei has decided to give us this money, there must be a reason."

A letting-profit fund of ten million yuan was no small sum.

That's because it wasn't a marketing fund or a subsidy fund, but a letting-profit fund.

Marketing funds are thrown out to create publicity and to sell more goods and make more money.

Subsidy funds are essentially a promotional tool, which can be small profits but quick turnover, or to expand market share.

But President Pei made it very clear that this money was called a "letting-profit fund," which meant giving profits to consumers.

To put it bluntly, it was a freebie!

Marketing and subsidy funds have fixed uses and must be effective after being spent; letting-profit funds are different, they don't consider effectiveness or returns at all.

This fund doesn't consider marketing effects or whether it can be earned back, it's purely to thank the players and let them have some profit.

Many other departments were drooling over this money.

But it was the GOG project team that needed the money the least!

On the one hand, the GOG project team was already the most profitable project team in the entire Tengda Group. Its revenue was high, and the resources and publicity funds at its disposal were the best of all departments.

Not to mention the money, with GOG's current size, simply posting an announcement in the game to advertise its own industry would affect millions of players.

Therefore, the people in the GOG project team unanimously believed that they had developed so well and received so many resources from the Tengda Group that there was no reason to compete with other departments for this valuable letting-profit fund.

On the other hand, the GOG project team had already received it once!

GOG had done a money-scattering event before. Although the response at the time was not bad, in hindsight, the effect of scattering money was just so-so. Maybe it had a slight effect on publicity and market expansion, but the effect was not obvious enough to be perceived.

Even without this event, GOG's market share and active player numbers were rising rapidly.

It was precisely because of these two considerations that Zhang Nan, Eric, and Zhao Xuming reached a consensus that this time they would not participate in the letting-profit fund to avoid leaving President Pei with a bad impression of being "greedy."

But they didn't expect that without even submitting an application report, President Pei would take the initiative to give them the money!

For the average person, if the funds are approved, then use them. There's nothing to be tangled about.

But for the heads of Tengda Group, this was clearly a signal, indicating that President Pei had completely overturned their previous conclusions!

After considering for a moment, Zhang Nan said, "I think President Pei giving us this money is hinting at something: that our department really needs this money, even more than all the other departments."

"Otherwise, President Pei would never have forced the money on us without us applying for it."

Eric and Zhao Xuming nodded in agreement.

Indeed, this was the only reasonable explanation.

President Pei had always done a perfect job in terms of resource allocation.

Although sometimes President Pei would invest a lot of resources in areas that seemed unimportant, marginalized, or even unrelated to existing businesses, which seemed to be a waste of resources on the surface, almost all cases proved President Pei's overall vision and foresight in hindsight.

Looking at the problem from a local, one-sided perspective, one would naturally feel that President Pei's resource allocation was messy and unconventional; but if one looked at the problem from a holistic, comprehensive perspective, one would be amazed by President Pei's powerful layout ability.

Seemingly without rhyme or reason, but in fact everything was under control.

"So the question is... why is this money so important to us?"

"To be honest, I can't figure it out."

"GOG's current situation is all good. For us, this money can indeed let players have some profits and improve our reputation a little. But our reputation is already very good, so there isn't much room for further improvement."

Zhang Nan was still a little confused.

Eric was silent for a moment and then said, "If we don't have any problems ourselves, then we have to find the reason from our opponents."

Zhang Nan's eyes lit up: "You mean... IOI?"

Eric nodded and began to analyze seriously: "President Pei has given us a weapon, so this weapon can either be a huge boost to us or a huge damage to the enemy."

"Since the former is impossible, it can only be the latter."

"Everyone knows that IOI hasn't had a good time since the World Championship ended. FV Team's championship made all the preparations made by Finger Corporation come to naught, and the discussion of FV Team's transition to GOG even made it to the trending searches."

"Although Finger Corporation has been playing dead and FV Team has not made any excessive reactions, the anger of domestic players has not been further intensified, but players are still constantly losing."

"In order to reverse this unfavorable situation, Finger Corporation will definitely have to take some action, otherwise it will be waiting to die."

Zhao Xuming nodded: "Well, that makes sense!"

"But... we don't know what Finger Corporation is going to do. They have too many options. Discount promotions, filming promotional videos for the championship team, or doing some exclusive events to appease the domestic server players... We can't determine what they're going to do specifically."

"We can't go find our old acquaintances to probe for information, right? President Pei would definitely not support this kind of behavior. We have to win fairly!"

After considering for a moment, Zhang Nan said, "Discount promotions are possible, but filming promotional videos is very unlikely."

"Because Finger Corporation has always disliked FV Team. Licking FV Team now won't be able to save domestic players, but will make them look like trash. And wouldn't all the hard work of suppressing FV Team before be in vain?"

"I think Finger Corporation will only give FV Team the rewards they deserve, and which they can't refuse to give, and even do it relatively well, just to give FV Team's fans and domestic server players a little something. They definitely won't give any rewards that they don't have to give."

"And rewards that they can't refuse to give... are actually the champion skins."

Zhao Xuming suddenly realized: "That's right!"

Zhang Nan was now preparing champion skins for GOG, so he naturally thought of this aspect.

Eric asked: "How long will it take for the champion skins to come out?"

Zhang Nan thought for a moment: "GOG is in two months. According to last year's situation, IOI's development speed is similar to ours, but this year IOI should be eager to take this opportunity to recover the lost players in the domestic server, so it may be released next month."

"I can check with the FV club again later. They will definitely get the news."

Zhao Xuming nodded: "Then that time is right!"

"IOI will release champion skins next month, and there will definitely be a series of supporting marketing activities. But I'll make a bold prediction that these activities will definitely not include direct profit-sharing like ours."

Eric chuckled: "Does that need a bold prediction? Dayak Group and Finger Corporation will never be able to share profits with players for no reason like Tengda. This is determined by the nature of the two companies."

Zhang Nan: "So at that time, our letting-profit activity will be a great weapon for Finger Corporation! They have no way to resist it at all."

"Not only that, we can also directly target IOI's activities, which will greatly reduce the effectiveness of their activities, or even have the opposite effect. Then, be prepared to receive the last batch of refugees from IOI..."

After analyzing this, the three of them were all silent.

After a while, Eric took a long breath and said, "President Pei is indeed President Pei."

This was obviously the final straw, preparing to kill IOI!

Although everyone knew the truth that it was better to pursue the defeated enemy, it was difficult to implement it so resolutely.

Because after achieving a phase of victory, most people would feel that they had earned enough and eaten enough, and would take it when they saw it.

But President Pei didn't consider the problem like this at all. Whether to continue the attack didn't depend on the results they had already achieved, but on the enemy's movements.

What if they had already achieved fruitful results?

If they were bold enough, the results could continue to expand!

"I'm going to prepare a plan!"

Zhang Nan turned and left, and Eric and Zhao Xuming also quickly began to get busy.

President Pei had issued a general offensive order, and the next step was for the department to work together to complete the task in one battle!

...

...

January 17, Thursday.

As soon as Pei Qian opened the official game platform on his phone, he received a notification message.

"Shang Yang Games' new game *Safe and Civilized Driving* is about to be released! [Click to view]"

Pei Qian couldn't help but be invigorated.

It's finally here!

Looking at the time, the game would be released at 8 o'clock tonight, but the publicity resources were only now being spread out, which further confirmed Pei Qian's previous conjecture.

It must be Ye Zhizhou's first time being responsible for the publicity plan, so he was in a hurry.

He hurried to click in to view it.

After being tempered by many games, Shang Yang Games was no longer the little follower behind Tengda Games. Instead, it had become a developer account that also occupied a place on the official game platform, with a pivotal position.

This time, the official platform also gave enough face, giving a lot of publicity resources on the platform.

Shang Yang Games itself would definitely buy some advertisements on other websites to promote the game.

Pei Qian was already used to this.

After all, there was no way to prevent this kind of thing.

The key now was what kind of publicity materials Shang Yang Games had prepared.

As long as the level of publicity materials was not good, it wouldn't matter if they gave more publicity resources, it wouldn't be able to promote it anyway.

Clicking on the game details page, Pei Qian quickly noticed some key publicity slogans.

"Everyone can become a racing god!"

"Enjoy the fun of driving without leaving your home!"

"Diversified driving experience, highly concentrated driving experience!"

"A driving world with unlimited possibilities and where you can do whatever you want!"

And so on.

When he saw the first two sentences, Pei Qian felt a little corny, but the style was still normal.

Considering that Ye Zhizhou had no marketing experience at all, it was already very good to come up with such a corny publicity slogan.

At least it truthfully expressed the selling point of the game.

But looking further, Pei Qian was also confused.

That's not right, I haven't given Ye Zhizhou any pointers?