Chapter 1406 Ye Zhizhou is Carving a Boat to Seek a Sword

Pei Qian was very puzzled because he felt that this promotional plan was somewhat like one he would make himself.

The last two sentences were complete lies!

Players didn't know what kind of game *Safe and Civilized Driving* was, but Pei Qian knew it all too well.

The "diverse driving experience" was barely acceptable, since the game had family cars, buses, trucks, as well as various luxury supercars and rally cars. Saying it was a diverse driving experience wasn't wrong.

The only problem was that most players, if their driving skills weren't up to par, wouldn't be able to experience the gameplay of various racing cars at all.

But the promotional language got more and more outrageous after that.

The "highly concentrated driving experience" would definitely make players feel that the game was very immersive and had a strong sense of presence, but in reality, Pei Qian knew that this was saying that the cost of crashing in the game was particularly high, so they had to concentrate highly.

As for "reckless and unrestrained, with infinite possibilities," that was even more nonsense. There were indeed infinite possibilities in the game. You could crash your car into any bizarre shape, and you could also have your driver receive all kinds of hospital bills, even critical illness notices and death certificates.

If these promotional slogans were combined, players would definitely imagine a reckless and extremely exciting racing game.

However, in reality, *Safe and Civilized Driving* was a realistic driving simulation game that was very similar to driving in real life, where you had to be cautious and dare not have the slightest bump on the road, and you couldn't speed in most cases!

This feeling of complete misalignment between the promotional materials and the game naturally made Pei Qian think of the promotional plan he had made for *Struggle* back then.

It was completely mismatched!

This kind of false advertising was obviously useful, at least it would make players exclaim that they had been fooled the moment they played the game.

Of course, the promotional plan for *Struggle* later backfired, but that was an extremely rare accident and could not be regarded as a normal event.

Pei Qian wasn't worried that *Safe and Civilized Driving* would follow the old path of *Struggle*. After all, the themes of the two games were completely different. The realistic theme of *Struggle* naturally had more room for distortion and misunderstanding, while *Safe and Civilized Driving* was just a racing game.

What puzzled Pei Qian was, why would Ye Zhizhou give such a promotional plan?

Didn't he understand that this kind of publicity method was very detrimental to the game's initial popularity and reputation?

"I understand! He's imitating Dong Shi, following Handan's steps, carving a boat to seek a sword!" (idiom meaning blindly imitating without understanding the underlying principles).

"Seeing that *Struggle* became popular because of this promotional method, he wanted to imitate it."

"After all, Ye Zhizhou doesn't understand marketing at all, and can't distinguish the good from the bad of marketing plans. Meng Chang has also let go, so if he wants to make a special promotional plan, he can only draw experience from past plans."

"And then he drew the wrong experience! He came up with a promotional plan that is quite perfect in my mind!"

Thinking of this, Pei Qian was instantly happy.

Unexpected surprise!

He continued to look at more game promotional materials, such as the game's promotional video.

Sure enough, this promotional video also continued this promotional idea.

In the video, a sports car was speeding and racing on the track. The driver was turning the steering wheel, pulling the handbrake, and downshifting to rev-match. All kinds of cool driving skills made people excited.

It was a standard promotional video for a racing game.

Of course, in addition to the in-game footage, there were also some scenes about peripherals in the promotional video: after a burst of speeding in the game screen, the camera turned to show that the driver was actually driving on the Safe and Civilized Driving Simulator.

The more Pei Qian watched, the happier he became.

That's right, that's right!

Let's take a look at the players' comments and reviews.

"Sure enough, this simulator has a matching game! Why didn't you say so earlier?"

"Tengda is finally making a racing game?"

"*Lonely Desert Road*: What do you mean 'finally'? I was here first…"

"It seems a little wrong. Isn't the game called *Safe and Civilized Driving*? Why is the promotional video all about racing? It doesn't match up, does it?"

"Maybe it's because the driving scenes in the game are too violent, so it's called *Safe and Civilized Driving* to facilitate censorship? And it's also to emphasize that the game is a game, and reality is reality, reminding everyone not to bring it into reality."

"That's not right. Tengda's game names have always been very straightforward and directly related to the game content. The game is called *Safe and Civilized Driving*, so it's very likely that the game content is too, and this promotional material is deceiving."

"That can't be, how can promotional materials deceive people? Could it be that this game is not a racing game? But a suffering game like *Lonely Desert Road*? I don't believe it."

"In short, there is another reason to buy peripherals. Tengda's games and hardware combined are invincible!"

"It's not really necessary. Many people play racing games without using a steering wheel. Aren't many experts keyboard and gamepad gods?"

"I think I'll definitely buy the game to play, but a gamepad is enough."

"Yeah, not buying a steering wheel doesn't mean it's not good, the key is that I can't bear to free up so much space for it. It'll just collect dust anyway."

"The Smart Fitness Clothes Rack can at least really help you exercise, but no one thinks that racing games can really train your driving skills, right… I'm afraid you'll learn it as soon as you learn it, and you'll be useless as soon as you drive. If you really bring the things in the game into reality, you'll probably be a super road killer."

After reading everyone's comments, Pei Qian felt a lot more at ease.

Good, good, the reaction is very ordinary, not enthusiastic at all!

Obviously, everyone's expectations and evaluations of the game *Safe and Civilized Driving* are still based on Shang Yang Games' previous success.

As long as it maintains this lukewarm popularity, it's enough. Anyway, once the game comes out, players will definitely shout that they've been fooled!

…

At 8 p.m. that night, in a live broadcast room in the single-player game area of Rabbit Tail Live.

Zhang Yan started her live broadcast as usual.

However, what was different from usual was that this time she prepared completely different live broadcast content: in front of the three-screen computer screen, there was a complete set of Safe and Civilized Driving Simulator equipment, and it was a deluxe version package with a G-force seat.

Zhang Yan came from a wealthy family and had a wide range of hobbies. She usually liked to do live broadcasts and chat with netizens. Although there weren't many people watching her live broadcast room, this feeling was much better than working.

Her main job was working at a TV station. Although she didn't like the job very much, if she resigned rashly, she would be under pressure from her parents and other aspects, so for the time being, she only took time to broadcast after work every day, and she would still skip it from time to time.

Small streamers like her were not noticed by other large platforms, and they would not spend a lot of money to poach her.

For Zhang Yan, signing with a large platform meant losing her freedom, so Rabbit Tail Live was the most suitable platform for her.

In addition to this, she also had a hobby, which was driving.

In addition to driving to and from work every day, she had also been to professional racing tracks a few times and roughly learned drifting and other techniques.

The coach said that her talent was not bad, but after all, racing was an activity that cost both money and time, so for Zhang Yan, giving up her job to focus on racing was not allowed by either her financial conditions or her family environment.

You should know that the cost of racing is not something that ordinary wealthy families can afford. Don't even think about it without several million.

As for training a top racer, the money required was even more astronomical.

What's more, although Zhang Yan had only graduated from university for a year and was still young, this starting point was already very late for a racer.

Today's racers are generally trained from a young age. Many children practice in karting tracks from a very young age. Over time, there is bound to be a big gap between them and racers who are "halfway through".

Of course, there are also racers who have made a name for themselves halfway through, but without exception, they are all people with extremely high talent.

Although Zhang Yan was quite confident in her driving skills and talent, this level of confidence obviously did not support her giving up everything she currently had to pursue a vague goal.

But as a hobby, she could still play more racing games, and she could also buy racing simulator equipment.

Zhang Yan originally had a belt-driven steering wheel and pedals made by a foreign game peripheral manufacturer. The price when she bought it was about 4,000 yuan. After playing for a while, she became more and more eager to upgrade the equipment.

Because after watching the video of direct drive motors, she increasingly felt that the belt-driven steering wheel in her hand was weak and powerless.

However, the direct drive motor steering wheel from abroad was too expensive, which made her very conflicted.

Of course, Zhang Yan also knew that equipment only made it more enjoyable to play and would not help improve her driving skills at all. Many professional racers were also using entry-level gaming steering wheels to run simulators.

But…

She couldn't control it!

Especially after seeing that the deluxe package of the Safe and Civilized Driving Simulator was only 9999, she couldn't help it.

She immediately sold her original steering wheel for a second-hand price, and then decisively placed an order to buy it.

Of course, she didn't buy it right away, but waited a little while and looked at the first wave of reviews online.

Anyway, this set of simulators was not in short supply at all, and she didn't have to worry about not being able to get it.

After several veteran domestic simulator players unanimously recommended it and unanimously believed that buying it was a bargain, Zhang Yan finally made up her mind to get a set.

In the three or four days after buying it, Zhang Yan also ran some of the previous driving games, but the experience was not very good.

Because of game adaptation issues.

It wasn't that it couldn't be used, but it was clear that many details couldn't be adapted so perfectly.

After all, the original foreign gaming steering wheel was a classic model and was supported by many classic racing simulation games. It was very well-tuned, and various buttons and operations were also very convenient.

However, although the hardware of the steering wheel from Otto Technology was good, after all, these foreign racing games were not specifically adapted for it, so they could only simulate other steering wheels to use, so there was no way to perfectly exert the level of the hardware.

Today, the matching game was finally released!

Zhang Yan definitely bought it at the first time without hesitation.