Chapter 1461 Operation Strategy for "Traces of Bullets 2"

That evening, Long Yu Group.

Jin Yong arrived at the Human Resources Director's office and knocked lightly.

"Director Kang, you were looking for me?" Jin Yong was very cautious, not daring to be negligent.

The Human Resources Director of Long Yu Group, whose full title was Senior Vice President of Human Resources and Administration, directly managed the appointment and removal and promotion of all the group's heads. He reported directly to the boss and held absolute power. His words often directly represented the boss's intentions.

The previous matter of Zhao Xuming being poached by Tengda was also handled by Director Kang after discussions among the higher-ups.

Jin Yong took over the position left by Zhao Xuming. Regardless of his rank or qualifications, he was lower than Director Kang, so he was naturally more polite.

"You're here? Have a seat."

Director Kang gestured for Jin Yong to sit on the sofa next to him and asked, "How's the IOI situation been handled?"

Jin Yong was a little puzzled. Why was Director Kang asking about this?

But he still answered truthfully, "Everything is going smoothly. The champion skins for the FV team have already been made. I took a look, and the quality is excellent, and the FV team members are also very satisfied. According to the original plan, it will be updated with our Spring Festival version."

Director Kang nodded slightly, "Well, then you shouldn't have any work next, right?"

Jin Yong was a little puzzled, "Uh... yeah, the Finger Company doesn't have any work arrangements in the near future, and the company's notice to our project team... is also a normal holiday?"

To be precise, everyone else in the IOI Operations and Cooperation Department had already left. Some had train tickets for tomorrow, and some had already left this afternoon. Of course, Kretian had no reason to stay and had already flown away on vacation.

Only Jin Yong was called over by Director Kang.

Director Kang smiled slightly, "To tell you the truth, the operations team for 'Traces of Bullets 2' is fully staffed, and all the preliminary preparations have been completed. The only thing missing is a responsible person with weight."

"The company's leadership discussed it briefly, and decided that you are the most suitable person for this position."

"As for the IOI Operations and Cooperation Department, we have already prepared someone to replace you, so you don't have to worry about it."

Jin Yong was stunned for a moment, "Huh?"

He had long known that Long Yu Group was forming an operations team for "Traces of Bullets 2," and he also knew that the game was in development and might be launched around the Spring Festival, but he didn't expect that he would be the head of the operations team!

After all, Jin Yong was still the head of the IOI Operations and Cooperation Department, and he was doing a good job. He hadn't made any mistakes. How could he be replaced so easily?

Moreover, the person who was going to replace him was someone with less ability and a lower position.

Unless…

The company's higher-ups already had a clear inclination?

Director Kang smiled, "This is not a secret, and there's no need to hide it from you. The company now attaches more importance to 'Traces of Bullets 2' than to IOI. During this Spring Festival, we will closely monitor the data of the two games. After all, the company's advertising resources are limited and cannot be wasted on unimportant projects."

Jin Yong couldn't help but be shocked.

What did "unimportant projects" mean?

Whichever one doesn't make money or doesn't have enough popularity is an unimportant project!

Obviously, Long Yu Group had been enduring IOI for a long time.

Since spending a lot of effort to obtain the operating rights of IOI from Finger Company, Long Yu Group had invested a lot of advertising resources in this project, but the returns were not high, completely failing to meet the initial expectations of the higher-ups.

Previously, Long Yu Group didn't have any good projects on hand, so even though they knew IOI wasn't working, they could only hold their noses and force resources on it.

After all, no matter how bad IOI was, it still had more influence and made more money than some domestic games.

If they didn't promote it, what else could they do?

But now, the situation was different.

President Pei came up with ideas and designers, and led Tianhuo Studio to develop "Traces of Bullets 2"!

People are always fickle.

Long Yu Group was obviously not sure whether this game would succeed or not, and it was impossible to abandon IOI all at once, so they simply took advantage of the Spring Festival opportunity to give them a chance to compete head-on.

If "Traces of Bullets 2" didn't work, then nothing would be discussed. But if "Traces of Bullets 2" overwhelmed IOI, then sorry, future advertising resources would be fully tilted towards "Traces of Bullets 2."

After all, Long Yu Group was not a charity, and there were only so many advertising resources, so they would definitely give as much as possible to projects that could make money.

Jin Yong hesitated, "Director Kang, isn't this inappropriate? I haven't participated in any of the previous preparations for 'Traces of Bullets 2,' but now I'm directly parachuting in as the head... this..."

Director Kang smiled, "It doesn't matter. With your qualifications, it's more than enough to be in the 'Traces of Bullets 2' project. Actually, if Zhao Xuming hadn't left, he would have been the most suitable for this position, but well, he's already gone to Tengda."

"Moreover, we don't actually have much say in the operation activities of this 'Traces of Bullets 2' project. There's not much we can do."

"In this regard... I hope you can ask Zhao Xuming more about it in private. He's been working at Tengda for a while now, so he should have more experience in this area."

Jin Yong understood a little why he was chosen as the person in charge.

On the one hand, it was because he was indeed qualified enough and capable enough, but more importantly, he had a good personal relationship with Zhao Xuming!

And the right to decide how to operate "Traces of Bullets 2" was on Tengda's side. It had been said in the contract before that President Pei had absolute power. How the game was developed was up to Tengda. Tianhuo Studio was only responsible for providing manpower; how the game was operated was still up to Tengda. Long Yu Group was only responsible for investing advertising resources.

This working mode was actually a bit like the IOI Operations and Cooperation Department, except that the cooperation object had changed from Finger Company to Tengda Group.

And if they wanted to have a deeper understanding of Tengda Group's operating strategies, they had to connect with people from Tengda. Zhao Xuming happened to be in charge of this area of business at Tengda, and Jin Yong happened to be very familiar with Zhao Xuming...

If it were someone else, Zhao Xuming might not pay any attention.

Jin Yong nodded, "Okay, Director Kang, I will definitely complete the task!"

…

The next day, Jin Yong moved directly to the work station of the "Traces of Bullets 2" operations team.

There were some old acquaintances in the operations team, as well as some unfamiliar faces. However, everyone was very polite to him, and it was obvious that they were all convinced that he was the person in charge.

"Director Jin, the operating requirements sent by Tengda have been forwarded to your email," said the employee in charge of communicating with Tengda Group and Tianhuo Studio.

Jin Yong nodded, "Okay, I'll take a look later."

After briefly finishing the handover, Jin Yong returned to his workstation, sat down, and opened the operating requirements.

But after reading it from beginning to end, Jin Yong couldn't help but frown.

"This... isn't it too brief?"

Jin Yong was considered very experienced in Long Yu Group, having taken over the operation of no less than two dozen games. Although some were directly responsible and some were assisting, he had seen countless operating plans.

But looking at the operating requirements sent by Tengda...

It was too simple!

It clearly stipulated the charging prices for various appearances in the game. The so-called appearances included complete sets of skin appearances, as well as skins for guns and other various props.

Among them, the complete set of appearances was obviously the most expensive, because there were classes in the game, such as the doctor class. In the appearances, there were ordinary male army doctors, as well as more beautiful female nurses, and also female medical doctors who looked both righteous and evil. In short, these skins were still very outstanding.

Many of these characters were female characters, and it was obvious that the designers and artists of Tianhuo Studio also understood the *lsp*'s (lecherous male pervert's) *xp* (experience points).

In addition, "Traces of Bullets 2" had both TPS (third-person shooter) and FPS (first-person shooter) modes, which meant that you could freely choose the first-person or third-person perspective, and these skins would obviously be a very important profit point.

However, all the paid content, including character skins and gun skins, were all sold very cheaply, almost at rock-bottom prices!

Not only that, but Tengda's operating requirements also clearly stated: for operating activities, only discounts and price reductions were recommended, and nothing else.

What were other activities? It was very simple, paid draws, sign-in rewards, recharge rebates, mystery shops, paid passes, etc., all of which were included in the category of "other activities."

In other words, this game had no other activities besides selling skins and discounting skins.

"This…"

Jin Yong scratched his head, a little dumbfounded.

All of his skills were completely useless!