Qing Shan Qu Zui
Chapter 1116 The Cultural Significance of the Snack Market!
He lowered his voice slightly, "Also, he used to be a kao leng mian (grilled cold noodles) vendor. That's something you can dig into!"
Rui Yuchen clearly didn't plan to steal the spotlight, leaving all the public-facing duties to Zhang Yahui.
Zhang Lixian's eyes lit up after hearing Rui Yuchen's introduction.
He used to be a snack vendor?
There's so much to explore there!
How did an ordinary snack vendor become the person in charge of the Snack Market?
Seeing how young Zhang Yahui is, he definitely couldn't have done it through his own efforts. So, could there be a "President Pei's keen eye for talent" story to tell here?
The thought of all the exciting content to uncover made her journalistic blood boil.
"Then let's get started right away!"
Zhang Yahui hadn't expected a TV reporter to come for an interview and wasn't fully prepared.
But at a critical moment like this, he couldn't afford to mess up.
After all, he now represented not himself, but the image of Tengda Group.
If he didn't step up at a time like this, what right did he have to call himself the "person in charge," and how could he live up to President Pei's trust in him?
What's more, he knew the ins and outs of the entire Snack Market inside and out. As for his own experiences, he didn't need to think twice, he could just speak from the heart.
With that in mind, Zhang Yahui nodded. "No problem, we can chat while we walk around."
Zhang Yahui led Zhang Lixian and the cameraman on the best tour route.
Zhang Lixian was a professional journalist after all. Although she had never been to the Snack Market before, she asked several key questions right off the bat.
Because she noticed as soon as she entered that this Snack Market was completely different from other snack streets!
Jingzhou, as a provincial capital, naturally had its share of snack streets.
But Jingzhou's snack streets were much the same as those in other cities, with no clear advantages.
Zhang Lixian had reported on the local snack streets in Jingzhou many times, but she always found it a headache because there were no particularly exciting points to be found in the content.
But after coming to the Snack Market, she noticed that the decoration style, overall atmosphere, snack prices, tour route planning, interactive mini-games, and other aspects were all significantly different from traditional snack streets!
So, she used these aspects as entry points, introducing and tasting snacks at the stalls while asking Zhang Yahui questions.
And Zhang Yahui answered her questions one by one.
"The decoration style of the Snack Market is cyberpunk. The direct source of this style is a popular movie made by Fei Huang Studio, *A Better Tomorrow*."
"When designing, we mainly considered two points: the first is to create a connection with the movie, allowing everyone to enjoy the food while experiencing an immersive movie scene; the second is to create a difference in style. At the same time, the cyberpunk style is also more in line with the spiritual core of the Snack Market."
"Moreover, the design of this Snack Market is entirely thanks to an enthusiastic friend from Tengda's game department. He used game design concepts to arrange many interactive elements for the Snack Market, including regularly refreshed half-price stalls and stamp-collecting designs, which greatly enhanced the interactivity of the entire Snack Market."
"I would like to express my special thanks to him here!"
"As for why the prices of these snacks are so low... this is actually a special request from President Pei. The prices have been reduced to their current level after a large amount of subsidies."
"Opening specials? No, no, no, this will always be the price in the future."
"This pricing is, on the one hand, to allow everyone to enjoy the food without any burden, so that they will no longer miss out on delicacies because they think they are too expensive; on the other hand, it is also because profit is not the primary goal of the Food Market."
"The mission of the Food Market is to respond to the call for the transformation of the old industrial area and to showcase the snack culture of all parts of the country. It is not purely commercial in nature..."
Zhang Yahui spoke eloquently in front of the camera, answering fluently.
Zhang Lixian couldn't help but nod frequently.
He's speaking so well!
Obviously, Zhang Yahui, as the person in charge of the Snack Market, has a deep understanding of the project, its positioning is accurate, and the explanation is very easy to understand.
So next, she had to ask some more critical questions to elevate the theme.
"I heard that you used to be a snack vendor. How did you become the person in charge of the Snack Market?"
Zhang Yahui sighed with emotion and told his story.
Because of poor family conditions, he dropped out of high school and set up a stall with his parents.
Fortunately, he was quick-witted and liked to study things on his own, and his kao leng mian (grilled cold noodles) became locally famous.
Later, the Cold Noodles Girl held a street food competition, and Zhang Yahui's kao leng mian (grilled cold noodles) won unanimous praise from the judges and was hired as a food consultant.
After that, President Pei exceptionally promoted him to be the person in charge of the Snack Market, which led to the current scene.
Speaking of this, Zhang Yahui said with emotion: "Speaking of which, I am really, really grateful to President Pei!"
"As an ordinary snack vendor, I am very honored to be exceptionally promoted to be the person in charge of the Snack Market and to be responsible for such a large project."
"But, that's just one aspect of it."
"The more important point is that the Snack Market allows us vendors to feel the warmth of home and a special kind of human care!"
"A small stall is a means of livelihood for the vendor, but on a larger scale, the street stall economy and small shop economy can also increase employment opportunities. It is the vitality of life, the taste of ordinary people's lives."
"But to be honest, there are too many difficulties involved in setting up a stall!"
"For vendors, setting up a stall means starting early and working late, preparing before dawn and not going back until late at night."
"Many vendors occupy roads, the quality of snacks is uneven, there is dishonest trading, and littering, which has led many people to have prejudices against snack stalls."
"Just like that street interview before: most people support snack stalls and night markets, but only if they are not downstairs from their homes."
"So, even though my income from setting up a stall was decent, I always had a very contradictory mentality, that is, a lack of recognition for what I was doing."
"Is what I'm doing really a meaningful thing? Can I have some other pursuits besides making money? Will I always be setting up a stall like this for the next ten or twenty years?"
"This often makes me feel confused and perplexed."
"The Snack Market not only provides a more secure life for all of us vendors, but also shows us a more orderly, healthy, and civilized way of setting up stalls!"
"Here, we don't have to worry about the risks of life, we don't have to bother to screen raw materials ourselves, and we don't have to worry about being misunderstood. We just need to seriously make good snacks and satisfy the tastes of customers."
"We can feel that we are living with respect, that the future is optimistic and full of hope, and we have seen that snack stalls will not disappear, but will be integrated into modern urban life in a more advanced and civilized way and become a part of the city's food culture."
"I think that's the idea that President Pei wants to convey through the Snack Market!"
Since coming to the Snack Market, Zhang Yahui has been thinking about the deep meaning of President Pei's actions.
And in the process of preparation, in the exchanges with other vendors, these ideas slowly sprouted.
Obviously, President Pei opened the Snack Market not to make money.
As Rui Yuchen analyzed, it may be to create a huge catering empire, allowing the Snack Market, Cold Noodles Girl, and the *Street Stalls* documentary to create a snack catering brand together.
But Zhang Yahui firmly believes that in addition to commercial purposes, there must be a human factor in it.
And this human factor is to preserve and display excellent snack culture, to correctly regulate and guide street food stalls, so that they can survive, develop, and grow smoothly, and ultimately integrate into people's lives, so that this vitality can continue to burn in the increasingly cold big cities.
In the face of the interview, Zhang Yahui spoke with emotion, telling all the hardships and feelings he had experienced as a vendor for so many years.
Zhang Lixian's eyes lit up as she listened.
Look, look! He spoke so well!
It has both a very down-to-earth life experience that is easy to resonate with, and an elevated economic and human analysis with considerable depth!
I can't help but sigh that there are outstanding people in every walk of life.
An ordinary vendor can actually speak so well, it's really amazing.
Of course, it cannot be ruled out that after entering the Tengda platform, he has been influenced by what he has seen and heard, and his horizons have been broadened.
In short, this interview with the Snack Market was perfect!
First, use the unique layout and decoration style to attract attention and generate high attention; then taste the affordable food and introduce the causes and consequences of the birth of the Snack Market; and finally, elevate the thinking and talk about more macro aspects such as the street stall economy, urban planning, and food culture.
On the way back, Zhang Yahui passed by a kao leng mian (grilled cold noodles) stall and specially grilled one himself, which Zhang Lixian praised.
After walking around, they returned to the entrance.
Zhang Yahui took a stack of notebooks for stamping from the grocery store and gave them to Zhang Lixian, the photographer, and other TV station colleagues as gifts.
"Thank you so much!"
"I'm always taking things every time I come for an interview, I feel so embarrassed..."
"In short, thank you for accepting our interview!"
After Zhang Lixian confirmed with the photographer that all the footage had been recorded, she reluctantly left.
Although there were still many delicious snacks tempting her on the scene, she could eat them next time she came.
Anyway, they were all in Jingzhou, so she could come over anytime.
Now she had to edit this news as quickly as possible!
Zhang Lixian had a premonition that this news would generate a strong response, just like the previous reports on Lazy Fish Takeaway and the interview program with President Li!
After seeing Zhang Lixian and the cameraman off, Zhang Yahui breathed a sigh of relief.
"Phew, fortunately I didn't embarrass President Pei!"