Chapter 61 Summer Promotion

June 22nd, Friday.

"Well... this should be about right."

In the office, Pei Qian looked at the summer promotion plan and nodded in satisfaction.

Two days had passed since the Zhou San Snack Market officially opened.

Pei Qian hadn't gone there at all in the past two days.

Not only had he not gone, but he hadn't even paid much attention to the information coming from there.

Because there was no need to pay attention, he knew it definitely wouldn't be deserted!

It would definitely be very popular when it first opened, so even if he went to find out, all he would hear would be upsetting news that wouldn't help him lose money in any way.

Therefore, Pei Qian decided to just let things take their course and wait for the Snack Market's popularity to cool down a bit before thinking about how to salvage the situation.

In the past two days, Pei Qian had put in a lot of effort to finalize the summer promotion plan.

This summer promotion event wasn't Pei Qian's invention; it was a tradition for many foreign companies, especially those in the U.S.

The timing of the summer promotions varied slightly from company to company, some in late June and some in early July, but they were all roughly the same.

And Finger Games' summer promotion was on June 26th, which was next Tuesday.

Holding promotional events on Tuesdays was also a tradition, although the specific origin was no longer known. Some said it was because TV stations used to be under maintenance or on break on Tuesdays, reducing entertainment options; others said it was because the fewest people shopped on Tuesdays, so it was necessary to stimulate consumption.

In any case, choosing a Tuesday in late June for the summer promotion was a schedule that Finger Games had already determined long ago.

And to build anticipation, Finger Games had already announced the date of the summer promotion on its official website, but it hadn't yet announced the specific details of the promotion.

And this gave Pei Qian an excellent opportunity to intercept them!

To be honest, Pei Qian hadn't quite burned enough money at the last 515 Games Festival, and he even felt a little regretful.

Finger Games and Longyu Group had made such a big splash at the beginning, but then they ended it so hastily, with no follow-up. How disappointing!

Pei Qian had thought that if Eric worked hard enough, he could at least sell a building!

But he hadn't managed to sell the building, which was infuriating!

After burning a bunch of money at the 515 Games Festival, Finger Games had gone silent, making Pei Qian extremely anxious.

He wanted to continue burning money, but he couldn't find a good excuse to convince the system.

Now, the excuse had finally arrived!

Tengda could also hold a summer promotion!

However, this summer promotion would be very different from the previous 515 Games Festival.

Perhaps because he had already burned a large amount of money before, and Finger Games hadn't made any provocative moves recently, the system had more restrictions on the scale and specific methods of this money-burning exercise.

But this small problem couldn't stump Pei Qian.

He quickly came up with the general strategy for this summer promotion.

First of all, since the system had more restrictions, it would be best to focus the summer promotion mainly on the game *Games of Gods* (gog), especially in overseas markets, in order to better stimulate Finger Games.

After all, domestic players weren't very receptive to the summer promotion festival, and they had just spent a lot of money during the 515 Games Festival. It had only been a little over a month, and many players hadn't recovered yet.

It wouldn't be very meaningful to hold a similar event again.

Secondly, the summer promotion should stimulate Finger Games, but it shouldn't scare them off.

Only if Finger Games felt that they could win by putting in some effort would they increase their promotional efforts, and then the money-burning war could be reignited.

The reason why Pei Qian wanted to start the summer promotion a weekend early was to get a head start and give Finger Games a heads-up.

Finger Games definitely already had a summer promotion plan, but based on past experience, without external stimulation, their plan definitely wouldn't be very impressive.

So, Pei Qian would give them a more stimulating summer promotion plan a weekend early. After seeing it, how could Finger Games have the nerve to come up with their original plan?

They would definitely have to come up with a more generous plan than Tengda!

That way, after seeing Finger Games' plan on June 26th, Pei Qian could consider launching a second round of summer promotions to outdo Finger Games' plan...

Wouldn't that burn money back and forth?

After considering it for a long time, Pei Qian decided to keep this summer promotion simple and not do too many fancy things.

He was mainly afraid that too many fancy promotions would confuse Finger Games, and it would be very troublesome if they didn't follow suit.

Like the previous 515 Games Festival, all the activities were basically centered around "giving things away for free," which stunned Eric's side all at once. It was only enjoyable for a short time, not for a long time.

So, it was best to keep it simple and crude this time, so that Finger Games would immediately follow suit when they saw it. That would be the best.

This summer promotion would be all about gog and would mainly focus on three aspects:

First, all gog skins would be discounted, from 30% to 50% off. The specific discount would depend on the player's proficiency with the hero. Those who played the hero a lot would get 30% off, and those who played the hero less would get 50% off.

Second, the summer promotion would last until July 10th. During this time, players' spending in gog would accumulate points, which could be redeemed for some rare avatars, avatar frames, emoticons, and other small items.

Finally, there would be promotion of gog in overseas markets. During the summer promotion, overseas operators could launch activities based on the actual conditions of the local market, and Tengda would subsidize half of the related expenses.

Of course, the actual expenses and costs of these activities would be subject to strict accounting and verification to prevent fraud.

Pei Qian figured that Finger Games should be able to afford this level of summer promotion, right?

He was already being quite restrained.

It was just a simple skin discount and a point-based system for redeeming small rewards.

According to Finger Games' previous habits, their summer promotions were mostly 20% to 50% off.

With Tengda's 30% to 70% discount, Finger Games would inevitably be forced to increase their discounts.

After Finger Games' specific summer promotion plan came out on June 26th, Pei Qian could consider launching a second wave of activities to test Finger Games' bottom line little by little.

In short, the summer promotion was tentatively set.

The related functions for the summer promotion had already been developed, and now it was just a matter of determining the specific numbers. Pei Qian sent the finalized plan to Min Jingchao, and then he could sit back and wait for Finger Games to react.

Tengda's summer promotion would be released tonight. After fermenting for two days over the weekend, Finger Games would definitely react on Monday or Tuesday.

After arranging the summer promotion, Pei Qian opened a new document.

A letter of commendation for Bao Xu as an outstanding employee!

"To all units and departments of the company:"

"With the joint efforts of all employees, Tengda Group has developed steadily and healthily. In this process, a group of outstanding employees have emerged who have worked tirelessly, dedicated themselves, and achieved outstanding results for the company's development."

"During the preparation of the Snack Market, Bao Xu of the game department used game design concepts to determine the Snack Market's unique overall style, operating mechanism, and a large number of detailed designs. Although this was not his job, he still worked tirelessly and dedicated himself to the task."

"This spirit of abandoning departmentalism, selflessly dedicating oneself, and helping each other is worthy of serious study by all employees!"

"It is hoped that Bao Xu will continue to work hard and achieve even better results. At the same time, all employees of the company are called upon to learn from Bao Xu, to develop their thinking and be proactive in their work, and to contribute to mutual exchange between departments!"

Below was the signature, date, and company seal.

Pei Qian had no doubt that as soon as this notice was sent to the company's internal group, Bao Xu would be hard-pressed to escape the fate of going on another trip.

Obviously, although Bao Xu was a big nuisance, it was still very difficult to win the first place for outstanding employee.

Because the Snack Market itself wasn't a key project, it couldn't compare to projects like *Mission and Choice*. And even within the Snack Market project, Bao Xu wasn't the primary person in charge. His contribution was only on par with Zhang Yahui and Liang Qingfan.

So, no matter who won the first place for outstanding employee, it probably wouldn't be Bao Xu.

But the chances of him getting second place had greatly increased!

This notice was equivalent to giving Bao Xu a huge wave of publicity in front of all the employees of the company.

When other people made achievements, it was in their own positions. Even if it was cross-departmental, it was mostly when the two departments were cooperating.

But Bao Xu had actively and voluntarily gone to another department to help.

An employee from the game department had wholeheartedly gone to help with the Snack Market. What kind of selfless spirit was that!

Therefore, although Bao Xu's work wasn't the most outstanding, it was the most memorable.

What's more, it was the popular will for Bao Xu to go on a trip. The reason why everyone hadn't voted for him before was because they lacked an excuse.

Now that they had an excuse, wouldn't it be unforgivable not to vote him into second place?

Therefore, Pei Qian looked at this letter of commendation as if he were looking at a pre-printed itinerary.

As soon as it was sent out, Bao Xu's itinerary would probably be set!

But Pei Qian didn't send the letter out immediately, and instead fell into hesitation.

Because it was only after he really wrote this letter of commendation that he suddenly realized that this thing seemed to be doing more harm to himself!

If this letter of commendation was sent out, the employees who were already full of energy would probably get another shot of high-concentration chicken blood, and the departments that were already frantically working together would probably work together even more frantically.

At that time, President Pei's back might be stabbed dozens of times in a row, and he wouldn't even be able to tell who was stabbing him.

So, would sending out this notice be screwing over Bao Xu, or screwing over himself?

Pei Qian thought about it. Would it be a bit of a loss for him to trade one-for-one with Bao Xu?

Although Bao Xu was indeed a bit hateful in the Snack Market matter, he had been in the game department for so long, and his harm was far less than that of the other department heads.

So, Pei Qian felt a little bit of pity again.

"Forget it, forget it, Bao Xu hasn't committed any major mistakes. In view of the fact that he's an old employee and hasn't caused any major problems, let's let him off this time."

"Alas, I'm still too kind!"

"But... a death sentence can be avoided, but a living sentence is inevitable."

"It's still necessary to beat him down a bit in private."

"It just so happens that tomorrow is Saturday, and there's a reserved spot at No Name Restaurant. I'll ask Bao Xu to have dinner with me, print out this letter of commendation to scare him a bit, and I believe he'll definitely restrain himself a lot in the future."

Pei Qian made up his mind and felt that it was better not to make a mountain out of a molehill.

It was both harmful to others and harmful to himself, and there was no need for it.

It was better to have dinner with Bao Xu, use this letter of commendation to knock him down a bit, and let him rest assured that he would retire in the game department, not interfere in other departments' affairs, and bring out this unhealthy trend.