Chapter 436 Roll Around Where You Fall

Pei Qian nodded, "Yes, what's the problem?"

Chang You's expression was quite interesting, changing from puzzled to bewildered, then from bewildered to thoughtful.

After several changes, Chang You gritted his teeth and said, "Okay, President Pei, I'll do as you say!"

He turned to leave.

Pei Qian quickly raised his hand, "Wait."

Chang You: "Yes? President Pei, is there anything else you want to tell me?"

Pei Qian cleared his throat and considered how to organize his words.

He realized that the situation seemed to be getting worse and worse.

In the past, when he made a relatively outrageous suggestion, the people below would repeatedly confirm with him, ask some operational details, and then reluctantly execute it.

But today, Chang You came over without asking a word, just did some ideological struggle in his heart, and planned to execute it!

This won't do.

Pei Qian was not at ease.

If his subordinates didn't question the plan, how could Pei Qian know whether their understanding of the plan was in place?

This kind of thing could be off by a hair and miss by a mile!

Pei Qian thought for a while and tentatively said, "Tell me specifically what content you will talk about at this press conference."

Chang You said confidently, "I will focus on the shortcomings of this phone, one is expensive, and the other is heavy."

"Then I will tell all the audience that our phone is expensive because it uses the following materials, and then list all the configurations."

"President Pei, don't worry, each item will definitely be concise enough, just reveal the key information to the customers."

"Then there is the weight. I will show the weight of our phone and compare it with some common items, so that everyone has an intuitive concept of the weight of the phone."

"Then I will tell all the audience that the reason why it is heavy is mainly because we have a 5800mAh large battery..."

Pei Qian was a little melancholy.

Fortunately, I asked another question.

This guy really misinterpreted my meaning!

According to Chang You's statement, he would first mention the shortcomings and then turn these shortcomings into advantages. For example, the weight, first throw out the concept of half a catty to criticize himself, and then highlight the advantages of the phone, which is a large battery and long battery life.

This method, to put it simply, is to suppress first and then promote.

How can this work!

If the press conference is held in this way, it definitely cannot be called a failed press conference!

After a little consideration, Pei Qian said, "You are on the right track, but the specific details need to be further studied."

"My suggestion is this."

"The process of the press conference should be the reverse of the order of most mobile phone brands' press conferences."

"First of all, put the price first."

"Now netizens like to brush 'Sorry to bother', let them brush it as soon as they come up, no need to wait."

"Use a picture to bring over all the advantages of our phone, and the time to talk about this picture should not exceed 5 minutes."

"After that, focus on talking about the shortcomings of the phone."

"First of all, it's expensive. We must not only emphasize that this phone sells for eight thousand yuan, but also emphasize that this phone does not support installment payments, and it will never be reduced in price in the future!"

"Secondly, it is heavy. We must not only give the specific data of the bare weight of the phone, but also give the weight data after applying the film and with the case, and then compare it with the weight of some items in reality, and clearly tell everyone which group of people will feel pressure on their hands when holding it with one hand!"

"Moreover, after entering this stage, you can no longer indirectly introduce the advantages of the phone, because it has already been introduced before!"

"Words like 'Our phone is heavy because we use a 5800mAh battery' must not appear in this stage!"

"Just talk about the shortcomings, no one asked you to praise yourself, less routines, more sincerity."

"Of course, the press conference is definitely not enough with just these."

"Think about it carefully, are the only shortcomings of this phone expensive and heavy? There is no perfect product in the world. If you can't see the shortcomings, it can only show that your vision is not good!"

"Find me enough shortcomings and talk for half an hour!"

"In short, the time of this press conference should be controlled within one hour. Of course, I don't mind if it can be shorter."

"The press conferences of many mobile phone manufacturers are long and boring. Even small functions can be talked about for ten minutes. It's too disrespectful to the audience's time. We must eliminate this phenomenon!"

"That's about it, do you remember?"

Pei Qian looked at Chang You with a smile.

Chang You's expression once again went through the process from confusion to bewilderment, and then to contemplation, and then nodded again: "Okay, I will definitely make the PPT according to this!"

Pei Qian: "..."

I always feel a little uneasy in my heart, but I have already said so much, so I can't do the PPT myself, right?

So he nodded: "Okay, then you go and prepare, and feel free to ask me any questions."

...

At 3 o'clock, He Desheng arrived on time.

He was holding two stacks of proposals: "President Pei, this is a better investment project that I have sorted out, and this is a more dreamy investment project that President Ma has sorted out. Please take a look."

Pei Qian reached out and took the two stacks of proposals, flipped through them slightly, and frowned.

All words, headache to read.

Alas, to say that these people now write proposals too seriously and too reliably.

You are like this, it is difficult for President Pei to do it!

Pei Qian couldn't help but sigh, Xue Ba Kuai Lai (Study God is Coming) is such a good project, more reliable than these projects, but... why did it also make money...

While flipping through these proposals, he casually asked: "How is the Xue Ba Kuai Lai (Study God is Coming) project recently?"

He Desheng quickly said: "After Xude Education took over the Xue Ba Kuai Lai (Study God is Coming) project, they made some big moves."

"First, they forcibly required all their students to register this App, and also asked their family and friends to register, forcing them to log in every day, which made their own students complain."

"After that, they arranged for the App to be revised and renamed 'Xude Xue Ba' (Xude Study God). They added functions to the App to promote some of Xude Education's own courses, and made quick registration entrances."

"As a result, the activity plummeted, and there were curses on the Internet. Now people from Xude Education should also have a headache..."

Pei Qian was casually flipping through the proposals, and his eyes suddenly lit up when he heard this.

Isn't this the scene I've been dreaming of?

What I hope is that the activity will plummet, the income will not cover the expenses, and there will be continuous losses!

Pei Qian seemed to understand that there was nothing wrong with the project he came up with, and the operational level was not a big problem. The reason why he made money was just that he didn't seem to have waited for the right time!

Xude Education really understands, as soon as they took over, they lost money on this project, which is simply enviable!

Pei Qian immediately pushed all the proposals aside: "I've made up my mind."

He Desheng was stunned, and then a look of admiration and longing appeared on his face.

"President Pei, you only flipped through it for five minutes and you have already found a reliable project? This efficiency is too high!"

He Desheng couldn't help but give a thumbs up, praising the investment genius President Pei.

Pei Qian chuckled: "You use this money to buy the Xue Ba Kuai Lai (Study God is Coming) project back for me!"

Fall down from where, and roll around from there!

It doesn't matter if you make money, wouldn't it be over if you spend as much as you earn?

He Desheng was stunned.

Buy it back again?

Now Yuanmeng Venture Capital still has 20% of the shares of Xue Ba Kuai Lai (Study God is Coming), and is an internal shareholder. If you want to acquire shares, you can give priority.

Moreover, after a lot of tossing, Xude Education has found that this project is both burning money and being scolded, and there is no possibility of turning over in the short term. It is estimated that if someone is willing to take over at this time, they will definitely cut the meat to stop the loss.

Even if they don't sell now, they will definitely not be able to hold on for another week or two, and they will definitely sell.

But it is precisely because of this that there is no need to buy it!

This project is now obviously a mess. We have already successfully cashed out at a high point. Why go back to wade in the muddy water?

He Desheng was a little puzzled, and tentatively asked: "President Pei, how much are we specifically... buying? 34%, 51%, or 67%?"

Pei Qian waved his hand: "Of course, buy as much as you can, it is best to buy 100% directly!"

"By the way, spend money for me to poach the person from Xude Education who is in charge of this project, and let him continue to be in charge of this project."

Pei Qian also wants to understand now, the key to whether the same thing can be done depends on the people!

Buy this project back and hand it over to He Desheng to manage, maybe it will be resurrected.

You have to poach the person from Xude Education who ruined this project and let him continue to do this project, continue the previous failure, in order to ensure that nothing goes wrong!

He Desheng looked confused, but President Pei had already said it so clearly, it seemed that there was no need to ask any further questions.

After thinking for a moment, He Desheng nodded: "Okay, President Pei, I will arrange it!"

...

After sending away Chang You and He Desheng, Pei Qian felt much more at ease.

Send away one more, and today's work task will be completed!

At 4 o'clock in the afternoon, Lin Wan arrived to discuss with Pei Qian what kind of promotion method should be used for the game "BeQuiet".

"President Pei, have you played the game? Do you have any comments or suggestions?" Lin Wan asked.

"Uh..." Pei Qian wanted to say that he hadn't played it yet, but that seemed a bit embarrassing, so he vaguely said, "There shouldn't be any problems, let's get straight to the point."

Lin Wan nodded: "Okay, let me talk about the promotion strategy I thought about first."

Pei Qian listened carefully.

For the game "BeQuiet", Pei Qian initially only proposed a sufficiently wrong direction, a horror game without a plot and networked.

Unexpectedly, Shang Yang Games actually made it!

But making it doesn't mean that players will buy it. Pei Qian still feels that a horror game that is networked and has no plot should be neither scary nor fun. Whether it is for horror game lovers or ordinary players, it should not be attractive.

However, you can't be careless in terms of publicity.

"Lonely Desert Road" was originally a garbage game, but because it accidentally encountered a suitable promotion method, it suddenly became popular.

Pei Qian doesn't want this inexplicable thing to happen again.

The game "BeQuiet" must be strangled from the beginning of the promotion!