Chapter 11 Everybody's Depressed

All the other data was great, but there were two critical problems.

Too many players were lost between clicking the ad and logging into the game, basically six or seven times more than other web games!

Also, the player's payment rate in the game was high, but the total revenue was very low.

The reason was simple.

The former was because the micro-client installation package was too large. A 370MB installation package did not meet the habits of most web game players, so they simply didn't download the game or try it out, and just gave up.

The high player payment rate was because the game's payment model was too conscientious, only selling stamina potions.

But a high payment rate was useless, because the game's krypton ceiling was too low. Even if rich players had money, they had nowhere to spend it, so the total recharge amount couldn't be increased.

Pei Qian's estimation was completely correct. Although the advertisement for "Hot-Blooded Battle Song Enhanced Edition" was well-made, the target audience was completely wrong.

Most of the people attracted by the advertisement were players of traditional web games. The 370MB micro-client download discouraged most of them, and the krypton ceiling discouraged a large number of whales.

And most of the players who pursued fair games went to play PC games.

They didn't mind the 370MB micro-client installation package, but these people had deep prejudices against web games, and were discouraged by the advertisement from the start, avoiding it like the plague and wouldn't click on it at all.

Thus, it became the current dead end.

After reading the data, Pei Qian leaned back in his chair, feeling more comfortable than ever.

That's right!

The script should be like this to be reasonable!

Finally, something was developing as I expected!

Pei Qian felt more satisfied than ever.

The sudden popularity of Ming Yun Private Kitchen a while ago had dealt a heavy blow to Pei Qian, and he was a little anxious, but now seeing the state of "Hot-Blooded Battle Song Enhanced Edition", he was finally a little relieved.

Because according to the web game model, if the start collapses like this, it is almost impossible to turn the tables.

Most web games make quick money, starting by smashing advertisements and inviting celebrities to endorse them, instantly stirring up the heat and attracting a large number of players in a short period of time.

But this heat will soon subside, the income will plummet, and they will start the server-merging mode to make easy money.

Therefore, web games that start off hot may still die halfway;

Needless to say, web games that don't start off hot are definitely a dead end.

The data for "Hot-Blooded Battle Song Enhanced Edition" was so terrible on the first day, and there was almost no possibility of a comeback later.

The key reason why most web game players were discouraged was this 370MB micro-client installation package. How could this problem be solved?

He couldn't just cut off the entire 370MB micro-client and start over with a play-as-you-go mode, right? Wouldn't that be a waste of effort?

Therefore, from any point of view, Pei Qian's attitude towards "Hot-Blooded Battle Song Enhanced Edition" was quite optimistic.

Of course, he also knew that he couldn't be careless.

There were too many examples of good starts that ended up failing halfway, and now it was only the first day of "Hot-Blooded Battle Song Enhanced Edition" being online, so he couldn't be too optimistic.

He still had to observe carefully for a period of time before he could be completely relieved.

…

…

At the same time, Shang Yang Games.

Everyone's emotions were very low, it could be described as wailing everywhere.

The data that Pei Qian could see, Ye Zhizhou, Wang Xiaobin and Lin Wan could also see. The problems that Pei Qian could find, Ye Zhizhou and Wang Xiaobin could naturally also find.

But there was no way to solve it even if they found it!

Ye Zhizhou and Wang Xiaobin were both sitting at their workstations without saying a word, their brows furrowed.

The 370MB micro-client was a design plan that everyone had proposed together, and President Pei had also nodded and approved it.

But now, the painful reality slapped them in the face. Such a large micro-client simply wouldn't work in the web game circle, the players didn't accept it!

The old players of "Hot-Blooded Battle Song" were more accepting, after all, they already had feelings for "Hot-Blooded Battle Song", and the 370MB micro-client brought a huge leap in picture quality, game smoothness, and other aspects, making their experience even better.

But "Hot-Blooded Battle Song" was originally a game that was almost impossible to keep running, how many old players could there be?

With their little recharge, let alone recovering the R&D costs, it would be difficult to even handle the company's daily operating expenses.

Therefore, it fell into a stalemate.

Wang Xiaobin knew best how bad the current situation was.

If there were problems in some less important links, it could still be remedied.

For example, if the player's next-day retention rate was too low, and they didn't log in on the second day after playing on the first day, then they could create a function that would give props for logging in on the second day, which could effectively increase the next-day retention rate.

But in this situation, there was no way to remedy it!

Most people didn't even enter the game after clicking on the advertisement, just ran away because the 370MB micro-client was too large, how could this be remedied?

Wang Xiaobin and Ye Zhizhou looked at each other silently, and they both knew what each other was thinking.

But waiting like this was not an option, they had to find a solution.

President Pei was kind to everyone, and at this time, it was even more important to brainstorm and share President Pei's worries.

Ye Zhizhou considered for a moment and suggested, "Brother Wang, why don't we subdivide the micro-client and make an initial micro-client of about 5MB, so that players can play it after clicking on it and waiting for a while."

"After the players have played for about ten minutes, we can prompt them to download the subsequent resources, or download the remaining resources in the background while they are playing."

"Would that be better?"

This was the only solution Ye Zhizhou could think of.

Wang Xiaobin shook his head: "The idea is good, but it's not very practical."

"Our initial design was to let players go around Wangcheng (Royal City) shortly after entering the game, so that they could experience the prosperity of Wangcheng in advance and improve their first impression of the game, so many important resources are placed at the beginning of the game process."

"To make an initial micro-client, there are also many resources that need to be loaded. Our characters, monsters, and Wangcheng scene models are all 3D, which takes up a lot of resources. Also, the game program has to be in the initial micro-client, right?"

"Calculating it this way, such an initial micro-client can only be compressed to 70 or 80MB in an ideal situation, and it is impossible to compress it to 5MB."

"Although 70MB and 370MB have a significant difference in value, for web game players, they can't play immediately and have to spend a long time downloading, so the difference is not that big."

"If there is no better way, it doesn't hurt to try, but... I'm afraid it won't have a good effect."

Ye Zhizhou was speechless.

The root of the problem was that everyone didn't consider the deterrent effect that the micro-client would have on traditional web game players when they were developing it!

At that time, everyone was focused on changing 2D to 3D and mosaics to high-definition, and the prospects of "Hot-Blooded Battle Song Enhanced Edition" were estimated to be too optimistic.

Therefore, neither the early game process nor the scene settings took into account the possibility of splitting the client.

Now, if they want to forcibly divide the client into two parts, they can only make major changes to the game, which would be time-consuming and laborious, and the consequences would be unpredictable.

Ye Zhizhou felt very melancholy, this seemed to be an unsolvable situation!

However, President Pei agreed to this plan.

Could it be that President Pei also misjudged the situation?

President Pei didn't expect the micro-client to fail?

Ye Zhizhou, who had always admired President Pei's design philosophy, found it difficult to accept this fact.

Wang Xiaobin sighed and comforted himself: "Think of it on the bright side, the game flopping won't affect our bonuses too much."

"Starting this month, our company's bonuses will be based on the game's reputation. Although "Hot-Blooded Battle Song Enhanced Edition" doesn't make money, its reputation is still very good."

"Based on the base for calculating the bonus based on the game's investment, we should all get a lot of bonuses."

Ye Zhizhou shook his head: "That's true, but if the game doesn't make money, even if the reputation is good, I feel ashamed."

"Besides, TPDB not only has internal ratings and player ratings, but also online ratings. It is very possible that many people who have not played the game will give low scores because of our advertisement."

"If the online ratings are too low, the TPDB total score will also be lowered."

"Maybe this game will end up not making money or earning a reputation."

Wang Xiaobin was silent for a long time, and after a long time, he said in a low voice: "Fuck... it seems that's the case..."