Chapter 27 The Taste of Failure

Pei Qian had been quite busy these past few days.

He had been occupied with company matters throughout the summer vacation. As the start of the school term approached, Pei Qian finally managed to take some time off to go home for a couple of days of rest.

He faced some questioning, such as his mother asking why Pei Qian no longer appeared in new roles in Fei Huang Workshop's new program, "A Day of the Great Inventor." Pei Qian replied that he had moved behind the scenes.

This time, Pei Qian didn't add anything new to his home. He had already furnished it with almost all the new furniture and appliances he could buy. His next goal might be to move to a larger place.

However, Pei Qian's personal assets were still insufficient for the time being, so he could only wait until this loss was completed.

Therefore, after staying at home for two days, Pei Qian hurried back to his post, continuing to devote himself to his work with high-spirited enthusiasm.

Upon returning to the company, he found that Li Yada's efficiency was still quite high. "Repent and be Saved" had already been updated, fixing the bug where it was too easy to complete the game using certain weapons.

Pei Qian, however, remained completely unaffected, because the "Purdue" weapon had not been nerfed again.

Moreover, Pei Qian's route allowed him to jump directly from the Road to the Underworld to the Six Paths of Reincarnation. The newly difficult scenes were mainly the River of Forgetfulness and the Three Lives Stone, which Pei Qian would not bother with at all.

After suffering for a while longer, Pei Qian decided to watch a drama on the video website to relax a bit.

As soon as he clicked in, he saw a familiar face.

Pei Qian was taken aback. Oh? Wasn't that Zhang Zuting?

Looking at the date, Pei Qian remembered that today was the launch date of "Battle Song of Hot-Bloodedness – Supercharged Edition."

The advertisement and the game were synchronized, so it must have already appeared on various websites.

The somewhat drowsy Pei Qian immediately perked up. He stopped chasing the drama and quickly checked the status of "Battle Song of Hot-Bloodedness – Supercharged Edition."

Ming Yun Private Kitchen had already failed, so now he was counting on this game to give him a sense of security!

Pei Qian first opened several popular websites, including video websites and game portals, and saw advertisements for "Battle Song of Hot-Bloodedness – Supercharged Edition" on all of them.

On video websites, many game-related videos started with Zhang Zuting's repeating advertising lines: "I am Fried Pig Trotter, come and gnaw on me if you're my brother!"

Under this overwhelming offensive, it was difficult for netizens not to notice.

Pei Qian hurried to Aili Island, directly searched for the keyword "Zhang Zuting," and found a collection of this advertisement in the series of videos retrieved. He checked the bullet comments and comments.

The title of this series of videos was: "Losing His Integrity in Old Age? Zhang Zuting's Web Game Ad Collection: I am Fried Pig Trotter."

The bullet comments and comments here could reflect the attitude of some casual onlookers.

"As a fan of Teacher Zhang, I'm devastated. How short of money is Teacher Zhang that he would take such an advertisement..."

"Another environment-polluting web game advertisement, ugh!"

"Actually, it's okay. At least this web game advertisement doesn't play the edge ball, doesn't use street-style soliciting methods or heavy-handed child-seeking inducements. It can be considered a clear stream in web game advertisements. But I still want to ask, why ruin Teacher Zhang's lifelong reputation ahhh..."

"Pfft, is that how Zhang Zuting speaks Mandarin? When I watched his movies before, I always heard dubbing. I didn't expect his accent to be so magical?"

"Could it be stolen art assets?"

"Zhang Zuting himself said on Weibo that he has recently cooperated with a game manufacturer, so this should be the advertisement."

"You should think on the bright side. Other web game advertisements are pure scams. The advertisement has nothing to do with the actual game content; but this advertisement is much better. They really hired a celebrity to endorse it, really made costumes and props according to the game's scenes, and the advertising words are basically consistent with the game content. This is simply the most conscientious web game advertisement of the year, okay?"

"Hello everyone, I am Fwied Pig Twotter, come and gnaw on me if you're my bwother! You must not miss it!"

The reaction of the onlookers was not too intense.

Everyone was battle-hardened and had seen a lot.

The current web game industry was at a critical turning point, which was the last glorious period of the web game industry, and also the most profitable period for major web game manufacturers.

And web game advertisements were also transitioning in line with the trend.

During the wild growth period of web games, manufacturers directly stole materials, completely ignoring whether these materials infringed copyrights; the way of advertising was also quite crude, a uniform stream of forced pop-ups and psoriasis advertisements.

But with the continuous integration of the web game industry, the industry standards became more and more standardized, and large manufacturers began to find various celebrity endorsements.

Therefore, from the perspective of onlookers, the advertisement of "Battle Song of Hot-Bloodedness – Supercharged Edition" was still a bit more high-end than those web game advertisements without any bottom line.

If there was anyone who was most dissatisfied, it should be Zhang Zuting's fans, because they felt that this web game advertisement lowered Zhang Zuting's level, giving them the feeling that their idol was being insulted.

Pei Qian then opened Zhang Zuting's Weibo.

Zhang Zuting's previous Weibo was still a post about environmental protection forwarded a few days ago, and the content was also very simple: "#Protect the Environment# Environmental protection is our common challenge, start with me, let's cheer together!"

The original comments below this Weibo were also relatively normal, some praise emoticons or comments like "Idol is great."

But the style of the new comments suddenly became wrong.

"Brother Zuting, why did you shoot a web game advertisement? Oh my god, my worldview has simply collapsed!"

"Go and take a look, a lot of people are teasing you, calling you 'Fried Pig Trotter'!"

"Too sad, Brother Zuting, who has always cherished his feathers, actually colluded with the money-grabbing web game manufacturer, unfollowed!"

"So the cooperation with the game manufacturer that you said before was with the web game... Really disturbed."

The situation on Zhang Zuting's Weibo was quite pessimistic.

Among the fans who followed him, many people had prejudices against web games and web game advertisements, thinking that endorsing web games was just making dirty money, was just self-degradation, so they would not experience the content of this game at all. The first thing they did was run to Zhang Zuting's Weibo to protest.

So far, Zhang Zuting had not replied to anyone, and had not dared to post any new Weibo.

Pei Qian knew that Zhang Zuting was a person who liked to interact with his fans, and often browsed Weibo. It was impossible that he hadn't seen these messages yet.

He must have seen them, but didn't know how to reply.

On one side were fans, on the other side was the paymaster who had paid the money, and neither side could be offended.

Besides, President Pei had also treated him to a meal.

As the saying goes, if you eat someone's food, you're soft-mouthed; if you take someone's things, you're short-handed. Now it was just a little bit of fan loss, so he couldn't complain about President Pei just because of this.

Zhang Zuting had unspeakable suffering, and could only be a shrinking turtle.

Pei Qian looked at everyone's feedback on this advertisement, which was basically the same as expected.

Pei Qian was a little disappointed, because everyone's resistance didn't seem as strong as he imagined.

But this may also be because this advertisement had just been broadcast for a short time, and the hatred it had caused was not enough.

At present, there were not many people playing the meme, and this advertisement had not yet produced a brainwashing effect. It was reasonable that everyone's resistance was not high.

The key was still to look at the game's data.

Pei Qian opened the data backend on Shang Yang Games' side, and took a look at the data of "Battle Song of Hot-Bloodedness – Supercharged Edition," including the number of registrations, retention, average payment, and so on.

It had to be said that the effect of this advertisement was still good, attracting many web game players.

Although this advertisement seemed very stupid to ordinary people and there was no desire to click in at all, for web game players, this advertisement was very attractive.

Web game advertisements importing players was a very complete process, and each step would have data statistics.

After the advertisement popped up, how many people clicked on the advertisement;

After clicking on the advertisement, how many people downloaded the game's micro-client;

After downloading the micro-client, how many people registered an account and entered the game;

After entering the game, how many people insisted on playing for more than an hour;

Of the people who played the game yesterday, how many players would be left the next day;

How much money did the players charge on average, and what was the highest recharge...

These data were very accurate and could reflect many problems.

There was a saying that "data does not lie." When people's ideas deviate from the actual data, if the data statistics were not wrong, then there must be a problem with people's ideas.

Pei Qian glanced at it, and the corners of his mouth couldn't help but rise.

It was basically the same as he had expected!