Continuing, Meng Chang said, "Secondly, with the rapid development of the mobile internet, platforms such as Weibo, review websites, and chat software have become brand-new marketing platforms for catering companies. The rapid development of take-out software and the group-buying industry has provided assistance for the take-off of catering companies."

"One of the biggest advantages of the Internet era is that a successful business model can be quickly spread and copied, letting everyone know about it at the fastest speed and spreading it across the country!"

"Many excellent catering brands could only expand slowly, city by city, in the past. Neither their funds nor their popularity were sufficient to support the rapid replication of successful business models."

"But in the Internet age, all of this has become possible!"

"Combining these two points, it is not difficult for us to find that once a popular catering brand becomes a standardized, mass-produced, and high-quality internet-famous brand, it can spread across the country at an extremely fast speed, obtaining huge profits and generous returns!"

"The best part is that 'food is the paramount necessity of the people.' As long as people are alive, they have to eat. Therefore, once a catering brand has gained widespread recognition from consumers, its long-term value will only increase!"

Speaking of this, Meng Chang slightly observed He Desheng's expression.

He Desheng listened very carefully and nodded frequently.

Obviously, this theory is quite correct. In ideal circumstances, catering + the internet does have huge business opportunities. For example, the take-out and review industries that many capitals are now investing in are catering + internet models.

But the problem is, can things like grilled cold noodles also be developed into chain brands and gain the trust of consumers?

Meng Chang had obviously anticipated this point, and he immediately flipped to the next page of the PPT.

"After looking forward to the huge prospects and market potential of 'Cold Noodle Girl,' the following content will be explained in two aspects."

"Namely: the problems and opportunities that exist in the grilled cold noodle industry, and the details of the 'Cold Noodle Girl' brand at the implementation level."

"Grilled cold noodles sound like a food that is very difficult to bring to the table, and it is also a food with no threshold. Street stalls sell it for three to five yuan a serving, and it never appears in high-end restaurants."

"However, grilled cold noodles have a unique charm. From billionaires to ordinary people, everyone loves to eat it."

On the PPT, there were pictures of a certain wealthy person being photographed while waiting in line to buy grilled cold noodles. At the same time, there were also screenshots of some sports stars or entertainment stars posting on Weibo praising how delicious grilled cold noodles are.

A lot of this content can be found with a casual search online.

"According to data statistics from shopping websites, just on shopping websites alone, more than 10 million servings of grilled cold noodle raw materials were sold throughout the year, ranking among the top three in sales among internet-famous foods such as luosifen (snail noodles), spicy sticks, and self-heating hot pot."

"What's more, the raw materials of many street vendors do not come from shopping websites."

"This is enough to show that although grilled cold noodles seem difficult to bring to the table, they have a very large demand in China. This point doesn't actually need data; it can be felt simply through daily feeling."

"In night markets and other areas with dense crowds, you can always see grilled cold noodle stalls, and there are often people lining up. The street vendors selling grilled cold noodles can be said to be making a fortune in silence, and those with monthly incomes of tens of thousands are everywhere."

"Of course, this data may not be completely true, after all, various implicit costs have to be removed, but no matter what, it has huge profit margins."

"However, the grilled cold noodle industry also has many problems and hidden dangers, which can be simply summarized as: not formal enough, with many hygiene hazards; not refined enough, with a poor brand image; not complex enough, with few product varieties."

"Many of the raw materials for grilled cold noodles are produced by small workshops, and the production conditions are inherently poor, with hygiene hazards. Street vendors do not pay attention to hygiene, use inferior oil, and ingredients are subject to various contaminations during the cleaning and storage process."

"Therefore, grilled cold noodles, like many other street foods, are actually very unhygienic. It is possible that the dust on the roadside is the least harmful substance in it besides the edible parts."

"Moreover, different vendors have different skills in making grilled cold noodles. Whether it is the taste or the shape, it is difficult to bring to the table. It can neither achieve standardized production and guarantee the lower limit of the taste, nor can it innovate and develop new tastes and styles."

"Without internet thinking, then the grilled cold noodle industry will always be stuck in the roadside stall stage, so how can it develop?"

"And the goal of 'Cold Noodle Girl' is to integrate the existing grilled cold noodle market and create a national gourmet catering brand with super high popularity!"

"In short, we want to use new thinking and new methods to create a new type of fast food belonging to the Chinese people, and we want to use good raw materials and new technology to reproduce traditional flavors."

"As for how exactly the 'Cold Noodle Girl' brand will redefine the grilled cold noodle industry?"

"Next, please allow me to explain to you one by one."

Meng Chang paused slightly and took a sip of water.

At the same time, he quietly observed He Desheng's expression, and He Desheng was deep in thought.

Regarding the above content, Meng Chang himself knew very well that it was actually a bit of nonsense.

After all, it is actually very difficult to reverse the concept that "grilled cold noodles are just garbage food from street stalls," because its image in the minds of ordinary people is deeply rooted.

However, Meng Chang's goal was not to reverse this concept in the first place.

Sometimes, marketing in the Internet age is inherently unreasonable. Jianbing guozi (savory crepe), liangpi (cold skin noodles), and roujiamo (meat sandwiches) can all be made into internet-famous brands, so why can't grilled cold noodles?

What's more, since foods like ramen and sushi can have Ramen Gods and Sushi Gods, why can't there be a "Grilled Cold Noodle God"?

Many times, the truth is not important, stereotypes are even less important, what is important is how to make others believe.

Meng Chang had spent two or three months preparing this entire plan and PPT, but he had never taken it out before.

Because he had never found a very suitable investor.

Sometimes, whether a pie can be drawn well does not completely depend on the person drawing the pie, but also on the occasion of drawing the pie and the audience waiting to eat the pie.

If it were an ordinary investor, they would definitely kick Meng Chang out as a liar.

Although he was indeed a liar, and he had never denied this in his heart, being kicked out was unacceptable, because it would affect his reputation.

In Meng Chang's view, his plan could only be used once, and he had to make sure it was a hit.

If he found some messy investors, and these people didn't invest, then his own and this project's image would be completely ruined. The pie would be exposed before it was even drawn properly, wouldn't that be a disaster?

In fact, some rich people are the easiest to fool, such as senior executives of large companies, celebrities, and the wealthy, because these people are more likely to believe in some high-end concepts and terms.

However, all of this is based on the premise that Meng Chang himself must have a dazzling halo, so that these big shots can ignore the irrationalities of this project.

Where does this halo come from?

Simply graduating from a famous school and having senior marketing work experience in a large internet company is obviously not enough.

"President Pei's investment" is a good halo, although it is not omnipotent, it can at least scare a lot of people.

Once this halo is added, many unreasonable places will naturally be ignored. If the investors are fooled, a huge amount of funds can be attracted.

And once he gets this money, Meng Chang can start marketing, using overwhelming advertising and various ambiguous concepts to guide the eyes of the melon eaters and turn them into leeks (victims).

Then, he opens a high-end store, generates profits through traffic, raises valuations, triggers more capital to chase investment, and after harvesting enough leeks, he pats his butt and leaves, leaving behind a mess.

In short, this routine is very perfect, provided that he passes the first hurdle first.

If he can't even get Tendai's investment, then this series of routines in the back will naturally be impossible to talk about.

So, Meng Chang took a sip of tea to moisten his throat, and then prepared to begin his most wonderful performance.

Everything he said before was actually a foreshadowing, forcibly pulling out five or six tenths of the rationality of the "Cold Noodle Girl" brand.

But people will always believe what they want to believe. So many intellectual property taxes can be established, all relying on these five or six tenths of rationality. The key is whether this later section can cover up all those seemingly unreasonable places.

The PPT showed various details of the "Cold Noodle Girl" brand.

"The brand concept of 'Cold Noodle Girl' can be more popularly explained as creating a grilled cold noodle brand with a sense of quality and petty bourgeois sentiments."

"The name itself gives a person a personified suggestion. Her virtual image seems to be aloof and gentle at the same time. The brand logo is traditional and youthful, just like our products are popular and exquisite."

"For the shaping of this brand, I have established a three-step goal."

"The first step is to open a 'Cold Noodle Girl' flagship store in the prosperous business district of the Imperial Capital."

"In this store, we will fully demonstrate the difference between this brand and other roadside grilled cold noodles to all customers from the aspects of recipes, raw materials, tableware, and dining environment."

"First of all, we will spend a lot of money to research the recipes and flavors of 'Cold Noodle Girl', from the selection of cold noodle raw materials and various seasonings, to the amount of various ingredients, and then to the heat and time in the actual production, all of which must be standardized to ensure the taste of each grilled cold noodle."

"At the same time, we must also fully develop multiple flavors of grilled cold noodles. We cannot only distinguish them by sweet and spicy, sweet and sour, etc., but also make more content and patterns for grilled cold noodles."

"Of course, in order to enrich and diversify the dishes in the store, we will also make various traditional cold noodles, side dishes, or juice drinks."