Chapter 109 Cold Noodles Girl

Meng Chang pressed the remote control in his hand, and a picture appeared on the PPT: a set of special tableware.

Cyan and white porcelain plate, ebony chopsticks, looked very high-end.

"Secondly, we need to focus on tableware and the dining environment."

"Currently, grilled cold noodles are all eaten with paper bowls and bamboo skewers, which is very unhygienic and unhealthy, and not high-end enough. We need to produce a batch of special tableware for eating grilled cold noodles, for example, we can completely follow the example of sushi!"

"The long, cyan and white porcelain plate is divided into small grids, holding neatly arranged grilled cold noodles, each piece cut to the same width. Each pair of chopsticks is made of ebony wood, with the 'Cold Noodles Girl' logo engraved on it. Each customer's chopsticks are brand new and unopened. After eating, customers can choose to take the chopsticks away as a souvenir."

"In terms of dining environment, it is naturally spacious, bright, and comfortable. Since it is called 'Cold Noodles Girl', the waitresses are of course all beautiful girls, bringing customers an excellent dining experience."

"The second step is to start marketing and promotion. We will carry out a series of marketing activities such as sports cars delivering grilled cold noodles, beautiful celebrities delivering grilled cold noodles to your door, food connoisseurs tasting grilled cold noodles, and a national grilled cold noodles competition, to help 'Cold Noodles Girl' quickly establish a brand all over the country!"

"In short, these promotions will fully highlight the cultural heritage and brand value of 'Cold Noodles Girl'. Users will be very curious about how delicious grilled cold noodles can be made."

"Use marketing to drive discussion, use traffic to create popularity, attract more funds, and then open 'Cold Noodles Girl' branches across the country, creating a national catering chain brand!"

"At the same time, our marketing model will fully utilize the Internet thinking, break away from the shackles of 'public domain traffic', strive for 'private domain traffic', and make every customer our marketing node, establishing an unprecedented and extremely reliable marketing network!"

"The third step is to fully embrace the Internet ecosystem and use 'multi-dimensional polymerization' to break down the barriers between online and offline, catering and the Internet, and users and platforms!"

"Tengda Group has catering departments such as Moyu Takeaway and Wuming Restaurant, as well as a series of physical industries such as internet cafes, express delivery, and apartments. At the same time, it also has the 'Tengda Life App', which has extremely strong software development capabilities."

"Once 'Cold Noodles Girl' is successful, it can be linked to these industries of Tengda, helping each other and creating a chemical reaction!"

"Combining catering, Internet services, cultural communication, finance, and mobile phone terminals into an ecosystem, relying on Tengda's existing industries, fully absorbing external capital, and using Internet thinking to create craftsmanship, we can make dreams burn!"

"In short, 'Cold Noodles Girl' is only the first step in the entire plan, but it is also a crucial step."

"The initial capital required is not much, only 5 million, for the research and development of the recipe and the operation of the flagship store. After 'Cold Noodles Girl' gets a good response and brings returns to Tengda, it will not be too late to make additional investments."

After throwing out a series of rare terms one after another, Meng Chang looked at He Desheng with confidence.

Success is success, failure is failure.

Meng Chang was very confident in his eloquence and the content on the PPT. If the other party believed it, he would definitely take out 5 million without saying a word; if he didn't believe it, it would be useless to say more.

The tea in front of He Desheng was already running low. He was silent for a moment and did not reply immediately.

It sounded like a good project.

Would its business model definitely succeed? Definitely not. Selling grilled cold noodles to a national chain? Let people all over the country be able to eat expensive, dream-filled grilled cold noodles anytime, anywhere?

It's not completely impossible, but the possibility is indeed not that great.

It sounded pretty ridiculous.

A very simple truth, it is definitely okay to eat grilled cold noodles occasionally as a snack, but you definitely can't eat it every meal.

But He Desheng was in the investment circle, and he knew very well that most of the current Internet business models were not intended to make steady profits.

Sometimes you earn money from users, and sometimes you earn money from investors, there is no difference.

Some Internet companies never find a profit model in the end, and keep burning money, but as long as someone believes it, as long as capital keeps flowing in, they can always find someone to take over.

It doesn't matter if you don't make a profit, as long as you can successfully sell it to the sucker, that's a win!

As long as you don't invest in the last stick of the passing the parcel game, it's all considered a success.

Of course, He Desheng knew very well that Meng Chang could not say these words explicitly, even in a situation where it was just the two of them.

It can only be a tacit understanding.

From the perspective of a pure investor, there are actually two ways for He Desheng to succeed in investing in this project:

One is that "Cold Noodles Girl" does open stores all over the country as Meng Chang said, and each store sells tens of thousands or hundreds of thousands of grilled cold noodles every day, making a profit.

The other is that "Cold Noodles Girl" did not achieve the first goal, but successfully sold it to a large company to take over. Although it was not profitable, it was still considered a success.

Not to mention anything else, just Meng Chang's PPT, his eloquence, his marketing ideas, including his grasp of the entire business model...

He Desheng also felt that he deserved this investment of 5 million.

But…

He Desheng was silent for a moment and said, "This project is very good, but… we can only invest two million."

Meng Chang was stunned: "Huh?"

He never expected that the script would develop like this.

In his opinion, Yuemeng Ventures would either agree to give 5 million, or not give a penny.

If they accepted the pie he drew, they would definitely meet his requirements. If they didn't believe it, they could just refuse directly.

What does it mean to only give half?

Yuemeng Ventures and President Pei couldn't possibly be short of these 3 million, right?

Moreover, this President He didn't even consult President Pei before making the decision?

Meng Chang knew very well that the actual controller of Yuemeng Ventures was President Pei. The previous shared phone booths, fully automatic bickering machines, and top students coming quickly were all projects invested by President Pei.

As a result, he had been talking for so long, and he had spoken so well, but President He didn't even report it to President Pei. Wasn't that a bit too much?

Meng Chang quickly said, "President He, 2 million is a little… not enough. Why don't you take some time to report to President Pei and try to get more?"

He Desheng shook his head with a smile: "To be honest, this is a rule set by President Pei."

"If you had come half a year earlier, I would have reported your plan to President Pei as soon as possible."

"But unfortunately, President Pei recently set new rules for Yuemeng Ventures. He himself no longer directly participates in investments. The investment limit for each of our projects is determined by the size of your company."

"Your concept is very good, but considering the company's regulations, I can only invest 2 million."

Meng Chang was dumbfounded and didn't know what to say for a moment.

I talked so much, and looking at President He's expression and eyes, it was obvious that he was moved by my words and had high hopes for me, but he insisted on only giving 2 million, not adding a penny?

This was very uncomfortable.

Moreover, President He's attitude was not picking and choosing or haggling.

According to most people's habits, since they are willing to give 2 million, they must be relatively satisfied with this model, but there are also some unsatisfactory aspects.

This situation can actually be discussed further. What's unsatisfactory about this business model can be changed, and you can add it to 5 million after it's changed to your satisfaction.

But President He was not like that. He didn't intend to continue to delve deeper, nor did he intend to add money. This attitude seemed to be saying, "Here's 2 million, take it and get lost."

This made Meng Chang very uncomfortable.

But he couldn't say much, as showing too much eagerness would easily reveal his true intentions.

Although 2 million was a bit tight, at least he got the aura of "President Pei's investment" and could still find ways to fool some money from other places.

After considering for a moment, Meng Chang nodded: "Okay, then thank you, President He! But President He, I would like to ask, if this money is spent, would you be willing to make additional investments?"

Only giving 2 million in the first wave was a bit tight, but it was still acceptable.

The key was to see if they were willing to continue giving money later.

He Desheng considered it and answered truthfully: "Whether to make additional investments depends on your actual operation. As for the amount of additional investment, I have to report it to President Pei for a decision. In theory, there is no upper limit."

The so-called "actual operation" was to see if it was losing or making money, which was the only measuring stick.

According to President Pei's requirements, if it made money, he had to sell the shares and leave immediately. If it lost money, he would continue to invest. How much to invest was determined by President Pei.

But these words could not be said clearly to outsiders.

If he clearly stated "continue to invest if you lose money, and don't invest if you make money", these people might cause some trouble!

Therefore, he had to say it euphemistically, "decide whether to make additional investments based on the actual operation."

But these words had a different meaning when Meng Chang heard them.

His eyebrows furrowed slightly, and his brain worked quickly.

"According to the actual operation..."

"Then, data and profitability will definitely be taken into consideration, right?"

"You should have said so earlier! If that's the case, it'll be easy!"

"First, find a way to raise funds and open stores under the banner of 'President Pei's investment'. In the first stage, burn money to create data and hype up popularity. Although a lot of money is spent and there is no profit, as long as the data looks good, Tengda will definitely continue to invest a lot of money."

"Then, continue to use President Pei's investment to drive more investment. In the second stage, start working hard on financial reports and start creating the illusion of profitability, promoting the rapid expansion of the company's valuation."

"With both data and profitability, President Pei and other companies will definitely continue to invest, and by then, the value of 'Cold Noodles Girl' will expand to the maximum, and it will also absorb a huge amount of funds. Then, whether it's finding a way to find a large company to take over or..."

The more Meng Chang thought about it, the happier he became.

As long as Yuemeng Ventures continues to invest in the future, it will be easy!

The original plan could still be implemented smoothly.

Thinking of this, Meng Chang shook hands with He Desheng tightly: "Okay, President He, I hope we can have a pleasant cooperation!"

"Together, let our dreams burn!"