Chapter 1 Finally Relieved

On the other side, Pei Qian turned off the livestream, finally feeling relieved.

He was no longer at the company, but had come to Mo Yu Internet Cafe, using his phone to watch the final segment of the street food competition.

The company's workday had already ended while the competition was still ongoing.

Pei Qian had repeatedly emphasized that employees should not work overtime, and of course, he couldn't break the rules himself. So, as soon as the workday ended, he promptly urged everyone to leave, leaving with them.

He ordered dinner at Mo Yu Internet Cafe and watched the final wrap-up of the street food competition while eating.

The final results of the street food competition basically met Pei Qian's expectations.

This event cost a lot of money, inviting famous snack vendors from all over the country, renting a luxury hotel, and covering various expenses such as ingredients and photography.

The event itself didn't bring any popularity to Tengda. Although the Cold Noodles Girl appeared, she was severely criticized by the judges and deemed worthless, resulting in a completely negative advertising effect.

It was foreseeable that the Cold Noodles Girl brand would definitely get even colder.

In the catering industry, the most important thing is repeat customers, and the key to attracting repeat customers is taste and reputation.

Now that the Cold Noodles Girl's reputation had collapsed and the previously exaggerated taste had been restored to its original form, fewer and fewer people would go to the Cold Noodles Girl's stores to eat. Therefore, the money spent on maintaining the normal operation of the stores was equivalent to being thrown into the water.

Pei Qian even had a more audacious idea.

If the Cold Noodles Girl continued to be in this completely dead state, purely losing money without earning any, then Pei Qian could try to do some publicity later, spending more money.

Advertising spends money much faster than normal operations!

Of course, the prerequisite was to be sure that the Cold Noodles Girl was completely dead and that no amount of advertising could save it.

He couldn't be too hasty now and had to wait and see.

Thinking of this, Pei Qian was in a good mood, and even the food at Mo Yu Internet Cafe tasted a little sweeter.

…

In the evening, Qi Yan finished the follow-up work and returned home not long before receiving a message from a colleague.

"The video of today's competition has been edited and uploaded."

Qi Yan immediately replied: "Okay, thanks for your hard work, get some rest."

According to Meng Chang's original plan, this video was supposed to be carefully edited, following the standards of a variety show, adding various special effects to ensure the program's effect.

However, Meng Chang's plan no longer counted.

Qi Yan called He Desheng for instructions, and He Desheng said that the video didn't need to be made too carefully, just edit it casually and put it online.

Therefore, Qi Yan's colleague began editing after the event, without adding any special effects, and directly uploaded it to the internet.

Qi Yan arrived home, and the video had just been approved.

She took a look, and the video had basically no views, just as she had expected.

Qi Yan was too lazy to bother with these things anymore, because in her opinion, this street food competition had come to an end and there would be no follow-up.

This video would probably be buried in the ocean of the internet, just like most videos online.

Of course, spending money could get it to the homepage, but it didn't seem necessary.

Although today's competition was considered successful, Qi Yan completely couldn't understand the meaning of such a method, and she couldn't help but have deep doubts about her future career path at Cold Noodles Girl.

Just then, she received another message from another colleague.

"Sister Qi, it seems that many people online are discussing today's competition, and some people are analyzing the deep meaning of this competition!"

Seeing this message, Qi Yan's expression was blank, and a question mark floated above her head.

Discussing today's competition was understandable, but analyzing the deep meaning of this competition?

This street food competition was originally just a marketing event to promote Cold Noodles Girl, so what deep meaning could it have?

With these doubts, Qi Yan searched online and quickly found the content that netizens were discussing.

Although the Cold Noodles Girl brand had cooled down, there was still a lot of discussion online, and it was very high.

After all, as a representative of internet catering brands, Cold Noodles Girl had advertised all over the internet at its peak, and various bizarre marketing activities had left a deep impression on netizens.

Later, netizens had a heated discussion about whether "Cold Noodles Girl" was a new business model or a scam, and this discussion gradually came to a conclusion until Cold Noodles Girl went out of business before.

Therefore, once new news related to Cold Noodles Girl appeared online, many netizens would participate in the discussion.

And this time, netizens were discussing the question of "where Cold Noodles Girl will go in the post-Meng Chang era", and the street food competition was a fuse.

The most reposted and discussed article was an article titled "Looking at the 'Destruction' and 'Establishment' of Cold Noodles Girl from the Street Food Competition".

This article had just been published, and in less than an hour, it had tens of thousands of views and hundreds of comments, and it was still increasing rapidly.

Qi Yan took a look and felt that the author's name was familiar. After looking through his previous articles, she found that this was the author who wrote "Cold Noodles Girl's So-Called Internet Thinking is Just Pretending"!

The previous article was written before Cold Noodles Girl went out of business, and it was a perfect coup de grace.

The sentence in it, "Meng Chang is like a child sitting in the passenger seat of a car, posing as if he is driving, thinking that he is in control of the direction of the car, and charging passengers as a driver; but in fact, neither the car nor the road is under his control," can be said to be killing the heart, giving the Cold Noodles Girl a heavy blow in public opinion at the time.

Qi Yan had also read this article at the time and admired the author very much.

At that time, Cold Noodles Girl seemed to be doing well, but in reality, there were undercurrents.

It must have had many problems, but these problems were not clear to everyone.

The author of this article could not only see the crux of Cold Noodles Girl, but also use such simple and easy-to-understand words and appropriate metaphors to convey these contents to others, which was definitely a master.

And this time, he had actually written another article about Cold Noodles Girl.

What would this article say?

Cold Noodles Girl was already completely cold. If the author was just declaring the correctness of his prediction and kicking them when they were down, then this article would be unnecessary.

With some confusion, Qi Yan clicked into the article to view it.

"Cold Noodles Girl went bankrupt as I predicted before. It is said that Meng Chang has incurred millions of debts and has become a person subject to enforcement, and his whereabouts are still unknown. This undoubtedly proves my previous predictability, and also proves that the 'internet thinking' and 'following the trend of the times' that Meng Chang has always emphasized are just beautiful words, which can deceive investors, but cannot deceive commercial laws."

"Many people say that Cold Noodles Girl is over and see no possibility of a comeback. I also thought so before today, but after collecting some industry information and seeing today's street food competition, I suddenly changed my mind."

"It is rumored that Tengda Group has acquired 70% of the shares of Cold Noodles Girl and has obtained absolute control. Although it is not yet clear which aspect of Cold Noodles Girl President Pei is interested in, I can say with 100% certainty that President Pei has found a way to break the situation for Cold Noodles Girl in the 'post-Meng Chang era'. This street food competition is a start!"

…

Seeing this, Qi Yan was a little confused and surprised.

As an insider of Cold Noodles Girl, she knew very well what the street food competition was all about: it was originally a marketing event designed by Meng Chang to promote Cold Noodles Girl.

Therefore, the analysis in this article seemed a bit absurd. How could the street food competition be a way for President Pei to break the situation?

But Qi Yan thought again, it seemed that there was such a possibility.

President Pei specifically asked about it, saying that the recording should be changed to a livestream, and also asked the judges to evaluate Cold Noodles Girl truthfully and rigorously.

President Pei was so busy, was it necessary to ask about such a small matter?

Could it be that these two insignificant changes were not President Pei's whims, but had other deep meanings?

Qi Yan quickly continued reading.

…

"I have analyzed before that the problems of internet catering brands such as Cold Noodles Girl are similar: heavy on marketing and light on products. In layman's terms, it means that they are overhyped, and their own products cannot reach the height of marketing hype."

"I once said that in any era, no one is much smarter than anyone else. Even the smartest people can only deceive consumers for a while, but not for a lifetime. Everyone has an answer in their heart as to whether Cold Noodles Girl's roasted cold noodles are delicious or not. No matter how good the marketing is, if the taste of the roasted cold noodles does not reach the standard, it will still be a castle in the air."

"And the crux of Cold Noodles Girl also reflects Meng Chang's biggest flaw as an entrepreneur: he has been trying to look up and look into the distance, but he has not been down-to-earth."

"Therefore, the failure of Cold Noodles Girl is inevitable."

"But after Cold Noodles Girl changed its boss, President Pei conveyed a brand new business philosophy to everyone through the street food competition, which is: being realistic, focusing on products, and respecting talents!"

"This is completely different from the business philosophy of Cold Noodles Girl during Meng Chang's leadership, or rather, it is completely contrary to it."

"In this street food competition, we can see that Cold Noodles Girl's roasted cold noodles are competing on the same stage with the roasted cold noodles of excellent stall owners from all over the country, and the judges do not favor the organizer Cold Noodles Girl at all, but objectively and even harshly point out the many problems with Cold Noodles Girl's cold noodles."

"This shows two points:"

"First, we have a definite answer as to what the taste of Cold Noodles Girl's roasted cold noodles was like during Meng Chang's time. It is better than the average roadside stall, but it is far from being as delicious as Meng Chang boasted."

"This is equivalent to an official conclusion, completely denying the overhyped marketing methods of Meng Chang before, and realistically telling all consumers the true situation of the taste of Cold Noodles Girl's dishes."

"Second, since the business philosophy of Meng Chang's era has been denied, then at the same time, it is also announcing the establishment of a new business philosophy to everyone!"

"Meng Chang has been boasting about how delicious Cold Noodles Girl's roasted cold noodles are, but in today's street food competition, it has been revealed. Whether it is the heat of the roasted cold noodles, the amount of seasoning, or the timing of spraying water, Cold Noodles Girl's chefs have not done well at all, and they are not even as good as some excellent vendors."

"This shows that Meng Chang's so-called 'strict requirements for taste' only stayed on his lips. He did not really study the taste of roasted cold noodles."

"And what President Pei conveyed to everyone is actually this concept: the future Cold Noodles Girl will strictly control the details and further improve the taste and flavor of the roasted cold noodles; at the same time, it will also be realistic about the taste and will no longer engage in any false propaganda!"

"In addition, there is the most important point, which is the emphasis on talents."

"This street food competition has brought together excellent snack vendors from all over the country. President Pei is showing an attitude of seeking talents through this competition, digging out those folk masters who are truly good at cooking snacks, and giving them a better stage to show themselves!"

"Therefore, this street food competition may seem like just an ordinary marketing event, but the meaning behind it is very significant."

"It can be regarded as a summary: summarizing and criticizing Meng Chang's previous wrong business philosophy; it can also be regarded as a declaration, announcing the correct business philosophy that Cold Noodles Girl will adopt in the future!"

"How will Cold Noodles Girl develop in the future? Can this brand that has completely cooled down still come back to life in President Pei's hands? Let us wait and see!"