Chapter 1 A Few Hundred Words Stunned Qi Yan

Her first reaction was that it was a bit far-fetched.

The street food competition was one of the many activities planned by Meng Chang. Qi Yan had been involved throughout the process and knew that in Meng Chang's mind, this activity, like many other marketing activities, was just to hype up Cold Faced Lady.

So, when Meng Chang designed this activity, he certainly didn't think about so many twists and turns.

But looking back at Boss Pei...

Boss Pei did ask about it and, through He Desheng, changed the food competition from a recording to a live broadcast, and also had the judges change their evaluation of Cold Faced Lady.

But could such simple changes lead to such a complex conclusion?

Could it be that this self-media author had over-thought things and misunderstood Boss Pei's intentions?

After Meng Chang left, Qi Yan became the primary person in charge of Cold Faced Lady. She participated in the entire planning of the street food competition. Perhaps because she was personally involved, she felt that this was a misinterpretation.

But then she thought again that perhaps her level was too low. Since her job was on the line, she had to think more about it.

She got up, took an apple from the refrigerator, and while eating it, carefully read the article again from beginning to end, then fell into deep thought.

"There are indeed some inexplicable doubts about this matter."

"Boss Pei is busy, and Cold Faced Lady is just the most insignificant small department among Boss Pei's many businesses. Even for a large business like Moyu Takeaway, Boss Pei rarely asks about it himself, let alone Cold Faced Lady?"

"I have to report directly to General Manager He, and then General Manager He summarizes all the information of Dream Chasing Venture Capital and reports it to Boss Pei. It can be seen from the entire organizational structure that Cold Faced Lady is a relatively marginalized department."

"But Boss Pei still took the time out of his busy schedule to give some guidance on this street food competition."

"Most of the marketing activities have been canceled, except for this competition; and Boss Pei specifically instructed to change it to a live broadcast and asked the judges to be realistic..."

"Could it be that, as the author of that article said, this is actually a method of using a little force to move a thousand pounds?" (idiom for achieving a great effect with minimal effort)

"Boss Pei happened to see a street food competition in Meng Chang's marketing activities, so he temporarily had an idea, took the opportunity to make use of it, casually changed two seemingly insignificant points in this activity, but completely changed the nature of the activity?"

Once she accepted this premise, Qi Yan, when she read the article again, found that many details could be matched one by one!

Qi Yan suddenly realized, "So that's how it is. I'm too stupid. I didn't understand the real intention of the leader!"

"Boss Pei didn't say it explicitly, probably wanting to test my understanding and comprehension as the new person in charge! If after this competition, I still don't know Boss Pei's intention and haven't made any changes, I might be replaced immediately!"

"Even if I'm not replaced immediately, my impression in Boss Pei's mind will definitely plummet, making Boss Pei think I'm an incompetent subordinate..."

"How dangerous, how dangerous. Fortunately, the author of this article helped me out!"

Qi Yan secretly rejoiced and hurriedly recorded the key points in the article one by one.

According to the interpretation of the article, Boss Pei is actually conveying a new business philosophy to all consumers, and also to all the staff of Cold Faced Lady through this street food competition.

Don't just talk and not do like Meng Chang, be realistic, strictly control the details, and sincerely consult these experts to improve the taste and texture of grilled cold noodles and other foods;

Don't be like Meng Chang, who only pays lip service to something he fears, value talents, even if they are snack stall owners, respect them, value them, and see their strengths;

Abandon those unrealistic marketing techniques, whether it's daily operations or publicity and promotion, be realistic, treat consumers with enough sincerity, and don't try to induce or deceive consumers.

After Qi Yan finished summarizing, she smoothed out the entire process of the event from beginning to end, and the more she looked at it, the more seamless it felt, everything was so perfect, so natural.

"Strictly speaking, the technique used by Boss Pei can be called 'destroying the old to establish the new'."

"He is very clear about the current situation of Cold Faced Lady. The reputation has collapsed, the reputation has been discredited, and the taste is also very bad. This is a dead end. All consumers have a 'wolf is coming' mentality and no longer trust Cold Faced Lady."

"At this time, no amount of publicity is useful. In that case, those useless marketing activities should be stopped."

"Boss Pei's solution is to use this street food competition to completely negate Meng Chang's approach, break the inherent impression of the Cold Faced Lady brand in the minds of all consumers, and effectively improve the taste of Cold Faced Lady. Only in this way can this brand be reborn!"

"What I should do now to cooperate with Boss Pei is... to keep these talents!"

These excellent stall owners who were found from all over the country are currently staying at the hotel arranged by Cold Faced Lady, because the competition ended late at night, and it would be impolite to let them take the high-speed train overnight.

Everyone will check out at noon tomorrow and leave by high-speed train or plane in the afternoon.

Aren't those stall owners who won the prize the talents that Boss Pei is eager for?

We must find a way to fight for it!

Qi Yan immediately flipped through the list of winning stall owners and their contact information on her computer.

"Wait, is it just the cold noodles group, or all the other stall owners as well?"

Qi Yan thought carefully, "From the perspective of improving the taste of Cold Faced Lady, it is enough to find the first place in the cold noodles group. However, this competition is a street food competition, not a grilled cold noodles competition."

"Although this competition was Meng Chang's idea, Boss Pei didn't change it, which means he approves of it. Since Boss Pei recognizes that this is a street food competition, it means that other street foods are equally important."

"Let's keep all the winning stall owners and ask them all about their intentions."

Originally, after Qi Yan took over Cold Faced Lady, she had been in a very confused state.

Before, she was only in charge of the various marketing activities of Cold Faced Lady under Meng Chang. After suddenly taking over all the work of Cold Faced Lady, she always felt a little overwhelmed.

Even a person like Meng Chang couldn't make Cold Faced Lady take off, and Qi Yan felt that it was even more impossible for her.

But now, Boss Pei pointed out a clear path for Cold Faced Lady.

Although it is not certain whether it will succeed, Qi Yan has at least found the direction for her efforts.

She suddenly felt full of energy and began to plan her future work plan!

...

At the same time, Jingzhou, Mingfu Family Banquet.

Li Shi had just finished a dinner with a few friends and saw them off one by one.

He was just about to go home to rest when he saw Xue Zhebbin walking towards him with a look of surprise on his face, holding his mobile phone, "General Manager Li! Take a look at this quickly. Isn't this what you estimated before, that Boss Pei has taken action?"

Li Shi was stunned for a moment. He took the mobile phone and looked at it. It was the article "From the Street Food Competition, See the 'Destruction' and 'Establishment' of Cold Faced Lady".

He carefully read it from beginning to end, and then a smile appeared on his face.

"Sure enough! I said that Boss Pei would take action quickly after obtaining control of Cold Faced Lady, but I didn't expect it to be so fast!"

Li Shi was a little proud in addition to his sincere happiness.

This time, he successfully predicted Boss Pei's actions!

He and Xue Zhebbin invested money in Cold Faced Lady and obtained some shares, and then bought some at a low price. Currently, they have about 30% of the shares in their hands.

Although these shares are still worthless, Li Shi is very sure that in the near future, these shares and dividends will definitely earn back all the money he paid before, with interest!

This article has analyzed it very clearly. Since Boss Pei has already taken action, the revival of Cold Faced Lady is not far away.

"Wait a minute."

Li Shi read the article again from beginning to end, savoring it carefully.

Xue Zhebbin was a little surprised, "What's wrong, General Manager Li? Is there any problem?"

Li Shi shook his head, "There is no problem, but there are some shortcomings."

"It can be seen that this author has some skills. It is estimated that before doing self-media, he had worked in the financial and investment industries. He is relatively clear about the situation in the industry, has a sharp eye, and is good at writing."

"But... writing this article is far from enough to express the past and present of Boss Pei and Meng Chang, and Cold Faced Lady."

"Of course, this cannot be blamed on him, after all, many details are unknown to outsiders. This author does not have access to the channels, so naturally he cannot write it."

"For example, at the press conference when Cold Faced Lady was first established, the verbal confrontation between Meng Chang on the stage and General Manager Ma off the stage, as well as Boss Pei's seemingly intentional and unintentional targeting of Cold Faced Lady, allowing investors to watch and no one to take over... this article does not mention any of these intrigues."

"The author of this article only relies on the information he can collect, and thinks that Meng Chang screwed up Cold Faced Lady first, and Boss Pei transformed Cold Faced Lady later; but in fact, the relationship between the two is far more complicated than he imagined. In fact, Boss Pei's shadow has been behind Cold Faced Lady since its inception, and the current ending of Cold Faced Lady and Meng Chang is inseparable from Boss Pei!"

"If these news can be disclosed... it will play a more critical role in reversing the reputation of Cold Faced Lady!"

Xue Zhebbin nodded suddenly, "That's right!"

"The best way to reverse the reputation of Cold Faced Lady is to tell everyone: Cold Faced Lady has a new boss. Boss Pei held this street food competition for Cold Faced Lady is to convey such a message."

"And if everyone can more clearly understand the many details of the process from the establishment to the closure of Cold Faced Lady, they can transfer everyone's disgust for Cold Faced Lady to Meng Chang, and re-recognize the brand of Cold Faced Lady because of Boss Pei."

"Then what do you mean, General Manager Li..."

Li Shi smiled, "Contact this author and tell him that I have some exclusive inside information about Cold Faced Lady, and I hope to let more people know through his article."