Chapter 114 Copying the Wrong Thing

"Huh? Other live streaming websites are doing video on-demand and playback features? And they're hiring dedicated editing teams to edit videos for these streamers?"

"What? Did they learn from us?"

After listening to Ma Yang and Chen Yufeng's reports, Pei Qian's head was filled with question marks. He looked completely bewildered.

What the hell was going on?

According to Chen Yufeng, he had just received news from Waiwai Live that several major live streaming platforms, including ZZ Live, were starting to develop recording, on-demand, and playback functions for streamer videos. They were also looking for specialized editors to edit videos for the streamers and upload them to their personal channels.

This had only started in the last couple of days.

These live streaming platforms were in the midst of an intense battle, with spies planted in each other's companies. As soon as one platform came up with a new feature, the others would immediately follow suit, not wanting to fall behind in this cash-burning war and lose their advantage.

Although Liu Liang, the vice president of ZZ Live, wanted to keep it a secret, how could he? Developing a feature involved a large number of underlying staff, making it too easy for other live streaming platforms to snoop around.

So, the information went around in circles and eventually came back to Chen Yufeng.

Pei Qian repeatedly confirmed with Chen Yufeng before finally understanding that Rabbit Tail Live was the first to implement this feature.

Chen Yufeng was now struggling with how to respond to the fact that other live streaming platforms were following suit and copying Rabbit Tail Live's approach.

Pei Qian fell silent.

Finding editing teams for streamers and creating on-demand and playback features for videos… who came up with such a creative idea?

Wasn't this just messing around?

Pei Qian remembered that some live streaming platforms had indeed implemented similar features in his past life, but none of them had been very effective. It could be said that they were a waste of effort.

Because live streaming and video, in the end, were two different entertainment modes.

Video was like a formal meal, where various nutritional combinations and even plating had to be perfect. The higher the information density, the better the audience's reception.

Live streaming, on the other hand, was more like a snack. As long as it wasn't too bad, most people didn't really care about nutritional balance, as long as they could keep their mouths busy. Live streaming was nothing more than dancing, playing games, and so on. The information density was very low. Most viewers wanted a sense of participation through real-time interaction with the streamer.

The difference between these two entertainment modes determined that it was difficult to bridge the gap between video and live streaming. Once live streaming lost its real-time attribute and became a video, its "low-value" attribute would be quickly amplified, and fewer and fewer viewers would watch it.

Because viewers watched live streams for the uncertainty; they would no longer be interested in the already determined outcome.

Even with dedicated editors, the information density of live streams was too low, so even if they were edited into videos, the density would still be low. Unless a few minutes of highlights were extracted from dozens of hours of live stream footage, the effect would still not be very good.

In other words, this model didn't seem very reliable in the first place!

This time, the other live streaming platforms had copied the wrong thing…

However, Chen Yufeng seemed to deserve encouragement for coming up with such a wrong decision for Rabbit Tail Live!

So, how should this matter be handled?

Pei Qian considered it for a moment. This was indeed a very difficult situation.

Would other live streaming platforms believe him if he told them the truth?

But if he didn't tell them the truth, it might cause them to waste money and manpower. And if other live streaming platforms were hit hard, it might give Rabbit Tail Live an opportunity, which was a major hidden danger.

As for Rabbit Tail Live, since this path was not feasible, they definitely had to be encouraged to increase their efforts!

With that thought, Pei Qian replied, "This idea is good. Rabbit Tail Live must increase its efforts and spend money to find professional video editors. Try to equip all the streamers on Rabbit Tail Live with editors! The salary and benefits should also be fully maximized, all in accordance with Tengda's salary standards."

"As for the other live streaming platforms…"

"Tell them that this model is only something that Rabbit Tail Live can pull off. There is no need for them to join in the fun. It will not only waste their time, money, and manpower, but it will also be meaningless."

Chen Yufeng was stunned for a moment. "Ah, President Pei, what if they don't listen?"

Pei Qian was taken aback.

He had to admit, that was a very high possibility.

Rabbit Tail Live was doing this model with all their might, and then they told other live streaming platforms that this model was useless? They definitely wouldn't believe it.

Pei Qian sighed. "If they don't believe it, then they don't believe it. If they have too much money and no place to spend it, and they have to burn it, I can't stop them."

Burning money could convert into his personal wealth. What could they get from burning money?

But Pei Qian couldn't say that outright, so he could only hope that these live streaming platforms would fend for themselves.

Chen Yufeng quickly said, "Okay, President Pei, I understand!"

After hanging up the phone, Chen Yufeng's expression became much more confident.

Ma Yang had been listening the entire time, and his long face looked slightly confused. "What does Brother Qian mean? Why can only Rabbit Tail Live pull it off? Is he deceiving other websites, or is it the truth?"

Chen Yufeng had obviously read something from President Pei's words, and his expression was full of confidence. "President Pei's words are obviously seven parts true and three parts false!"

"I was a little anxious just now because I heard that other live streaming platforms were copying Rabbit Tail Live's model. Now, with President Pei's guidance, I suddenly understand!"

Ma Yang was still confused. "Ah? Understand what?"

Chen Yufeng explained, "President Ma, President Pei said that this model can only be pulled off by Rabbit Tail Live, why? Because everyone's positioning is completely different!"

"Currently, the live streaming content on Rabbit Tail Live is all knowledge-sharing in nature, which means that there is a lot of dry goods. For example, if a big shot gives a lecture, he will talk for an hour, and there will be at least forty or fifty minutes of dry goods in it. You only need to cut out an essence version of these forty or fifty minutes to ensure the information density."

"And what is the live streaming content on other live streaming platforms? Game battles, singing and dancing, outdoors… For these types of content, it would be great to cut out fifteen minutes of highlights from four hours of live streaming. And purely entertainment content, even if it is a pure highlight version of the recording, not many people will watch it."

"Especially compared to their own platform, there are many ongoing live streams, so why would viewers watch the recording?"

"Therefore, President Pei's words are a mix of reality and illusion, truth and falsehood."

"A light sentence, if it can make other live streaming platforms give up this model, it is equivalent to subduing others without fighting and eliminating a possible small hidden danger; and if other live streaming platforms continue to be stubborn and don't give up, we can also be invincible!"

"Of course, Rabbit Tail Live will also do other types of live streaming in the future, but the focus of our editing team will definitely still be on live streams with high information density and sufficient dry goods."

Ma Yang suddenly understood. "Oh… so that's what Brother Qian meant. But are we going to tell other platforms about these things?"

Chen Yufeng shook his head. "Of course not!"

"We will just say something vaguely, making it look like we are putting on a false front. Those who are scared off will naturally give up, and those who are stubborn will let them continue to burn money. We won't lose out anyway."

"President Pei's positioning of Rabbit Tail Live has already put us in an invincible position from the start, because we are competing with other live streaming platforms in a staggered manner, so it doesn't matter to us at all if they fight to the death!"

"I will find a way to release the information now, as for how other live streaming platforms will interpret it… that is their business."

…

Yangcheng.

Liu Liang, the vice president of ZZ Live, was busy in the conference room discussing the specific design plan of the new feature with the product manager and programmers when there was a knock on the door.

Liu Liang was stunned for a moment. "Come in."

An employee walked in quickly and whispered a few words in Liu Liang's ear.

Liu Liang looked at the employee with an incredulous expression on his face. "Really?"

The employee's attitude was very firm. "Absolutely true."

Liu Liang was speechless for a moment. He looked at the design plan in his hand and then at the product managers and programmers in the conference room. He didn't know what to say.

The ups and downs of the past two days had been too fast!

The appearance of Rabbit Tail Live made Liu Liang feel like he was facing a formidable enemy, so he decided to develop a feature similar to Rabbit Tail Live, both as a preemptive measure and as a gamble on the future.

However, after Liu Liang told his product team about this, other live streaming platforms knew about it after just one night, and they all planned to develop similar features!

Liu Liang was speechless, but there was nothing he could do. The competition between live streaming platforms was so crazy now that whoever was one step slower might miss the opportunity.

You copy me, I copy you, everyone is playing the same tricks, and no one should laugh at anyone.

So, after Liu Liang urged the product manager to quickly come up with the design plan, he immediately held a meeting, wanting to finalize this feature and start developing it as soon as possible.

As a result, the employee just came to report that Rabbit Tail Live seemed to know about this, but President Pei said: This model can only be pulled off by Rabbit Tail Live, and other live streaming platforms don't need to join in the fun. It's just a waste of time, money, and manpower!

Now it was Liu Liang's turn to struggle.

Was this real news or fake news?

Liu Liang was obviously hesitant, but after thinking for a moment, he still said, "No matter what, let's do this feature first!"

He had just called the product manager and programmers to a meeting, and now he was saying that he wasn't going to do this feature anymore. Where would Liu's dignity go?

Although President Pei had said that this feature could only be pulled off by Rabbit Tail Live and that it would be a waste of effort for other platforms to do it, how could he know that it wasn't a bluff? Maybe he just released this news because he was afraid that other platforms would copy it?

So, Liu Liang decided to invest resources to do this feature first, what if the effect was good?

The employee who came to report nodded. "Okay, President Liu. There's one more thing, the bidding for the iCL broadcast rights has begun. The marketing department has been communicating with Longyu Group these past two days, and they are asking for 11 million…"

Liu Liang couldn't help but frown.

"11 million?"

"The gpL broadcast rights are only 12 million!"

Liu Liang was a little unhappy when he heard this price. Did Zhitou Corporation and Longyu Group think too highly of themselves?

It was true that the gpL broadcast rights sold for 12 million, but how popular was gpL in the country?

Most live streaming platforms were willing to spend so much money to buy the broadcast rights because they felt that it was more worthwhile to spend this money to buy the popularity of gpL.

Why was iCL asking for 11 million?

The number of ioi players in the national server was very small, and the popularity of various events was not very high. The audience base was not at the same level.

The reason why gpL could sell for such a high price was because the gpL preseason had done enough groundwork and preheating for a long time, allowing various live streaming platforms to clearly see the popularity of this event. Under mutual bidding, the price was raised to this point.

iCL did not have a preseason to accumulate popularity, and it was also a new league. Who knew what the popularity would be like when it really started?

If they spent 11 million to buy the broadcast rights now, and the popularity was very low and no one watched it, wouldn't they lose a lot of money?