"Sky-high marketing?"
Old Master Chen chewed on the term his granddaughter brought.
Liu Chen nodded, meeting Old Master Chen's gaze calmly.
"That's right, sky-high marketing. Grandpa, you've always wanted to push Meili Sausage out of S Province, but for ten years, you haven't been able to achieve it. This is because your approach, from the beginning, was wrong."
It was the first time Old Master Chen had heard someone say his methods were wrong, and he felt a bit unconvinced. He placed his arms on his desk and asked, with a hint of a joke, "Then tell me, in your opinion, what should I have done?"
Liu Chen clasped her hands in front of her abdomen, leaning back slightly against the chair, and casually explained the promotion plan that had been successful countless times in her past life:
"First, we need to spend money to send our products to various KOLs, meaning bloggers with large fan bases. We'll have them collectively and extensively use our products within a month.
Then, we can contact bloggers with slightly smaller fan bases, have them continue to use our products for a month, or even have them subtly featured in their background images.
This way, it will create an initial impression of our brand being very common, something they just haven't noticed.
Moreover, the audience these bloggers cater to is precisely the younger generation, those who have computers, access to the internet, and purchasing power."
Old Master Chen felt the initial part was similar to television advertising, but as it progressed, he suddenly realized that this promotional method was completely different from his previous ones.
He couldn't help but press, "And then?"
Liu Chen chuckled, "Just these two things alone will take two months or even longer. During this period, we'll need to prepare inventory, starting with the first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen."
Hearing this, Old Master Chen was confused. "Why prepare inventory for Beijing, Shanghai, Guangzhou, and Shenzhen? Our Meili Sausage isn't expensive, and besides, why not sell it in other provincial capitals?"
Liu Chen gave a sly smile and wagged a finger.
"We want them to feel that our Meili Sausage has a certain class, that it can only be bought in big cities."
"Won't consumers be unhappy with that? You're essentially dividing them into different tiers."
Liu Chen blinked. "So, Grandpa, you forgot, I said we want *them* to feel that way."
"Then, will we abandon the supply channels in other cities?"
"Of course not. We'll still supply them, but not until at least September next year. This way, consumers who can only buy Meili Sausage online, which is readily available in big cities, will develop a deeper impression of our brand.
They won't blame us for not launching channels simultaneously; instead, they'll feel proud that their city is now being treated the same as Beijing, Shanghai, Guangzhou, and Shenzhen."
When Old Master Chen heard Liu Chen's explanation, he finally understood.
After understanding, he was deeply shocked. This was not like the tens-of-seconds commercials he used to run on local TV. What Liu Chen was talking about, this "marketing," was an entire system, a strategic layout planned on a yearly basis.
"Marketing, marketing, selling and business. Liu Chen, you're giving such brilliant ideas to Grandpa, you're at a disadvantage!"
Liu Chen smiled and shook her head.
"So, Grandpa, don't be angry. After you hear this model, you'll understand. My marketing is already on the verge of launch, and at this point, I cannot allow anyone to interfere with my plans.
This includes anyone, myself included."
Seeing Liu Chen's stubborn expression when she spoke the last sentence, Old Master Chen sighed inwardly. It was a good thing for a child to be ambitious and intelligent, but for a child of only 18 to bear so much responsibility felt a bit overwhelming.
Yet, to stop the child from pursuing this path would be a waste of her talent.
"Ren Yu..."
Liu Chen, who had been enthusiastically expressing her views, suddenly slumped down at the mention of these two words.
After all, that scoundrel Ren Yu, to solve the issue of borrowing a hundred million yuan from her grandfather without it being rejected, had claimed to her grandfather that it was a sign of his sincerity in pursuing her.
Seeing Liu Chen's reaction, what else could Old Master Chen not understand? It seemed that Ren Yu had already told her about this matter, meaning Ren Yu had openly pursued her.
Thinking of this, Old Master Chen, who had always considered Ren Yu a dragon among men and a role model for his peers, couldn't help but start finding fault with him.
"That child Ren Yu, his maternal grandmother's family and his father..."
After thinking, Old Master Chen decided not to continue. He suddenly realized that although he was unhappy about Ren Yu "eating from his own garden," after considering it, besides him, who else could barely be considered a match for his beloved granddaughter? What kind of misfits were the children from other families? They knew nothing but spending money. If Chen Chen were to date them, wouldn't she be bored to death?
"Chen Chen, if he wants to pursue you, let him show his capabilities. After all, a man who has to work hard to chase you will cherish you more once he has you."
Liu Chen sat in the chair, listening to Old Master Chen's advice, and couldn't help but smile.
"Grandpa, I understand. Don't worry, if I decide to accept Brother Ren Yu's pursuit, I'll be sure to notify you first. Okay?"
Hearing this, Old Master Chen finally stopped talking and nodded, saying with slight hesitation, "Notify? Not discuss?"
Liu Chen blinked and smiled without speaking.
"Alright, alright. Notifying is fine too. Let's go. Since you're here, let's go take a look at the production lines. Your two production lines should arrive soon after the New Year."
The grandfather and granddaughter chatted as they went to inspect Liu Chen's production lines. It was evident that with mechanization, the production lines operated twenty-four hours a day. Apart from raw materials and necessary safety inspectors, the entire production line had fewer than ten employees. The finished Meili Sausage was then transported to the warehouse for manual packaging. This was where the majority of Meili Sausage's employees were hired.
Liu Chen stood on the escalator on the second floor, watching the employees below meticulously applying the final sealing tape. She turned to Old Master Chen and smiled, "Grandpa, if our marketing plan goes as planned, the number of employees in front of you will likely double in the second half of this year."
"Double?" Old Master Chen was startled. "Chen Chen, do you know what doubling means?"
Liu Chen nodded. "Grandpa, what we're aiming for is not just doubling. In my vision, within the next three years, your Meili Brand can even achieve your dream of going public."
Hearing this, Old Master Chen's face first broke into a happy smile, and then he looked puzzled. "How did you know my dream was to make Meili Brand go public?"