Faced with Ding Yun's move to launch so many new products in just one month, some were happy, while others were worried. The happy ones were glad to have new products to use.
The worry was mainly about whether so many products could be guaranteed in terms of quality and quantity within such a short period.
Was she planning to pull a fast one on them?
Fortunately, although the effects of the skincare products launched by Ding Yun were not comparable to medical beauty treatments, they were indeed much more immediate than those of other brands. Thus, negative public opinion questioning the scam or the product's efficacy collapsed within a month in the face of tangible product results.
If initially only skincare companies focusing on repair products had cried "wolf" at Natural Beauty, the company founded by Ding Yun, then with the launch of these new skincare products, all daily chemical and beauty companies had to start paying attention and responding.
Various forms of suppression and mergers and acquisitions followed.
In response, Ding Yun played a tough hand. She used the official account to expose their operations one by one. This included framing them for hiring internet trolls to smear her, deliberate suppression, threatening acquisitions, sending people to steal secret recipes from factories, and even secretly adding toxic substances to finished skincare products for counterfeit sales. They even contacted people whose faces were ruined by using their counterfeit products to sue Ding Yun's company.
They tried every means to bring down Natural Beauty Daily Chemical.
For Ding Yun, monitoring the entire factory, and even understanding every move of all rival companies, was an easy task. It was also very easy for her to stop them in time and minimize losses when they engaged in immoral or illegal activities.
Not to mention disclosing it afterward.
Ding Yun's unconventional approach completely stunned everyone targeting Natural Beauty.
Some were criticized.
Others were arrested.
And most no longer dared to make any moves.
At least they dared not do anything illegal or criminal. At most, they engaged in normal commercial competition in the market.
And Ding Yun would not be afraid of that.
After all, the effectiveness of her products truly surpassed all other skincare products. As her products sold well, the biggest change in the market was the increase in eye-catching men and women, and everyone's appearance improved.
In fact, most people are not ugly. It's just that various skin imperfections make them look less attractive, such as redness, spots, pitted skin, or being too dark or too sallow.
And even excessive blackheads and acne.
Many people look much better after a little "skin smoothing."
It is precisely because of this.
The effect of the skincare products sold by Ding Yun was to bring everyone a perfect complexion, similar to skin smoothing. Therefore, as more and more people bought and used them, the number of eye-catching men and women on the street naturally increased.
When skin improves, no one will deliberately hide it. Instead, they will proudly post on social media, adding a note that they are not wearing makeup or using beauty filters. If anyone doubts them, they can connect privately and arrange a meal.
With this kind of operation, how could those who haven't tried it not inquire?
After inquiring, they would buy a trial package and try it out.
Who wouldn't be stunned by the immediate results and rush to buy the full-sized product and use it as soon as possible?
—To avoid falling too far behind others.
Even if a few people felt the product was too effective and wondered if it contained toxic or harmful substances, such as lead powder or hormones.
However, after some meticulous individuals took the products for testing and received the results, their concerns were largely dispelled.
For a time, many products with prices similar to or slightly different from Ding Yun's, selling for a hundred or so yuan more or less, were all in steep decline, with sales suffering a devastating blow.
Only products that were extremely cheap or extremely expensive suffered less damage, with the extremely cheap ones, selling for ten to twenty yuan, experiencing the least loss.
This is because sometimes people who buy extremely expensive skincare products occasionally try mid-range products with good reviews, especially those with patents.
After trying Ding Yun's products, they found that the products Ding Yun sold for hundreds or thousands of yuan were even better than the tens of thousands of yuan they had bought, and even comparable to the effects of medical beauty maintenance. Naturally, they would shift their purchasing direction and buy more of Ding Yun's products.
However, people who buy skincare products for ten to twenty yuan.
They would generally not try skincare products in the hundreds or thousands. They have been accustomed to a certain brand's products for over a decade, and their requirements for skincare products are not that high; as long as it moisturizes, it's fine.
Therefore, those selling affordable skincare products.
Were the least affected.
The result was that in less than a year, Ding Yun transformed from an emerging player into a terrifying dragon.
She began to sweep everything away.
However, this is also normal. When penicillin was first developed, even with low output, it wreaked havoc in the pharmaceutical industry. If it hadn't been for the long-term difficulty in mass production, and later competition from similar products once it was mass-produced, it could have easily monopolized the market for years.
What was it based on?
It was based on its effectiveness.
Ding Yun's skincare products were the same.
Their top-tier effectiveness, far surpassing all other similar products on the market, was enough to easily crush all enemies.
With the domestic market stabilized, Ding Yun soon began to venture abroad. Daily chemical products and skincare products are different from high-end technology. There are no restrictions or sanctions necessary for them. Therefore, Ding Yun's path to international promotion, apart from encountering sniping from local daily chemical giants, did not face other difficulties.
Coupled with her skillful approach of addressing specific needs – promoting hair growth products in countries with high rates of hair loss, and not selling whitening products in countries that prefer tanning – she fully implemented the concept of adapting product research and promotion to local conditions. This allowed her to quickly open up overseas markets, first by building trust with her flagship products, and then introducing others.
However, after all, it was on someone else's turf.
The promotion process still encountered many difficulties, especially when certain groups shamelessly colluded with some local institutions to target her.
It is very difficult for businesses to develop in such situations.
Because there is no normal business environment.
For this reason, Ding Yun decided to compromise appropriately. After all, her main goal was not to make money, but to gain influence. Therefore, she specifically invited those major daily chemical giants for negotiations, stating that she was willing to establish a few branches overseas and cooperate with them. She would provide the products, and they would be responsible for distribution and sales.
The final profits would be split equally.
However, Ding Yun's compromise was not accepted.
The representatives of those daily chemical groups went further, demanding acquisition and requesting Ding Yun to share her secret recipes.
As a result, the negotiations naturally broke down.
The two parties parted ways on completely bad terms.
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