Chapter 1390 Separate Promotion!

"Focus the publicity around these key points..."

"Okay, I'll consider it carefully."

Ye Zhizhou frowned slightly, deep in thought.

For him, studying these promotional plans was indeed difficult, as he had little prior experience.

Fortunately, Meng Chang had given a relatively clear direction, just like President Pei giving clear directions when designing games.

Creating a promotional plan based on Meng Chang's direction was like designing a game based on President Pei's direction; the two had some similarities.

"I think the slogan can be 'Enjoy the Thrill of Driving Without Leaving Home,' which can be used consistently throughout."

"This might sound a bit silly, but after truly experiencing the entire setup and playing the game, you'll realize that this slogan is quite fitting."

"In addition, we can promote 'Anyone Can Become a Racing God.' The first reaction people have when they see this slogan might be to think that it's a fast-paced arcade racing game, but in reality, it's a realistic simulation game that requires extremely precise driving skills."

"Players can indeed become racing gods, but it requires a lot of hard practice. Although the repairs and safety are much better than in real life, the actual amount of training won't be much less."

"It's hard to come up with a good slogan for the equipment. I think we can emphasize the price and the potential for it to gather dust. On the surface, it seems like a deterrent, but after in-depth study, you'll realize that if the conditions allow, it's actually a very worthwhile long-term investment."

Meng Chang listened patiently to Ye Zhizhou, while also giving a simple evaluation of these methods in his mind.

The direction was right, but the details were far from perfect, and some promotional strategies conflicted.

But after all, it was the first time using Pei's promotional method, so it was already very good to find the direction and achieve this level.

It's like creating something; it's okay if the thing you create is trash, it will always get better slowly in the future. The worst thing is to have nothing in your head, not even able to create garbage.

Creating garbage allows you to improve bit by bit through criticism and absorption, but if you can't create anything and your mind is empty, how can you improve?

Like Ye Zhizhou's current situation, although the ideas he came up with were very immature and had a lot of room for improvement, he ultimately came up with something, and it was following the correct path of Pei's promotional method.

Meng Chang thought for a moment and reminded Ye Zhizhou to think more about some of the details.

"It's very good that you were able to think of these things in such a short period of time. However, the points you raised are too scattered and can't form a complete, coordinated marketing plan."

"Some of the content even conflicts."

"For example, if you want to use 'Enjoy the thrill of driving without leaving home' and 'Anyone can become a racing god' to promote, it means that you are using the 'one-sided method' in Pei's promotional method, which is to emphasize a one-sided attribute of a product, thereby misleading consumers and making them exclaim that they have been fooled after discovering the full picture."

"But then, after consumers carefully ponder this full picture, they will find that the shortcomings that we deliberately didn't mention before have become advantages, or rather, have unique advantages."

"And 'emphasizing the price and the potential for the equipment to gather dust' actually uses the 'deterrent method' in Pei's promotional method, or it can be called the 'honesty method'."

"That is, deliberately being honest, and even emphasizing the shortcomings of the product, to deter players at the first time, but in reality, players will find after in-depth experience that these shortcomings are often accompanied by benefits, or sometimes they are not the shortcomings of the product, but the shortcomings of the users themselves."

"As a result, many people will have a rebellious mentality and want to buy it more when they are deterred."

"But the problem is that these two methods actually conflict with each other, because the former emphasizes the advantages and guides consumers to discover the disadvantages themselves, and then reverses; while the latter emphasizes the disadvantages and lets consumers discover the advantages themselves."

"If they are used together, it is easy to interfere with each other. Either use only one, or separate them."

Ye Zhizhou: "Separate?"

Meng Chang nodded: "Yes, separate them."

"For example, the game part can be promoted by Shang Yang Games, and the equipment part can be promoted by Ouhou Technologies."

"The two promotions can be staggered slightly, creating a time difference, and the promotion methods can also be differentiated."

"The game can use promotion methods unique to games, such as promotional materials on game platforms and detailed page introductions; while the equipment side can use promotion methods unique to technology products, such as holding a press conference."

Ye Zhizhou suddenly realized: "I see, I understand!"

"That is to say, the game is actually more suitable for promotion using the 'one-sided method,' just like the promotional plan for *Struggle* at the time; while these peripherals can be promoted using the 'deterrent method,' just like the first-generation Ouhou mobile phone and the smart fitness clothes drying rack."

Meng Chang was very happy: "Huh? It's great that you can think of these cases, saving me a lot of explanation. That's right, these are classic examples of Pei's promotional method!"

"Later, you can spend a little time studying these cases, imitating the specific processes of these cases, and at the same time combining the characteristics of this game and peripheral products to come up with a new promotional plan."

Ye Zhizhou nodded: "Understood! Thank you very much!"

"Now I understand President Pei's good intentions. Letting the heads of various departments master promotional marketing methods and formulate their own promotional plans can indeed achieve better results!"

He originally thought that Meng Chang didn't want to make a promotional plan for *Safe and Civilized Driving* because he wanted to be lazy, but now it seems that this is not the case.

If Meng Chang wanted to be lazy, he could just perfunctorily finish the task, why would he come over and specially impart Pei's promotional method to himself?

Ye Zhizhou wouldn't think that the promotion work had nothing to do with him, after all, President Pei has always hoped that the people in charge can become all-rounders.

Promotional marketing is actually a part of the product. As the project leader, it is definitely inappropriate to not understand it at all and rely entirely on the advertising and marketing department to arrange it.

First, the manpower of the advertising and marketing department is also limited, and it is impossible to take care of every project in every detail, and there will inevitably be some places that are not so in place; second, the people in the advertising and marketing department experience the project for a short period of time and do not understand it deeply enough, so the plan they give may not be the best.

However, the project leader is the most knowledgeable about the product, and as long as he masters the correct method, the plan he makes will definitely be the most appropriate and suitable.

Meng Chang smiled slightly: "Indeed, and if I were to make a promotional plan, there are some methods that I can't use. There will be some restrictions, but it doesn't matter to you heads."

Ye Zhizhou was stunned for a moment: "Huh? What do you mean specifically?"

Meng Chang shook his head: "It's nothing."

What he meant was that if he were to make a promotional plan, he would definitely still consider the issue of commission. In this way, many promotional techniques with particularly explosive effects and promotional techniques that took effect particularly quickly after suppression could not be used.

Meng Chang's current promotional methods are still mainly based on channels with large investment and low efficiency, such as buying advertisements for *Successor* all over the Internet.

Of course, this is not President Pei's problem, because President Pei taught Meng Chang to use the "Pei's promotional method" through the method of reverse commission, mainly because it is easier to get started this way.

After Meng Chang's initial failures and setbacks, he can more deeply understand the power of Pei's promotional method through this huge difference and contrast.

But for the people in charge, there is no such restriction at all, and they will be more free in the application of Pei's promotional method.

These promotional funds can naturally be used to choose the most efficient promotional plan while using Pei's promotional method.

...

After leaving Shang Yang Games, Meng Chang couldn't help but start to recall his entire experience of coming to Tengda.

He didn't feel it before, but the more he thought about it now, the more wrong it felt, and there were many coincidences.

It really seemed like President Pei had planned everything!

During the Cold-Faced Girl period, President Pei should have noticed that he was very talented in advertising and marketing, but his path was completely crooked. He overemphasized marketing and completely ignored the product. To put it nicely, he liked to brag, and to put it bluntly, he was cheating money.

So President Pei silently set his sights on him.

The Cold-Faced Girl did succeed in deceiving some investors after several twists and turns, but President Pei had seen through everything long ago and always watched Meng Chang's performance with a smile. When the Cold-Faced Girl was about to become popular, he poured a little cold water on it; when Meng Chang was about to give up, he gently pulled him back to keep his hope alive.

Later, the Cold-Faced Girl failed, and Meng Chang was burdened with debt. President Pei very generously transferred the debt to himself and smoothly brought Meng Chang to Tengda to be responsible for Tengda's advertising and marketing work.

On the surface, it seemed very difficult, but in reality, it might just be a matter of convenience for President Pei.

Moreover, the downfall of the Cold-Faced Girl gave many entrepreneurs an inspiration and also warned those who wanted to cheat investment from Dream-Fulfilling Ventures.

Of course, these are far-fetched. The key is that President Pei wanted to bring Meng Chang into Tengda and let him be the head of Tengda's advertising and marketing department.

Meng Chang now realizes that President Pei must have been very troubled by Tengda's advertising and marketing work at the time, so he brought himself in.

Because from the situation at the time, although Tengda seemed to be full of talents, no one could be President Pei's successor in marketing and advertising!

Pei's promotional method is counter-intuitive and counter-logical. It requires extremely strong reverse thinking, which not only requires a very smart mind, but also a very special brain circuit to control.

Previously, most of Tengda's excellent marketing plans were made by President Pei himself.

But President Pei, as the helmsman of the entire Tengda Group, could not always do such things himself.

Because the more projects there are later, even if President Pei simply gives a few pointers for each project, it will take up a lot of time.