Chapter 1387 *Safety and Civilized Driving* Peripheral Samples

January 4th, 2013, the first day after the New Year's holiday.

Meng Chang arrived at the Advertising and Marketing Department, fully refreshed and ready to make a big splash.

Without further ado, continue to max out the promotional resources for *The Successor*!

The New Year's holiday had passed, and the debate surrounding *The Successor* showed no signs of abating, but it was clear that everyone was tired of arguing.

Because the two sides of the dispute kept repeating the same arguments, and their points of view were already very clear to each other. Continuing to argue would only lead to endless repetition.

Of course, the essence of humanity is that of a repeater, and the essence of arguing with people online is that everyone speaks their own mind.

Everyone is trying hard to persuade the other side, and no one is willing to accept the other's views or change their own, so the final result can only be a dialogue of the deaf, with the argument escalating into abuse, ultimately ending with mutual blocking.

In other words, going online to discuss issues with others now will most likely yield nothing but a stomach full of anger.

Currently, *The Successor* is in this tired-of-arguing situation. Neither side can convince the other, so they have temporarily ceased fire and are taking a break.

However, the detractors, represented by Qian, still have the upper hand.

Because the supporters of *The Successor* are unable to present sufficiently convincing arguments to prove their point of view.

Although Young Master Tian jumped out and attracted a wave of hatred, he didn't really start to output anything, but rather predicted a date like a fortune teller, and then completely played dead. No matter who @ed him or sent him private messages, it was like a stone sinking into the sea.

At first, everyone discussed Young Master Tian's post quite a bit, but they didn't come to any conclusions, and slowly gave up.

In this situation, Meng Chang felt it was necessary to continue investing promotional resources to reignite the heat and rekindle the fighting spirit of both sides who were already tired of fighting.

Let the battle continue until the middle of the month, preferably every weekend when a new episode of *The Successor* is broadcast, so that everyone can argue again. That would be the most ideal situation.

In fact, Meng Chang originally wanted Zhu Xiaoce to personally record a video and post it on Feihuang Studio's official account to support *The Successor*.

Although Huang Sibao is the head of Feihuang Studio, his status in the eyes of the audience is far inferior to Zhu Xiaoce. After all, Zhu Xiaoce is the director, and most people, after seeing an excellent film, immediately attribute the credit to the director, followed by the actors, the screenwriter, and finally the investors and the boss.

Having Zhu Xiaoce vouch for the show could further fuel the debate and make both sides fight even more happily.

But Meng Chang learned from Bao Xu that this was a bit difficult.

Because the Suffering Travel program had already finished the indoor training phase this month and officially started suffering in the wild.

Compared to the previous Suffering Travel location in Shennongjia, this season's Suffering Travel seemed much more friendly, choosing an uninhabited island near Qiongzhou.

Of course, when they say uninhabited, they just mean there are no people on the island.

To ensure the safety and health of the members, there is a boat on standby at all times, with a doctor on board, and in case of problems, people can be sent to a nearby hospital for treatment as quickly as possible.

But there probably won't be any problems.

Because these people have made significant progress in their physical fitness during the indoor training, even Qiao Liang, who has the worst physique, has improved significantly. At most, they will suffer a little on the island, because the sun is very strong and the sea breeze is strong, but sticking it out should be no problem.

Zhu Xiaoce had already gone to the uninhabited island, and his daily suffering tasks were very heavy, and there was no phone or signal on the island. All communication was on the boat. How could he shoot a video?

And even if he really squeezed out time to shoot, netizens would laugh when they saw the environment in which Zhu Xiaoce was filming the video and the current state of suffering, thinking that Zhu Xiaoce was messing around, and the focus would be completely off, which would not achieve the effect Meng Chang wanted.

So, after thinking about it, he decided to forget it.

Things that can be solved with publicity funds are best not to be done with other tricks.

Although Meng Chang's ultimate goal is to achieve the best effect of President Pei's publicity method, burning funds is also an important task, and there is no need to save money.

So Meng Chang pondered for a moment and gave up the idea, choosing to continue burning money mindlessly in the subsequent publicity plan.

While he was modifying the plan, the phone on the table vibrated.

Meng Chang picked it up and saw that it was a message from Ye Zhizhou.

At Shang Yang Games, Ye Zhizhou was a member of the previous Suffering Travel program and had already returned from his suffering; while Wang Xiaobin was a member of this season's Suffering Travel program and was suffering on the uninhabited island with Zhu Xiaoce and Qiao Liang.

These two seamlessly took over, just like Huang Sibao and Zhu Xiaoce at Feihuang Studio.

The message Ye Zhizhou sent was to invite Meng Chang to Shang Yang Games to experience the demo of the game *Safety and Civilized Driving*, and to experience the steering wheel and other peripherals, so that he could better specify the publicity plan.

The current person in charge of Tengda Games is Yu Fei. The development time of *Ghost General 2* was later than *Safety and Civilized Driving*, but because its scale was smaller than *Safety and Civilized Driving*, it was also completed this month.

*Ghost General 2* will probably ask Meng Chang to come over in a few days.

Now the heads of various departments in Tengda know that President Pei is gradually handing over all publicity work to Meng Chang, so after the project is almost completed, they will wait for Meng Chang to come to the project to investigate and formulate a publicity plan.

If Meng Chang doesn't come, then everyone will definitely be very anxious to send him messages asking him to come.

After all, these projects are the result of the entire department's hard work, and no one wants to see the heat being low due to insufficient publicity resources.

Seeing this message, Meng Chang hesitated slightly.

Because when he went to see President Pei before, he had already said that he would not do the publicity for these two games, and would continue to smash the publicity resources into *The Successor*, and President Pei agreed.

Of course, he still has to allocate some publicity funds to these two games, but he doesn't need to come up with the plan.

Since he only gives money and doesn't come up with a publicity plan, is there any need to go and experience it?

Meng Chang considered it and finally decided to go.

President Pei officially handed over the task of allocating publicity resources to him, so now he can't just consider his own commission, but also has to start from the overall situation of the entire Tengda Group.

Just wash his hands of projects that don't affect his commission?

Although Meng Chang could theoretically do this, President Pei would definitely be very disappointed if he really did this.

Meng Chang didn't accept the publicity plans for these two games because these two games were not very suitable for President Pei's publicity method.

But the necessary conventional publicity is still necessary.

People at Tengda Games and Shang Yang Games are only good at research and development, not good at publicity, so if they just give publicity funds and let them play freely, the effect is actually not very controllable.

Meng Chang considered that he should help people to the end. Since he is the head of the advertising and marketing department, he also has a responsibility to teach them.

As long as the heads of these two departments learn a little bit of marketing knowledge, use a little bit of the scraps of President Pei's publicity method, and make full use of these publicity resources, then it should be no problem for these games to become popular.

It is better to teach a man to fish than to give him fish!

Thinking of this, Meng Chang decided to go to Shang Yang Games to experience *Safety and Civilized Driving* and then come up with a targeted publicity plan.

But this publicity plan will not be directly given to Ye Zhizhou, but will be like President Pei, using a guiding approach to allow Ye Zhizhou to realize it himself.

In this way, the natural dissemination of President Pei's publicity method is completed.

Otherwise, Tengda already has so many departments and so many projects, and there will definitely be more and more departments and projects in the future. If Meng Chang has to make a publicity plan for each project, wouldn't he be exhausted?

Therefore, Meng Chang's method in the future must be to grasp the big and let go of the small.

For some major projects, he will personally develop the publicity plan; for some conventional projects, he will allocate some publicity funds and let the department head come up with a publicity plan.

There is no need to be afraid of being unprofessional. At that time, other employees in the advertising and marketing department can help and cooperate to improve the outline of the plan given by the department head, and then promote it comprehensively.

Meng Chang felt that President Pei must have expected this when he handed over the right to allocate publicity resources to him.

……

Meng Chang took a car to Shang Yang Games, and Ye Zhizhou welcomed him warmly.

"Come, please see, this is the complete set of equipment we have prepared for the new game!"

Shang Yang Games has a special game room, which is very spacious. At this time, the complete set of peripherals for *Safety and Civilized Driving* has been placed in it.

"Our peripherals can be purchased separately, but it is more recommended to purchase a package."

"There are three packages to choose from. The first is the entry-level package, priced at 5800; the second is the advanced package, priced at 6800; and the third is the deluxe package, priced at 9999."

"If you want to get the best experience, you should try the deluxe package first."

Ye Zhizhou briefly introduced the equipment differences of the three packages to Meng Chang.

Meng Chang scanned the three different combinations. Obviously, the g-force seat in the deluxe package was the most eye-catching.

The three packages all use the same steering wheel, pedals, and console. The difference is that the entry-level package only has a bracket and no seat, and you need to match your own seat; the advanced package adds a handbrake, and the adjustable bracket and seat are integrated; the deluxe package is fully equipped with all the accessories, and is also equipped with a g-force seat, which looks obviously more impressive.

Needless to say, these three packages are aimed at three different player groups.

The entry-level package is relatively the most cost-effective and practical, because it does not take up space and can be placed in the study or next to the computer desk. When you want to play, you can directly use a computer chair to make do with it. When you don't want to play, it won't take up extra space with a racing seat.

The price increase of the advanced package is not large. In fact, the 1,000 yuan price difference is mainly in the hydraulic handbrake and bracket seat. Its advantage is that you can use the hydraulic handbrake to get a better drifting experience. At the same time, the seat and the bracket are connected together, so you don't have to worry about the seat sliding due to excessive stepping on the accelerator and excessive movements, and the sitting posture of the seat must also be adjusted to the most suitable driving angle.