Chapter 1321 Pei's Publicity Method Hard Counters Hot-Topic Marketing!

He Desheng's casual words left Yan Qi dumbfounded.

What? President Pei had seen it?

And he highly approved of it?

Originally, Yan Qi was shocked by Li Yada's influence, but then he thought that it might not have much to do with Li Yada.

Even if Li Yada had a personal relationship with He Desheng, such a large investment, involving hundreds of millions in funds, was not something He Desheng could decide on his own. He would definitely have to consult with President Pei.

In other words, Li Yada and He Desheng were just mouthpieces. They couldn't decide anything, and ultimately, it was President Pei who made the final decision.

Everyone knew that President Pei was the boss behind Yuanmeng Ventures, so it was not surprising that President Pei had seen this design draft.

What shocked Yan Qi was that President Pei didn't just dismiss it with a laugh, but seriously looked at it, not only highly approving but also actively offering to increase the budget!

What kind of trust was this!

After all, Yan Qi had never even met President Pei, and they didn't know each other at all. He was placing so much trust in him just based on a game design draft?

This made Yan Qi feel a sense of romanticism.

It was like in ancient times when two poets, though separated by thousands of miles and unknown to each other, would naturally feel a sense of mutual appreciation after reading each other's poems.

And in this matter, it was clearly the romance of game designers!

It could be said that President Pei, who gave this investment, was not really an investor at this time, but a big-shot designer who was full of love for the younger generation, with a feeling of "achieving success and benefiting the world."

Wouldn't it be better for President Pei to use this money to develop his own games?

Given President Pei's extremely high success rate in developing games, it would definitely be more cost-effective than investing in a small studio.

But President Pei didn't do that. Instead, he generously handed the money over to Yan Qi, showing full trust and expectation.

Although Yan Qi didn't see President Pei's expression when he made this decision, he could roughly imagine it.

President Pei must have had a warm smile on his face, like a god overlooking the world.

For the domestic game circle, President Pei was a savior!

Yan Qi couldn't help but be greatly encouraged, and immediately expressed his determination, saying, "President He, don't worry, I will do my best to make this game well, and I will definitely not let down President Pei's trust and expectations!"

...

In the afternoon, the advertising and marketing department.

Meng Chang continued to browse the online reactions to the promotional video.

Three days had passed, and the online controversy over the promotional video had basically settled.

It could be considered to have barely achieved the effect Meng Chang wanted, but it was still far from the best effect.

First of all, the promotional video ostensibly showed how hard and difficult the work of real estate agents was, but most people found it difficult to empathize with this point.

Secondly, because Meng Chang deliberately used some special techniques when filming this video, viewers would always feel a little uncomfortable after careful consideration.

Currently, the online public opinion could be described as "slight criticism."

Many people were analyzing why this video made people feel uneasy, and then extended it to the various chaos in the real estate agency industry, but it hadn't reached the point of being completely condemned.

After all, the content of the video was quite conventional, and it hadn't reached the point of arousing public outrage.

But Meng Chang didn't have a better solution. He couldn't break this delicate balance, because that would be too deliberate and easily backfire.

Just then, Yu Yao suddenly said, "Brother Meng, look quickly, Zhujia Group has also released a promotional video!"

Meng Chang was stunned for a moment: "Huh?"

He quickly clicked on the link sent by Yu Yao and found that Zhujia Group had indeed released a video, and it was even longer than the one he had made!

"Zhujia Group is committed to providing young people with a high-quality rental life..."

"The professional agency team created by Zhujia Group is on standby at all times, analyzing the actual needs of tenants, providing a massive amount of real listings, and allowing countless young people who come to the big city to find a place to settle down..."

Accompanied by the clean and tidy background images consistent with promotional videos, a deep and elegant male voice娓娓道来 (wěiwěidàolái, talked eloquently).

The entire video was relatively long for a promotional video, lasting more than seven minutes, and was roughly divided into three parts.

The first part was about Zhujia Group's growth rate, market share, and the number of tenants and landlords they had signed with. As one of the leading groups in the industry, this data was obviously very impressive.

The second part was about the rental experience of young people in Zhujia Group, especially in the "Anxinfang" (Safe House) project, from selecting a house and viewing it to signing a contract, declaring that they were real listings and providing patient service. Whether it was the agent or the housekeeper, they were all professionally trained teams, allowing young people to work hard outside without any worries.

The third part was similar to the promotional video shot by Meng Chang, playing the emotional card and focusing on the trivial matters of Zhujia Group's agents and housekeepers in their daily work, the upward and positive attitude of not being understood after hard work but still maintaining a positive attitude.

After Zhujia Group saw the promotional video shot by Meng Chang, they directly called Lin Wan at Chi Xing Studio, and after being rejected, they didn't pester them any further but chose to shoot their own promotional video.

Obviously, Zhujia Group was also very clear that the popularity was fleeting and they had to seize the opportunity, so they worked day and night to produce this promotional video in a very short period of time.

But Meng Chang didn't know that Zhujia Group had once sought cooperation with Chi Xing Studio, so he was a little surprised to see this promotional video at this time.

Meng Chang frowned slightly: "Coincidence?"

"No, this is obviously premeditated!"

Meng Chang was so smart that he instantly understood Zhujia Group's intention.

During this period, Meng Chang had invested a huge amount of publicity funds in the promotional video he shot, making a strong impression on netizens, but this promotional video didn't directly promote *Real Estate Agent Simulator* or companies like Sloth Apartment. On the surface, it seemed to have nothing to do with any brand, simply reflecting the lives of real estate agents.

Therefore, this popularity was equivalent to unclaimed popularity.

Zhujia Group obviously saw this opportunity. If they also took the opportunity to promote themselves in this state of booming popularity, wouldn't they be able to smoothly absorb this popularity?

After all, the promotional video shot by Meng Chang looked quite pure and harmless, and there was no danger to be seen.

As for being scolded, Zhujia Group had been scolded too much, and they were not afraid of being scolded.

As long as a lot of publicity funds were invested and the popularity was triggered, it would always increase Zhujia Group's popularity.

Sure enough, not long after the video was released, there was a lot of noise below, and it was even more intense than the promotional video released by Meng Chang!

"Damn, this is a scam advertisement!"

"Isn't this satirizing themselves? Real listings? Patient service? Do you honestly think you have anything to do with either of those?"

"Hehe, Zhujia Group, creates a professional team of scammers, on standby at all times to scam people, distorts the actual needs of tenants, deceives tenants with good-looking photos, uses a massive amount of garbage listings to make up the numbers, monopolizes the rental market, harasses landlords by phone, and gives countless young people who come to the big city the first lesson, making them feel the treacherousness of society..."

"Has the formaldehyde room incident been forgotten so quickly? In my opinion, the fine is still too small and the punishment is not enough. Companies that disregard the safety of tenants' lives should be shut down on the spot!"

But the comment section was not one-sided. There were still many people speaking up for Zhujia Group.

"That's enough. It's already been said that the formaldehyde room incident was caused by a local branch. Now that they've been fined and rectified, at least the service of Anxinfang has been improved. Isn't it too much to keep blackening them?"

"Seriously, Zhujia Group is one of the better rental companies I've encountered. At least the agents are quite conscientious and responsible. Those small agency companies are really scammers, wishing they could eat you up, bones and all!"

"It's just a normal promotional video. Why so much hostility? Keyboard warriors are attacking everything. You can also directly buy a house or find a landlord. Who is forcing you to rent Zhujia Group's house? You have a platform providing you with services, and you're still being picky?"

It could be seen that there were signs of comment control and water army activities. Many highly praised and heavily criticized comments disappeared in the blink of an eye, but no matter what, the popularity of this video was growing rapidly.

Before, many people felt that something was wrong with the video released by Meng Chang, but considering that the young lady was very cute and the video didn't have any particularly excessive content, they didn't fully output their anger.

But this time, the video was released by Zhujia Group, so it was different!

The accumulated anger was all unleashed.

But Zhujia Group obviously didn't care. The higher the popularity, the better. Anyway, they could control the comments and guide the direction with a water army. Negative popularity would still increase their popularity. What could a few netizens scolding them online accomplish?

Meng Chang looked at the comments below the video, his eyes suddenly lighting up.

How cooperative!

Just when he was worried that the popularity and topics weren't enough, Zhujia Group's intervention solved his urgent needs!

In Meng Chang's opinion, Zhujia Group's decision wasn't really wrong. If it were him before, standing in Zhujia Group's position, he would have made the same choice.

After all, he used to think that marketing was about getting the most popularity with the least amount of money at all costs.

But now, after Meng Chang had deeply studied Pei's Publicity Method, he no longer thought so.

Meng Chang even suddenly realized that Pei's Publicity Method seemed to be specifically designed to cure this kind of marketing method that desperately蹭 (cèng, to sponge off of) popularity?

Not only would it eventually take back all the popularity, but it would also form a dimensionality reduction strike from a higher dimension, allowing him to gain both fame and fortune while causing the other party to lose everything!

At this moment, Meng Chang suddenly had a feeling.

He was now like President Pei of the past;

And Zhujia Group now was like him of the past.

"So the past me was so vulnerable in President Pei's eyes, he didn't even take the initiative to attack, he just set up a very simple trap, and the other party plunged into it..."

Meng Chang suddenly perked up, because he realized that this was not only a major benefit to this publicity plan, but also an excellent opportunity for him to practice the "extermination" technique of Pei's Publicity Method!

Now that Zhujia Group had been hooked, the next question was how to be stable, accurate, and ruthless enough when reeling in the hook, and to catch a big fish as much as possible!

The second chapter may be a little later.