Chapter 1303 Everyone at Tenda is a Designer

Yan Qi frowned slightly. "Rules and tricks?"

He was puzzled. He had been in the game industry for so many years, but he had never heard of such a thing.

The game industry, like the novel and film industries, is strictly speaking a creative industry, and creativity is very important.

But what rules and tricks are there to creativity? Isn't it all about flashes of inspiration?

If creativity could be mass-produced, then the creation of the cultural industry would be simple. It would just be a matter of stacking manpower around one creative idea after another.

The fact is that manpower is never lacking, but creativity is always scarce and cannot be replicated.

Therefore, in the game industry, those real game design experts are highly respected.

This is precisely their scarcity and irreplaceability.

So, Yan Qi was instinctively skeptical of Li Yada's words.

Li Yada saw Yan Qi's suspicion and knew that his suspicion was normal.

Most outside designers, before cooperating with President Pei, feel that creativity relies on a whim, a flash of inspiration, and is entirely based on luck.

However, designers trained by President Pei will change their perspective.

Indeed, creativity cannot be mass-produced, but that doesn't mean there are no rules or tricks.

President Pei's design method is actually to change the perspective of looking at problems under the premise of conforming to the laws of game design.

Coupled with rich experience, strong game design capabilities, and precise control of players' mindsets, miracles happen.

Li Yada knew that if she told Yan Qi directly, he would definitely not believe it.

After all, Li Yada's current persona is an ordinary employee of Chaolu Games platform, and what she says is not convincing.

She could only continue to ask that "friend who works at Tenda" for help.

Li Yada pushed up her glasses. "Actually, this is also what I heard from that friend who works at Tenda. She participated in Tenda's new game discussion and was involved in the design process of several successful games."

"These rules and tricks are what she summarized herself based on President Pei's design process."

"Of course, this is not a secret within Tenda. The designers in the game department basically understand it."

Yan Qi's expression changed instantly, from doubtful to full of expectation.

This is President Pei's design method?

That must be right!

If someone else said that they had mastered the rules and tricks of game design, Yan Qi would definitely not believe it.

Because these people themselves cannot consistently produce excellent games, what is the point of saying this?

It's like someone telling you that they know the stock market like the back of their hand, but when you ask carefully, their own returns in the stock market are not as good as the interest on bank deposits. Isn't that a scam?

In the entire domestic game circle, Yan Qi only admired one person, and that was President Pei.

Because President Pei is not only specialized in a certain type of game, but all-around.

He makes all kinds of games, and they all become hits.

If President Pei has mastered the rules and tricks of game design, then Yan Qi believes it.

Because President Pei's achievements and contributions in this industry are enough to prove this point.

"Sister Li, please tell me quickly, what are the rules and tricks?" Yan Qi showed strong curiosity.

Seeing Yan Qi's expression, Li Yada knew that the groundwork was almost done.

Even if Yan Qi still doesn't believe it after hearing it, at least he will think carefully about it.

In this way, Li Yada's purpose will be achieved. At least she won't be talking to a brick wall.

"At Tenda, whenever President Pei decides to make a new game, he will give several particularly unreasonable requirements, so that designers can reproduce the whole picture of the game based on these requirements."

"The designers finally determine the final form of the game in President Pei's mind through repeated thinking and deliberation on these requirements, and design it."

Yan Qi was stunned for a moment. "Particularly unreasonable requirements?"

Li Yada nodded. "Take *Turning Back is the Shore* as an example. President Pei put forward five requirements: first, Chinese background, a large number of ancient texts and puzzle content; second, ultra-high difficulty; third, large-scale action games; fourth, the longest refund period; fifth, the game's name is *Turning Back is the Shore*."

"After giving these requirements, President Pei didn't ask about the specific design of the game anymore, but let the designers develop it freely."

"Only after the game demo was made, President Pei adjusted the difficulty value and added the weapon 'Pudu'." (Pudu: Salvation)

Speaking of this, Li Yada's memory is still fresh.

When *Turning Back is the Shore* was first established, Lü Mingliang was still there, and Li Yada participated in this meeting as an ordinary designer.

At that time, after listening to President Pei's requirements, she was completely confused and could not imagine the possibility of the game becoming popular.

She never expected that she would become the chief designer and personally take over this game.

Even more unexpectedly, she came to Chaolu Games platform and used *Turning Back is the Shore* as an example to explain President Pei's design method to Yan Qi.

Yan Qi frowned slightly, listening carefully, his expression very serious, as if he didn't want to miss a single word.

His brain was running fast, thinking about the meaning behind these five requirements.

At that time, Lü Mingliang and Li Yada were both confused. They didn't understand President Pei's design intentions at all, and they even developed it in a daze until the game demo came out before they analyzed President Pei's design intentions clearly.

Although Yan Qi did not master the "standard analysis method of President Pei's intentions", he had played *Turning Back is the Shore* and analyzed it in depth. He knew all the details of the game, and even a series of events when it was first launched.

Using the finished product to compare with these requirements is equivalent to seeing the standard answer first and then looking at the content of the question. It is naturally much easier to interpret than Li Yada at that time.

"The Chinese background and the plot content written in ancient Chinese are to highlight the cultural connotation and establish the label of 'domestic action game'; the ultra-high difficulty is on the one hand to allow players to challenge themselves and make the game more recognizable, and on the other hand to break the dimensional wall..."

Yan Qi smoothed it out from beginning to end, and found that President Pei's five requirements were really indispensable. From game design to initial publicity, they were all related.

The difficulty adjustment and the addition of the weapon "Pudu" after the demo came out had a finishing touch, making *Turning Back is the Shore* from an excellent work to a masterpiece level.

But after the analysis, Yan Qi was even more confused.

"Sister Li, I can probably guess the reason for these requirements."

"But... it's obvious that President Pei had already planned the final form of the game from the beginning, right?"

"It can only be said that President Pei is a genius and too strong. The other designers at Tenda are relying on President Pei's ideas to make these games."

"Where are the 'rules and tricks' you just mentioned?"

Li Yada smiled slightly. "In the beginning, I had similar ideas to you."

"But after thinking about it carefully, I don't think so."

"Let me ask you two questions."

"First, President Pei only made these few requirements, but never asked about the details of the game design. Then, how does President Pei determine that the game will be the same as he expected after it is made?"

"Second, how did President Pei come up with these requirements?"

Yan Qi looked blank and fell into deep thought.

Yes, how did President Pei determine that the game would be the same as he expected after it was made?

Yan Qi had indeed deduced the intentions of President Pei's conditions based on the finished product of *Turning Back is the Shore*, but that was equivalent to hindsight.

In fact, starting from these conditions, the general direction is set, but there can be many ways to do it in detail.

President Pei doesn't care after giving these conditions. How does he know that the game will not deviate?

There are only two explanations: first, he believes that the designers are in sync with him, and they will definitely be able to make the game he expects in his heart through these conditions; second, he may think that it doesn't matter how the details are done, as long as these main points are not deviated, then no matter what changes in the details, *Turning Back is the Shore* is still *Turning Back is the Shore*.

Perhaps, it is a combination of both.

And what Yan Qi cares more about is Li Yada's second question.

How did President Pei come up with these key points?

It must not be generated out of thin air, there must be a source.

Suddenly, Yan Qi had a flash of inspiration: "Are you saying that these requirements are not only President Pei's control of the general direction of this game, but also the cornerstone of President Pei's design of this game, from which the source of President Pei's inspiration can be analyzed?"

Li Yada nodded with a smile, quite satisfied with Yan Qi's understanding: "That's right."

The expression on Yan Qi's face was even more shocked.

So that's how Tenda games are made?

President Pei only gives a few requirements, and then the person in charge improves the entire game based on these requirements.

And these requirements are not only President Pei's control of the general direction of the game, but also the cornerstone of the game derived from his source of inspiration.

Why does President Pei do this?

Obviously, on the one hand, it is to cultivate and train the designers under him, so that they will not become tool people, but each can become a game design master; on the other hand, it is because President Pei is busy with work and has too many things to consider. It is simply unrealistic to design games personally.

No wonder Tenda games are so productive, no wonder President Pei can produce various high-quality games so frequently while dealing with various industries.

It's all because of this development model that is different from other game companies!

Yan Qi had been wondering why he was also a producer and President Pei was also a producer. Why could President Pei produce a good game every few months, and he was endlessly making one, and he was exhausted?

Obviously, there is not only a gap in design ability and management ability between the two, but also a huge difference in the most fundamental concepts!

After confirming this, the next thing is even more critical.

By reverse analyzing these requirements, that is, the cornerstone of game design, you can analyze the source of President Pei's inspiration.

And this is exactly the "rules" and "tricks" that Li Yada emphasized before!

The next chapter will be a little later.