Qing Shan Qu Zui
Chapter 1356 Let's Choose the Revenue Sharing Model
Monday, December 10th.
Meng Chang and Huang Sibo were waiting in the lounge next to the Tengda Group CEO's office, which hadn't opened yet.
"Huh, why is Boss Pei late today? He's usually here as soon as work starts on Mondays, isn't he?"
"I don't know. Maybe he has other work to deal with?"
"Yeah, how's your promotional plan coming along?"
"It's alright, I've got a rough idea. Has a specific website been decided for *The Successor* yet?"
"Not yet. Several websites are competing for it, and they're offering different prices, so I'm here to ask Boss Pei for his opinion."
The two of them were getting a little bored, so they started chatting.
After some consideration, Meng Chang had decided to use *The Successor* for his promotion, which meant he would be using most of his promotional resources on this project.
After thinking about it for a while, he had a general idea of the promotional plan, but he still needed Boss Pei to check it to see if it was feasible.
Huang Sibo had also contacted several domestic video platforms.
Sure enough, several video platforms, including Aili Island, showed a strong interest in *The Successor* and offered high prices.
Of course, Huang Sibo was well aware that this was probably not because they were optimistic about the content of *The Successor*, but simply out of respect for Fei Huang Workshop's previous achievements.
Since its establishment, Fei Huang Workshop had made short dramas, documentaries, and big-budget movies, all of which had been very successful.
Even the documentaries, which didn't make much money, had generated a lot of buzz online. They didn't make money, but they earned a lot of good reputation.
This time, Fei Huang Workshop was taking a different approach, investing so much money to film a web series in the US and broadcast it domestically. This behavior itself seemed a bit unreliable, but considering the miracles Fei Huang Workshop had repeatedly created, these video websites were still willing to spend money to buy the series.
Of course, the details of the cooperation, such as whether or not to buy exclusive broadcasting rights, how high a price to offer, and how many platform resources to provide for promotion after buying the series, still needed to be carefully considered.
The different platforms offered different conditions, and Huang Sibo was a bit unsure, so he came to ask Boss Pei for advice.
But Boss Pei, who was supposed to be in the office on time this morning, didn't show up, so the two of them had to wait and chat.
In any case, these two were ultimately responsible for the *The Successor* project and needed to work closely together, so it was necessary to share a lot of information.
Meng Chang asked Huang Sibo in detail about the conditions offered by each live streaming platform and then fell into deep thought.
"I think Boss Pei will most likely choose Aili Island as a partner."
Huang Sibo was taken aback. "Oh? Really? But Aili Island's offer doesn't seem to have a clear advantage compared to the other video websites."
"Are you saying you value Aili Island's user base and activity more?"
Meng Chang shook his head. "That's just one aspect. I think Boss Pei will care more about Aili Island's... environment and atmosphere."
"This is a relatively mysterious thing, but the audience tastes and habits of each video website are different, and different user groups will have different evaluations of the same drama."
"And this evaluation will affect the impression of those who watch the drama later."
"*The Successor* is more suitable for Aili Island's style, and it's also more in line with my promotional plan."
"As for the price... that's not a problem. Boss Pei will definitely not accept a lump-sum buyout, but will most likely adopt a revenue-sharing model linked to data such as views and ratings."
Huang Sibo looked worried. "That's true, but I'm a little worried."
"The buyout prices offered by the video websites are very high now, enough to cover our filming costs, which is definitely a safer choice."
"But if we use a revenue-sharing model, won't we lose money if it's a small flop?"
"*The Successor* would be fine if it was a very serious commercial film, but the key is that it's a very special niche film, and the probability of it being a commercial flop is not low."
Meng Chang said, "Being afraid of losing money is not Boss Pei's style. Boss Pei wasn't very satisfied when he watched the sample last week, was he? That's enough to show that he's very satisfied with this drama."
Huang Sibo nodded. "That makes sense. By the way, how are you planning to do your promotional plan?"
Meng Chang took out the plan. "This plan will have some minor differences from the past, but the core is the same, it's nothing more than..."
Before he could finish, he saw Boss Pei walking past the door of the lounge and into the office.
Meng Chang and Huang Sibo quickly put away their respective plans, ready to report to Boss Pei.
Huang Sibo was a little puzzled. "Why do I feel like Boss Pei doesn't look too good today? Is there a problem with one of the industries?"
Meng Chang thought for a while. "Not necessarily. Maybe he's thinking about a longer-term plan and estimating some of the worst-case scenarios in advance, so it shows on his face."
"Uh... you go first?"
Huang Sibo shook his head. "You go first."
Meng Chang: "It's better to decide which website *The Successor* will be on first, so that we can roughly guess Boss Pei's promotional intentions, and then I can make some subtle adjustments to the promotional plan."
Huang Sibo thought for a while and felt that it made sense, so he didn't decline. "Okay, then I'll do it as soon as possible."
...
At the same time, Pei Qian was sulking in his office.
I have to say, Finger Company and Long Yu Corporation, why are they so disappointing!
Last weekend, Pei Qian continued to watch the games at home.
As a result, he was full of fire.
The quarter-finals had been over for more than a week, and the semi-finals had already started, but Finger Company still hadn't made any moves? They hadn't done anything!
Previously, GoG cooperated with Rabbit Tail Live to launch the PC and mobile client viewing function, which was very well received. As a result, the discussion and analysis of GoG games on major forums and video websites skyrocketed, squeezing the heat of the IoI World Championship.
Originally, GoG had more players and higher attention, and with the addition of this viewing function, a lot of microbiologists were drawn out of the audience, and they were looking at the game with magnifying glasses, which led to a comprehensive surge in the heat of the discussion.
If this function had been launched for several months, the popularity of everyone might have decreased, but it had only just come out recently, and the players were still in high spirits and having a great time.
Even foreign countries were about to fall, let alone domestic ones.
As a result, IoI didn't do anything in the face of such great pressure, which was outrageous!
Of course, saying that they didn't do anything was not very objective. They still spent some money on promotion, but it didn't have any effect.
The only thing worth mentioning was the marketing around the FV club, which successfully created a posture of "other clubs in the world besieging the FV demon king" and barely maintained some heat.
But the problem was that the antagonism in GoG was not bad either!
The week before last was the quarter-finals, and last week was the semi-finals. GoG had five foreign teams in the quarter-finals, and two foreign teams remained in the semi-finals.
Although the two domestic teams of the GPL finally stood out and entered the finals, the foreign teams were also shown a lot in the quarter-finals and semi-finals.
Especially in the semi-finals, these two foreign teams also tried their best to create some interesting things and came up with some unusual tactics. One team won a small game, and the other team won two games and almost won the game.
This was because with the popularization of GoG abroad, the clubs paid more attention to the GoG branch, and the establishment of the league system allowed these foreign teams to gradually catch up, and the GPL teams no longer had such a great first-mover advantage.
For foreign audiences, these teams also presented very exciting games, and it can be said that they lost with honor.
The degree of discussion in the quarter-finals and semi-finals was also directly full.
On the other hand, FV team of IoI entered the semi-finals without any danger, and then entered the finals. The process was a bit bumpy and not as crushing as last year, but overall, it could still be seen that even if the FV team had been weakened by Finger Company, its hard power was still very strong.
Although whether the FV team can win the championship in a row is a good suspense, this topic is just so-so compared with the topic on the GoG side, and there is no qualitative change.
In addition, the influence of the viewing mode made the popularity of IoI quite worrying.
Pei Qian stayed up late to watch the IoI game and then brushed the forum for a while, and became more and more angry.
Because there was no one discussing the IoI side at all, and even if they were, they were discussing whether the FV team could win the championship in a row.
Isn't this annoying!
Many IoI viewers are still looking forward to a higher finals heat, after all, IoI is a foreign game, while GoG is a civil war.
But the problem is, your heat in the quarter-finals and semi-finals has been crushed, so is it possible to suddenly overtake in the finals?
The more Pei Qian thought about it, the more angry he became, and as a result, he couldn't get up this morning and was an hour late.
While he was sulking, there was a knock on the door.
Pei Qian looked up and saw that it was Huang Sibo.
"Boss Pei, I've already talked to several video platforms, and they're all very interested in *The Successor*. This is the initial quotation I discussed with them, please take a look."
Seeing the quotations from the various platforms on the plan, Pei Qian frowned subconsciously.
What does "very interested" mean?
For such a drama, you are also very interested? And you want to spend a high price to buy exclusive broadcasting rights?
Don't you have your own aesthetic pursuits? Don't you have the most basic judgment on the quality of the drama?
It's outrageous!
Don't buy it blindly because you see the Fei Huang Workshop brand!
If you do this, then I can't help you, don't blame me for losing money!
Some of these websites are websites that Pei Qian has rarely visited in recent years, such as Sweet Potato Net. Since the rise of Aili Island, Sweet Potato Net has been following its original route and has not removed the ads at the beginning of the video, so Pei Qian rarely visits it anymore.
Although you can remove the ads by becoming a member, Pei Qian would rather spend money to buy a membership on Aili Island than buy a membership on Sweet Potato Net.
Because one is voluntary and the other is forced, there is an essential difference in nature!
I can give you money, but I don't want to give it, you can't grab it.
Pei Qian originally thought that Sweet Potato Net had closed down, but he realized that it hadn't closed down and was still doing well when he saw the quotation. It can be seen that advertising fees are indeed very profitable.
Pei Qian casually flipped through it and then said, "Let's cooperate with Aili Island."
"But... the specific cooperation model has to be changed. Don't buy it out, we have to calculate the money according to the views, bullet comments, ratings and other data of the drama."
Since the prices offered by the video websites are similar, and he will be scolded no matter where he goes, then let's choose Aili Island.
But it definitely can't be bought out, because buying it out means breaking even, so how can that work?
Anyway, once this drama is released, it is estimated that it will be scolded miserably. It is difficult to say whether there will be a lot of bullet comments, after all, being scolded also increases the number of bullet comments, but the views and ratings will definitely not be good.
If the audience is disgusted by the first three episodes, they will definitely not continue to watch it.
As for the sudden reversal of the ratings, the probability of this happening is also very small. The ratings of most dramas will only gradually decline, and there are too few cases of a low score reversing to a high score.
Calculating the money according to this will definitely lose money!
After all, only a very, very small number of original readers come to watch *The Successor*, and most of the others are melon eaters who don't know the plot at all.
For newcomers, the plot of *The Successor* is definitely worth scolding, and there are many points to complain about.
Huang Sibo was a little surprised.
Huh, Meng Chang guessed everything right?
No wonder he felt that Boss Pei has been paying more and more attention to Meng Chang recently. Meng Chang is indeed a bit special!