Chapter 1346 Zhujia Group's Crisis Management (10,000-Word Chapter, Seeking Monthly Tickets!)

It was one thing for the livestream to be flooded with pointless comments, but what was even more outrageous was that many of the comments were discussing the livestream's popularity.

"Has the popularity gone up again? But why does it feel like there are fewer comments?"

"The comments are being diverted, it's normal."

"No, after gog's new viewing feature was connected to live streaming, many people went to *that* livestream to watch. I saw the number of people in that livestream increase two or three times in the past two days."

The name of other livestream platforms couldn't be typed on Wolf Fang Livestream, there were forbidden words, but all the viewers knew that this was referring to Tuwei Livestream.

"But the popularity of each livestream platform hasn't decreased, on the contrary, it has increased."

"That's very strange, so which platform did these viewers leave from?"

"Anyway, the number of viewers on *that* livestream is absolutely real, other platforms, hehe."

"According to inside information, this gog rebroadcasting rights are charged according to popularity."

"Charged according to popularity? Then can't each platform artificially adjust it?"

"This is where gog's official business genius lies! Which livestream platform is willing to lower its own popularity? They're all pretending to be fat, they'd rather increase the popularity and pay more money to save face, and they'd never lower the popularity!"

"Is this a case of the willing taking the bait?"

"Although this inside information is very dramatic, I don't believe it!"

"It's really possible, because I noticed that the popularity of gog matches on several small livestream platforms is ridiculously low, even though they're on the homepage recommendation, the popularity is not as high as some of the platform's small streamers."

"If gog rebroadcasting rights are really charged according to the popularity of the livestream, then it really makes sense!"

"What is this called? Tendai doesn't earn the money of poor people? Big platforms pay every cent, small platforms pay a token amount?"

"No, it should be said that they're just earning face money. If you don't want to lose face, you pay more, if you don't care about face, you pay less, it's very generous!"

The match was still going on, but a small group of people were still discussing the popularity of the livestream platform during the breaks in the match, which was quite refreshing.

After watching these people's discussion intermittently, Pei Qian fell into silence.

Because he knew that gog's rebroadcasting rights were indeed charged according to popularity!

But he never expected that it would have such consequences!

Not only would the income from rebroadcasting rights not decrease, but the key was that it also labeled platforms other than Tuwei Livestream.

The impression that Tuwei Livestream's data was real was already deeply rooted in people's hearts, because no matter how low the data was in the past, Tuwei Livestream had never embellished it.

And taking advantage of this global invitational tournament, it labeled all the other livestream platforms.

High popularity meant face-saving, data-fabricating platforms that were willing to spend money;

Low popularity meant stingy, shameless data-fabricating platforms.

Anyway, they were all data-fabricating platforms, only Tuwei Livestream's data was the most real and the viewing function was the most advanced!

This was obviously a far-reaching impact, even after the gog global invitational tournament, it would still take effect!

"Zhao Xuming! You're坑害(kēng hài) me!" (screwing me over)

Pei Qian was furious.

This bad idea was thought of by Zhao Xuming!

"I even regarded you as a pillar of strength, and asked you to come up with a plan, but you're screwing me over like this?"

Pei Qian almost wanted to arrange for Zhao Xuming to be on the third list.

However, he recalled the scene at the time and dismissed the idea.

"Uh... wait, no, no."

Pei Qian suddenly realized that what Zhao Xuming proposed at the time was that the rebroadcasting fee should be linked to the actual number of people on the livestream platform.

It was Pei Qian who had a whim and felt that the platform could change its own popularity, so he changed it to be linked to popularity.

Now that he thought about it, if it was linked to the actual number of people... maybe he could really earn less!

Because a large number of viewers were snatched away by Tuwei Livestream, the actual number of people on these big platforms had decreased, and the money spent on rebroadcasting rights would naturally be less.

But now, the actual number of people had decreased, but the big platforms still had to pretend to be fat and continue to maintain high popularity, which led to Tuwei Livestream earning once, and gog rebroadcasting rights earning once...

Pei Qian fell into deep thought.

"In other words... the blame should actually be on me? I wrongly blamed Zhao Xuming?"

"Zhao Xuming is indeed a pillar of strength, he gave me a pretty good suggestion, but I used it wrong?"

This made Pei Qian feel very frustrated, and he had a feeling of helplessness that after shifting the blame, the blame flew around and returned to his own back.

"Forget it, it seems that the blame is not on Zhao Zong, then it's fine."

Pei Qian was speechless and could only continue to watch the match listlessly.

He felt that the potato chips in his hand were no longer fragrant...

…

…

December 3rd, Monday.

Zhujia Group Marketing Department, Director's Office.

Gao Ming had been extremely busy these past few days, and he hadn't even been able to rest at all last weekend.

Of course, he wasn't the only one working overtime in the entire Zhujia Group, the higher-ups were also working overtime, and the public relations department was also working overtime.

After all, the public opinion crisis and the plummeting stock price had caused losses to the investors, and the Zhujia Group's higher-ups wouldn't have an easy time either.

Although handling this public opinion crisis was the responsibility of the public relations department, Gao Ming, the director of the marketing department, couldn't escape, after all, he was the one who caused the trouble.

If the Zhujia Group hadn't forcibly蹭(cèng) (piggybacked on) the popularity of the "Property Agent Simulator" promotional video, it probably wouldn't have been so embarrassed later.

But Gao Ming also felt very wronged, how could he have guessed that this was actually a bait?

The Zhujia Group's "Intimate Housekeeper" business was a new business model that the higher-ups had decided on long ago, it was approved at the higher-ups' meeting, and Gao Ming, the director of the marketing department, was only making publicity in order to cooperate with this business.

Now that things had become like this, the Internet was full of discussions directly pointing at the Zhujia Group's profit model, how could Gao Ming solve this problem?

And the public relations department was also overwhelmed, secretly scolding Gao Ming countless times.

From an outsider's point of view, Gao Ming was simply sending his head to someone else's blade, but in Gao Ming's own opinion, this series of operations was completely reasonable.

Who could have guessed that the Zhujia Group and Chili Workshop had always been innocent and had no grudges, but were suddenly stabbed?

And it was such a deep stab!

Not speaking of martial morality!

At the first moment when the public opinion broke out, the Zhujia Group's public relations department responded urgently and issued a crisis management article.

The general idea was that they paid close attention to this public opinion event, the company would conduct in-depth self-reflection and self-examination, further rectify relevant businesses, and promised to give the public a satisfactory answer in the near future.

In addition to this, there were also some platitudes, such as the Zhujia Group had helped tens of thousands of tenants solve their housing problems and always paid attention to the tenants' living experience.

Although this draft didn't have much effect, at least it didn't add fuel to the fire or make mistakes worse.

The public relations department couldn't do anything about it, a clever woman can't cook without rice!

In crisis management, there is the so-called "5s principle", which is the principle of assuming responsibility, the principle of sincere communication, the principle of speed first, the principle of system operation, and the principle of authoritative verification.

In simple terms, when a crisis occurs, the company that is the subject of the crisis management cannot escape or refuse to assume responsibility, and should face it frankly;

It is necessary to communicate with the media and the public sincerely, and not communicate on the surface, but in fact reject and fool them;

Respond as soon as possible and make good use of the golden time of crisis management;

Work in a planned and comprehensive manner, taking into account all aspects;

It is best to strive for endorsement from relevant competent departments, authoritative institutions, or individuals with a certain reputation and energy.

Generally speaking, if these five points can be done well, then the crisis management is considered a success, and it may even be possible to turn the crisis into an opportunity.

And the Zhujia Group's crisis management this time can be said to have achieved the principle of assuming responsibility and the principle of speed first without any discount, and barely achieved the principle of sincere communication.

After all, in the short term after the public opinion appeared, the Zhujia Group's public relations department had already issued a statement, without stubbornly resisting, but bowing its head to admit its mistakes, saying that it would conduct internal self-examination and rectification, and give the public an explanation in the short term.

Being able to make such a response in the short term was already not easy, and it was much better than those crisis management efforts that got darker and darker.

After all, what was being denied this time was the Zhujia Group's profit model and values, which were the most fundamental things of a company, and the bad impression that the Zhujia Group had left on the tenants was a bit difficult to change, how could it be reversed by a few words in an announcement?

Therefore, the best solution that could be achieved in the short term was to first admit the mistake in crisis management, give the internal staff some time to study, and finally give a rectification plan.

As for the principle of system operation and the principle of authoritative verification, this was completely beyond the scope of the public relations department's ability.

Fortunately, after working overtime for two consecutive days on the weekend, they finally figured out a way.

The current business model is definitely impossible to have any fundamental changes, because this is related to the interests of all aspects of the Zhujia Group from top to bottom. Small changes will not only be useless, but also lead to a decline in profits, leading to a further decline in the stock price.

Therefore, to put it bluntly, they should first consider how to get through the current difficulties.

First, make a gesture of sincere repentance, and also do some superficial articles in a vigorous manner. Anyway, after surviving this public opinion, when the popularity on the Internet changes and netizens gradually forget about this matter, the Zhujia Group will be able to slowly recover.

This time, the Zhujia Group decided to issue a rectification announcement, and then combine it with an internal open letter.

The former is to put forward some rectification measures to give the public an explanation; the latter is for the company's internal staff to see, to emphasize the values, and to enhance the internal cohesion by the way.

Of course, the so-called internal open letter is ultimately for outsiders to see.

The rectification measures this time include the following: seriously rectifying the intermediary team, and strictly punishing various acts of deceiving and defrauding tenants into signing contracts; investigating false listings on the internal network to ensure the authenticity of the listings; paying attention to the methods when talking to landlords about cooperation, and reducing the situation of phone harassment; setting up a complaint mailbox to listen to the opinions of tenants more.

In addition, they also emphasized that the "Intimate Housekeeper Business" is also helpful to change the current situation, and hoped that everyone could have more patience, understanding and support.

After all, this is the main business promoted by the Zhujia Group. They have made so many preparations and spent so many publicity resources, so they can't just give up directly, right?

Although these rectification measures did not touch on the fundamental problems, the key is that they are much better than other intermediary companies, right?

As long as the public relations department cooperates to create a public opinion atmosphere that "other intermediary companies are blacker, and the Zhujia Group is already the most conscientious", it should be able to gradually calm down this public opinion.

After all, there are only a few intermediary companies in the country. The others are not as good as the Zhujia Group. No matter how much the tenants make trouble, can they only choose among them?

This is like that story, when being chased by a tiger, you don't need to outrun the tiger, it's enough to outrun your companions.

The Zhujia Group's current method is to show everyone that it has outrun other companies in the industry.

As long as everyone recognizes this point, then the Zhujia Group will have safely survived this crisis.