Chapter 1441 President Pei's Understanding of Charity

The more Meng Chang reasoned, the more reasonable it seemed!

First, one thing was certain: this was definitely not a simple charitable activity.

Because the content of this activity had already been planned clearly and precisely. If it were just simple charity, they could just do it directly. Even if they wanted some good reputation, it would just be a matter of spending more money on publicity. There was no technical skill involved, so there was no need to use Meng Chang.

But President Pei had put forward additional requirements on this basis, which meant that President Pei definitely had some deeper meaning!

President Pei had also specifically emphasized that this deeper meaning was not for making money.

Then it must be for a more grand, long-term, and positive goal.

Combined with an in-depth analysis of the business field, Meng Chang gradually reconstructed the final effect that President Pei wanted to achieve.

"In other words, President Pei feels that doing charity with just one company, Tengda, is too thin and inefficient."

"I heard that Tengda seems to have been insisting on doing charity before, but it hasn't attracted much attention. Although it can be regarded as effective, President Pei, with his personality, will definitely not be satisfied."

"It's not that President Pei is greedy for these empty names, but mainly that President Pei cannot accept such low efficiency. At this rate of development, when will the cause of charity be promoted to the whole country?"

"Then this charitable activity should be regarded as a bold attempt by President Pei."

"Although charity is a good thing, it also needs to be efficient. To put it more seriously, inefficient charity can be seen as a waste of resources."

"For example, giving a high-quality breed of dairy cow to an ordinary poor household, with the intention of helping them become dairy farmers and become self-reliant. But a few days later, it turns out that they have already slaughtered the dairy cow and eaten the meat. This is an example of inefficient charity. Not only has it failed to help the poor, but it has also wasted resources."

"Of course, we can't blame some poor households for being short-sighted. As the saying goes, 'a poor man has short ambitions'. Poverty often limits people's horizons, making them narrow-minded and blind, so it's easy to do things that are 'burn the zither and cook the crane'." (idiom for ruining something beautiful for a short-term gain)

"Many times, the initiator of an activity must formulate reasonable and perfect rules. Just like a game, the designer must strike a balance between rules and freedom. If only freedom is emphasized and not rules, the game will definitely become very chaotic."

"President Pei is a game designer, so of course he will be very clear about this principle."

"The more you want to do charity seriously, the more you have to ensure the effectiveness of charity."

"If the so-called charity is just going to poor areas to scatter a lot of banknotes, and then posting the staged photos all over the internet, then it's meaningless."

"Although this itself is indeed a kind of charity, and it is indeed more meaningful than not donating a penny, this kind of behavior is ultimately for oneself, whether it is for reputation or to satisfy one's own love. The primary purpose is not to truly do charity and alleviate poverty."

"And true charity should push efficiency to the extreme, only in this way will limited charitable resources not be wasted."

"And only by using charitable resources efficiently can it be sustainable, continuously expand the scope of charity, and benefit more people. Therefore, we must pay attention to the way and method!"

"So what kind of plan does President Pei want me to make?"

"Well... first of all, it is best to allow many companies and individuals to actively participate. To achieve this, we must give them some benefits in addition to economic benefits, so that we can fully mobilize their enthusiasm."

"After all, not every company puts social responsibility first like Tengda. For many companies, the problem of survival is still an urgent problem to be solved."

"Secondly, the publicity effect of this project must be good in the poor rural areas that are covered; while the publicity effect in the Internet and unrelated fields must be poor. This means that we must do practical things and not seek empty names."

Thinking of this, Meng Chang couldn't help but feel enlightened.

Understood, completely understood!

I have to say, President Pei is President Pei, not only is he maverick in business, but he can also blaze a new trail in charity!

A very interesting point is that President Pei emphasizes social benefits in business, a win-win situation for manufacturers and consumers. When it comes to charity, he emphasizes adding certain commercial attributes, using commercial thinking to maximize the efficiency of charity.

This focus is very worthy of savoring.

This is completely different from what some people say, "business is the best charity."

If you have to quibble, the sentence "business is the best charity" is indeed not a problem in itself, because business can promote economic development, can drive employment, and after there are employment opportunities, people's income will increase, and they will naturally consume, and build a positive cycle in an area.

The economy of the entire region has developed because of business, and the living standards of the people in the region have naturally improved, which has achieved the goal of poverty alleviation. It can be said that business and charity have achieved the same goal by different routes.

But the problem is that for this matter, you can't just look at what he said, but also what he did.

If you say "business is the best charity" on the one hand, put a sacred cloak of "charity" on your money-making, one-sidedly emphasize and exaggerate the positive significance of enterprises in promoting regional economic development, and on the other hand, extend the hand of making money to the ordinary people's vegetable baskets and young people's loan interest, without directly creating value, making profits through platform monopoly and advocating consumerism, and never mentioning the bad things that companies do that harm social stability, distort young people's values, and the adverse effects they bring, then no matter how high-sounding this statement is, it is still difficult to convince people.

But what President Pei is doing now is obviously completely different.

For some enterprises, charity is a guise, and business is the purpose; for President Pei, business is a means, and charity is the purpose.

The two behaviors seem to have certain similarities on the surface, but they are fundamentally different in nature.

After figuring this out, Meng Chang also had a general idea of how to make this plan.

He returned to the advertising and marketing department and immediately began to formulate a plan.

"This charitable activity is still based on the content arranged by President Pei, which is to send meat, eggs, milk and other supplies to primary school students in poor areas. On the one hand, it is to ensure the nutrition needed for their growth and development, and on the other hand, it is also to maintain their parents through this method and reduce the possibility of these children dropping out of school."

"It's just that on this basis, we need to raise funds from the outside world in a targeted manner, so that more companies or individuals can participate in this activity. Through Tengda's tie, these funds can be better utilized."

"Then we have to establish a charitable organization or a public welfare organization, but this is easy. Tengda has a special status in Jingzhou and it is doing good deeds, so it can be easily applied for."

"All companies or individuals who invest in joining this charitable organization or public welfare organization must have certain benefits, which is what President Pei said, there must be a little commercial rule in it. Otherwise, pure charity is difficult to achieve high economic benefits."

"For example, companies participating in this charitable activity, on the basis of high quality and reliable brands, can carry out in-depth cooperation with Tengda?"

"Individuals participating in this charitable activity can get some extra preferential treatment when purchasing Tengda products or using Tengda services?"

"There may be many kinds of charity projects, can we start some competition to improve quality and efficiency internally?"

"Even in the future, we can consider poverty alleviation through live-streaming? Finding sales channels for some high-quality agricultural products in poor mountainous areas?"

"Well, these details still need to be finalized, and then think of a more appropriate name, and then I can show it to President Pei."

"At that time, I will definitely be the first to donate money to support this charitable activity! Of course, I can't donate all the money, I still have to keep some money to continue making money."

"As long as I continue to use the money I earn to do charity, President Pei should not pursue it. After all, although the money I earn is ill-gotten gains, it doesn't affect ordinary people. It's all earned from big companies and gambling dogs. Although it's not very glorious, it's okay to use it to do some charity, right?"

"Perfect!"

Meng Chang once again found the direction of struggle and began to seriously make plans.