Chapter 1521 The Birth of the "Manager's Perspective" Program

Afternoon, Moyu Takeaway Store No. 1, the location of the Moyu Takeaway Food Lab.

Rui Yuchen, wearing a well-fitting casual suit with a microphone clipped to his chest, was carefully reviewing his speech for later.

The speech he had to give was quite long, but fortunately, there was a teleprompter.

Meng Chang was beside him, going over some points to note, while many staff members were adjusting camera positions, focus, and lighting.

The entire Moyu Takeaway Store No. 1 was temporarily closed and would only reopen after filming was completed.

Many customers had gathered in front of the store, curiously peering inside.

For Rui Yuchen, this scene felt somewhat familiar. When Moyu Takeaway first introduced a batch of kitchen waste processors, he had been interviewed by a TV station here. This moment was just like that moment.

It was just a pity that President Pei was present last time, but this time, President Pei was in seclusion.

Without President Pei's attention, it always felt like something was missing.

After a series of arrangements, Meng Chang gave an "OK" gesture: "If there are no problems, we can start filming officially."

This "Manager's Perspective" program was decided upon by all the managers together.

Previously, everyone had been brainstorming in the manager group, trying to figure out how to win this public opinion war.

At first, they thought of some fancy methods, such as shooting promotional videos, but soon someone suggested: why bother with all that nonsense? To deal with this kind of enemy, we shouldn't play fair. We should just flip the table like Lü Mingliang!

Just hit the other side where it hurts the most!

The other managers thought about it and agreed!

Why bother with all the fancy stuff?

If it were competition between other companies, then playing fair was indeed important, because everyone had the same profit model. If you really exposed something, it would be like smashing the rice bowl of the entire industry, and you wouldn't get any benefits yourself, so everyone was very restrained.

Unless two ultra-large companies in different fields really started a fire, would they tear each other's underwear.

But even then, it often wouldn't be too damaging, because these ultra-large companies are more or less a bit dirty. Mutual exposure just looks like dogs fighting, a complete mess.

But Tengda was different.

Tengda's biggest advantage was that its business model was completely different from these companies. Its reputation among customers and its sense of social responsibility were worlds apart compared to other companies!

Lü Mingliang's public condemnation of Sheng Yun Group's Nie Yunsheng had already proven that this was an indestructible divine weapon.

As long as it was used well, it could definitely be invincible!

So why talk about playing fair? Just rush up and do it. Each department just had to repeat what Lü Mingliang had done!

Thus, the "Manager's Perspective" program was born.

To put it bluntly, it was a program where each department head took turns dissecting the business routines in their respective fields, analyzing the differences between the business models of these outside companies and Tengda's, and then attacking these business models!

However, the managers were still entangled for a while about who would actually film this program.

Although Flying Phoenix Studio was very professional, they still had the tasks assigned by President Pei and had to devote all their efforts to preparing the film.

After a moment's thought, they could only turn to the Advertising and Marketing Department. After all, Meng Chang had made so many successful publicity plans before and was deeply trusted by President Pei.

Although Meng Chang also had publicity tasks this month, he readily agreed.

Because he felt that filming the "Manager's Perspective" program wouldn't take much effort at all. It was just using some of his experience to guide these managers, about the same difficulty as an up-loader making a video.

As for the publicity plan, it could be planned at the same time, without delaying either side.

Moreover, this "Manager's Perspective" program obviously had a crucial role in the future development of Tengda for a period of time. Meng Chang was also a Tengda manager, so how could he stand idly by?

Speed was of the essence. Meng Chang had already finished filming the first episode of "Manager's Perspective," which was the episode where Guo Licheng compared the Managed Fitness Gym and Haoxiang Fitness.

Judging from the online response, it was very successful!

The netizens were very happy to see this kind of behavior that directly exposed people's secrets.

The key was that Haoxiang Fitness had no way to refute it at all and could only passively take the beating!

Therefore, Meng Chang felt that he had to continue his efforts. The next episode of "Manager's Perspective" would focus on Moyu Takeaway, and the target of the attack would naturally be Zhai Ju Takeaway!

Zhai Ju Takeaway was a newly emerging takeaway platform, mainly integrating the merchant resources currently on the market to provide takeaway services to customers... Of course, to put it bluntly, it was still a platform.

It's just that the volume of Zhai Ju Takeaway is not particularly large at present, and it has not yet formed a complete market monopoly position. There are still many other platforms competing with it, so the overall situation is still in the stage of burning money and huge subsidies.

Zhai Ju Takeaway is different from Haoxiang Fitness. It is a relatively tricky enemy.

Because even if a gym opens chain stores, it is ultimately a physical industry, the expansion speed is very slow, and the profit margin is too low. It is basically impossible to be favored by large capital. Haoxiang Fitness was pulled into the anti-Tengda alliance purely because this alliance had to find an industry comparable to the Managed Fitness Gym, so it can be said that it was pulled in to make up the numbers.

But Zhai Ju Takeaway is different. Like Zhujia Group, it is a standard internet company, a platform!

Although there are other takeaway platforms competing with it, in the eyes of Zhai Ju Takeaway, these are not a threat at all.

Because everyone's business model is the same.

In this case, which takeaway platform can ultimately win depends not on ability and level, but on capital.

Even if a platform temporarily has stronger technology and the software is easier to use, so what? Zhai Ju Takeaway has many large investment companies behind it, and has a lot of money to burn. It can directly pour out massive subsidies and firmly grasp merchants and customers in its own hands.

Moreover, having money means being able to poach people, whether it's excellent product managers, programmers, or couriers, they can all be poached.

This little bit of technical gap is not a problem at all.

Therefore, Zhai Ju Takeaway, backed by such powerful resources, does not take other takeaway platforms seriously at all.

Some people may ask, what if other large capital enters the market and supports other takeaway platforms?

That's okay too.

Because even if they lose, the competitors will most likely spend a lot of money to acquire them, trying to swallow the entire market. When the time comes, Zhai Ju Takeaway will sell itself and still make a lot of money.

Who wins and who loses is just a matter of making more or less money. In the final analysis, they will still make money.

But Zhai Ju Takeaway has always regarded Moyu Takeaway as the biggest threat, because Moyu Takeaway is completely different from these takeaways!

Other takeaway software is a platform. The real cooking is done by various restaurants and restaurants in the city, and the delivery is done by takeaway riders. The task of these platforms is only to develop and maintain the App and establish a channel between restaurants, takeaway riders, and customers.

But Moyu Takeaway is different. It has stores, competing with both takeaway platforms and restaurants.

Therefore, the foundation is particularly solid!

With Moyu Takeaway around, even if Zhai Ju Takeaway burns more money, it may be difficult to achieve a de facto monopoly.

Therefore, Zhai Ju Takeaway, like Zhujia Group and Shengyun Express, is a hard bone to chew in this alliance, because their motives for opposing Tengda are strong enough and their power is strong enough.

The video targeting Haoxiang Fitness has been a great success and has generated enthusiastic responses. This is good news for the managers, a successful start.

Therefore, the second video can't go squeezing soft persimmons anymore. You have to find a hard bone to gnaw on to see if this set of things can still work against a stronger enemy. This will directly affect future combat plans.

Rui Yuchen cleared his throat, preparing to start.

Although his image looks the same on the surface, Meng Chang had already found someone to take care of him.

From makeup and hair to clothing, it was both down-to-earth and formal, with a touch of handsome and unrestrained, which would definitely leave the audience with the best impression.

At this time, Meng Chang was very emotional. President Pei's mandatory enrollment of all Tengda employees in the Managed Fitness program was indeed useful!

The managers are all in great shape, and their clothes fit very well. Their image and temperament are directly different from those of the big bosses of other companies.

For Guo Licheng's video, Meng Chang specially asked him to wear clothes that showed off his figure, highlighting his professionalism as a fitness coach; and today, Rui Yuchen was wearing the uniform of a Moyu Takeaway employee, which looked both professional and formal.

Public opinion war! Details determine success or failure.

This is Meng Chang's old profession, and he knows this very well, so he must strive for perfection.

"Okay, start!"

With Meng Chang's order, Rui Yuchen began to speak eloquently according to the content on the teleprompter.

Similar to Guo Licheng's episode, he first gave a brief self-introduction, and then went straight to the point, starting to analyze the differences between the Moyu Takeaway and Zhai Ju Takeaway models.

"The Zhai Ju Takeaway model is actually the 'platform model' commonly used by internet companies. This is not essentially different from companies such as Shengyun Express and Zhujia Group, but they are in different fields."

"Different forms of expression, but the same business model."

"Zhai Ju Takeaway is a platform, a bridge connecting restaurant merchants, customers, and takeaway riders. From a positive point of view, it does provide convenience to customers and creates value, allowing everyone to conveniently order the takeaway they want without leaving home. Of course, this is a convenience brought to us by the mobile internet."

"But the problem is that since it is a platform company, it can never get rid of the shackles of the platform company. These shackles were actually brought up by Lü Mingliang in the live broadcast battle between Nifeng Logistics and Shengyun Group: the platform company under the control of big capital will inevitably become a middleman who makes a difference from both sides. In order to have more beautiful financial reports and higher profits, after achieving a market monopoly position, the value of merchants, customers, and takeaway riders will continue to be squeezed."

"Because platform companies do not create value. If they want to make their market value higher and their profits more and more, there is no other way than to grab a few more bites of cake in the existing market!"