Chapter 1519 The Framework of the Paper is Ready!

Previously, Pei Qian had decided on the topic for his thesis: "The Creation and Dissemination Theory of Popular Literary and Artistic Works in the Internet Age."

Although this topic was limited by the two keywords "Internet Age" and "Popular Literary and Artistic Works," it still seemed too broad, a subject that undergraduate students simply couldn't handle.

But... writing a thesis in a proper way, Pei Qian was afraid that what he wrote might be even worse.

Because his basic skills were really not solid enough. His grasp of some detailed theories could only be described as fragmented, and the more detailed he wrote, the more likely he would expose his weaknesses.

On the contrary, this kind of broad and empty topic was more conducive to his发挥 (fāhuī, bringing his abilities into full play).

Considering his halo, Old Kong's guidance, and the inherently low requirements for undergraduate graduation theses, Pei Qian felt that after this thesis was actually written, it should be able to preserve both his graduation certificate and his image.

If, in order to get a graduation certificate, he completely shattered his persona as President Pei, leading to social suicide, that would be quite a loss.

As for Pei Qian's results from this period of seclusion... they were actually quite fruitful.

At least this thesis was no longer just a new folder and a title, but had a relatively clear direction.

Pei Qian thought for a moment, he would write this thesis from the following aspects.

First, analyze the difficulties faced by literary and artistic works in the Internet age, which are: the separation of traditional literary and artistic works from the general public, the invasion of Western cultural works, and the impact of fast-food and entertainment models.

This would lead to the necessity of studying the creation and dissemination theory of popular literary and artistic works in the Internet age.

Second, based on this predicament, propose the necessary factors for the creation and dissemination of popular literary and artistic works in the Internet age.

This can also be simply summarized as three points: the connotation rooted in the foundation of traditional culture and the cultural demands of the general public; the timeliness, trendiness, and even foresight of the works themselves; and the compact and eye-catching expression form and structure.

Third, propose the mission of popular literary and artistic works in the Internet age: to promote the dissemination of positive values ​​among the general public, to meet the spiritual and entertainment needs of the people, to explore the laws of literary and artistic creation in the new era and form guidance.

Finally, from three different directions—the textual expression in online literature, film and television works, and interactive game works—analyze this theoretical creation law through some specific examples and form guidance.

In fact, after finalizing these major directions, Pei Qian realized that the length of this paper would definitely exceed the limit.

Because undergraduate graduation theses are basically around 8,000 words. Although individual schools or majors may require more than 10,000 words or even more, the word count requirements for most undergraduate graduation theses are not very high.

This is also reasonable. After all, undergraduates do not have much scientific research ability. It is enough to discuss a small academic point in 8,000 words. If the word count requirement is higher, everyone will frantically add filler, making both students and mentors uncomfortable. There is no need for this at all.

What's more, this is a thesis, not an online novel.

For some online novel authors who can be called tentacle monsters, 8,000 words is often a matter of three or four hours. But a thesis, after all, must be carefully crafted. Every word and sentence must be carefully considered. There can be no useless clichés or nonsense. In addition, there are literature citations and various annotations. It can be said that every word is painstakingly extracted.

But Pei Qian still decided to write according to this structure.

It's still the same reason as before: if he writes too little, he's afraid of exposing his weaknesses and not reaching the word count.

If he writes about a small point and finishes in 5,000 words, but the thesis requires 8,000 words, what should he do? Wouldn't he just have to add filler?

Writing more content will definitely make it possible to reach 8,000 words. As for the details and cited literature, Pei Qian doesn't need to worry about them. Anyway, someone will revise it for him.

Before handing it over to Old Kong, the counselor will first carry him a wave. As an excellent graduate who can stay at the alma mater as a counselor, Zhang Wei's level is also very good. This kind of thing is easy for him. Then, handing it over to Old Kong will be foolproof.

Even if the word count exceeds a little, it won't matter much.

Pei Qian wrote according to this idea. Seriously, after tying himself to the chair and restricting both of his hands, the efficiency really improved a lot.

Seeing the number of words in the thesis increasing rapidly, Pei Qian inexplicably had a sense of pride and satisfaction.

"Seclusion, seclusion, go all out!"

…

…

March 13th, Wednesday.

Pei Qian unfastened the seat belt on the ergonomic chair, took off the two medical wristbands he was wearing on his hands, and then went to the toilet comfortably.

After coming back, he glanced at the thesis and couldn't help but feel a little proud: "My progress is too fast, I'm really awesome!"

"It's almost time to take a break. Calculating with my fingers, only three days have passed and my thesis progress has already reached this point. Completing the manuscript smoothly is absolutely no problem!"

"You have to combine work with rest, take a break."

"Well, you can't overdo it. The games on the computer can't be reinstalled, and the seals on the TV and game console can't be torn off. It's still... just playing with the phone for a little while."

"Just for a little while."

Pei Qian still had a good idea of ​​what he was doing. He knew that once the evil seals on the TV and game console were torn off, they might never be put back on, so he was very careful and just wanted to touch the long-lost mobile phone.

In today's society, everyone is a low-headed tribe. Without a mobile phone, there will be severe withdrawal symptoms, which ordinary people can hardly bear.

Pei Qian was able to only look at his mobile phone no more than 10 times in these three days with great perseverance. This was an achievement even greater than creating Tengda for him.

He picked up his phone and lay comfortably on the sofa.

Pei Qian planned to casually browse his phone, read the news and watch videos, and then go back to continue working hard on his thesis.

However, after looking at the news online, Pei Qian was stunned.

"Tengda Group and the Anti-Tengda Alliance are in a fierce battle?"

"Various departments of Tengda Group are fighting back with heavy blows, gradually reversing the situation?"

"Moyu Takeaway and Nifeng Logistics are deeply cooperating to create a milk tea brand called 'Kuai Mai Milk Tea' (Fast Sell Milk Tea)??"

"A new video column has been opened on the Aili Island website, specializing in responsible persons from various departments of Tengda coming forward to analyze the business routines of competing companies?"

"This…"

"What on earth happened in these three days of my seclusion!!!"

It would have been better if he hadn't read the news, but after reading the news, Pei Qian was dumbfounded.

Originally, his so-called "seclusion" was just a joke, just cutting off the internet, not going out, and focusing on writing his thesis.

But now he found that it really seemed like seclusion, with a feeling of "one day in heaven, a thousand years on earth!"

How could so many things have happened in just three days? It's outrageous!

"Every time I let go, these people can come up with some new tricks... Damn it!"

Pei Qian was speechless. It seemed that seclusion couldn't be peaceful, and he still had to worry about Tengda's affairs.

He carefully sorted out this information again and roughly understood what had happened in these three days.

Pei Qian originally wanted to let the Anti-Tengda Alliance attack at will, and Tengda would respond to all changes with constancy, no matter how the other party attacked or started a price war, Tengda would ignore it first.

Let them taste some sweetness first.

If they started a price war and burned money head-on from the beginning, it was likely to scare them, and the entire alliance might collapse without a fight.

After all, Pei Qian knew very well that this kind of alliance was just a mob. He couldn't overestimate their organization and discipline.

Pei Qian took this opportunity to write his thesis. After submitting his thesis next month, these companies in the Anti-Tengda Alliance would also have grabbed some market share and tasted the sweetness. Then, it would be like they were hooked.

At that time, everyone would burn money to their heart's content!

But he never expected that the various departments would fight back on their own!

Pei Qian regretted it a bit. If he had told everyone before he went into seclusion, "Everything is in my plan, everyone should continue as usual," this situation might not have happened.

But he didn't say it.

The heads of various departments couldn't find Pei Qian and couldn't ask President Pei for advice, so they had to fight back on their own.

Moreover, their counterattacks were not without a plan, but were very targeted!

First of all, the various departments united to prioritize the infusion of blood and assistance to core industries such as express delivery, takeaway, and rentals.

Because in this Anti-Tengda Alliance, the most active and positive were companies such as Shengyun Group, Zhujia Group, and Zhaiju Takeaway.

The reason was also very simple. The interests of these companies conflicted most strongly with Tengda, and they were the least likely to retreat.

They were all platform-type companies. Taking Shengyun Group as an example, the relationship with Nifeng Logistics was completely a life-and-death one. As long as Nifeng Logistics existed, Shengyun Group would have sleepless nights and would not be able to lie down and make money comfortably.

Therefore, Tengda's corresponding industries must also be under the greatest pressure, and other departments must infuse blood and help to withstand the greatest pressure.

The reason why Moyu Takeaway and Nifeng Logistics wanted to create a new milk tea brand "Kuai Mai Milk Tea" was to make full use of their nationwide network of outlets and use the profits from milk tea to subsidize the price war.

Moreover, the name was quite interesting. Kuai Mai Milk Tea used one character each from "Kuai Di" (express delivery) and "Wai Mai" (takeaway).

Secondly, they chose Haoxiang Fitness, the soft persimmon in this alliance, as the first breakthrough!

Although the battles in the fields of express delivery, takeaway, and rentals were very fierce, they were obviously not suitable as the main attack direction and breakthrough point.

Because these companies were all diehards and hard to chew.

Taking Shengyun Group as an example, even if the various departments of Tengda concentrated their efforts to beat them hard, would that make them retreat?

No.

Because Shengyun Group knew very well that once they retreated, the entire Anti-Tengda Alliance might collapse. At that time, this alliance would never be able to be established again, and Shengyun Group would be completely finished.

Therefore, even if they suffered great losses, they would grit their teeth and persevere.

Since this was the case, they had to aim the main attack direction and breakthrough point at other companies and find those soft persimmons that were not firm in their attitude and were easier to handle.

Haoxiang Fitness was an excellent breakthrough point.

This was a large chain of fitness centers in China, but its market share was slightly lower than that of Tuoguan Fitness, not to mention the combined market share of Tuoguan Fitness and Xingniao Fitness.

This was because the domestic fitness industry as a whole was relatively fragmented. Many fitness centers could only focus on small areas, and there were no super-large chain fitness centers yet.

But in this alliance, Haoxiang Fitness was a very important link, because they needed to directly benchmark against Tuoguan Fitness.

If they could force it to withdraw, it would be very good news for Tengda.