Chapter 1630 The Combination of Games and Reality

At the beginning of the video, Qiao Liang mainly refuted the original negative review's argument that "Tailor-Made" lacked gameplay by interpreting the game's mechanics.

However, this alone was not enough to fundamentally combat the negative review.

At best, both sides would just be stating their own opinions, each with their own logic.

And which side the players would agree with depended on whether they could feel the fun inherent in "Tailor-Made."

This was obviously disadvantageous for Qiao Liang.

Because "Tailor-Made" could be seen as a variant of a farming-type game, and this genre was already a niche one. Within this group, those who liked to create characters and design clothes were even more niche. After filtering with VR games, the game's true target audience became very small.

Therefore, Qiao Liang had to find another angle to counterattack the negative review.

"The game 'Tailor-Made' marks that Chixing Studio has found a brand-new entry point to influence reality through games."

"Here, I would first like to raise a question: Why is the fashion brand associated with 'Tailor-Made' called Luxury?"

"Against the backdrop of the current era, using this name seems very unwise."

"Foreign fashion brands are reaping profits and collecting 'IQ taxes' from domestic consumers, which is an indisputable fact. This has triggered increasing resentment from consumers. Recently, many foreign brands joined forces to boycott our country's high-quality cotton, which has aroused public outrage!"

"In this context of rising patriotism, domestic consumers are generally willing to support local brands, support affordable brands that don't collect 'IQ taxes' or engage in excessive marketing, and focus on making products. This has become a general trend!"

"However, the name Luxury seems out of place compared to other domestic fashion brands."

"First, it uses an English word as the brand name, and even worse, the English brand name means 'luxury goods'."

"Isn't this contrary to the current wishes of domestic consumers?"

"It is clearly a domestic product, but it pretends to be a foreign brand; it is clearly an affordable fashion, but it wants to be a luxury brand."

"If you look at it from this perspective, you will feel that this brand is awkward from the very beginning."

"But if everyone knows the origin of the name Luxury and the connotation behind it, they won't think so."

"This fashion brand originally came from Tenda Games' classic work, the interactive movie game 'Struggle'."

"In the game 'Struggle', the creator deeply exposed and criticized the poisoning of consumerism on ordinary people, and the Luxury fashion brand is both a tool for the rich to harvest the poor and a kind of discipline of the poor by the rich."

"The rich create the illusion that wearing these famous suits and carrying famous leather bags can give them respectability, make them superior, and integrate into the circle of the rich by attaching many additional concepts to fashion brands."

"But in reality, the real rich don't need the Luxury brand to prove their identity. On the contrary, those who flock to Luxury are ordinary wage earners who rely on their salaries to support themselves!"

"And this simple and crude name also represents the creator's attitude towards the fashion brand. The golden logo composed of two capital letters L looks bright and beautiful on the surface, but in reality, it dresses itself up in a grand manner by constantly sucking the blood of the poor."

"After understanding this and looking at the Luxury brand in reality, everyone will find that its positioning is completely opposite to the Luxury fashion brand in the game."

"In reality, this Luxury fashion brand maximizes the stripping of the marketing and luxury attributes of the products. On the official website, we can see that all Luxury fashions are basically affordable. The markup on the original design fee and raw material processing fee is not obvious. At least compared to those foreign brands, you can see the price difference at a glance."

"After searching online, I found that the raw materials and processing factories of the Luxury fashion brand are all in China, and they use the best raw materials and the top foundries. In this regard, it is not much different from foreign brands, because most of the foundries of these foreign brands are also in our country."

"Of course, at this time, some people may say that the value of a piece of clothing is not only the raw materials and processing, but also other aspects are very important, such as brand value and styling design."

"If these are included in the cost, then the price will definitely have to be increased. The Luxury fashion brand cannot meet the needs of consumers well in these two aspects, so low prices are just a last resort."

"But obviously this is not the case! The Luxury fashion brand has already considered these aspects."

"First of all, in terms of styling design, the Luxury fashion brand has invited some well-known domestic designers to do the design. Of course, some people may say that this is far from enough, after all, domestic fashion designers have a certain gap in aesthetic level and design level compared with top international designers."

"So the Luxury fashion also has a biggest trump card, that is, the game 'Tailor-Made'."

"I don't know if everyone still remembers how Tenda Group responded when GOG and IOI were in the initial update war?"

"At that time, IOI Company was not yet a Xianyu (idle fish) company. They were ambitiously releasing new heroes every day, hoping to seize the market with frequent version updates and rapid expansion; GOG did not try to pile up manpower, but came up with a better way."

"By soliciting a large number of player ideas on the forum, GOG quickly emerged with a large number of excellent hero designs. Official designers will comprehensively evaluate these ideas. Good ideas will be fully accepted and the profits will be shared with the creators, while slightly inferior ideas will be improved and integrated into the game as much as possible."

"GOG overwhelmed IOI in terms of both quantity and quality. Many excellent and classic heroes that we play now, such as Wind Messenger, emerged during this period."

"This shows that the creativity of the people is endless!"

"The same is true for clothing design. Once the broadest player group and designer group are mobilized, all kinds of excellent designs will emerge in endlessly. And the game 'Tailor-Made' also has a complete screening mechanism. These designs will be screened layer by layer by the players, which can maximize the reflection of ordinary people's tastes and reflect the aesthetic needs of the public."

"How many well-known designers have mastered so many advanced theories, but designed clothes that are so ugly and unacceptable to ordinary people? What's more, Western cultural aesthetics may be excellent in their own system, but they will never be able to create excellent clothing with Eastern cultural connotations."

"The Luxury fashion brand wants to delegate this right to ordinary players, and achieve a "recruiting talents from all walks of life" effect through the excellent designs that ordinary people continue to emerge, so that truly excellent designs will not be buried."

"Even if the profits of these clothes are shared with the designers afterwards, the actual cost is much smaller than hiring those top designers, and these savings will be reflected in the price of the clothes."

"As for what many people say is brand value, I would like to ask, what is brand value?"

"If your so-called brand value is just following the crowd, everyone says it is good, so you think it is good, or you can't tell what the specific brand value is, and can only talk about some virtual cultural heritage or the recognition of celebrities, then I think this brand value may just be a manifestation of vanity!"

"Accurately speaking, brand value should be the comprehensive image of a brand in the hearts of demanders. Including the improvement of image, quality, grade, culture, personality and many other aspects that this brand brings to consumers. In other words, the so-called brand value is the value recognition of this brand by a large number of consumers."

"Or, to put it more extremely, your recognition of the value of a certain brand represents your lifestyle."

"When you think that expensive luxury goods, although they do not have any improvement in use value, can bring you psychological satisfaction, it may mean that you are a person who likes to show off the wealth you own to others."

"When you think that daily necessities should return to their use value and should not be kidnapped by excessive marketing, and you choose some affordable brands, it may mean that you are a person who values practicality, resists consumerism, and hopes to spend money on more meaningful things."

"Of course, there are also individual cases, possibly because you are either too rich or too poor."

"From this perspective, I think the brand value advocated by Luxury is a more correct and healthier brand value! All luxury brands are actually considering issues from the perspective of the enterprise, and give the brand cultural and spiritual connotations in various ways, so as to better reap profits from consumers. Only the Luxury brand is standing from the perspective of consumers, helping consumers to resist merchants' brainwashing and many means of inducing consumption, and letting commodities return to their use value."

"This is the true meaning of Chixing Studio's creation of the Luxury fashion brand!"

"So everyone, looking back at the game 'Tailor-Made', will find that it is no longer just a game, it is also a bridge for all ordinary consumers to communicate with the Luxury fashion brand."

"Every ordinary consumer can actually influence the Luxury fashion brand, and even the entire fashion brand consumer market, through this game. Here, consumers are no longer obediently taking out their wallets and being slaughtered like chives, but are truly the masters who can change all of this and decide their own destiny!"

"That's why I said that the game 'Tailor-Made' not only did not enter a dead end, but is exploring a brand-new path!"

"On the one hand, it polishes the quality of the game to the extreme and is willing to pay for the fun of some niche players. It is by no means what some people say, that it is a boring game. For those players who like dress-up games, this game can be played for a lifetime!"

"On the other hand, although it is a game, it is constantly influencing reality. It not only uses the game to connect with fashion brands in reality, but more importantly, it allows every game player to participate in the innovation of fashion design and fashion brand market in reality."

"Many people say that games are the ninth art. We might as well think carefully, what else can this ninth art do besides influencing people's spiritual world and making people feel happy?"

"Perhaps, Chixing Studio is constantly exploring the combination of games and reality, and making games a tool to transform reality. This path is the general direction of future game development!"