Chapter 1576 Prescribing a Remedy for Longyu Corporation

Monday, May 13th.

Shanghai, Longyu Corporation headquarters.

"Come, Brother Min, this way, please!"

Director Kang, the HR director of Longyu Corporation, enthusiastically led Min Jingchao into his office.

The entire Longyu Corporation regarded Min Jingchao as a living god of wealth.

Initially, the upper echelons of Longyu Corporation had some disagreements regarding the cooperation with Tengda.

After all, Longyu Corporation had been fighting with Tengda Corporation for so long, burning a lot of money and suffering many losses.

With such deep-seated resentment, many executives did not trust Tengda.

During the development of "Bullet Marks 2," Pei Qian's requirement that Longyu Corporation could not interfere with the game's operations, and even had no right to offer suggestions, aroused the indignation of many Longyu Corporation executives!

But after "Bullet Marks 2" became a smash hit, these voices all disappeared.

Everyone said, "It smells so good!"

After all, who would refuse money?

Longyu Corporation could directly make up for the losses of IOI with this game alone, and it could also completely consolidate its position as a first-tier domestic game channel provider!

As for good-looking financial reports and rising stock prices, those were just incidental!

The senior executives of Longyu Corporation also made a lot of money in this cooperation, and their resentment towards Tengda naturally dissipated because of the money.

Of course, there were also individual narrow-minded executives who were still full of prejudice against Tengda, but in this environment, they did not dare to speak out!

So, when Tengda announced the establishment of the Tengda Cooperation Department, Longyu Corporation immediately signed up.

Originally, they didn't have much hope, because many companies signed up this time, and Longyu Corporation had already had indirect cooperation with Tengda.

But unexpectedly, Min Jingchao really chose Longyu Corporation!

For the senior executives of Longyu Corporation, this was obviously a great thing, and they naturally had to pay 100% attention to it.

Faced with Longyu Corporation's enthusiasm, Min Jingchao was not overwhelmed.

He knew that this was just superficial politeness.

Once Min Jingchao revealed the entire reform plan, some executives of Longyu Corporation would definitely stand up and obstruct and oppose it in various ways.

Therefore, Min Jingchao did not show too much enthusiasm. He sat down, took a sip of tea, and then said calmly.

"Regarding the details of this cooperation agreement, President Pei should have communicated with you, right?"

Director Kang quickly nodded: "We have communicated, we fully agree with and abide by all the contents of the agreement, and there is no problem with changing the communication software!"

Saying it was communication, in reality it was just President Pei unilaterally giving orders!

Who would dare to question President Pei's decision?

What if President Pei was unhappy and asked Min Jingchao to change to a cooperating company? Wouldn't that be letting a duck that's already in your hand fly away?

Therefore, even if Longyu Corporation had some doubts about some of the contents of this agreement, they could only accept it unconditionally!

Moreover, this cooperation model was not the first time.

During the previous cooperation, President Pei's attitude was very tough! This time, Longyu Corporation was already used to it.

Min Jingchao was very satisfied: "Since there are no problems, then let's start immediately!"

Director Kang was a little surprised: "There's no need to be so anxious, right? Why don't you take a break first, and I'll invite a few people in charge to have dinner with you tonight to welcome you. We can eat and chat at the dinner table."

Min Jingchao immediately shook his head: "Time is precious, let's skip these cumbersome steps!"

"My plan is to complete all the work within two weeks, let's hurry up!"

Director Kang was stunned: "Ah? Two weeks?!"

This was not something that could be done in two weeks!

Two months would be more like it, and half a year wouldn't be too long!

But seeing Min Jingchao's confident look, Director Kang didn't dare to say anything more.

Min Jingchao saw Director Kang was stunned there and added, "Appoint someone to assist me as soon as possible, mainly responsible for communicating with various departments."

"It's best to be familiar with game operation business and have a certain seniority and prestige in various departments."

Director Kang did not dare to neglect: "No problem, do you have anyone you want to choose?"

Min Jingchao said without hesitation: "Isn't there a person in charge of the operations department named Jin Yong? I heard from Director Zhao that this person has a good reputation and is down-to-earth. Just call him here."

Director Kang didn't expect Min Jingchao to really have someone in mind. It seemed that he was prepared and didn't dare to neglect him even more.

Jin Yong was currently in charge of the operation of "Bullet Marks 2", but considering that the operation strategy of this game was all determined by Tengda, Jin Yong actually didn't have much heavy work to do.

For Jin Yong, who was more capable and could take on important tasks at any time, it was a bit of a waste of talent to do this kind of work. Letting him help Min Jingchao was not a waste of talent.

Director Kang nodded: "I need to ask our leader Director Ding about this matter, but don't worry, there shouldn't be any big problems, I will arrange his personnel transfer as soon as possible."

Min Jingchao was very satisfied with Director Kang's cooperation.

Before coming, Min Jingchao had done a general investigation and had a certain understanding of Longyu Corporation's situation.

According to Zhao Xuming, Jin Yong was a reliable assistant.

And if Min Jingchao wanted to carry out a major reform of Longyu Corporation's game operation model, the biggest resistance would come from the company's boss, President Ding!

But Min Jingchao was not flustered, he was prepared.

Dealing with Director Ding was not difficult, as long as he brought out the great Buddha of Pei Qian.

Now that everything was ready, Min Jingchao could just wait for Jin Yong to arrive and deploy the specific reform plan with him!

...

In the afternoon, Longyu Corporation, the new office area after the Tengda Cooperation Department connected with the Longyu Corporation operation team.

After a busy morning, Jin Yong's work handover was completed at a very fast speed.

At the same time, the dedicated office space for Min Jingchao's team was also cleaned up.

In this large office space, there were not only workstations for Min Jingchao and Jin Yong, but also workstations for some of the main game project operation managers of Longyu Corporation.

Originally, the operation managers of various game projects were scattered in different places, but now they were gathered together.

This was also specially requested by Min Jingchao, and was transformed according to the Tengda model.

Because Min Jingchao felt that as heads of various departments, it was easy to have poor communication in their respective offices.

Moreover, this kind of centralized arrangement made it easier for him to drive people away one by one after get off work!

Jin Yong had already dealt with Min Jingchao when he was the head of the operation department for "Bullet Marks 2", and was also influenced by Tengda's operation philosophy, so he didn't need too much running-in and could directly connect.

"These are the several main projects we are currently operating. Take a look at how to change them?" Jin Yong briefly introduced the situation of several game projects.

Min Jingchao took a quick look at the situation of these games and didn't speak for the time being.

Several of them were pay-to-win games, and they were the kind that required both grinding and spending money!

Longyu Corporation's previous operation strategy emphasized draining the pond to get all the fish.

It was not appropriate to pin this blame on Director Zhao and Jin Yong. The source should still be Director Ding!

This kind of operation strategy overemphasized data performance, and put data first in everything.

There was a saying that data does not lie.

This sentence seemed to be no problem, but there was also a distinction between comprehensive data and one-sided data!

One-sided data, if misinterpreted, could very likely lead to completely wrong answers.

In Min Jingchao's view, data could of course reflect problems, but one could not rely entirely on data for everything.

Otherwise, what would operation personnel need to do? Did they just design activities?

As operation personnel, the most important task was to analyze a game and understand the feelings of players!

One could not completely obey the players, nor could one completely ignore them.

Game operation could also be regarded as an alternative game designer, but the designer focused on the gameplay, while the focus of game operation was on the player's feelings in terms of consumption and activities.

Min Jingchao already had a clear plan before coming. After a little consideration, he instructed: "Let's simply divide these games into three categories."

"The first category is those that are already on the verge of dying. For this kind of game, the currently planned operation activities should all be activities that drain the pond to get all the fish and squeeze out all the remaining value, right?"

"Cancel all similar activities."

"We need to carry out a major reform of these games and try to avoid the loss of bottom-level players as much as possible."

"As for how to operate specifically, I have a report here that talks about the situation of 'Hot-Blooded War Song' at the time. You can go back and study it."

"The second category is games that are currently booming and have a bright future. For this kind of game, listen to the players' demands widely in the forum and prioritize improving the issues they are more concerned about!"

"It is not advisable to make too many changes to the current framework, and it must be done gradually!"

"The third category is more special, games that are neither very popular nor very deserted. For these games, reduce the performance pressure on their development teams, let them come up with more gameplay, and maintain restraint in terms of operation activities!"

"Find a few reliable operation managers and formulate a plan for the characteristics of these projects. It must be completed within three days!"

Min Jingchao's words surprised Jin Yong.

He thought that Min Jingchao would directly change all the games into Tengda's conscientious game model!

After all, judging from Min Jingchao's resume, from GOG to "Bullet Marks 2", they had all relied on the operation idea of conscientious games to be invincible in the world!

Unexpectedly, Min Jingchao gave completely different operation plans for these games.

But this also highlighted Min Jingchao's professionalism!

Because the game's operation strategy was directly linked to the game's charging method, and the game's charging method was often related to the game's underlying architecture and gameplay design.

If one did not conduct in-depth research on the game's underlying architecture and demonstrate its feasibility, it would be very likely to have the effect of carving a boat to find a sword and backfire if one rashly changed the game's operation strategy!

Min Jingchao's thinking was very clear!

For those games that were about to die, Min Jingchao's idea was not to squeeze the last remaining value, but to carry out a major reform and strive to achieve amputation to survive!

Through this kind of major reform, to reverse the vicious circle of continuous loss of game players, to gamble on a miracle!

For some games that were operating well and thriving, one must not act rashly. Governing a large country is like cooking a small fish, and every change made must be strictly demonstrated!

As for those games that were neither hot nor cold, one should put effort into the root of the games and launch some better gameplay and better operation activities!

In short, as soon as these three strategies came out, Jin Yong realized that Min Jingchao was able to operate GOG and "Bullet Marks 2" so well, it was definitely not a false reputation, and it was even more impossible to rely entirely on President Pei!

He really had real talent and practical learning!