Chapter 1588 The Grassroots Activity Concludes Successfully! (Bonus Chapter for Monthly Tickets)

Wednesday, June 19th.

Shanghai, Sheng Yun Group headquarters.

Two weeks had passed since Nie Yunsheng sent Boqun Media to infiltrate the Tenda cooperation plan as a mole, and more than a week had passed since Wu Bin officially started reforming Boqun Media.

During this time, Tenda Group had not been idle either, launching a money-burning war in the three fields of food delivery, express delivery, and apartment rentals.

Tenda subsidized the Moyu Takeaway, Nifeng Logistics, and Tree Sloth Apartment departments, forcing Zhaiju Takeaway, Sheng Yun Group, and Zhujia Group to burn money along with them.

Nie Yunsheng was finding this very difficult!

He never expected that Tenda Group would choose to burn money!

Nie Yunsheng had deliberately put the Anti-Tenda Alliance into a strategic contraction, but President Pei hadn't taken the bait. Nie Yunsheng waited and waited, almost giving up.

Tenda's sudden counterattack caught him off guard!

Nie Yunsheng never expected that Tenda would use money-burning as a means of retaliation.

Shouldn't Tenda be fighting a war of public opinion?

The Anti-Tenda Alliance had launched a public opinion war before, only to be defeated by Tenda, which was enough to prove that Tenda's advantage lay in public opinion!

So, according to normal thinking, shouldn't they counterattack by starting with their strongest point, public opinion?

Once Tenda launched a public opinion war, Nie Yunsheng was confident that he could find Tenda's weakness!

What's more, he had prepared strategies to deal with it through Boqun Media and other channels.

But President Pei seemed to have amnesia, completely abandoning the advantage established in the war of public opinion, and insisted on playing the money-burning game with the Anti-Tenda Alliance!

Especially burning money in the fields of food delivery, express delivery, and apartment rentals, which had the air of capturing the ringleader first!

This was very annoying!

Before this, when other companies were under pressure from Tenda, Sheng Yun Group only needed to sit in the rear and command the battle.

At that time, Nie Yunsheng had the mentality of an outsider and could make more rational and comprehensive decisions.

But now that Sheng Yun Group and Nifeng Logistics were engaged in a price war, Nie Yunsheng had to keep an eye on Sheng Yun Group while also considering Zhujia Group and Zhaiju Takeaway. It was difficult to analyze calmly from an outsider's perspective, and even more difficult to be impartial.

After all, Nie Yunsheng was the president of Sheng Yun Group, and he was most concerned about the interests of Sheng Yun Group!

Pei Qian's counterattack made him feel very uncomfortable, because when his own interests were involved, it was difficult to think absolutely rationally.

Nie Yunsheng had no good solution for the time being, so he could only grit his teeth and endure it.

Fortunately, good news came from Boqun Media. Nie Yunsheng and Zheng Hao, the president of Zhaiju Takeaway, prepared a new round of public opinion war materials based on Boqun Media's intelligence.

The information sent by Boqun Media showed that after Wu Bin arrived at Boqun Media, he launched a series of drastic reforms, completely changing Boqun Media's management model and business model.

Because of Wei Jinghui's full support, these plans were successfully implemented.

The result of the implementation was that a series of Boqun Media's accounts began to decline sharply in popularity!

The reason was very simple: they stopped chasing trends!

The articles of those several 100,000+ accounts were either deleted, revised, or directly removed, so that no one in the entire Boqun Media was still creating popular content.

Everyone was losing followers!

Self-media relies on advertising for revenue. When the popularity is high, an advertisement can be sold for tens of thousands of yuan, but now that the popularity has declined, even if the price is reduced, the number of clients willing to spend money on advertising has been greatly reduced.

The overall performance of Boqun Media has declined significantly.

This meant that Boqun Media had no income!

However, the employees of Boqun Media quickly adapted to the no-overtime model. After all, who would want to sit in the company if they could leave work on time?

In Nie Yunsheng's view, this was a manifestation of laziness and loss of fighting spirit, and naturally one of the key reasons for Boqun Media's declining performance!

Boqun Media's vivid example was the best weapon of public opinion.

An orange is an orange when grown in Huainan, but it becomes a trifoliate orange when grown in Huaibei!

In addition, Nie Yunsheng and Zheng Hao also summarized some relevant information and organized a set of arguments based on their own management experience.

At that time, Zheng Hao would come forward to refute Tenda Group's management model in an all-round way.

Thinking of the future victory, Nie Yunsheng couldn't help but smile: "President Pei, as I guessed! You are only invincible in certain fields, especially the game field. In the end, there are still some fields you are not good at!"

"How can a person be a perfect all-rounder?"

"To put it another way, even if you are a perfect all-rounder! Then those middle-level employees sent out by Tenda's cooperation department are far behind you."

"There will always be some flaws that I can seize!"

"Next, it's time to wait patiently and choose the right opportunity!"

Nie Yunsheng couldn't restrain his excitement, because he knew that a new round of offensive was about to begin!

…

At the same time, the various departments of Tenda Group were carrying out handover work.

The activity of responsible persons going to the grassroots level has come to a successful conclusion!

Huang Sibao specially organized a large meeting, bringing together all the department heads and the acting heads from outside, to share their experiences in this grassroots activity.

Everyone's attitude was very positive, and they spoke enthusiastically.

"I've been a person in charge for too long, and I'm really out of touch with the grassroots. Many policies that seem reasonable from the perspective of a person in charge may be completely different from the perspective of the grassroots!"

"Yes, it can only be said that people are limited by their own identities. Sometimes, looking at it from a different identity can give you some new inspiration."

"I think the practice of changing departments is very meaningful. Each department of Tenda Group has an independent and complete business model, and learning this new business model in depth will inspire and improve our own department!"

"I wonder again how President Pei was able to come up with so many different business models and combine them perfectly?"

"I think all the acting heads are very good and have put forward many constructive plans. I will reorganize these plans later and continue them. I also hope that you can often come to our department to experience work and give suggestions in the future!"

"Mr. Chen Lei's co-branded room is very imaginative. Our Tree Sloth Apartment has decided that in the future, we will invite more celebrities to provide more co-branded solutions for tenants to choose from!"

"Through this grassroots activity, I have gained a deeper understanding of the Tenda spirit advocated by President Pei. I think the Tenda spirit requires us to maintain pride and confidence, but at the same time, it tells us that we must not be blindly arrogant, complacent about our achievements, and trapped in our own vision!"

"That's right. During the critical period of the battle between Tenda Group and the Anti-Tenda Alliance, it is the spirit that President Pei hopes to convey to us through the grassroots activities that all of us can unify our thinking and work together!"

"We, the acting heads, have also benefited a lot. On the one hand, we have a better understanding of the unique business model of the operation of Tenda's various departments, which is very enlightening to our horizons. On the other hand, we have also deepened our friendship. Our company will definitely carry out more extensive cooperation with Tenda in more aspects in the future!"

The responsible persons and the acting responsible persons expressed their experiences and insights about this activity, one after another.

Originally, everyone thought that they shouldn't change generals before a battle, but they didn't expect that the change would produce very good results!

Although this grassroots activity slowed down the plans set by Tenda's various departments, the ideological foundation of all departments was more solid, and the friendship and connection with brother companies outside were closer!

After all the responsible persons had expressed their opinions, Huang Sibao gently knocked on the table to make a concluding speech.

"I think that after this grassroots activity, we should at least recognize the following points."

"First, after being the person in charge of a department for a long time, it is easy to fall into a state of pride and complacency, and what is even more terrible is that we often fall into this blind mentality without realizing it!"

"Because we have achieved a series of results under the leadership of President Pei, it is easy to lose motivation because of this success and stop moving forward!"

"Only by frequently changing perspectives can we realize our shortcomings in our work."

"Second, we must always be vigilant about the danger of being out of touch with grassroots employees. Many strategies formulated by departments may not be a problem from the perspective of the person in charge, but once they are implemented to the middle level and then to the bottom level, various problems will arise!"

"We must often listen to the opinions of ordinary employees, and even do the work of ordinary employees ourselves, in order to better understand the situation of the department and formulate more appropriate strategies!"

"We must always clearly recognize that in Tenda Group, there are only different positions, not different status! Excellent people can take on more work and get more pay, but they cannot exclude others because of this, nor can they have the idea of being superior because of this."

"Like ordinary employees, we are all working hard under the leadership of President Pei to contribute to Tenda Group and society!"

"Third, we should develop and expand Tenda's business model and introduce outstanding talents from other brother companies for exchanges and joint management."

"This collision of different models and ideas is also of vital importance to us!"

"I think President Pei's decision to make the grassroots activities routine should also be based on this consideration."

"And as the persons in charge, we must understand President Pei's good intentions. What we have to do is to seriously implement the decision to go to the grassroots level, seriously feel it, and absolutely not let this activity become a mere formality!"

"Okay, now everyone go back to their respective departments to carry out the handover work!"

After listening to Huang Sibao's speech, everyone applauded.

Because Huang Sibao said what all the responsible persons had in common!

With this consensus, the handover work was smoother.

The acting heads put forward some good plans and suggestions, and the original heads listened carefully and absorbed them. Strategies that can be continued should be continued as much as possible, and areas that need to be improved should be continuously improved.

All the responsible persons are clear that the battle between Tenda Group and the Anti-Tenda Alliance has entered a critical moment!

Although the two sides have temporarily ceased fighting, and Tenda Group even has some advantages, the Anti-Tenda Alliance may make a comeback at any time.

Under this tense situation, if a flaw occurs in a certain department, it is likely to be seized by the Anti-Tenda Alliance as a breakthrough and launch a fierce attack on Tenda!

Therefore, all the responsible persons became nervous and eagerly launched a new round of reform storms in Tenda's various departments!