Chapter 1594 Special Rectification of the Self-Media Industry

Pei Qian flipped through the top comments of netizens, especially the hot comments under the "Bo Lan Qun Zhi" account of Boqun Media.

He found that many fans who supported Tengda and those who opposed Tengda were already in a heated argument.

"Laughing to death, Boqun Media was the first to jump out and refute, but Zheng Hao immediately exposed their dirty secrets!"

"Boqun Media has a cooperative relationship with Tengda? But their performance keeps declining, which shows that Tengda's value transformation is not a panacea! The success of Longyu Group and Tianhuo Studio before was just a coincidence that they encountered fields that Tengda is good at."

"Tengda's behavior reminds me of the style of some big companies: every time they acquire a company, they always send their own people to 'change' the company's values! As a result, the company is changed to the point of collapse. I didn't expect this kind of amateur guidance to also happen to Tengda Group!"

"Yes, it seems that whether it is people or large companies, it is easy to become inflated once they succeed. This habit of wanting to be a teacher is really difficult to change!"

"How many of you who said this have read Boqun Media's current and previous articles? They used to have hit articles, but what were they writing! They were all the old tricks of inciting anxiety, creating hatred, and provoking arguments in the comments. The content was just about蹭 hot topics, rambling, and superficially talking about a lot, but after careful consideration, the content was actually empty and tasteless. Although the popularity of the current articles has decreased, they are all substantial!"

"That's right, I also think that this 'Bo Lan Qun Zhi' writes more comfortably now!"

"You guys are just being jealous! A self-media company is almost having trouble eating, and you are still discussing whether their articles are well written? If you think the articles are well written, go and forward them everywhere and give them rewards. They used to write hit articles and蹭 hot topics, at least they could eat their fill, but now they write what you like to read, and they are hungry for nine meals out of three days!"

"Why doesn't Tengda Group do a good deed? Since you have cooperated to this point, why not just acquire Boqun Media?"

"Don't, Boqun Media just wanted to蹭 some soup from Tengda, how could they mix themselves up and lose their company? Is that appropriate?"

Although many netizens were speaking up for Boqun Media and Tengda Group, it couldn't stop more people from sneering!

Because whether an article is well written is a very subjective evaluation standard, while the popularity data and actual income are real.

Zheng Hao had already listed the relevant data changes of Boqun Media. The comparison result was clear at a glance. From a business perspective, the commercial value of Boqun Media after the transformation has indeed dropped significantly. This point cannot be refuted!

In these disputes, Zheng Hao not only withstood the pressure, but even vaguely had a counter-offensive trend. Pei Qian couldn't help but feel a little surprised when he saw this.

Regardless of whether Zheng Hao hired internet trolls or not, it was really hard-won to form such a confrontational trend on the internet!

In the previous public opinion war, even if the anti-Tengda alliance hired internet trolls, they were still beaten by Tengda Group. Now at least it's an even match!

Pei Qian could feel a little more at ease. He knew that the anti-Tengda alliance would eventually be defeated in the public opinion war. But Pei Qian hoped that the anti-Tengda alliance could persist longer this time. The longer they persisted, the stronger the motivation to fight back after the anti-Tengda alliance failed!

Next month, Tengda will launch a new batch of projects, including game routers. It would be good if this public opinion war lasted a little longer to divert the popularity of the new products.

Thinking of this, Pei Qian turned his attention to other departments of the company.

...

At the same time, Xia Jiang had just completed an interview and was carefully sorting out the manuscript at her workstation.

As a media person in the game industry, she naturally paid close attention to the trends in the domestic game industry, and she wouldn't miss any of the hot topics on the internet.

The debate between Boqun Media and Zheng Hao on the Tengda model had generated extremely high popularity in a very short period of time. It was difficult for Xia Jiang not to see it!

The public opinion war between Tengda Group and the anti-Tengda alliance had already gone through a series of confrontations. At this critical moment, the popularity was already very high. Zheng Hao had finally suppressed Tengda Group in terms of public opinion, so naturally he had to add fuel to the fire to give it greater influence!

Watching the discussion on the internet gradually tilting towards the side of the anti-Tengda alliance, Xia Jiang stopped her work and said angrily: "This is outrageous!"

"The internet age is really too chaotic. It's difficult to explain something properly, but it's too easy to stir up trouble!"

"Tengda Group's transformation of Boqun Media is obviously a good thing, but Zheng Hao has seized on the temporary decline in traffic and performance and has been relentlessly attacking them! The most annoying thing is that many people actually think it makes sense?"

"When did the evaluation of the media become about being profit-seeking? Isn't this the media version of laughing at poverty but not at prostitution?"

"A self-media company does content conscientiously, but poor profitability is regarded as a disgrace! But if they gain traffic and popularity and earn dirty money by蹭 hot topics, exaggerating contradictions, sensationalizing, and provoking arguments in the comments section, they attract countless followers!"

"As a media person who pursues truth and justice, I really can't stand it anymore!"

Xia Jiang felt that as a media person with a conscience, she had to stand up at this time and say something to support Boqun Media!

There are too few self-media companies that can stick to the bottom line and transmit positive values to society.

Boqun Media is indeed a company that cooperates with Tengda Group. Their values are just as positive!

But Xia Jiang had the heart to help, but didn't know where to start.

She is indeed an editor of an official platform, but her influence is quite limited. Moreover, intervening in this situation is likely to intensify the conflict, make the situation more chaotic, and even be counterproductive!

Xia Jiang frowned and fell into deep thought.

Just then, her phone vibrated and she received an internal notification.

"Huh? The special deployment meeting of the Internet Management Office just ended, and they are going to conduct a special rectification of the current self-media industry?"

"Great, these self-media should have been rectified a long time ago!"

Xia Jiang immediately searched online and found that some authoritative media had begun to follow up comprehensively.

"In response to the current chaos in the online self-media industry, such as spreading false information, distorting facts, promoting incorrect values, malicious marketing, and intensifying conflicts, the National Internet Management Office held a special deployment meeting to comprehensively strengthen the standardized management of the self-media industry. It was decided that from June 25th, a three-month 'Further Strengthening the Basic Management of Self-Media Special Governance Action' will be carried out nationwide to promote the healthy and orderly development of the self-media industry."

Xia Jiang also clicked on several larger portal websites and self-media operation platforms, and soon found that these websites and platforms had also successively launched notices about the rectification of self-media activities.

Obviously, this special deployment meeting had already begun preparations. The relevant departments had long noticed the chaos in the wild development of self-media and were determined to rectify it!

However, the process took a long time, and the plan was not finalized until now.

These large portal websites must have received the news in the first time. They had no choice but to cooperate unconditionally!

The self-media industry developed slowly in the past and was in a state of wild growth. The relevant departments did not pay enough attention to it. As a result, these portal websites tolerated these over-the-line self-media in every possible way in order to gain higher popularity. Whether it was plagiarism or sending out some sensational articles, these platforms turned a blind eye and enjoyed the popularity and traffic that self-media brought to them.

But now that supervision has begun, these websites dare not go against the wind again and immediately began to conduct self-examination.

This investigation caused widespread wailing in the self-media industry!

Self-media is different from traditional media. The threshold for entering the industry is too low, and the practitioners are also diverse. Many people who do self-media are not in the media industry itself, so they lack respect for this industry.

Although some reporters in traditional media also violate the conscience and bottom line of a journalist in order to gain popularity and publish a lot of sensational reports, these are still in the minority overall.

But self-media is different. Without restrictions, it will naturally grow wildly.

In order to pursue popularity, they resort to all means. The bolder they are, the higher the popularity!

Various bottomless hit articles were released one after another, and other self-media would naturally study the characteristics of these hit articles and follow suit. Over time, the entire environment became smoggy.

As soon as the rectification activity started, everything was cleaned up!

Many self-media big accounts with keen senses have already issued survival signals, saying that they will fully cooperate with the rectification action and conduct self-reflection and self-examination on their content.

Those small accounts that are not sensitive are still going against the wind, but they are only making a last-ditch effort. The website will soon block all their accounts and lock them in the small dark room due to violations.

A storm is about to sweep across!

Xia Jiang couldn't help but feel a little relieved. It seemed that her worries were superfluous. The relevant departments launched this special rectification with the force of a thunderbolt, cracking down on the chaos in the self-media industry. And Boqun Media had completed its own rectification one step ahead of time. It could not only survive this industry turmoil, but also do better and better!

It's not too much to set up such a company as a positive example, right?

Xia Jiang immediately reported to her direct leader and reported the deeds of Boqun Media to the higher-ups.

Obviously, in the context of cracking down on the chaos in the self-media industry, the deeds of Boqun Media are worth promoting as a positive case.

If all self-media could learn from Boqun Media, then the entire self-media industry would not have become smoggy, and the relevant departments would not have needed to personally take action to rectify it.

Xia Jiang was not sure how much effect her report would have, but she felt that it was necessary to do her bit for this matter!