Chapter 1628 What's Going on with This Clothing Brand?

Qiao Liang wasn't aware that Chili Studio had also been paying close attention to the online discussions.

*Tailor-Made* was a game born from the collective effort of everyone at Chili Studio, so how could they just give up on it?

Whether it was the lack of initial promotion or the current online storm, their silence was simply because Lin Wan, Cai Jiadong, and others at Chili Studio were brewing an even bigger storm.

Inside the Chili Studio conference room, Lin Wan, Cai Jiadong, and several key members were all present, holding a meeting.

Lin Wan handed the meeting materials to Cai Jiadong, who distributed them to everyone.

"The preliminary preparations for the creation of the Luxury clothing brand have been completed."

"We've already contacted the best garment processing factories in the country, and we're using the highest quality fabrics, especially the premium fabrics produced in our country, such as long-staple cotton."

"In addition, we've also contacted a group of excellent designers to join *Tailor-Made* and the Luxury clothing brand as our official clothing designers."

"On the game side, the designers we invited for the closed beta have created many excellent in-game outfits, and since the game's launch these past few days, many outstanding designs have emerged."

"By integrating these player designs and official designer creations, we'll be able to launch the first series of our Luxury brand clothing."

"It's time to announce the collaboration plan between *Tailor-Made* and the Luxury brand!"

Everyone nodded, their faces full of excitement and anticipation.

This day had finally arrived!

When Pei Qian visited Chili Studio to check on the game's progress, Lin Wan wasn't there. Cai Jiadong received him.

At that time, Lin Wan had gone south to discuss cooperation with these garment processing factories.

And the reason why they hadn't conducted large-scale promotion for *Tailor-Made* after its release, nor announced the collaboration plan with the Luxury clothing brand, was to let the bullets fly for a while and build up some buzz.

In fact, for Chili Studio, the worst-case scenario wasn't being criticized or bashed, but being completely ignored.

If the game failed to create any waves or generate any buzz after its release without promotion, then it would truly be doomed!

But the level of online discussion wasn't low at the moment. Whether it was due to paid trolls or players arguing, having discussion was always good.

This way, Chili Studio's subsequent plans could unfold smoothly.

Lin Wan paused slightly and continued, "In addition, I've noticed a recent international news hotspot. We won't actively chase after it, but if the hotspot is already right in front of our faces, it would be a waste not to take advantage of it!"

Cai Jiadong was slightly taken aback, but immediately understood Lin Wan's meaning.

"Lin Wan, are you referring to the news that many foreign clothing brands are joining forces to boycott our country's long-staple cotton?"

Lin Wan nodded, "That's right!"

"Actually, I've been displeased with these foreign clothing brands for a long time! It's just a shame that many of our country's clothing brands are too disappointing. Consumers simply don't have much choice."

"But now it's different. Since we've decided to create the Luxury brand, a battle with these foreign clothing brands is inevitable sooner or later."

"This incident is an excellent opportunity."

"We must use this opportunity to make a splash and strive to let Luxury gain a firm foothold in the domestic clothing brand market directly."

"First, build a reputation with an online model, and then quickly expand offline to large shopping malls in all cities once sales pick up, squeezing out the market share occupied by those foreign clothing brands."

"Does everyone have confidence?"

Everyone said in unison, "Yes!"

In this situation, they had to say they had confidence, even if they didn't!

Although foreign clothing brands were indeed very powerful, and many excellent domestic brands had worked for so long but still failed to defeat them, let alone the newly established Luxury brand.

But this battle wasn't just a battle between clothing brands, but a battle between domestic and foreign brands.

How could they retreat or admit defeat in such a battle?

Moreover, the Luxury brand embodied President Pei's Tengda spirit and President Pei's profound criticism of foreign brands and luxury brands. With such a powerful theoretical weapon in hand, how could they bow their heads to foreign brands?

Everyone couldn't help but be filled with fighting spirit, expressing their determination to win this battle of public opinion.

...

Thursday, August 8th.

Qiao Liang sat in front of his computer, scratching his head and sighing. He felt very frustrated.

He had been thinking all day, but couldn't figure out how to refute that review.

Not only that, but while searching for inspiration and materials online, he saw many posts criticizing *Tailor-Made* for lacking gameplay, which made him even more furious.

"Paid trolls! This is definitely the work of paid trolls!"

"The signs of paid troll activity are too obvious this time!"

"These paid trolls are so rampant, it's simply outrageous!"

Qiao Liang was even angrier.

The growth history of Teacher Qiao's account could be seen as a history of fighting against paid trolls.

From the earliest games released by Tengda, paid troll activity had never stopped. And Qiao Liang, as a loyal player of Tengda games, had always been at the forefront of fighting against them.

Objectively speaking, the paid trolls had created so much buzz by criticizing Tengda games online. And Qiao Liang's heroic performance in refuting these paid trolls had indeed made a huge contribution to his increase in followers.

But this didn't affect Qiao Liang's hatred for these paid trolls.

It was too infuriating!

The key was that these paid trolls were relatively restrained before, knowing to mingle among players and secretly stir up trouble when criticizing Tengda games.

But this time, they didn't even bother to pretend.

As soon as *Tailor-Made* was launched, before the official team even had time to conduct large-scale promotion, the paid trolls were already rampantly active, giving the game bad reviews and low scores on various forums and websites, and trying to instill the idea that "this game has poor gameplay and isn't fun" in players.

Although they exposed themselves relatively obviously due to acting too quickly, causing a wave of condemnation from netizens, these paid trolls still didn't restrain themselves even after the buzz gradually grew these past two days, even becoming more blatant.

Enough is enough!

Qiao Liang was very angry, and the consequences would be serious!

However, he couldn't think of a way to refute that game review for the time being, so he vented all his anger on the paid trolls.

"We can't continue to tolerate this. I think it's time to strike hard and call for a wave of divine justice!"

"I've decided to report them under my real name."

"Whether it's useful or not, I have to do my part. I can't just stand by and watch these paid trolls continue to be rampant and continue to smear Tengda's good games."

Thinking of this, Qiao Liang decided to report the case to the cyber police, and also listed all the evidence he had collected.

It had to be said that there was quite a lot of evidence.

Qiao Liang carefully searched and found that there were signs of paid troll activity at the beginning of the release of many of Tengda's games and movies, and he had located several paid troll accounts.

Of course, many paid trolls had the habit of changing accounts, not sticking to one account all the time. They often moved from place to place after firing a shot, but these were basically low-level paid trolls.

Many high-level paid trolls needed to cultivate their own accounts, because the accounts had to have some followers and a certain weight to play their corresponding role. And cultivating these accounts wasn't something that could be done overnight. As long as he kept digging along this account, he could always find some clues.

As for how the cyber police would determine whether the speaking records of these accounts constituted paid troll activity and whether they would continue to investigate, that was beyond Qiao Liang's control.

But in any case, he felt that it was necessary to seriously reflect this situation.

What if it was useful?

Qiao Liang believed that as long as those who yearned for the light could persevere in their struggle, justice would one day be served.

...

By the time Qiao Liang had finished everything and returned home, it was already past 9 PM.

After getting one thing off his mind, Qiao Liang felt refreshed. He opened his computer and continued to browse online discussions about *Tailor-Made*, wanting to continue looking for a breakthrough to refute that game review.

Just then, his eyes lit up.

"Chili Studio's real-world collaboration department is actually collaborating with the *Tailor-Made* game to create a new clothing brand, Luxury?"

"And the official website has already been launched, and various promotional activities have been fully launched!"

"Great, does this mean a new domestic clothing brand is about to rise?"

"Wait, isn't Luxury the name of that clothing brand in *Struggle*?"

After seeing Chili Studio announce the creation of a new clothing brand, Qiao Liang was first ecstatic, and then fell into confusion.

The reason for his ecstasy was that he seemed to see the strong rise of an emerging domestic brand!

Although there were some decent domestic clothing brands in China, they still had a considerable gap compared to top foreign brands.

And some brands, for some reason, always made some inexplicable moves. Just when netizens had a little goodwill towards them because of patriotic sentiment, they completely squandered this goodwill.

Recently, Qiao Liang also noticed international news: Some foreign brands were jointly boycotting domestic long-staple cotton. This news also made Qiao Liang indignant!

In fact, Qiao Liang had long been fed up with these foreign brands.

Not only were clothes and shoes becoming more and more expensive and the workmanship was getting worse and worse, but the key was that the IQ tax was getting higher and higher, and they were always carrying some private goods of cultural output.

Some shoes had even become futures that could be speculated on, and many young people were eating dirt to speculate on shoes, experiencing their first explosion of positions.

Clothes and shoes were clearly daily consumer goods, but these foreign "genius" brands artificially created scarcity, turning them into financial products.

It could only be said that the city's routines were deep, and foreign routines were even deeper.

In this environment, many people were very much looking forward to the emergence of a batch of high-quality and inexpensive domestic brands.

If there were such brands, many people would definitely abandon foreign brands and turn to domestic brands because they could no longer tolerate foreign brands.

It was just that domestic brands each had their own problems, and many were not very competitive. So even if consumers wanted to support them with real money, they really couldn't spend the money.

But now it was different. Chili Studio's brand had already given the styling, price, and materials used for the clothing designs on the official website.

Not only did it use high-quality domestic materials such as long-staple cotton, but the design style was also aesthetically pleasing, and the price was very cheap.

Coupled with the names of Chili Studio and Tengda Group, this product would naturally receive widespread attention once it was launched.

Not only that, but the official also announced that the Luxury clothing brand would be linked to the *Tailor-Made* game, and outstanding designs in *Tailor-Made* could be promoted in the Luxury brand, and the designers would receive generous rewards.

All of these were essential factors for success, and it could be said that the right time, the right place, and the right people were all in place!

But the question was, what was going on with the name of this clothing brand?

In the game *Struggle*, the Luxury clothing brand was clearly a representative of consumerism and hedonism, a tool for the rich to harvest the poor.

Was it really appropriate to take it directly to the real world to create a new clothing brand?

Qiao Liang couldn't help but think, was it because the person in charge of Chili Studio had never played *Struggle*, or had not correctly understood the game *Struggle*, that they made such an outrageous decision?

No, that was impossible!

Because President Pei probably knew about such a big thing, and what's more, Chili Studio was being managed by Lin Wan. With such a close relationship with Tengda, her understanding of Tengda games was even higher than Qiao Liang's.

How could he not know the meaning represented by the Luxury clothing brand in the game?

Then there was only one explanation for this: this was an intentional decision by the designer!

Qiao Liang couldn't help but get excited, he felt that he had found a key entry point to refute that game review!