After this spread, the covered player base was also extremely broad.

1,000 lucky draw winners split 10 million yuan;

A total of 100,000 first-level lucky players, each receiving a 300-yuan discount coupon, totaling 30 million yuan in coupons;

A total of 1 million second-level lucky players, each receiving a 100-yuan discount coupon, totaling 100 million yuan in coupons;

A total of 10 million third-level lucky players, each receiving a 25-yuan discount coupon, totaling 250 million yuan in coupons.

The total value of the coupons given out was close to 400 million yuan, in addition to the 10 million yuan in cash.

10 million yuan may not cover the entire player base, because a daily active user count exceeding 10 million means a monthly active user count of nearly 30 million, and there are even more players who have registered but haven't played within a month.

Those who haven't played will definitely come to participate after hearing about this event.

Therefore, the number of players who ultimately benefit from this may be one-fifth or even lower.

This ratio is still acceptable.

These coupons won't directly spend the money earned by GOG, after all, the skins in the game are all virtual goods, and after being developed, there are no subsequent additional costs.

If it were physical goods being given out like this, the system would definitely not approve it, because it could lead to bankruptcy in minutes.

Even if these skins weren't given away, players wouldn't necessarily buy them, so you can't directly use this number to measure the actual money Tengda gave out.

But regardless, this event will definitely greatly discourage players from buying skins. Since they are being given away for free, and they can get any skin they want for free, who would spend money to buy them?

GOG's revenue during this period will definitely plummet, and may even continue to do so until next month.

For Pei Qian, this is obviously something to be desired.

The less money earned before the end of this cycle, the better!

The less money earned, the easier it is to lose money during settlement.

Pei Qian checked one last time and felt that this plan was good.

Anyway, the system approved it, and the money has been given out. If this cycle's settlement can result in a loss, then there's no problem.

After making the plan, Pei Qian gave this plan to Min Jingchao and asked him to notify the operators of all other servers around the world as soon as possible to release an announcement to warm up the event, and the event must be completed before the end of this month so players have enough time to add friends and prepare!

...

...

July 25, Wednesday.

Shanghai.

Zhao Xuming waited at the airport with anticipation.

After seeing Eric's familiar figure, Zhao Xuming immediately greeted him.

"Welcome back!"

Zhao Xuming was overjoyed after hearing that Eric was about to return to Shanghai.

Fortunately, IOI's national server didn't change its director!

Although there were some minor frictions at the beginning of the cooperation with Eric, after such a long period of adjustment, Zhao Xuming was very satisfied with Eric as his immediate superior.

After all, Eric is willing to take the blame and never passes the buck to his subordinates!

This also means that Zhao Xuming's position is secure. All the blame goes to Eric, and he can still share some of the credit. How comfortable.

Zhao Xuming was quite worried when Eric left this time. What if Dayak Corporation changed the director?

Now it seems that he can finally put his heart at ease.

Everything has remained the same!

However, Eric simply said to himself: "Director Zhao, let's get in the car."

Eric had obviously come in first class and slept comfortably all the way. His suit was well-fitted and he looked good.

But there was no happy expression on his face.

Before Zhao Xuming could ask, Eric sighed slightly: "Director Zhao, although I have returned to continue as the director of Greater China region, it's probably completely different from before..."

Zhao Xuming was shocked: "How so?"

Eric took out his phone from his pocket: "This is the event that IOI will be launching globally within the next month."

"The update pack and event have already been made. They can be launched with a simple update."

Zhao Xuming took the phone, somewhat confused.

The national server side doesn't have much say in IOI's specific design and operation activities. When Eric was there before, he could still say a few words to the Fist company. During the period when Eric left, Zhao Xuming was basically disconnected from the Fist company's high-level executives.

Apart from some normal handovers in daily work, there was no communication at all, and he didn't know anything about the upcoming update content.

The file on the phone is an overview of the next stage of IOI's global operations event.

New heroes, obtainable through grinding for tokens, some tokens will be given when spending;

New series of skins, including several high-value popular heroes, the skin prices are 30% higher than the original high-end skin prices, and a 10% discount can be obtained for purchasing a package;

Added some extra content such as borders, avatars, trail effects, and recall effects, which cannot be purchased directly, but require participating in events, but you need to spend money to quickly obtain them when participating in events;

A lucky draw event was opened to randomly draw skins. The single price is much lower than the skin price, but other rewards such as fragments, tokens, and emoticons may also be drawn in the lucky draw, and there are extra rewards after reaching a certain number of draws.

Basically, they are all changes like this.

Zhao Xuming was dumbfounded: "This..."

Although the content of the event is more complicated and not all of it is a money-making event, a quick glance is enough to see that the purpose of this event is obviously to make money.

New heroes are no longer unlocked directly, but require grinding for tokens, and you need to spend money to obtain them as soon as possible; the prices of the new skins are also higher than the prices of the original skins.

Although the new skins look more cool and flashy, the price increase is obviously worth interpreting in depth.

On the surface, a 30% increase in the price of a new skin is not a very large increase, because IOI has been competing with GOG, and the price of skins has long been forcibly pulled to a level similar to that of GOG.

Moreover, the new heroes have rich mechanics, so they need to participate in activities to unlock them, and the new skins are even more cool and flashy than the original high-end skins, so it seems reasonable to sell them more expensively.

But this is a signal, a test.

Players may scold at first, but as long as most players gradually accept this setting, then future new skins can be continuously added with special effects, made more refined, and then sold at higher prices.

Let the skins that were lowered too much before gradually return to the "reasonable level" that Dayak Corporation believes.

Dayak Corporation's goal is obviously to gradually increase profits and change the pricing strategy that players have become accustomed to.

To dig deeper, Dayak Corporation doesn't want to fight a price war with Tengda at all.

In the future, GOG can burn money and lower prices as much as they want. You do your activities, we make our money, and we won't follow!

Of course, this behavior is relatively restrained. It didn't suddenly raise the price of skins very high, and it didn't launch many heavy-spending activities. It did it step by step, and the players' reactions would be smaller.

This shows that Dayak Corporation still values IOI, the money-making tree, and doesn't want to uproot it all at once, but first tries to pluck a few golden leaves.

Zhao Xuming also understood what Eric meant.

Although Eric has returned to continue as the director of the Greater China region of IOI, he obviously no longer has as much autonomy as before. In the future, he will just be a tool to unconditionally cooperate with Dayak Corporation to make money. He can only cooperate to implement these money-making activities. It is absolutely impossible to actively fight Tengda.

He doesn't have those resources.

The performance of Eric's tenure as the director of Greater China region was really difficult to satisfy Dayak Corporation and Fist Company. In theory, he should be replaced.

But after all, Eric is a member of Dayak Corporation. Dayak Corporation needs to grasp IOI more firmly in its own hands, so it is necessary to conduct some "micro-operation" command over the high-level executives of Fist Company. It is in the interests of Dayak Corporation for Eric to continue as the director.

Zhao Xuming sighed and said, "After this new version is updated, we will probably be scolded to death by the players."

"Hey, it's all Tengda's fault!"

Originally, the future of IOI should have been bright.

Isn't it normal and reasonable for a skin to sell for 30 yuan, 50 yuan, or even hundreds of yuan?

Isn't it also normal and reasonable for heroes to need to be purchased?

According to the original charging standards, IOI could have grown into a behemoth with annual revenue exceeding one billion dollars and become the ruler of MOBA games.

However, unexpectedly, GOG came out in the middle.

It stubbornly used a way of mutual destruction and mutual loss to reduce the price of skins to rock bottom prices.

Fist Company was forced to be helpless. The market was really being taken away too much, so they had to follow suit and lower prices.

It's hard to raise the price again after it's been lowered.

Originally, Eric and Zhao Xuming should have been making money comfortably by taking advantage of IOI's east wind, but they would never be as embarrassed as they are now.

Eric didn't have any extra expressions: "We just do what we're told."

What the high-level executives of Dayak Corporation have decided can definitely not be changed.

Therefore, no matter what the future of IOI will be, their complaints will not have any impact.

Zhao Xuming nodded slightly. He also knew this principle very well.

"But think about it in a good way, with IOI's huge volume, a little bit of scolding won't hurt us."

"Moreover, it is indeed conducive to greatly increasing revenue. With the increase in revenue, the bonus will definitely be more."

"Besides, Tengda has already launched two rounds of activities in the past two months, first the 515 Games Festival, and then the Summer Promotion. Such frequent activities definitely can't continue forever. At least within two months, there shouldn't be any major actions."

"It should be relatively safe to launch new heroes and new skins during this time."

Zhao Xuming has an advantage, that is, he is relatively optimistic and has a strong ability to adapt.

In addition to his characteristic of not sticking to the pot, he can thrive in a large company like Longyu Group.

The director of Fist Company in the Greater China region has changed several times, and the strategies have also changed several times, but he has always been the director of Longyu Group. It can be seen that Zhao Xuming is still very capable.

Eric was silent for a moment and said, "Based on my understanding of President Pei..."

"I'm afraid this matter won't be so simple."