Chapter 1298 "Smart People" and "Dumb People"

Meng Chang asked again, "In the long run, if this model continues, it will definitely damage the company due to the excessive accumulation of negative reputation, right?"

"Haven't these companies ever considered this problem?"

Tian Mo said, "Of course they have."

"But they will never give up this business model. They will adopt another method."

Meng Chang: "What method?"

Tian Mo didn't answer directly, but asked instead, "Do you know the practices of express delivery companies and food delivery platforms? In four words: shifting the conflict."

Meng Chang thought for a while: "I can vaguely guess a little."

Tian Mo explained: "In fact, express delivery companies and food delivery platforms are also leaning towards becoming intermediaries from the service direction, but relatively speaking, the situation in the real estate agency industry is better and more restrained."

"Many times, in order to make a profit, express delivery companies and food delivery platforms will also reduce services. For example, letting express delivery personnel not deliver every package to the door, but throw them all into the community's express delivery lockers. The work that originally required three people can now be done by two, which can save one person's salary."

"The same is true for food delivery platforms. They assign more orders to delivery personnel, forcing them to deliver while running red lights and rushing for time, increasing delivery fees while reducing the commission per order for delivery personnel, squeezing profits from it."

"Their behavior will naturally lead to a decline in service, causing customer dissatisfaction."

"And at this time, they will use a method called 'shifting the conflict'."

"Let customers complain about the delivery personnel or food delivery personnel, and then severely punish and deduct money after the complaint."

"Many delivery personnel and food delivery personnel will vent their anger on the customers because of this, feeling that I work so hard every day, but because of your report, I lose a day's wages. This intensifies the conflict between customers and delivery personnel or food delivery personnel."

"Then they will create momentum in public opinion, saying how hard and difficult the delivery personnel and food delivery personnel work every day, asking everyone to be more considerate."

"Appealing to customers, don't be angry if the food delivery is late, wait a little longer, try not to complain, because a complaint may cause the delivery guy to work for nothing for a day; be more considerate if the package is not delivered to your door, and pick it up at the express delivery locker yourself."

"Many people soften their hearts and don't pursue the matter."

"But this is exactly what they want."

"The root cause of customer complaints is the deterioration of service. They paid money but did not receive the corresponding service; and the root cause of the deterioration of service is the platform's squeezing of profits. But the platform transfers this conflict to customers and lower-level employees by severely punishing delivery personnel or food delivery personnel, allowing themselves to step aside and stay out of it."

"While calling on everyone to be more considerate of delivery personnel and food delivery personnel, the fact that the root cause of this situation is the platform's exploitation is completely concealed."

Meng Chang nodded frequently, expressing his deep agreement.

Although he didn't have a deep understanding of these things, he had heard about them long ago.

Meng Chang is a smart person, and he understands many principles with just a little explanation. Moreover, this is not a complicated principle. Many people have discussed it before, but no matter how many times it is discussed, it cannot change reality.

He thought for a while and said, "So, the real estate agencies are using a similar method."

"By constantly promoting how hard the agents work, emphasizing that the agents actually run around and provide value to customers, and that tenants should pay for the service."

"In reality, they completely avoid the fact that they monopolize housing resources and the market as intermediaries, shifting the conflict to tenants, landlords, and agents, so that they can stay out of it."

"Many news stories say that tenants are bizarre, messing around in the house; landlords are bizarre, frequently raising prices in order to collect more rent; agents are bizarre, with varying qualities and rampant chaos."

"But the most bizarre thing is precisely the real estate agencies, except that the companies have cleared themselves, using some extreme individual cases to guide all the attention to tenants, landlords, and agents."

Tian Mo nodded: "This cannot fundamentally solve the problem, but it can cleverly resolve the public opinion crisis."

"Misled people often have two reactions."

"The first is to transfer their anger to the group of people who are real estate agents, thinking that they are of poor quality, cheating, and doing all kinds of evil; and the second is to be full of sympathy for the agents who are working hard to make a living, thinking that they are doing this for livelihood and are forced to do so, choosing to be considerate."

"But they just ignore that the real culprit that actually caused all of this is those platforms that call for more consideration for delivery guys, food delivery guys, and agents. They eat from both sides, squeeze frantically, and at the same time call on both sides to be considerate of each other, because as long as both sides are considerate of each other, no one will mention the platform's exploitation again."

Meng Chang quickly wrote it down, and then couldn't help but sigh: "That's great!"

"I'm now questioning the authenticity of your previous record of closing two deals in a month."

"You're not dumb at all. On the contrary, you're very smart! Could ordinary people think of these things? With your brains, how could you be reduced to handing out flyers?"

Meng Chang was certain that President Pei's vision was indeed correct. This Tian Mo was fully worthy of the position of head of the sales department.

Putting aside everything else, his understanding of this traditional business model and his grasp of President Pei's spirit were enough for the level of a person in charge.

But this also made him feel a little strange. How could such a talent be discovered by President Pei while handing out flyers?

With these brains, what couldn't he do to make a living? Was it necessary to hand out flyers?

Tian Mo smiled a little embarrassedly: "Hey, you might not believe it, but I've had an epiphany under President Pei's guidance."

"Of course, I didn't realize these principles all at once."

"Originally, I was in a daze. When I went to be an agent, I listened to whatever others said."

"Those old employees told me that I should do this and that, told me some 'tips' from their work, and asked me to learn to talk a lot of nonsense and use these 'tips' to sign orders."

"I learned, but I couldn't learn it at all. I knew that telling lies might get the order signed, but I just couldn't open my mouth."

"I was always ashamed, thinking that it was my own problem, that I was too stupid and couldn't do anything well. It was clearly such a simple job, and others had clearly told me what to do, but I couldn't even do it."

"I told myself that this is what work is like, this is what unspoken rules are like, maybe they are the rules of this society, and I have to adapt, but no matter how hard I try, I can't adapt or accept it."

"I was constantly hit hard and kept doubting myself, not knowing what to do."

"But at this time, President Pei appeared."

"President Pei not only provided me with a job, building my confidence through this recognition, but more importantly, President Pei showed me what correct sales are!"

"The success of Tenda's experience store's transparent service made me realize that maybe there's nothing wrong with me, the problem is with them, with this industry!"

"How ashamed and self-reproachful I was before, how unwilling I was after thinking about it."

"So I thought repeatedly, where exactly is the problem?"

"I watched a lot of professional big shots' analysis of these industries online, and compared the situation of these industries with the situation of Tenda repeatedly."

"I'm not a smart person, and I'm not good at talking, but I'm a very serious person. I keep thinking about problems that I can't understand, and I'll always figure it out one day."

Meng Chang nodded.

Indeed, if he were Tian Mo, he might not be able to figure out these problems.

It's not that he's stupid, the key is that he doesn't have the opportunity and motivation to think about it.

First of all, it is impossible for him to be reduced to being an agent and handing out flyers.

Secondly, even if he really went to be an agent, he would quickly recognize and accept this working model, integrate into it, and even become the sales champion of the agency store.

If Tian Mo's personality wasn't like this, if he hadn't encountered obstacles everywhere when looking for a job, and if he hadn't met President Pei and obtained the correct guidance, he wouldn't have been able to think about these problems.

Could it be that this was also within President Pei's plan?

President Pei saw this "stubborn" characteristic in Tian Mo, saw that he was not suitable for sales in the traditional sense, but fully met Tenda's requirements for sales positions, so he made an exception to promote him and let him serve as the head of the sales department, and imparted his unparalleled martial arts in sales to him without reservation?

Hmm, that's possible!

President Pei's insight into human nature is not something that ordinary people can understand.

Meng Chang always had the feeling that President Pei had completely seen through him from the inside out. Even an actor with deep thoughts like him could be seen through by President Pei, let alone a simple-minded person like Tian Mo?

Moreover, President Pei's selection of Tian Mo seems to be an accident on the surface, but it is actually a necessity.

There must be more than one person like Tian Mo. If President Pei hadn't discovered Tian Mo, he would naturally have discovered another person to pass on his ideas.

Meng Chang even had a feeling that he was far inferior to Tian Mo in some aspects.

This idea seemed absurd to him, because Meng Chang always believed that he was the best, whether he was a worker or a con man, oh no, an entrepreneur.

But maybe it's precisely because he can do everything well and always believes in success that he naturally goes down the wrong path sometimes.

Perhaps the business genius who first came up with the idea of turning a service provider into an intermediary is someone like Meng Chang?

It's certainly a good thing to be smart.

But if cleverness is used in the wrong place and the road taken is wrong, then cleverness will only make people go further and further astray.

Meng Chang looked at the content recorded in his notebook, feeling complicated.

He even felt a little ashamed for no reason.

"Thank you so much!"

"This content is very enlightening to me. I have probably figured out how this publicity plan should be done."

Meng Chang's plan is actually to repeatedly switch between ordinary real estate agencies and truly correct industry standards, triggering controversy and attention, so that he can finally complete the Pei-style publicity method and earn a commission for himself, while also putting a perfect end to the publicity of "Real Estate Agency Simulator."

And this kind of back-and-forth switching must be based on a deep understanding of both sides.

Otherwise, it is easy to run into problems and get burned.

Tian Mo's analysis actually provided theoretical support for Meng Chang and made him think of a very perfect entry point.

Tian Mo quickly waved his hand: "This is just a small effort. At Tenda, we have to help each other."

"Actually, I just had some insights by chance. I'm sharing them with you. It would be great if it could help."

Meng Chang: "You and I are in the advertising and marketing department and the sales department, respectively. There will inevitably be opportunities for cooperation in the future. We have to talk more in the future."

Tian Mo nodded: "Of course, no problem!"

Meng Chang was a little emotional. Originally, there shouldn't be any intersection between "smart people" like him and "dumb people" like Tian Mo.

But at Tenda, Meng Chang felt that there were many things worth learning from Tian Mo, and even some of President Pei's ideas were things that he couldn't learn, but Tian Mo could learn.