Qing Shan Qu Zui
Chapter 1283 Everyone Can Cross Realms!
Pei Qian smiled slightly: "Technical accumulation... can't be forced."
"Since we don't have technical accumulation, we can choose not to learn from traditional animation studios, and completely use new methods."
Wu Chuan was a little puzzled: "New methods?"
There are many ways to classify animation. A simple and crude way is to directly divide it into 2D and 3D. Traditional 2D animation is mainly Japanese animation, while most domestic animation studios make 3D animation.
The core difference between these two types of animation is that the former is hand-drawn frame by frame, while the latter involves making models, binding movements, and having animators adjust the movement changes of each scene, post-production special effects, and so on.
Although it is said that 2D is more expensive than 3D, it depends on the specific type.
Because 2D requires pure hand-drawing, the labor cost of painters is huge, but if 3D wants to be particularly refined, it also needs to spend a lot of money on rendering, just like the CG of games. If you really want to do it well, the cost is unlimited.
The only reason 3D is cheaper is that it can cut corners relatively easily, and it's bad in a more average way, so it's not so easy to be discovered.
After all, 2D animation has to be drawn frame by frame. If you cut corners a little, the picture will easily collapse, while 3D rarely has problems that are so serious that people can't stand it.
It is precisely for this reason that domestic animation studios are still mainly 3D. On the one hand, there are not enough talents in 2D animation, and on the other hand, 3D animation is relatively easy to control. Many small-cost 3D animations can also guarantee the most basic quality and become popular if the script is good.
It is definitely not feasible for Tenda to do 2D, because there are not so many related talents in the entire domestic circle. You can't just spend money to dig people from abroad, right?
3D would be simpler overall. Wu Chuan originally wanted to directly acquire a domestic 3D animation studio, but President Pei was not very satisfied with these studios.
So what exactly is the new method?
Pei Qian was silent for a moment and said, "We can use the real-time rendering method of game cutscenes to make animation. Anyway, they are almost the same thing."
"After all, technology is developing so fast now, there is no need to keep clinging to the old ways."
"'Mission and Choice' is a good attempt."
Wu Chuan was stunned for a moment: "This..."
It sounds like it has a bit of feasibility, but on closer inspection, it seems not very feasible.
But if you say it is not feasible, it does not seem to be completely infeasible.
It's almost like a mobile phone manufacturer making electric cars. They do have some things in common, but the correlation is not that strong.
After hesitating for a moment, Wu Chuan said: "President Pei, the real-time rendering of game cutscene CG is still significantly different from animation. Forcing it may not have a good effect."
"Now our game modeling is indeed very precise. It can't be compared with the fineness of those animated movies that cost hundreds of millions, but it is more than enough to compare with ordinary 3D animation."
"But relatively speaking, game cutscene CGs are very fragmented content, short in time, and rarely have long dialogues and lines. They mainly play a role in connecting the game plot, so it is actually a state of maximizing strengths and avoiding weaknesses."
"It seems that there is no precedent for using this method to make animation."
Wu Chuan did not have a clear idea about whether this method would work.
Theoretically speaking, it can definitely be done. Tenda has talent accumulation in this area. It is not a big problem to transfer some people from the game department and squeeze out an animation studio.
But what is more tangled is the detail problem.
For example, what is the input-output ratio of this studio, and whether the production cost and its subsequent revenue are proportional.
Tenda's games can invest huge sums of money, because games have enough player support, and sales can recover costs.
But for animation, it is not certain how many people are willing to pay to support it.
For example, how to deal with some details in the production process.
"Proxy Academy" is a relatively relaxed and humorous script, which is directly related to the heroes in GoG. According to Wu Chuan's original idea, it is just right to let those domestic 3D animation studios do it.
But if you want to use the game cutscene method to do it, do these heroes have to be remodeled? Do you want to find motion capture actors to perform? What if the performance is not good?
If you do it yourself, on the one hand, it is not easy to control costs, and on the other hand, it is not easy to grasp the script adaptation and some details.
Wu Chuan briefly explained these problems.
It's not that he thinks President Pei knows nothing about it, but no matter how knowledgeable a person is, there are always areas where they are not good at. Wu Chuan feels that as a subordinate, he should remind him a little more, after all, it is a major matter, and setting up an animation studio by himself is the most expensive option.
Whether it is spending money to ask others to do it, or spending money to acquire an animation studio, it may be less difficult than setting up one by yourself.
Pei Qian couldn't help but smile slightly.
High difficulty? That's good!
I like this kind of high difficulty!
He was silent for a moment and asked, "Then let me ask you this, if you set up a studio yourself, can you guarantee at least one episode after four months? The length of this episode can be long or short, even fifteen minutes counts as an episode."
"Proxy Academy" is more like a light comedy, and an episode should not be too long, otherwise it will appear procrastinating, and it will make the audience a little aesthetically tired.
Fifteen to twenty minutes is enough. Updating in small amounts and multiple times may give the audience a better feeling.
The reason why Pei Qian asked this is to determine whether this thing will affect the settlement cycle. If it does not affect it, then everything is not a problem.
Wu Chuan thought for a while: "President Pei, are there no restrictions? For example, in terms of quality and plot content..."
"If there are no restrictions, then of course there is no problem. In fact, it is more than enough to just transfer some people from the game department and add some outsourcing workload to produce the finished product."
"The only thing to worry about is the cost, the final effect and the profit issue."
Pei Qian knew it: "Then don't worry about that!"
"Don't save on costs. Since we are trying a new path, we should boldly try and make mistakes. If there is not enough money, ask me for it."
"It is expected that the initial effect will not be good, and it can be adjusted slowly. As the saying goes, 'A fall into the pit, a gain in your wit'. It will always get better slowly."
"As for the profit problem, don't worry about it. As long as the quality is good, you can always find a way to make a profit."
"As for the difference between game cutscene CG and 3D animation that you mentioned, this is indeed a problem."
"But I think this is ultimately a matter of the perspective of thinking about the problem."
"Why do many game companies do well in cutscene CG, but don't make animation? Why do many animation companies have the strength, but don't make games?"
"In the final analysis, it is because they are used to being in their original field and it is the most stable. Cross-border means uncertainty and risk, and they are unwilling to take this risk."
"But I think that different art forms are interconnected. There is nothing wrong with trying cross-border more. Even if it is not successful, you can always get some inspiration from it, which may be helpful for future work."
"So, it is precisely because others don't do it that we have to do it even more!"
Wu Chuan was a little dumbfounded, his expression temporarily stagnant.
How is it that President Pei's words are obviously outrageous, but they make sense?
Most companies will indeed choose the most stable way to make money for themselves, which is true.
Just like many people ask, why is the investment in AAA games huge and the risk is high, but domestic game manufacturers are unwilling to do it, but foreign manufacturers release them as frequently as annual goods?
Is it because foreign game manufacturers are nobler than domestic ones?
This statement is of course very one-sided.
Because for foreign manufacturers, compared to item-charging krypton games, AAA games are their most familiar and easiest way to make money. Forcing them to make krypton games may ruin their reputation and lose money.
On the other hand, for domestic manufacturers, AAA games are a high-risk model, while krypton games are a low-risk model, because their target player groups and markets are more inclined to krypton games.
After some foreign manufacturers have tasted the sweetness of krypton games, they are also very dark, and they are no worse than domestic manufacturers. This shows that many manufacturers do not simply want to make this money, they just have the desire but not the guts.
Many manufacturers can't do it, they are simply avoiding risks.
Since making games makes more money and already has a relatively mature profit model, why invest huge sums of money in making animation? Isn't it better to continue to produce sequels to the game with this money?
Even if it is cross-border, it must be a superficial attempt, and it will not rashly invest huge sums of money.
But President Pei obviously does not see the problem this way.
President Pei is a person who loves adventure and always likes to try to make breakthroughs in artistry in constant cross-border.
Maybe the reason why he insisted on using the game method to make animation this time is that he doesn't want to follow the existing experience, but hopes to find some new inspiration through this cross-border form?
After all, if this script is handed over to the animation studio, the things produced will definitely be relatively traditional and conservative, and will not produce so many imaginative changes.
But the problem is that Wu Chuan feels that he does not have this ability...
He, who is not even the person in charge, but just an ordinary employee of Fei Huang Studio, feels that he has been subjected to too much pressure that he should not be subjected to.
But the first thing that needs to be clarified when working at Tenda is that President Pei's requirements must be completed at all costs. This is the core of the Tenda spirit that every employee must understand.
In the end, Wu Chuan nodded rather reluctantly: "Okay, President Pei, then I will do my best."
Pei Qian was very satisfied: "Well, very good, don't be afraid to spend money, tell me anytime if you need anything!"