Chapter 1 Seeing Jiang Yuan's Confused Expression, Pei Qian Felt Assured

If Jiang Yuan had suddenly lit up with understanding, that would have been a disaster.

As long as that confused look kept going, it was hard to say how the phone sales would go, but the launch event was probably doomed.

Pei Qian didn't want to give Jiang Yuan any more chances to extract "secrets to success" from him, so he decisively stood up and said, "Alright, the content of the launch event is all set, time to happily get off work!"

Jiang Yuan quickly said, "Uh... President Pei, I applied for two hours of overtime, and only one hour has passed. It's too fast, I'll stay and think about it some more."

Pei Qian was a little unhappy: "Overtime isn't important, what's important is how much work you've completed."

"Even though the time isn't up yet, the work is already done. What's the point of staying here? It's May Day, hurry back and rest!"

"The overtime pay will still be the same as before, not a penny less."

Jiang Yuan declined again: "No, President Pei, I still have to sort it out. I promise to leave as soon as the two hours are up!"

Seeing how determined he was, Pei Qian didn't want to force him to leave, after all, they had agreed on two hours.

Thinking of this, Pei Qian compromised: "Alright, then be conscious and go home as soon as the two hours are up."

Just as he was about to leave, Jiang Yuan suddenly asked again, "President Pei, wait a moment, I have one last question!"

"The advantages and disadvantages of the phone... should the advantages come first, or the disadvantages?"

Pei Qian was stunned.

Good heavens, I'm about to leave, and you still don't forget to try and trick me?

He subconsciously wanted to say "advantages first," but suddenly realized that something was wrong.

The previous e1 phone had listed the advantages first, and that had led to disaster!

Pei Qian carefully recalled that the e1 phone launch event had started with the price, then Chang You had used a series of rapid-fire phrases to explain the phone's advantages, and finally the phone's disadvantages.

The presentation beforehand had been so wonderful that the audience had completely ignored the phone's disadvantages.

So, the same mistake must not be repeated!

Pei Qian immediately said, "Disadvantages first! And don't announce the price right away, put it at the end, like other launch events!"

Jiang Yuan's mouth opened slightly, obviously this was not the answer he had been expecting.

If President Pei had said "advantages first," then he could have analyzed the previous e1 phone launch event again to glean some inspiration.

But President Pei had said "disadvantages first," which meant overturning all the experiences of the previous launch event!

Pei Qian smiled slightly, you want to trick me? You're still too green!

Looking at Jiang Yuan's confused expression, Pei Qian was in a great mood and left triumphantly.

Watching President Pei's departing figure, Jiang Yuan frowned and began to ponder what President Pei had said earlier.

He couldn't figure it out!

No matter how he thought about it, it just didn't make sense.

After racking his brains for a while, he still had no clue, so he could only start revising the PPT.

After making a copy of the original PPT, Jiang Yuan began to delete and modify the PPT's content according to President Pei's requirements, removing what should be removed, merging what should be merged, and reserving enough pages for what needed to be expanded.

After ten minutes of simple tinkering, Jiang Yuan roughly modified the framework of the PPT, directly cutting nearly half of the content from the original dozens of pages.

The lengthy introduction of OttoOS's evolution over the past year was completely cut; the lengthy introduction of Aeeis artificial intelligence technology's application in the phone, as well as the Aeeis smart argument machine, was also completely cut; on the contrary, the phone's disadvantages, the immaturity of the new technologies applied, all had to be written about extensively.

After looking through the entire PPT, the phone's advantages were all condensed onto one page, while the disadvantages had at least a dozen pages.

Jiang Yuan was depressed.

In fact, the PPT for the e1 phone at the previous launch event had a similar structure, but the two phones were actually very different.

Because the e1 phone was a traditional phone, its advantages were all solid, such as strong configuration, long battery life, excellent support services, and so on.

As long as these advantages were listed, consumers could feel them very directly.

When the e1 phone's disadvantages were introduced later, because the advantages were so prominent, the disadvantages seemed harmless, so the audience could accept them.

But the g1 phone was completely different.

It was a phone that used a lot of new technologies, so it could be said that its practicality was not very good, but its exploration was very strong.

Unlike the e1 phone, the g1 phone's advantages were not easily perceived, but its disadvantages were all solid.

For example, for most people, the full-screen technology was nothing more than a slightly larger screen and a higher face value, but the perception was not particularly strong.

The problem with full-screen technology was that the pop-up camera took up more internal space in the phone, making the phone bigger, the heat dissipation worse, the waterproof and dustproof performance worse, and the call quality would also decrease.

These would all directly affect the customer's user experience.

Therefore, if the g1 phone did the same thing again, customers would not think that these disadvantages were harmless, but would feel that these disadvantages were enough to overturn all the previous advantages.

What's more, the price was at the very beginning of the previous launch event. If they did the same thing again this year, it would not only fail to achieve last year's effect, but could even backfire and cause consumer resentment.

Because last year's launch event was equivalent to "pulling a stunt", and you can't "pull a stunt" twice in a row, it would be too outdated and become a bad stunt.

Therefore, no matter how Jiang Yuan thought about it, he felt that the content of this launch event was not right.

"What exactly is the problem?"

"Looking at President Pei's confident appearance, it's obvious that he's already confident. But why can't I get President Pei's idea..."

"Calm down, you must not rush at this time, you must slowly analyze President Pei's intentions."

"..."

"President Pei said that the disadvantages of the phone should be explained first."

"And the price should not be put at the beginning, it should be at the end like other phones."

"Does President Pei mean to be as mediocre as other phone launch events? Impossible, President Pei just told me that this is a phone full of innovation, and the launch event should also be full of innovation!"

"Could it be... explaining the disadvantages first is the key?"

"Repeatedly explaining the disadvantages of various new technologies, even taking up most of the launch event, and only briefly mentioning the advantages at the end, and then giving the price..."

"I understand!"

Jiang Yuan looked at the adjusted order of the PPT repeatedly, and suddenly his eyes lit up, and he understood President Pei's meaning!

"What will happen if you first talk about the disadvantages of these new technologies, and talk about them in detail and repeatedly? It will make the audience think that the research and development of this phone is very difficult, these new technologies are not very practical, and the cost is very high. It is likely that there is only technology, no product, or only a concept phone, and it cannot be mass-produced."

"But in fact, these technologies can already be mass-produced, and other mobile phone manufacturers are also trying to use them, but they are not as bold as us. They are only trying to use a small part of these technologies, but we have directly stacked them all on top of each other."

"Therefore, I shouldn't call this launch event a mobile phone launch event, but a 'New Technology Exchange and Sharing Conference'!"

"In this way, the audience will not think that I am here to sell mobile phones, nor will they have any expectations for it. They will only think that these are some very cutting-edge, not-so-mature technologies in the mobile phone industry, and most likely there are no prototypes."

"But in the end, the price segment will appear on the screen, letting them instantly realize that so many difficult technologies can already be mass-produced and are on sale!"

"As a result, this kind of surprise will completely dilute the impression left by the various disadvantages of the phone, and because it is an exploratory concept phone, customers' tolerance for it will be greatly improved."

"At the same time, because of the creation of this sense of surprise, customers will not feel that the price is particularly expensive."

"That is to say, the same product will have completely different effects if it is introduced in different ways and from different angles!"

"This should be the effect that President Pei wants to achieve!"

Jiang Yuan suddenly realized that everything before made sense!

He looked at his watch, and exactly two hours had passed since President Pei arrived, just the right amount.

"Perfect!"

"Have someone change the PPT after the holiday, and hurry up to prepare for the launch event. We must not let President Pei down!"