Chapter 1019 Phone Launch Event Content

Chapter 1 Afternoon

In the afternoon, Pei Qian arrived at Otto Technologies and met Jiang Yuan, who was working overtime to prepare for the press conference.

The huge company was empty except for Jiang Yuan, because everyone else had already gone on vacation.

Looking at the empty workstations in the office area, Pei Qian was very satisfied.

During holidays, no one in Tenda Group should be working overtime. Even if someone does, it should only be the leaders.

Pei Qian has the utmost contempt for bosses who work overtime and forcibly force all employees to join them. Because bosses often have real reasons to work overtime, but employees may not. The boss asks employees to work overtime with them simply because they don't like working overtime alone, so they drag the employees down with them.

Besides, what kind of money does the boss make? And what kind of money do ordinary employees make?

A boss works overtime for a month without overtime pay, but earns enough for a car. An employee works overtime for a month without overtime pay, but helps the boss earn enough for a car.

Therefore, within Tenda Group, Pei Qian is determined not to encourage this unhealthy trend. If various departments want to work overtime, they can, but they must get overtime pay, and department heads should work overtime themselves, without bringing along employees.

Pei Qian can still tolerate the current situation where only the department head is working overtime, and only for two hours.

Jiang Yuan's expression looked a little anxious. He quickly stood up to greet Pei Qian when he saw him arrive: "President Pei."

Pei Qian sat down at the conference table and said with some concern: "You look a little nervous. There's no need to be. It's just a press conference, it's not a big deal. It's okay even if it's a complete disaster."

Jiang Yuan thought that President Pei was joking with him, and quickly said: "How can that be! This phone is the result of the entire department's hard work. If I mess it up, I'll be a sinner!"

"In short, this is the prototype, and this is the PPT for the press conference. Please take a look."

As he spoke, Jiang Yuan handed over the phone and laptop that were on the table.

Pei Qian reached out and took them.

When he saw the Otto G1 phone prototype, he subconsciously gasped.

Something's not right!

This phone is full of technology!

When he first saw the Otto E1 phone, Pei Qian didn't have this feeling of surprise, because the E1 phone had a forehead and a chin. Although the appearance was designed to be quite beautiful, it didn't stand out from the phones on the market at the time. It even seemed too bulky because of the extra-large battery, so he didn't think it was particularly amazing at first glance.

But this time, the G1 phone was completely different.

Although it was still on the larger side, it used full-screen technology, and the forehead and chin were very narrow, only a little wider than the bezels on both sides. The front didn't have a camera, so it gave people a very shocking visual experience.

Especially the chin, which really surprised Pei Qian.

Because Pei Qian also knew a little about this technology, the traditional packaging solution for mobile phone screens is called Cog packaging. It has a high yield rate, low cost, and is easy for large-scale mass production, but the disadvantage is that the chin is relatively large, so many manufacturers choose to put the physical fingerprint module on the phone's chin.

The advanced packaging solution is called Cof packaging, which can reduce the upper and lower bezels and greatly increase the screen-to-body ratio, but it still cannot achieve a 100% full screen.

The technology that can really remove the chin is called Cop packaging. According to some digital technology media reports, Pineapple's latest generation flagship phone uses this technology, which can compress the four bezels of the phone to the extreme, with the chin as wide as the bezels.

But it's only May now. According to the pattern of Pineapple phones releasing new phones, new phones are released every year in the fall, around October, which means that phones using Cop packaging will not appear in the next few months.

And the Otto G1 phone obviously also uses Cop packaging technology. However, in terms of sensory experience, its chin is not as small as the Apple X in Pei Qian's memory, but this sensory difference should not exceed one or two millimeters, so it still looks shocking from the front.

What should have been a very bulky phone, but because of the high appearance of the full screen, gave people a very domineering feeling.

The first impression this phone left on Pei Qian was very bad.

However, the two physical buttons on the side, like shoulder buttons, have a certain width and protrude slightly. It is precisely because of the existence of these two physical buttons that the G1 phone cannot be made into a curved screen that narrows on both sides, and the feel of holding it is slightly worse. Although it increases the recognition, it is obviously incompatible with the current mainstream phone structure.

The pop-up camera is located on the upper part of the left long side, a very unusual position. This was personally decided by Pei Qian at the time, because he had never seen a phone with the pop-up camera in this position, which could greatly increase the probability of failure.

This made Pei Qian feel a little more at ease. Obviously, this was the same as he had expected before. It was a phone that took a different approach, using too many new technologies, so the cost must be very high, and it was impossible to prepare a lot of stock. The overly advanced design concept may not be accepted by the mainstream consumer groups.

Pei Qian played with the phone for a while and asked: "How much are you planning to set the price at?"

Jiang Yuan didn't answer directly, but hesitated for a moment: "Uh... President Pei, I was just about to report this to you. The cost of the phone has slightly exceeded the previous expectations, so..."

Pei Qian interrupted him: "Just tell me the pricing."

Jiang Yuan: "According to the pricing of the E1 at the time, the starting price of this phone is set at... 9899."

"President Pei, we have tried our best to compress the starting price to within ten thousand yuan. There are also higher storage versions, priced at 9999, and special customized versions, 10199."

"This price is indeed a bit high, but this is also a consideration after adding Tenda's various benefits. If we only sell the bare phone, our price can be reduced to within 7000 or even lower..."

Pei Qian couldn't help but feel ecstatic, and raised his hand: "No, this price is very suitable, not high at all, just right!"

As soon as he heard this pricing, Pei Qian knew that this phone was mostly stable!

Who would spend so much money to buy a no-name phone?

The previous Otto E1 phone was priced at 8199, but that was with the full set of Tenda benefits.

The G1 phone also comes with a full set of benefits, but the price increase compared to the E1 phone is not just a little bit, but a full 1700 yuan.

Because the G1 phone uses more new technologies, the cost is naturally higher.

Based on 8,000 yuan and 10,000 yuan as a base, an increase of 1,700 yuan is not too much, but looking at this number alone, 1,700 yuan can already be used to buy some low-end phones from major brands.

Moreover, currently, even Shenhua's flagship phones in China have not reached the ten thousand yuan level.

If the various benefits of Tenda are not added, the Otto G1 phone can reduce the price to more than six thousand yuan, which is about the same price as Shenhua and other brands' flagship phones.

But according to Otto Technologies' estimation, the welfare content attached to the mobile phone is actually close to three thousand yuan, and it is more cost-effective the longer it is used. Therefore, under the premise of sending these benefits, the price of the mobile phone cannot be reduced. If it is reduced, it means that the wool of other departments is being used to subsidize the mobile phone department, which is not very good.

Pei Qian said: "There is no problem with this pricing, don't worry, let's talk about the press conference."

"I'll take a look at the content of the PPT first."

Pei Qian turned the PPT of the mobile phone press conference page by page on the laptop.

Objectively speaking, this PPT is not bad. Like the press conferences of other brand mobile phones, it details the various parameters and new functions of the mobile phone, and the promotional video has also been shot. In short, it is very stable and there is nothing wrong with it.

After quickly browsing the PPT of the press conference, Pei Qian fell silent.

Something's not right, something's not right.

This PPT is made so well, I even want to buy it, what should I do!

It has to be said that the G1 phone does use a lot of new technologies, so the PPT alone occupies a lot of space to introduce these new technologies. In addition, the unique appearance of the phone and the very impactful full-screen design, even if it is just a regular introduction, is already quite attractive.

Whether a mobile phone is practical or not can only be experienced by customers after using it for a period of time, but whether a mobile phone is handsome or not, and whether there are many gimmicky new technologies, can be seen directly at the press conference.

So this is definitely not okay, because the production of the mobile phone is not high in the first place. If the press conference deceives some customers, and it sells out in seconds like last time, creating a feeling of "being very popular" for the customers, wouldn't that be very bad?

Pei Qian coughed lightly: "The PPT is okay, but..."

"Why didn't you continue the previous PPT style?"

Pei Qian felt that the previous E1 mobile phone press conference was popular mainly because Chang You's eloquence was too good, turning the press conference into a stand-up comedy. The content of the press conference itself was fine.

He should still list all the shortcomings of the mobile phone, gloss over the advantages, and dissuade customers in advance. It is much better than talking about a lot of advantages and boasting wildly at the press conference.

Jiang Yuan quickly said: "That won't work, President Pei. The content of the previous PPT was tailored for General Manager Chang. It can only be brought out by General Manager Chang's eloquence."

"My eloquence is not good, and I may be stage fright when I go on stage, so I think the entire press conference should be held in a stable manner. If I forcibly learn from General Manager Chang, it may be very awkward."

Pei Qian shook his head: "There's no need to deny yourself so quickly."

"When you encounter a problem, don't think about whether you can do it first, but think about what is needed for success first."

"This is a mobile phone that embodies new technology and is full of innovation. Is it appropriate to have a stable and unremarkable press conference? It's not appropriate."

Jiang Yuan hesitated: "This..."

Pei Qian continued: "So, change it according to what I said."

"The current structure of the PPT is basically divided into three parts. The first part is to introduce the continuous updates and iterations of the mobile phone operating system and Aeeis artificial intelligence in the past year, emphasizing that we have fulfilled the promises made at the previous press conference; the second part is to introduce the new technologies used in the mobile phone, boasting about the appearance and various parameters of the mobile phone; the third part is to announce the price, configuration, and release date of the mobile phone, and the horizontal comparison with the E1 mobile phone and other brand flagship phones."

"But in my opinion, there is a lot of invalid information in it, which is purely a waste of everyone's time."

"How about this, the self-bragging in the first part is not needed. We have been updating the Otto OS system, and old users know it, and this is what we should do, there is no need to boast;"

"The second part boasts about the appearance and various parameters of the mobile phone. This part can't be removed, but the length is too long. In my opinion, the appearance and parameters of the mobile phone can be explained with one page of PPT;"

"Although we have used some new technologies, these new technologies are also full of various defects. How can this part be glossed over? We must write it out very carefully, the more detailed the better, so as not to mislead our consumers;"

"The third part is also a bit protracted. I think the horizontal comparison link can be removed. We can just do our own thing, why should we step on other mobile phone manufacturers? This kind of similar horizontal comparison table is nothing more than using our strengths to attack the enemy's weaknesses, which is meaningless. It is enough to just announce the price and release date."

"Well, that's about it."

Jiang Yuan was a little dizzy.

President Pei cut left and cut right, and the content of the entire press conference was almost cut in half!

And the most important thing is that the parts that say good things about the mobile phone are cut off, but the parts that introduce the shortcomings of the new technologies of the mobile phone must be written in large letters and repeatedly emphasized.

What kind of routine is this?

Before, all the advantages of the mobile phone were condensed into one page, creating General Manager Chang's famous scene of "reading all the words right in one breath", but the problem is that Jiang Yuan knows very well that he doesn't have the eloquence of General Manager Chang, so this famous scene can't be reproduced at all?