Chapter 47 Promotional Plan

Back at the company, Meng Chang sat down at his workstation. After taking a few sips of water and resting for a bit, he began to consider the promotional plan for the "Smart Fitness Clothes-Drying Rack."

This month, Tenda had only two relatively new products: the G1 phone and the smart fitness clothes-drying rack. The promotional plan for the former had already been canceled.

In other words, Meng Chang could do nothing this month and still receive his base salary. Creating a promotional plan for the smart fitness clothes-drying rack, in the worst-case scenario, would still result in him receiving his base salary.

Given this, Meng Chang felt no pressure at all because even if he failed, he had nothing to lose.

"But then again, this product is really bizarre; it looks like I have a good chance this time!"

After seeing the actual smart fitness clothes-drying rack and experiencing it firsthand, Meng Chang suddenly felt that this promotional plan had a good chance of success.

Because this product really wasn't a proper product.

As an entrepreneur, Meng Chang was clearly well-versed in the product manager's workflow. For a product like this, first, you had to determine its target audience, identify its unique advantages compared to competing products, and then develop a corresponding promotional plan based on the product's characteristics.

Of course, for Meng Chang, in order to ensure that the promotional plan had the worst possible effect, he should avoid the product's advantages as much as possible and instead hint at its shortcomings.

Meng Chang created a new document and began his analysis.

"What is the biggest advantage of this product?"

"First, it can be linked to games, allowing the character in the game to be developed through fitness training. Moreover, it has a built-in artificial intelligence module that allows for simple conversations."

"These are advantages compared to traditional fitness equipment, so they definitely can't be mentioned at all in the promotion."

"Secondly, its training programs are relatively comprehensive; basically, all of the body's core muscle groups can be trained, and the game provides instruction, making it easy to get started. There is also a very complete after-sales service, including delivery, installation, and even moving."

"Yes, these are also its unique advantages, so they definitely can't be mentioned at all in the promotion either."

"Finally, it has an advantage that isn't really an advantage, which is its ability to dry clothes."

"When this fitness equipment is idle, there are many places to hang clothes above. Although it takes up some space, this space can still be barely utilized for drying clothes."

"Although other fitness equipment can also be used for hanging clothes and drying sheets, it's not convenient to use because the equipment doesn't have a place specifically designed for hanging clothes."

"Hmm, so I should start with this point and promote it extensively in the promotional video!"

Meng Chang quickly found an excellent promotional direction: ignore the two biggest advantages of the smart fitness clothes-drying rack, don't mention them at all in the promotional video, and put all the focus on the most nonsensical and marginalized function of this device.

"Next is the style of the promotional video."

"If we emphasize the product's 'drying clothes' function, then whether the style is serious or humorous, it will eventually become a nonsensical comedic style."

"But as long as everyone laughs it off after watching it and doesn't feel the urge to buy it, then there's no problem."

"This promotional video also needs to find a celebrity."

"Hmm... who should I find?"

Meng Chang fell into deep thought.

According to normal thinking, he would definitely find a popular young actor, male or female, who had a very good figure.

After all, it’s fitness equipment, so it makes sense to find an ambassador with a good figure. Just like shampoo commercials look for spokespersons, nobody would hire a bald celebrity, right?

But Meng Chang wasn't trying to do positive publicity; he wanted to make sure that this thing didn't sell as much as possible.

Therefore, Meng Chang immediately decided to find a celebrity who wasn't in good shape!

But after thinking carefully, such a celebrity was really hard to find.

Because most celebrities pay a lot of attention to their figure management. To find a celebrity who is overweight, you have to find a "gold medal supporting actor" or a "specialty actor," and the number of such actors is relatively small.

What's more, those who don't rely on their looks and figure to get by in the film industry are often real powerhouse actors with superb acting skills, which makes them a bit risky to hire as spokespersons.

It would be best to find an overweight and unpopular supporting actor to play the role.

Meng Chang considered it for a long time, and suddenly his eyes lit up; he thought of a candidate.

Lin Jiaqiang!

This name is very unfamiliar to many people, but as long as you mention one thing, everyone will know: he is one of Zhang Zuting's closest friends.

As a washed-up movie emperor, Zhang Zuting had several good brothers who were his designated supporting actors when he was making movies, such as A Jian, A Xiong, and Jiaqiang, all of whom were Zhang Zuting's good friends.

After these people gradually faded from popularity, except for Zhang Zuting, who could still receive some movie offers because of his handsome middle-aged uncle image, the others had a more miserable time. Some even ended up performing at the opening of real estate developments.

Among them, Lin Jiaqiang was the most miserable because he couldn't get any roles and was caught up in a contract dispute with his agency, so he lived in poverty and could only rely on Zhang Zuting and other friends to help him out.

President Pei had hired them to shoot a set of commercials for "Hot-Blooded Battle Song Power Enhanced Version." "I am a fried pig trotter; if you're my brother, come gnaw on me" even became a popular internet catchphrase at the time. Afterwards, these brothers also shot commercials and were jokingly called the "Five Tiger Generals of Hot-Blooded Battle Song" by netizens.

It is said that the price that President Pei offered at the time was quite high, which should have greatly improved their living conditions.

The more Meng Chang thought about it, the more reliable he felt this guy was.

Because Lin Jiaqiang was a big fat man who weighed over 200 pounds and was out of breath just from walking, it was perfect for Meng Chang's requirements to have him film this fitness equipment commercial!

Thinking of this, Meng Chang immediately arranged for his subordinates to contact him.

Tenda didn't lack promotional funds, and Lin Jiaqiang was short on money. Plus, there was Zhang Zuting's relationship, so they would definitely be able to hire him.

After finalizing the lead actor for the promotional video, Meng Chang's inspiration suddenly flowed like a spring; the general outline of the entire promotional video emerged in his mind.

He immediately tapped rapidly on the keyboard, writing it down in the document.

...

At the beginning of the video, there is first a narration.

"Solid chest muscles."

"Strong latissimus dorsi muscles."

"Eight clearly visible abdominal muscles."

"Powerful biceps."

"They symbolize a man's vigorous hormones and are the dream pursued by every man!"

At the same time, Lin Jiaqiang appears in the shot, and along with the narration, shows off the flab on his chest, the flab on his back, the flab on his abdomen, and the flab on his arms.

Of course, he will wear a loose-fitting sports vest to prevent the commercial from being too hard on the eyes.

"But most people don't have well-developed muscles; they only have fat that can't be driven away no matter what."

After striking a few poses, Lin Jiaqiang stopped helplessly and pinched the flesh on his belly.

"Is there a kind of fitness equipment that allows you to have these handsome muscles that you can't buy no matter how much money you spend, all without leaving your home?"

"Of course there is!"

The fully automatic fitness clothes-drying rack appears on the screen, and Lin Jiaqiang looks at it with a very happy and expectant expression.

"The smart fitness clothes-drying rack supports a maximum weight of 350 pounds—a weight that you will never use. Because you will probably find that you actually hate fitness after trying it once or twice."

The camera turns, and Lin Jiaqiang is exercising on the smart fitness clothes-drying rack, but he quickly loses interest and sticks out his tongue as he gets up from it.

"But if you think it will just gather dust, then you are dead wrong."

"This latest device not only allows you to exercise at home, but it also brings you what you really want: a place to dry your clothes!"

The camera turns, and Lin Jiaqiang is holding a pile of freshly washed clothes, placing them on the seat of the smart fitness clothes-drying rack. Then, he picks up a hanger and hangs them one by one on the horizontal bar above the smart fitness clothes-drying rack.

"The smart fitness clothes-drying rack is tailor-made for the drying needs of urban white-collar workers. It can dry up to a dozen pieces of clothing at the same time and is also equipped with an automatic drying function to speed up the drying of clothes!"

The smart fitness clothes-drying rack is already full of clothes, and the ribbon of the air outlet is fluttering. All the clothes are bathed in the breeze, and Lin Jiaqiang, feeling the breeze, also smiles contentedly.

"Moreover, you don't have to worry about it taking up too much space at all. Its seat has a very user-friendly folding design. As long as you fold it up, you can have a private drying space."

"There is also a cup holder on it where you can place a beer or red wine. The hidden design allows you to occasionally enjoy a few drinks. Of course, you can also use it to hold water glasses or energy drinks when you resume training, although I know that scene will never happen."

Lin Jiaqiang pulls out a can of beer from the smart fitness clothes-drying rack, takes a few sips, and gives a thumbs up.

"For every customer who orders, we will also give away a set of sportswear for free. It is very comfortable and can be used as pajamas."

"With such a feature-rich smart fitness clothes-drying rack, what are you waiting for? Order now!"

...

After writing the general outline of the promotional video, Meng Chang looked it over again and nodded with satisfaction.

Hmm, very good!

After this commercial airs, no one will buy it, right?

This commercial first uses Lin Jiaqiang's image to give the audience a very bad psychological suggestion, and then nakedly reveals the fact that "home fitness equipment will only be used for drying clothes even if you buy it, and you will definitely not use it."

In short, it completely goes against the purchase desires of the target users!

Not only that, this commercial completely fails to reflect the game "Fitness Big Battle" that comes with the smart fitness clothes-drying rack. It also doesn't mention the smart system on it, and its fitness function is vague and glossed over.

The more Meng Chang thought about it, the more perfect he felt it was.

As long as this promotional video is filmed and released, and combined with the smart fitness clothes-drying rack's inherently silly product positioning, customers will definitely laugh it off, right?

Of course, some people will definitely buy it out of curiosity, but this thing is very expensive, and it takes up a lot of space, so not many people will buy it.

As long as the promotion doesn't have the desired effect by then, and not many smart fitness clothes-drying racks are sold, then this commission will be secure, right?

The more optimistic Meng Chang became, the more his passion for work suddenly burst out again!