Chapter 174 Sales' Paradise

In the afternoon, Liang Qingfan arrived outside Boss Pei's office and knocked gently on the door.

Recently, he had been busy with the design work for the gourmet food market and supervising the construction site.

The initial design work had all been completed. Following Bao Xu's suggestion, many game-like elements had been added, so Liang Qingfan's work was basically coming to an end. As long as the on-site construction didn't have any problems and could perfectly replicate his design plan, everything would be fine.

This time, Liang Qingfan had only heard Boss Pei say that he wanted a store designed, but Boss Pei hadn't explained what kind of store it was.

Liang Qingfan felt that this was probably a relatively simple small job. A store was, at most, on the level of Moyu Internet Cafe. Designing it casually would be fine.

"Boss Pei." Liang Qingfan entered the office and saw Boss Pei frowning, his expression solemn, looking at the computer screen. He didn't know what he was worrying about.

Seeing Liang Qingfan arrive, Pei Qian closed the webpage about "Mission and Choice" on the computer, and then said, "You're here? Have a seat."

After a brief chat about the current situation of Sloth Apartments, the two quickly got to the point.

Pei Qian deliberated for a moment, then said, "I plan to open a Tenda store in Jingzhou to showcase Tenda's products and provide customers with a channel to communicate with sales representatives."

Liang Qingfan nodded, "I understand, like a 'Tenda Home' store, right."

"Then, Boss Pei, how big do you estimate this store will be? And where will it be located?"

Pei Qian thought for a while, "Several thousand square meters, tens of thousands of square meters? The bigger the better. Design it as big as possible."

Liang Qingfan: "..."

He originally thought it would be like the stores that Shenhua Group or Pineapple Mobile opened in shopping malls, at most a few hundred square meters. But if it was as Boss Pei said, several thousand or tens of thousands of square meters, then it would be similar to many home furnishing markets, where several floors of an entire building might be dedicated to their own products. The scale would be much larger.

Liang Qingfan thought about it, and it seemed reasonable. After all, those mobile phone manufacturers only needed to display mobile phones and various smart products in their stores in shopping malls. However, the store that Boss Pei was currently planning was obviously meant to showcase all of Tenda Group's products.

This would not only include digital products such as mobile phones, but also game demos, furniture from Sloth Apartments, food from Moyu Takeout, and smart home products from Ouhou Technology, etc. The area occupied would definitely be larger.

Liang Qingfan said, "Then I understand. In short, it's like a showroom for all of Tenda Group's products, right?"

"Boss Pei, you just said that you want to provide customers with a channel to communicate with sales representatives. Does that mean there will be sales representatives in the store?"

Pei Qian nodded, "Yes, there will be a group of sales representatives. But they are different from sales representatives in the traditional sense."

"Sales representatives from other brands stand in the store all day, ready to introduce products to customers. But our sales representatives spend most of their time in the store enjoying and experiencing the products. They can only introduce the products to customers when they ask."

Liang Qingfan was stunned, "Huh? These are sales representatives?"

Pei Qian nodded, "That's right, these are Tenda's sales representatives. Tenda's sales representatives won't use eloquence to win customers. Instead, they will use practical actions to let customers feel how fun and useful Tenda's products are!"

"Or you can think of them as... experience officers? They are there to guide customers through the product experience."

"So, you should think of this store as a 'Sales Home'. Make sure the sales representatives have a comfortable time playing in this store. Don't skimp on any kind of space. Give them as much space as possible. It must be spacious, bright, high-end, and grand!"

Pei Qian's idea was very simple: to turn this store into a paradise for sales representatives, so they can eat well, dress well, and spend their days eating, drinking, and having fun. Then, keep the store running and spending money.

After the store opened, Pei Qian would observe it for a while. Once he was sure that the sales representatives had lost their ambition and couldn't generate any sales, he would start opening more stores to burn money together.

As for what to do if customers browsed the store and bought things, Pei Qian felt that this was unavoidable. As long as Tian Mo and his sales team could always remember what was written on the small note, then the few things they sold would definitely not be able to make up for the store's huge daily expenses.

Liang Qingfan nodded, "Okay, Boss Pei, I understand."

"Then I'll start planning which Tenda industries need to be arranged in this store."

"First of all, it must be Tenda's game and movie departments, including Tenda Games, Shangyang Games, and Fei Huang Studio."

"A special game experience area and a viewing area can be set up in the store so that customers can experience Tenda's latest games at any time."

"Secondly, Moyu Takeout. We can set up a catering area like IKEA to allow customers to experience Moyu Takeout and 'Shi He's' food after they're tired of shopping."

"Then, there's the home living area. We can also refer to IKEA's design here to showcase our decoration style in Sloth Apartments, arrange various cooperative furniture, and then equip it with some smart home appliances developed by Ouhou Technology in the future."

"As for other brick-and-mortar stores, such as Moyu Internet Cafe and the Shared Gym, since they already have brick-and-mortar stores, there's no need to put them in the store, right? It's a bit redundant."

Pei Qian immediately shook his head, "That won't work! How can it be redundant?"

"You have to think about this situation. What if some customers have never been to Moyu Internet Cafe or the Shared Gym and come to our store for the first time?"

"Wouldn't we lose the opportunity to introduce them to our brick-and-mortar industries?"

"Add them, all of them must be added! Create a special area for Moyu Internet Cafe and the Shared Gym, and even Nifeng Logistics."

"Of course, there's no need to make it a business-oriented area. It should still be focused on the experience."

"This way, even customers who have never experienced our brick-and-mortar stores can see how excellent our brick-and-mortar industries are when they come to this experience store for the first time!"

Pei Qian didn't plan to add another Moyu Internet Cafe branch in this store, because that was likely to make money.

Taking the opportunity to open a store, he could set up a Moyu Internet Cafe, but not charge any fees. Wouldn't that burn even more money?

Liang Qingfan couldn't help but feel a sense of awe.

As expected, Boss Pei's perspective on problems was always so unique.

But the problem was, were there any customers in Jingzhou who had never been to Moyu Internet Cafe or Moyu Takeout, these Tenda brick-and-mortar stores?

Well... there should still be some, so what Boss Pei said made a lot of sense.

He quickly thought about it and then summarized, "I understand. The store that Boss Pei wants to open now is more like an experience store in nature. It's not just a place to display and sell goods, but also a window to show all customers our products."

"In this case, this experience store can roughly have these several sections:"

"First, the game experience area, including Moyu Internet Cafe, ROF assembly, and all the games, can be placed in this area."

"Secondly, the viewing area, which can play some of Fei Huang Studio's film and television works, including movies, documentaries, and so on."

"Then, there's the home living area. This can be decorated in the style of Sloth Apartments. Whether it's sofas or cabinets, they should all be arranged in a minimalist style. A full set of smart home appliances can also be arranged."

"Then, there's the digital area. The difference between this and the home living area is that the home living area can only display our latest smart home products, including televisions, stereos, etc., and only a limited number of models can be displayed. The digital area will display all of our mobile phones, computers, and other digital products that are on sale, just like many mobile phone manufacturers' stores."

"Then, there's the merchandise area. Some Tenda-related merchandise, such as game-related figures and pillows, as well as the various gadgets sold at Thriller Hostel, can be brought here to sell."

"Finally, there's the catering area. Arrange for Moyu Takeout's meals, and customers can eat here when they're tired of shopping. Some of the delicacies from the future gourmet market can also be arranged here."

"There are six major areas in total. These six major areas must be very spacious, cover a large area, and be full of life."

"Moreover, the layout of these six areas must also be well planned so that customers don't get lost after shopping and can quickly find the area they want to go to."

"Boss Pei, is this what you mean?"

Pei Qian nodded, "Yes, very close."

"But I'll add one more point, which is that when you design, don't think of it as an experience store in your mind. Instead, think of it as a normal, habitable space. Even if no customers come to visit, the sales representatives can still have fun in it, understand?"

Liang Qingfan immediately nodded, "I understand. It means that it should be as close to the atmosphere of daily life as possible, so as not to create a sense of estrangement for customers, especially to prevent them from feeling the gap between the 'buyer's show' and the 'seller's show'."

"Our sales are not strictly 'promoting' but 'displaying'. We want to naturally show the most beautiful side of our products to players, rather than using eloquent rhetoric to deceive them."

Pei Qian: "...almost."

Although Pei Qian's original intention had a very obvious deviation, Pei Qian was too lazy to correct it.

Liang Qingfan silently noted down all the requirements and then said, "Okay, then Boss Pei, I'll go scout for a location first. The entire design may indeed require several thousand square meters. A small place won't be able to display it properly and will look petty. It won't have the desired effect."

"Once I find a suitable place, I'll seize the time to come up with a specific design plan. After the plan is out, I'll report it to you as soon as possible!"

Pei Qian nodded, "Okay, go!"

"When scouting for a location, try to choose a larger one. Don't worry about the funding!"