Liang Qingfan smiled. "Don't worry."

"When working at Tengda, you just need to fully utilize your intelligence and talent. If President Pei has chosen you to be in charge and entrusted you with the project, it means that President Pei has already calculated that you can complete it successfully."

"With President Pei backing you up, what is there to worry about?"

Zhang Yahui nodded immediately: "Yes, yes, with President Pei backing us up, the project cannot fail."

The two walked back to the entrance of the snack market while talking.

The official opening was just around the corner, and there was still a lot of follow-up work to be done.

For example, according to President Pei's requirements, all the price lists of the snack stalls had to be changed and discounted by 40%.

Zhang Yahui was just about to continue to busy himself with his work when he heard someone calling him from behind: "Yahui!"

Turning his head, he saw that it was Qi Yan, the person in charge of Cold Noodles Girl, with an unfamiliar young man next to her.

Zhang Yahui was a little surprised: "Oh, President Qi, aren't you in the Imperial Capital? Why are you in Jingzhou?"

Qi Yan smiled and said, "I heard that the snack market is about to open, so I came over to take a look and learn."

"By the way, let me introduce you. This is Rui Yuchen, the person in charge of Lazy Cat Delivery."

Zhang Yahui shook hands with Rui Yuchen: "Hello, hello, I've seen your name in the person-in-charge group before, but I couldn't place the face."

Rui Yuchen had previously responded to President Pei's call to "enter the super first-tier cities" and opened Lazy Cat Delivery in the Imperial Capital, where he also spent some time overseeing the business.

Now that Lazy Cat Delivery's business in the Imperial Capital has basically stabilized, Rui Yuchen took some time out of his busy schedule to return to Jingzhou to take a look and visit the snack market, a project personally selected by President Pei.

Liang Qingfan said, "The two of you came at a bit of an inopportune time. President Pei just left. If you had come half an hour earlier, you would have run into President Pei."

Qi Yan was a little annoyed: "Ah? That's too bad! I haven't seen President Pei for a long time. I have a few questions about Cold Noodles Girl that I wanted to ask him."

Rui Yuchen didn't care too much about this, but asked, "President Pei just came to see it? Did he make any suggestions or requests for the snack market?"

Zhang Yahui thought for a while: "Uh... it doesn't seem like there are any special requirements."

"The only requirement is to make the prices in the snack market even lower. All the snacks were already not making much money, and now they're all being sold at a 40% discount."

"A serving of grilled cold noodles was originally going to sell for ten yuan, but now it only sells for six yuan, the same price as grilled cold noodles on the street."

"Oh?" Rui Yuchen rubbed his chin. "Sure enough, it's just like I thought."

Qi Yan also showed a knowing smile: "Indeed."

Zhang Yahui was taken aback: "Huh? Do you know the deep meaning of President Pei's move?"

Rui Yuchen couldn't help but show a knowing smile.

Obviously, Zhang Yahui had only just become a person in charge not long ago, and had not been able to see President Pei's profound meaning and extraordinary vision.

As for Liang Qingfan... he was a professional in architecture, but he was still far behind in the field of catering. It was normal that he didn't see it.

In fact, as early as when President Pei determined this personnel transfer, selected Zhang Yahui as the person in charge, and asked him to prepare the snack market, Rui Yuchen had already guessed President Pei's intention and analyzed it in detail with Qi Yan.

That's why Qi Yan fully cooperated and continuously transferred those stall owners over.

And today, hearing that the only guidance President Pei gave to the snack market was to lower prices, Rui Yuchen was even more certain of his guess.

Next, it was natural to give Zhang Yahui a little guidance.

Rui Yuchen explained: "In fact, when President Pei arranged for you to be the person in charge of the snack market, he had already created a very grand blueprint."

"Just like Meng Chang, the original founder of Cold Noodles Girl, planned, Cold Noodles Girl and Lazy Cat Delivery are actually on two different tracks: one is daily food, and the other is snacks."

"There is a difference in the positioning of the two. Lazy Cat Delivery pursues balanced nutrition and health, while snacks pursue characteristics and deliciousness."

"The combination of Lazy Cat Delivery and Wuming Restaurant has achieved success in the regular catering field, but it has not yet been involved in the snack field."

"It's a pity that Meng Chang only boasts and doesn't do practical things. This theory is only for fooling investors, so Cold Noodles Girl has not achieved this effect at all."

"President Pei's purchase of Cold Noodles Girl is obviously to continue along this line of thinking. President Pei doesn't mind helping him realize this boast that Meng Chang made."

"The relationship between Cold Noodles Girl and the snack market is similar to the relationship between Lazy Cat Delivery and Wuming Restaurant."

"One focuses on mass-produced, fast-food flavors, and the other focuses on authentic, high-end flavors. The two perfectly complement each other, coupled with the influence of the documentary *Street Food Tales*... This is a complete snack ecosystem!"

"In addition, concentrating the stall owners in the snack market and letting them come into contact with customers from all over the world every day is also easier to improve the taste than being locked in a laboratory..."

Rui Yuchen explained to Zhang Yahui and Liang Qingfan the theory he had analyzed with Qi Yan.

Especially in combination with the case of Lazy Cat Delivery and Wuming Restaurant, combined with Lazy Cat Delivery's experience of turning losses into profits and growing stronger under the wise guidance of President Pei, these words were particularly convincing.

Zhang Yahui nodded frequently as he listened.

So that's how it is?

Sure enough, the people in charge of Tengda all have unique skills. After more communication, they benefit a lot!

Not only are they outstanding in their personal abilities, but more importantly, because they joined Tengda relatively early, they can be said to have grown up with various industries. Therefore, they have a longer time to get along with President Pei and have a deeper understanding of President Pei.

This valuable experience of getting along with President Pei allows them to better understand President Pei's business wisdom and then guide the next business.

Taking this matter as an example, if he hadn't communicated with Rui Yuchen, how would Zhang Yahui have known that President Pei's business wisdom played such a big role in guiding Lazy Cat Delivery's growth?

I'm afraid it's also difficult to imagine that the snack market seems to be poaching people from Cold Noodles Girl, which is a competitive relationship, but in fact it is a perfectly unified cooperative and complementary relationship!

Rui Yuchen continued: "Knowing this, the matter of price reduction is not difficult to understand."

"Everyone should think carefully about the positioning of the snack market and Cold Noodles Girl."

"Cold Noodles Girl is positioned as a chain, fast-food brand, and can open stores all over the country. As long as the number goes up, each store can earn a lot of money."

"The snack market is positioned as an authentic, high-end flavor. Its existence is a kind of sample display. It lets customers understand that the delicious snacks recorded in the documentary *Street Food Tales* are real and can also give Cold Noodles Girl more high-end value."

"To put it bluntly, Cold Noodles Girl is a mass-produced product, and the snack market is a centralized display of samples."

"In that case, does it matter whether the snack market makes money or not? It doesn't matter at all!"

"Even if it's pure subsidies, after more Cold Noodles Girl chain stores are opened in the future, the money that is subsidized can be earned back ten times or a hundred times."

"Setting a low price has at least three benefits."

"First of all, this exaggerated low price will stimulate customer discussion and create super high popularity on the Internet, which is naturally equivalent to saving publicity expenses."

"Secondly, this low price may not have much impact on customers in other cities. After all, their main expenses for coming here are air tickets and hotels. The few yuan that the snacks are cheaper for is not strong for them."

"But for the locals in Jingzhou, snacks are cheap, so they will come to eat more frequently, which can ensure that the traffic of the entire snack market is always maintained at a high level and appears more lively."

"Finally, this ultra-low pricing strategy is a care for new stall owners."

"If the snacks are very expensive, most customers will be more sensitive to prices. When shopping in the food street, they will carefully choose, because there are too many foods, they will choose those snacks with particularly good reputation to taste."

"But if the snacks are particularly cheap, their perception of prices will decrease, and they will buy various snacks more frequently, thereby increasing the sales of the entire food street..."

Although people's stomachs are limited, not all tourists who visit the food street will eat until they are full.

Some people pick and choose to eat about 70% full, and then stop eating. They would rather go to a restaurant to eat some decent food later when they are hungry.

In fact, there are only two reasons: one is that the quality of the snacks on the food street is uneven, and the taste is good or bad; the other is that the things on the food street are generally expensive.

Customers are afraid of buying expensive and not very tasty snacks, so they will carefully identify and screen when buying snacks.

But there are very few particularly unpalatable snacks on the food street, so in the final analysis, they still feel that the cost performance is not high, and the taste is not enough to support its price.

And lowering the price is the most direct way to improve the cost performance.

As long as the price is low enough, customers will feel that they have made a lot of money when they eat particularly delicious snacks; when they eat snacks with average taste, they will also feel that it is so cheap and they will not lose anything.

This can comprehensively improve the overall experience of customers on the food street, improve their psychological state of shopping on the food street, and let them put down their guard.

Experience will affect word of mouth, and word of mouth will further affect Cold Noodles Girl.

Rui Yuchen finally concluded: "Therefore, this pricing strategy is completely in line with President Pei's entire layout!"

"It's a pity you didn't understand this earlier."

"If you could have thought of this earlier, you should have set the price to the current level before President Pei came. In that case, President Pei would definitely appreciate you very much!"

Hearing this, Zhang Yahui couldn't help but feel a little regretful.

"Oh, it seems that I still think too little!"

"It would have been great if you had come two days earlier!"

Rui Yuchen smiled: "It's okay, it's not a big problem."

"As the person in charge in charge of the project for the first time, it's already very good to let President Pei only give one opinion."

"As long as you continue to work hard next, President Pei will definitely see it!"

Qi Yan nodded: "You have successfully completed the task on the snack market, and the next step is to look at Cold Noodles Girl!"

"Don't worry, I will arrange it properly and will definitely not let you and President Pei down!"