Several guys wearing DGE team uniforms shouted excitedly, immediately triggering a chorus of "DGE" cheers from the surrounding crowd.

This kind of scene could be seen in any GOG competition. No matter which two teams were being cheered for, someone would always shout DGE in the end.

It can only be said that although DGE hasn't participated in any official or unofficial competitions for a long time, its legend will always exist in the hearts of the audience.

Seeing these people wearing DGE team uniforms and holding DGE support items, Pei Qian felt a twinge of pain.

A team that doesn't have any matches to play, yet its team uniforms sell better than the active champion team... it's just ridiculous!

With the sales of these team uniforms and merchandise, how much money must the DGE club be making!

"No, the focus isn't on the team uniforms."

"Could today be the finals of the GPL Spring Split?!"

Pei Qian suddenly realized the key point.

If it was just a regular match, there was no reason for so many spectators to come!

And the number of people gathered at the entrances of Jinsheng Plaza and Yuanda Tiandi shopping malls has obviously far exceeded the capacity of the multi-functional hall in the GPL venue.

But even if there's a final today, why are you all gathering here?

There aren't enough seats, are there?

Looking further towards Jinsheng Plaza, Pei Qian instantly understood.

Because on the big screen were the super-huge promotional posters of the two teams competing today!

This big screen is actually divided into three parts. The center is the huge glass curtain wall of the Tengda Experience Store. The screen itself doesn't block the glass curtain wall but has a long strip above the glass curtain wall, connecting the big screens on both sides.

The big screens on both sides cover the entire outer wall of the second, third, and fourth floors, with a slightly outward-extending shape, somewhat like a pair of wings, but more regular.

At this time, the screens on both sides were red and blue respectively, with the battle flags of the two teams and photos of all the team members, creating a tense atmosphere.

The long strip-shaped screen above the glass curtain wall of the experience store showed the countdown to the start of the match.

Moreover, this image wasn't static. It was dynamic and would play some promotional videos after a period of time, such as promotional videos for the GPL league Spring Split, promotional videos for the new version of GOG, player interviews, and so on.

In the promotional video for this final, some exciting highlight reels from the quarter-finals and semi-finals were also used. The two big screens played simultaneously, presenting the huge game screen in front of the audience.

The open space facing the two outer walls of Jinsheng Plaza directly became a perfect offline viewing location, and even the street-facing side of the Yuanda Tiandi building could see the images on the big screen!

These people gathered here were obviously here for an offline viewing event!

Seeing this scene, Pei Qian was speechless.

This is a坑爹 (kēng diē - something that is disappointing/screwing someone over)!

I asked you to set up a big screen, not to do this!

Xiao Sun said, "President Pei, why don't you go in and browse around first, and I'll park the car in the underground parking lot of Jinsheng Plaza."

Pei Qian shook his head. "No need."

After speaking, he opened the car door and sat back down.

"Let's go, I'm not watching."

It's already like this, what's the point of watching?

It's obviously a complete failure!

Pei Qian didn't want to waste his time going inside the experience store. He knew with his toes that it must be packed inside.

Although the weather today wasn't very hot or sunny, it was still the height of summer. Standing outside wasn't as comfortable as enjoying the air conditioning in the experience store, was it?

Going to browse the Tengda Experience Store before the match starts, and then going to the top floor to eat something delicious, isn't that a very normal operation?

So, Pei Qian felt that there was no need to waste time making himself uncomfortable. Wouldn't it be better to go home on this hot day, eat some iced watermelon, and play games?

Worrying about the experience store was already meaningless, so it was better to look forward to something more realistic.

For example… Finger Company should have seen Tengda's Summer Sale event by now, right?

This weekend plus next Monday, a total of three days, should be enough time for them to react.

I wonder what kind of Summer Sale event Finger Company will offer in response?

I'm really looking forward to it!

…

…

June 25th, Monday.

Longyu Group, conference room.

Eric's expression was very conflicted.

Zhao Xuming tried his best to shrink his neck and lower his head, minimizing his presence.

As early as Saturday, when the GOG official website updated the specific content of this Summer Sale event, Finger Company and Longyu Group had already noticed.

Everyone was forced to work overtime this weekend.

Although the final decision was made by the company's senior management, under such crucial circumstances, the senior management was working overtime, so how could the grassroots employees have the nerve to sleep soundly at home?

So, everyone came to work overtime!

This is the thought process of a typical company.

As the person in charge of IOI in the Greater Huaxia region, Eric had several phone conferences with Finger Company headquarters in the United States and Dayak Group headquarters in Europe over the past two days.

No one knew the content of the meetings, but Zhao Xuming could see that Eric's expression was getting worse and worse.

Zhao Xuming was a little puzzled.

Logically speaking, the Summer Sale event offered by Tengda Group this time isn't as powerful as the 515 Game Festival event, is it?

During the 515 Game Festival, there were activities and pure giveaways. As long as players spent a little time and effort playing the game, they would definitely gain something.

But Tengda's Summer Sale event this time is nothing more than discount promotions and consumer gift commemorative items, which are all very conventional methods.

The discount rate is indeed larger than the discount rate originally planned for Finger Company's Summer Sale event, but the Summer Sale event will be officially announced on Tuesday. Wouldn't it be enough to adjust the discount rate down a little bit?

Why is Eric so angry?

Zhao Xuming asked in a low voice, "Looking at the current Summer Sale event plan, I don't see any major threats?"

Eric glanced at him and said with some helplessness, "On the surface, they are indeed some very ordinary promotional plans."

"But this Summer Sale event is completely inconsistent with President Pei's usual style."

"Don't you think about why?"

Zhao Xuming blinked his eyes and thought carefully.

Indeed, this event doesn't quite match President Pei's style.

In the past, when President Pei held events, especially these promotional and money-burning events, they were definitely earth-shattering and unexpected.

The 515 Game Festival operation was a standard "President Pei operation."

But this Summer Sale event only slightly adjusted the discount on the basis of conventional operations, with no essential changes.

This doesn't seem like President Pei's operation.

Zhao Xuming thought for a while: "Then… is there a possibility that this event wasn't actually in charge of President Pei?"

Eric looked at him: "When you think like this, you're not far from being fooled."

Zhao Xuming suddenly woke up.

Yes!

How clever and vicious is President Pei?

GOG and IOI have been fighting openly and secretly for so long. Which time did IOI suffer a big loss behind which there wasn't President Pei's conspiracy?

During the 515 Game Festival, President Pei personally guided the money-burning war, and even almost sold the building. But when it came to the Summer Sale, he let go and handed over all the event plans to his subordinates and didn't even ask about it himself?

Is this reasonable? This is not reasonable.

The only explanation is that President Pei did it deliberately.

Then, this plan that doesn't follow President Pei's style must have huge problems!

Zhao Xuming humbly asked: "But… what kind of traps could there be?"

Eric explained with some exhaustion: "Let's not talk about conventional activities like discounts. Although a 30% discount is completely approaching the limit we can bear, this is already the least damaging plan."

"Have you noticed Tengda's promotion plan for the international market? Local operators can carry out publicity according to the actual situation, and no matter what promotion method is adopted, Tengda will reimburse half of the money."

"This alone is enough to give us a headache!"

"GOG and IOI have chosen completely different promotion models. GOG cooperates with local operators, while IOI is uniformly operated by Finger Company setting up branches around the world."

"GOG's current promotion method is actually that local operators pay one share of the money, and Tengda pays another share. The more money the operators spend, the better the promotion effect, and the more Tengda compensates."

"Therefore, operators in various regions will definitely try their best and invest the most promotional resources in order to maximize their profits in this Summer Sale event."

"But on the other hand, IOI must pay two shares of the money, and also choose different response strategies for the different promotional plans proposed by GOG's operating companies in various regions…"