Qing Shan Qu Zui
Chapter 1146 Meng Chang and President Pei's "Win-Win" (Seeking Monthly Tickets!)
"Its implication is that this VR headset will blur the line between the virtual and the real for the user, making them involuntarily wonder whether they are in a virtual or a real world."
"Just like the promotional video showed, after the protagonist pressed the 'Reality' button and escaped from the virtual world, he thought he had come to reality, but in fact he had only arrived in another virtual world."
"The world he sees, which is exactly the same as reality, is actually another virtual illusion."
"I have to say, this is a very brilliant name, it perfectly highlights the characteristics of VR devices."
"But obviously, this alone is not enough to be impressive."
"So, President Pei, as before, adopted performance art-style marketing to make this concept more deeply rooted in people's hearts!"
"Some people may ask, why is President Pei involved here? Isn't it supposed to be unrelated to Tengda?"
"If you think so, then... you've been fooled!"
"I have been helping out at Chi Xing Studio for a long time, and I can guarantee to you that the relationship between Chi Xing Studio and Tengda is by no means as simple as what is said online!"
"Chi Xing Studio was jointly funded by Shenhua Group and Tengda Group."
"The person in charge of the studio is the original person in charge of Shang Yang Games, and also the producer of most of Shang Yang Games' successful games to date."
"The doubtvr glasses project is being led by a senior project manager from the Shenhua mobile phone department, who once led the development of many of Shenhua's flagship phones."
"The game *Animal Isles* was conceptualized by President Pei and designed by Chi Xing Studio. During the design process, core members of Shang Yang Games also provided a lot of help!"
"Now, do you still think that Tengda and Chi Xing Studio are just investment partners?"
"Many people may ask, then what about the news online? What about Tengda's official statement?"
"Obviously, these are all carefully prepared and released false messages!"
"Of course, it's not entirely accurate to say that it's false news. It should be said that it's 'partially true' news."
"Tengda's announcement deliberately emphasized the investment relationship between Tengda and Chi Xing Studio, but did not mention who the person in charge of Chi Xing Studio was, nor did it mention that Shang Yang Games went to 'help out as a friend'."
"Sure enough, this news easily guided the direction of online public opinion."
"It reminds us that seeing is not necessarily believing, and hearing is not necessarily believing either. What you doubt may be true, and what you think is true may be false."
"Doesn't it perfectly match the word 'doubt'?"
"Only when you are in a state where you can't tell the difference between truth and falsehood, and feel confused and lost, are you more likely to be trapped between reality and illusion!"
Seeing this, Meng Chang was shocked.
Such a thing actually happened?
President Pei's promotional plan actually had such a profound meaning?
That can't be right, can it? Then, what about the promotional video?
I made that video!
Meng Chang was very sure that he didn't think so much when he made the promotional video.
But he carefully recalled the things before and after the video shoot, and felt some doubts again.
"President Pei's request to me at the time was that the real image of the doubtvr glasses should not appear in the promotional video, but should be replaced by a very exaggerated and technological virtual image. At the same time, it should be shot abstractly enough, even to the point of being inexplicable, making most people who watch it feel confused."
"And I just shot this promotional video according to my own understanding."
"What if I change to another understanding?"
"It still seems to fit Qiao Laoshi's predictions!"
Meng Chang suddenly realized that the core point of this promotional video was actually the word "abstract."
President Pei said that he wanted to make people feel inexplicable and confused.
Isn't this completely consistent with the spiritual core that Qiao Laoshi said?
Meng Chang shot it completely according to President Pei's requirements, so even if he changed the form of expression, its core was still "doubt," and it still met the requirements of performance art-style marketing. Qiao Laoshi's analysis still holds!
Meng Chang was shocked.
Could it be said that President Pei just casually gave me a very broad request, and had already decided the fate of this promotional video?
Meng Chang hurriedly continued to read.
"In fact, for a long time in the past, clues about the truth have always existed."
"However, most people who are confused by illusions have not noticed or are unwilling to believe it."
"doubtvr first released 100 machines to some up hosts and streamers, but deliberately chose some streamers 'with a previous record'."
"These streamers actually spoke very truthfully about the advantages of these glasses, but everyone was questioning them, and no one believed them."
"After the VR glasses were officially released, the players who bought them also spoke truthfully about the advantages of these glasses, but most people were still questioning them and unwilling to believe them."
"Even now, many people still insist that Chi Xing Studio is just working with Meng Chang to hype up the product and doesn't want to make a good product, and that doubtvr glasses are engaged in hunger marketing and the product is very poor."
"But please follow me and take a closer look at the parameters of these glasses. High-quality lenses with the highest resolution and refresh rate to date, Shenhua Group's most mature screen projection transmission technology, a game controller that has made major innovations..."
"Isn't it that after I introduce it, everyone suddenly realizes that this is actually a very good product?"
"So why did everyone think it was so bad before?"
"Is it because of Tengda's announcement? Is it because of Meng Chang's image? Or is it because of the stereotypes caused by online public opinion?"
"After this incident, did everyone suddenly realize that the boundary between truth and illusion is actually very blurred? Do you understand that our eyes, ears, and brains are very easy to be deceived, that we need to use doubt to approach the truth, but that many times doubt will lead us further and further away from the truth?"
"If everyone remembers it, then they will naturally remember the name of these glasses: doubtvr."
"Just like the logo on the headband of these glasses: a horizontal line runs through the logo of Chi Xing Studio."
"This is actually also a hint."
"On the surface, it is true that these glasses and games were developed by Chi Xing Studio. But this horizontal line crosses out the Chi Xing Studio logo, meaning that this is not the whole truth, and these glasses should be jointly developed by Chi Xing Studio and Tengda."
"At the same time, this line also represents the subversion and breaking of tradition, representing the boundary between illusion and reality, and has extremely profound symbolic meaning!"
"Therefore, I hope that everyone can put aside their stereotypes about these glasses and carefully re-examine them. You will find that these VR glasses are completely worthy of their slogan of 'epoch-making VR products'!"
"In the next video, I will combine the game *Animal Isles* to talk about what kind of epoch-making breakthroughs these VR glasses have compared to previous VR glasses, so stay tuned!"
……
After watching the video, Meng Chang fell into complete silence.
This Qiao Laoshi is really powerful!
He can even interpret it this way?
Sure enough, you can't see the true face of Mount Lu because you are in the mountain yourself.
Meng Chang understood why he couldn't think of the last article of the "Pei-style Promotion Method."
Because from the beginning, his direction was off!
Obviously, President Pei's impression on Meng Chang has always been of someone who is seriously working on a reverse promotion plan, which made Meng Chang, who was in the game, firmly believe that President Pei was just doing a reverse promotion plan to get some commission and keep himself in the advertising department.
But this obviously conflicted with President Pei's image.
President Pei is a person who plans strategies and takes the overall situation into consideration. How could he sacrifice a project of tens of millions for Meng Chang?
Therefore, Meng Chang couldn't figure out this truth.
But Qiao Laoshi is an outsider and easily saw through the content that Meng Chang couldn't see through.
President Pei is only superficially doing reverse promotion, but actually he is still doing positive promotion!
Meng Chang previously mistakenly thought that President Pei's promotion method was to suppress first and then promote, but President Pei's real process should be: promote first, then suppress, and then promote!
In the end, he still wants the project to be a hit!
The last article of the "Pei-style Promotion Method" is finally clear: strategizing, ultimate reversal!
Everything done before, on the surface, wasted all the heat of the promotion plan and had the opposite effect.
But after the final move is revealed, all the foreshadowing will be revealed, and all the heat that seemed to be wasted will be gathered together, so that the entire promotion plan will produce an excellent promotion effect!
"So that's how it is, I finally understand!"
Meng Chang suddenly stood up, and a problem that had been bothering him for a long time was finally answered.
"Why did President Pei want me to do reverse promotion? If my reverse promotion is successful and the project loses money, wouldn't he suffer a great loss?"
"I previously thought that President Pei was deliberately playing tricks on me, so that I would fail at the last moment. But this is obviously misunderstanding President Pei. President Pei is not such a boring person."
"President Pei saw that I couldn't understand it for a long time, so he demonstrated it himself."
"Reverse promotion within a month, superficially reducing heat but actually accumulating heat, and then letting the heat accumulated before explode completely after a month, achieving a better promotion effect!"
"In this way, President Pei and I are both winners."
"I do reverse promotion to suppress the heat and insist on getting a high commission for a month. When the promotion effect explodes next month, the project will be a great success, and President Pei will make money."
"Moreover, after such a reversal, it can achieve a better promotion effect than positive promotion."
"That is to say..."
"President Pei has actually been hinting at me all along, but I was too stupid and never understood the deep meaning, and instead speculated on President Pei's intentions..."
Meng Chang suddenly realized.
So this is the correct way to open myself as the head of the advertising and marketing department!