Chapter 113 Genius

Evening.

Jingzhou, a nameless restaurant.

Li Shi, Xue Zhebin, and Yao Bo were in a small private room, enjoying their drinks and conversation.

"President Li, I'll toast you first! Thanks to your information, I was able to create such a great promotional plan with the smart fitness drying rack, and finally impress my old man!"

"Thank you so much!"

Yao Bo of Jinding Corporation raised his glass and clinked it with Li Shi's.

Li Shi smiled slightly, "We are all friends of President Pei, this is just a small matter, nothing to mention."

"Besides, I'm just an intermediary passing on information. If we want to thank someone, we should all thank President Pei."

Lin Chang, Zhou Muyan, and Ding Gan were not present because their businesses were not in Jingzhou. After the secret meeting, when they all extended a helping hand to President Pei, they left Jingzhou and went back to their own affairs.

Jinding Corporation's main business was also not in Jingzhou, although it had some investments there.

Yao Bo stayed in Jingzhou this time partly to freeload off Li Shi's meal, since Li Shi had booked it more than two months in advance. The other reason was to improve his relationship with Li Shi, Xue Zhebin, and other investors in Jingzhou.

Originally, Yao Bo was just a team owner in the GPL league and didn't have a very deep relationship with Li Shi and the others. But this incident made him realize the necessity of having a good relationship with them.

Because entering this circle meant firmly holding onto President Pei's coattails.

And if you held onto President Pei's coattails, how could you not benefit?

To help President Pei recover funds, Yao Bo purchased a large number of smart fitness drying racks and bundled them with Jinding Corporation's fitness drinks and sportswear for marketing.

The discounts for this marketing campaign were particularly generous, basically losing money to gain popularity. Whether it was random draws, spending rewards, or direct package purchases, it was very cost-effective for consumers.

But Yao Bo got what he needed: advertising and exposure!

Jinding Corporation, as an established domestic fitness brand company, mainly deals in fitness drinks and sportswear, and also dabbles in some investments.

Although its overall performance was acceptable and profits were not low, there was still a huge gap compared to the major domestic brands.

Moreover, precisely because Jinding Corporation was an established company, it was not very well-adapted to the current wave of internet e-commerce. The online store it had invested in was half-dead, and the flagship stores it had opened on major shopping platforms had mediocre results.

This worried Yao Bo's father, Yao Jinming, the chairman of Jinding Corporation.

But this time, the marketing campaign with the smart fitness drying rack gave Jinding Corporation a beautiful turnaround!

At the time, the smart fitness drying rack was out of stock, and many scalpers saw an opportunity and rushed to buy a batch of them, wanting to hoard and speculate to profit.

Some resentment had already begun to build among online users.

They hated the scalpers for hoarding goods, hated OTO Technology for not stocking enough, and, most importantly, they were annoyed that they couldn't buy it even if they wanted to, and they couldn't play it even if they wanted to.

At this critical moment, Jinding Corporation suddenly announced a joint event with the smart fitness drying rack, releasing a full four thousand units with huge discounts, instantly maximizing its favorability among online users!

Many users went to Jinding Corporation's online store to shop, causing Jinding Corporation's electronic orders to surge. Even those users who didn't buy or watch paid more attention to Jinding Corporation because of this incident. It could be said that it was a marketing case with excellent publicity.

Although they lost money on the product, they gained a great reputation!

Spending money to gain popularity, this kind of activity was much more cost-effective than hiring celebrities as spokespersons!

This also allowed Yao Bo to impress his father, and naturally, he was also filled with gratitude for President Li and President Pei.

Strictly speaking, the inventory of the smart fitness drying rack was originally almost enough, but Yao Bo bought four thousand units at once, so the scalpers mistakenly thought that the product was selling quickly, causing a buying frenzy and a shortage of goods.

Yao Bo then released all four thousand smart fitness drying racks in his hand, and the scalpers were immediately dumbfounded.

So, they were actually tricked by Yao Bo…

But who told them to be scalpers? They deserved to be tricked.

After this whole round, everyone except the scalpers benefited, a cause for celebration.

The three were eating when Xue Zhebin suddenly said, "Huh? Take a look at this video!"

As he spoke, he sent the video link to Yao Bo and Li Shi.

Yao Bo clicked on it and found that it was Lin Jiaqiang's video of joining the Aili Island website.

In the video, Lin Jiaqiang first greeted the audience, introduced that he was about to join the Aili Island website, and asked for likes and subscriptions. Then, he showed some clips of himself exercising and the changes in his weight within two weeks of using the smart fitness drying rack.

At the end of the video, he also summarized the smart fitness drying rack with his own experience.

"I think the biggest difference between the smart fitness drying rack and conventional fitness methods is that it is specially prepared for ordinary people who want to exercise but have poor willpower and foundation!"

"Actually, I have tried many ways to lose weight before, but the results were not good. The biggest problem is not whether the exercises are standard, but whether you can stick to it!"

"If you don't stick to it for a long time, it's easy to bounce back. But fitness is too boring, and it's really hard to stick to it."

"The smart fitness drying rack gives me the interest and motivation to stick to it through games, and the games will also formulate different training plans according to each person's physical condition. There is professional fitness guidance. Although it may be a little worse than a professional fitness coach, it is definitely very cost-effective compared to personal training courses…"

"In short, I hope everyone can exercise more, stay healthy, and exercise with me!"

The video was released in the afternoon, and only three hours had passed, but it was already very popular!

On the one hand, it was because the Aili Island website gave some recommended resources to cooperate with Lin Jiaqiang's joining, but more importantly, Lin Jiaqiang's video was quite a topic!

As a golden supporting actor, Lin Jiaqiang was always remembered by the audience as that two-hundred-plus-pound fat man. Although he was recognizable enough, his body was indeed very unhealthy.

Even when he was filming the commercial for the smart fitness drying rack, although his weight had decreased a lot compared to his heaviest time, it was still obvious that his body was very bloated.

But now, only two weeks have passed, and his body has changed significantly.

Although he was still fat, he looked a lot stronger, and his complexion had also improved!

This undoubtedly shocked many online users.

They knew that the smart fitness drying rack could lose weight, but could it lose weight so quickly? Was the effect so good?

Lin Jiaqiang was actually advertising in his first video, but not many online users were disgusted.

Other celebrities have also endorsed many products, but when introducing the vast majority of products, they give people a feeling of "making money."

Because the effects of these products are not obvious enough, and they are not necessarily suitable for all viewers.

But Lin Jiaqiang was different, he really lost a lot of weight!

Facts speak louder than words. If Lin Jiaqiang hadn't lost weight, then his promotion of the smart fitness drying rack wouldn't be believed by many people, and it wouldn't be convincing at all.

But Lin Jiaqiang had lost weight, and he also posted video clips of himself checking in for fitness every day. Wasn't that enough to show that the effect of the smart fitness drying rack was outstanding?

What's more, fitness is a topic of great concern to everyone.

Who doesn't want to have a good figure and a healthy body?

Many online users who were originally hesitant saw that even Lin Jiaqiang could lose weight with the smart fitness drying rack, and they felt that they would definitely be fine, so they decided to order one!

And those players who had bought the smart fitness drying rack and experienced it deeply also shared their experiences and praised the smart fitness drying rack.

As a result, after its release, and after some groundwork, the smart fitness drying rack ushered in a second wave of popularity!

Yao Bo couldn't help but sigh, "President Pei is really a genius!"

"I thought that hiring Lin Jiaqiang was just for the funny promotional video at the press conference, but I didn't expect there to be a follow-up!"