Chapter 100 Lin Wan's Enlightenment

Lin Wan continued to earnestly experience the game.

Although she still couldn't bring herself to like this type of game, in order to complete this historic undertaking and witness the birth of a new game mode, Lin Wan decided to bring out enough professional dedication.

As a designer, even if it's a game genre you don't like, you still have to work hard to play it and fully understand it in order to complete the job!

"Huh? I got Chosen!"

On the screen, Lin Wan's game character suddenly emitted golden light, and the entire model expanded two or three times, making it look like a giant among a group of players.

This was the manifestation of being drawn by the Chosen system. At this moment, the combat power of Lin Wan's game character soared!

Lin Wan immediately began to "work seriously," rushing into the battlefield to wreak havoc.

About half an hour later, the national war ended.

Ye Zhizhou gently knocked on the door, coming to discuss some matters with Lin Wan.

He had come once before, but seeing Lin Wan earnestly studying the game, he was too embarrassed to disturb her, so he waited until the national war was over before coming again.

"Director Lin, I'd like to discuss the promotion a little bit."

"Although there's still more than a month before the game is really finished, we have to prepare the promotion in advance."

According to previous R&D experience, Ye Zhizhou and Wang Xiaobin felt that it was about time to prepare a promotional plan.

Lin Wan was stunned. "Huh? So early?"

In her impression, Tenda seemed to always have a period of time after the game's launch before the promotional effects became apparent, and then it exploded in popularity instantly.

Lin Wan had always thought this was the norm for games.

But on second thought, that might just be because she didn't know.

The performance art-style promotion of *Game Producer* was obviously arranged by President Pei long ago. The promotional effect came after the game's launch, but the preparation for the promotional work must have been done long ago.

Thinking of this, Lin Wan nodded. "Okay, according to your original experience, how should we promote it?"

Ye Zhizhou thought for a moment. "According to the original experience, the best way is to buy web page ads and video website ads, the kind that automatically pop up a game window when you click on them..."

Lin Wan frowned subconsciously.

Too low-class.

Lin Wan had always loathed this kind of dog-and-pony show web page advertisements, but now her own game was going to rely on this for promotion?

Resistance!

Ye Zhizhou added, "However, the problem now is that our game is a micro-client."

"Even if it pops up, players still need to download a small installation package to play our game, which will greatly reduce the click-through conversion rate of our game."

"This is a very serious problem. If the conversion rate is too low and it's too difficult to acquire players... then our advertising costs may not be recoverable."

Lin Wan was a little speechless.

Meaning, even this low-class and annoying promotional method might not work well?

Lin Wan considered for a moment and said, "I'll still ask President Pei for advice on this issue."

Ye Zhizhou was quite happy. "That's the best!"

Pei Qian had said before that if there were any problems in the game production process, just listen to Director Lin.

Ye Zhizhou and Wang Xiaobin had indeed been doing this. Afterwards, some small problems in R&D were all discussed internally, and then Lin Wan made the decisions.

But, if they encountered some problems that everyone couldn't decide on, they would definitely have to ask President Pei for advice.

In terms of promotion, everyone hadn't thought of any great ideas, so they could only ask President Pei.

With a slightly apprehensive mood, Lin Wan sent Pei Qian a message, asking for advice on the promotional plan for *Song of Hot-Blooded Battle: Enhanced Edition*.

What if President Pei didn't have any good promotional methods either?

After all, after changing from a web game to a micro-client game, the type of this game had changed, and traditional promotional methods might not work well.

Even President Pei would probably have to consider it for a few days before he could come up with an answer, right?

However, within a few minutes, Pei Qian replied.

"Wait a moment, I'll send you a draft."

Five minutes later, Pei Qian sent a document.

Lin Wan opened the document and looked at it with Ye Zhizhou.

The promotional plan given by President Pei was very simple: advertising bombardment!

It was still the traditional method of placing ads on web pages, video websites, and other places.

It didn't seem to be much different from the original promotional methods.

However, the promotional plan given by President Pei even specifically required spending money to find celebrities to wear cosplay costumes for filming. He specifically noted that they had to hire Hong Kong and Taiwanese movie stars, and they had to personally recite the advertising slogans. Even the content of the advertising slogans had been written!

"Hello everyone, I am XXX. I have acted in many dramas, but for games, I only play *Song of Hot-Blooded Battle: Enhanced Edition*. Fair game, so that everyone can experience the pleasure of a tycoon. Come and you will earn. Tonight's battlefield, I am your brother!"

"XXX has booked *Song of Hot-Blooded Battle: Enhanced Edition*. This game is really fun. If you miss it, you'll have to wait one hundred and twenty years!"

"This is the brand new version you haven't played before. You only need to experience it for three minutes, and you will be just like me, falling in love with this game!"

...

Things like that.

Lin Wan and Ye Zhizhou were dumbfounded.

They closed the document and reopened it again.

They almost thought they had opened it the wrong way...

Ye Zhizhou felt that he had completely misunderstood.

President Pei sent a draft so quickly, obviously he had already made up his mind.

This promotional method might have been something he had been thinking about for a long time.

But, why choose this promotional method?

These lines... they look very low-class!

Wouldn't they be cursed to death at that time?

Ye Zhizhou felt that *Song of Hot-Blooded Battle: Enhanced Edition* wasn't a pay-to-win game anymore. It could be said to be a conscientious game now. They had already whitewashed themselves!

Since they had whitewashed themselves, why do this kind of advertisement? Wasn't this pouring dirty water on themselves?

If it was a traditional pay-to-win web game, then this promotional method would indeed be good.

Because the main players of web games were tycoons and coal bosses. They all liked Hong Kong and Taiwanese movie stars, and the advertising slogans were written very directly, so it should be easier to gain their favor.

However, the main target group of *Song of Hot-Blooded Battle: Enhanced Edition* was no longer those tycoons!

What's more, this promotional method seemed very old-fashioned and outdated. Even judging by the standards of general web game advertisements, it was quite low-class...

Damn, he completely didn't understand what President Pei was thinking!

Ye Zhizhou looked at Lin Wan with a questioning gaze.

Lin Wan was also thinking. Obviously, her degree of rejection of this advertising slogan was far higher than Ye Zhizhou's.

But, she knew President Pei better than Ye Zhizhou did.

There must be a deeper meaning behind everything that is unreasonable!

After considering for a long time, Lin Wan nodded slightly. "I understand."

"President Pei's original goal was to free players from being slaves to money and to change their tastes!"

"That is to say, during the promotion, we must try our best to attract the target players of pay-to-win games, so that we can use this game to change their consumption habits!"

"If traditional web game players don't enter this game, how can we talk about changing their minds?"

Ye Zhizhou was a little confused.

"No... isn't this just a more conventional web game promotional method?"

"It does seem so now, but many things can't just be seen on the surface." Lin Wan shook her head. "President Pei must have a follow-up plan. Let's wait and see."