But when he heard that they were going to make a mobile phone in the 8,000-yuan range, Chang You hesitated.

"Boss Pei, although the 8,000-yuan price point is definitely a high-end phone, even Pineapple hasn't reached this level yet..."

"To set the price at this level, there are only two ways:"

"Either, we forcibly raise the price through the high added value of the brand, but the prerequisite for doing so is the market's high recognition of our brand;"

"Or, we stack materials, supporting services, etc., so that the actual value and added value of the phone can roughly reach this level."

"The former is definitely impossible, and the latter... is also somewhat difficult."

"Personally, I think that making high-end phones in the 4,000 to 5,000-yuan range is a more successful choice."

Chang You didn't expect these words to come out of his own mouth.

When he was at Hongcheng Technology, Chang You argued with the boss and other managers every day, saying that they must make high-end models, and not always be entangled in low-end phones of a thousand yuan and mid-range models of two thousand yuan, and that they must try to explore the four to five thousand yuan range.

As a result, no one paid attention to him, and they were all addicted to making quick money from low-end phones.

Now, everything is reversed.

The boss is clamoring to go directly to the 8,000-yuan range, but Chang You, who has always been radical, seems to have become conservative...

This kind of role reversal made Chang You a little uncomfortable for a while.

He never thought that one day he would label himself as "conservative"...

Pei Qian had been prepared for this.

Did you think I wanted to make a high-end phone without considering these things in advance?

Even if I wanted to collect an IQ tax, the system wouldn't allow it!

If Pei Qian were to make a 3,000-yuan phone and forcibly raise the price to 8,000 yuan, the system would not approve it at all, because this price is obviously much higher than the actual value of the phone.

The system allows the selling price to fluctuate within a certain range, but no matter how much it fluctuates, it cannot exceed a certain price range.

Some international manufacturers with high brand premiums may have an overall profit margin of 30%, while domestic manufacturers may only have a profit margin of about 10%.

And if Pei Qian wants to make a mobile phone, no matter how high the premium is, it certainly cannot exceed 30%.

Pei Qian even wanted to lower this number.

Because the high-end market is completely oriented towards rich people, and with the Fire Kirin as a lesson, Pei Qian has already understood that for rich people, they have already spent eight thousand yuan, so they don't care about spending another five hundred or a thousand.

That is to say:

If this phone can't be sold, it doesn't matter how much the price is, Boss Pei will lose money and feel refreshed;

If this phone can be sold a few units, then the higher the price Boss Pei sets, the less money he will lose.

Therefore, if the price is set a little lower and the profit margin is set a little lower, even if a small number of units are sold, it will not make much money at all, and the overall loss will still be huge.

At that time, a large sum of money will be invested, hundreds of mobile phones will be produced and piled up in the warehouse, and if they can't be sold, they can only keep reducing the price...

Wouldn't that be a happy loss?

Pei Qian showed a confident smile and said to Chang You, "Forcibly raising prices through high added value is collecting an IQ tax. How can we do such a thing? It's despicable!"

"Just stack the materials and drive up the cost for me!"

"As for the comprehensive net profit margin, I think 5% is about right. Small profits but quick turnover."

Chang You fell into deep thought.

Many of his views on the mobile phone industry were subverted at this time.

Stack the materials hard? A comprehensive net profit margin of only 5%?

It doesn't sound like there's no possibility of success at all.

But how does it sound so unreliable?

Seeing Chang You's troubled expression, Pei Qian asked with great concern, "What's wrong? Is it difficult to stack the materials to this price point?"

Chang You hesitated for a moment and said, "It's not completely impossible to stack it to this level."

"But there will be two problems."

"First of all, our phones definitely can't be mass-produced too much. If we get less goods from the supply chain, the price will naturally be higher, that's one aspect."

"Another aspect is that if we want to stack materials, some new technologies are not yet mature, and various small problems are prone to occur, and the yield rate of mobile phones cannot be guaranteed."

"The former is easy to say, it's just a matter of spending more money. But the latter is very fatal to a high-end mobile phone brand."

"If an eight-thousand-yuan phone breaks down every now and then, what will consumers think?"

"Of course, it definitely won't be as exaggerated as eight out of ten phones being unusable, but if eight or nine out of a hundred have problems, it will also be a huge blow to our reputation."

"The more new technologies used, the more serious this problem may be."

Low yield rate?

Pei Qian smiled. "This is easy to solve. Make a data transfer function. When the customer's phone breaks down, just replace it with a new one and send it to their door. Since it's a high-end mobile phone brand, we'll definitely just replace it, not repair it."

Pei Qian thought, anyway, not many people will buy it at that time, and there will be so many mobile phones in stock. If someone is unlucky enough to encounter a phone failure, just replace it with a new one unconditionally.

Speaking of this, Pei Qian thought of another problem and solved it together: "Also, think of ways to add more unique value-added services to the phone."

"For example, free door-to-door service. If the customer's phone breaks down, if it's in Jingzhou, our courier will directly bring a new phone to the door, transfer the data on the spot, take back the old phone, and bring some small gifts to apologize on the spot."

"If it's in another place, we'll cooperate with other express companies, provide free shipping, and the courier will send the new phone to the door to transfer the data, and then send the old phone back by express."

"Or, with this phone, you can go to Moyu Internet Cafe for a few hours of free internet access every month, etc."

"In short, add more value-added services so that it can be worthy of this price."

Pei Qian thought, the system has already determined that this phone must be worthy of its price, so he should take more expensive technologies from the supply chain, and then add a bunch of useless value-added services, at least to fool the system.

Chang You looked at Boss Pei, his eyes filled with doubt and confusion, and a hint of admiration.

So many problems, and they were all solved so easily?

Of course, it's hard to say whether this solution will work or be effective, but it sounds like there is at least a corresponding solution.

As Chang You thought about it, he suddenly felt shocked and thought to himself, "Chang You, Chang You, how did you unknowingly become the kind of person you hate the most?"

He recalled the situation at Hongcheng Technology.

At that time, he was always trying to persuade the boss of Hongcheng Technology to adopt new technologies, raise the price of mobile phones, and not be addicted to the low-end market.

But the boss of Hongcheng Technology and other senior executives always used various problems to prevaricate.

He heard comments such as "high-end brands can't be made", "customers don't recognize it", "yield rate cannot be guaranteed", and "it's not safe to do so" every day.

At that time, he was very angry. These problems do exist, but you can't not do these things just because there are problems. You should try to solve the problems!

But now, facing Boss Pei, Chang You suddenly realized that the roles had been reversed.

He had been raising problems.

And Boss Pei was constantly solving them!

"Chang You, Chang You, if you keep avoiding problems and shirking responsibility like this, is it still worth Boss Pei's trust in you??"

After asking himself this question, Chang You made up his mind: "Okay, Boss Pei! I think this plan is feasible!"

"I will definitely do my best to do things well!"

"But... Boss Pei, I have a request."

Pei Qian nodded. "Go ahead."

Chang You said, "When I was at Hongcheng Technology, I had a group of brothers. Later, the company went bankrupt. Some of them were unemployed at home, and some of them transferred to other companies. We still contact each other occasionally."

"If you don't mind, can I dig them all over? Boss Pei, don't worry, their salaries are not very high!"

Huh?

Pei Qian's eyes lit up when he heard this.

Isn't this the dream team that ruined Hongcheng Technology?

Perfect, it saves me the trouble of recruiting!

Pei Qian is very clear that Chang You is quite unpopular in the industry right now.

But this newly established technology company is, after all, a subsidiary of Tengda, and it bears the name of Tengda.

Chang You recruits people under the name of Tengda, and even if all kinds of industry big shots are not convinced by him, they may still join for the sake of Tengda.

What if there are really a few awesome people inside who manage to bring this business up?

Now that he sees Chang You planning to reassemble the dream team that ruined Hongcheng Technology, Pei Qian is even more overjoyed.

"No problem!"

"You can recruit whoever you want, it's up to you, I won't interfere."

"But there's one thing I must state. Your brothers will definitely not be mistreated in any way when they come to Jingzhou to work. Each person must be given enough relocation expenses and housing subsidies!"

"The salary can't let the brothers down either. At least pay 30% more than the original salary!"

"When the products are made, no matter how the sales are, the bonuses and benefits will all be in line with the parent company, Tengda, and not a penny less!"

Chang You's hand trembled slightly, excited and touched.

What is this?

This is the boss's absolute trust in him!

The boss gave him such important powers as personnel appointment and removal, which shows how confident he is in his talent.

Originally, Chang You felt that the research and development pressure was very high, and there were many difficulties even if only assembling those immature new technologies together.

But now, with the brothers who had worked hard together before, many of the plans that had been forced to be abandoned halfway can be taken out and continued.

Moreover, Boss Pei trusts him so much that he has to overcome these difficulties even if he works his fingers to the bone!

Pei Qian thought of another problem and felt that he should explain it clearly in advance.

"President Chang, there is one more thing."

"In this new company, although you are responsible for all the business, Tengda will have a director. In terms of the actual structure, she will be half a level higher than you."

"But, you must have your own opinions. If you have differences of opinion with her, you can report them to me and I will mediate, understand?"

Pei Qian didn't forget the second most important goal of doing this mobile phone business.

That is to get Lin Wan back to inherit the family business as much as possible.

If Lin Wan doesn't care about the mobile phone business at all, then when the mobile phone business really fails, it won't have much impact on Lin Wan's confidence.

Therefore, Lin Wan must be made the nominal head of the mobile phone business.

The ultimate goal is to let Lin Wan manage the mobile phone business a little, but not let her intervene too deeply. It would be best if Lin Wan feels that she should take the blame after the business fails. This is the most perfect situation.

Therefore, Pei Qian has to secretly help Chang You.

Chang You nodded. "Don't worry, Boss Pei, I will definitely get along well with the director."

Chang You obviously did not realize the seriousness of this problem.

But Pei Qian couldn't explain too much, so he could only wait until a problem really arose.

At this time, Chang You remembered that there was still a most critical issue.

"Boss Pei, the name of our company hasn't been decided yet."

Chang You's reminder made Pei Qian realize this problem.

Yes, the development strategy has already been figured out, but the name of the company has not been decided yet.

Pei Qian thought about it, what name should he choose?

What kind of name should a high-end mobile phone company have?

It should have a name that looks very low!

The name directly determines the user's first impression.

Many brands are because the first impression of the name is "low-end" and "bumpkin", so even if they launch high-end phones, everyone does not recognize its brand value.

Therefore, it must be as rustic as possible.

However, you can't use names like "Dog Egg Mobile Phone" or "Cuihua Mobile Phone", otherwise it won't pass Chang You's test.

Pei Qian thought for a while: "In order to enter the international market and become an international brand in the future, let's have a purely alphabetical, easy-to-remember name."

"Then, based on transliteration, give it a Chinese name with a relatively good meaning."

Chang You deeply agreed: "Yes, that's the idea."

Pei Qian thought for a while: "Then let's call it Otto Technology, which translates into Chinese as Ou Tu Technology."

"Ou is the Ou of seagull, and seagulls are all over the world, flying between the sea and the sky. This means that our business will fly all over the world like seagulls, and the company's future will be as vast as the blue sky and as grand as the sea."

"Tu is the Tu of hegemony, symbolizing that our business can make great achievements!"

The actual meaning is to hope that this company will become a company with high paraplegia, and be able to blow the horn and send it away happily as soon as possible.

Chang You fell into deep thought.

This name has a good meaning and is also relatively easy to pronounce.

Why does it vaguely feel like there is an unspeakable sense of disharmony?