Chapter 1 Otto Technology

At the same time, otto Technology.

Chang You, Lin Wan, and a group of the company's core members gathered in the company's conference room, preparing to discuss the general research and development direction of this mobile phone.

Lin Wan had just come from Shang Yang Games.

The research and development of "BeQuiet" is currently underway. Ye Zhizhou, Wang Xiaobin, and several other designers are already producing design drafts, and basic work such as art requirements is also being promoted simultaneously.

Lin Wan didn't need to be responsible for this kind of work, so she was able to take the time to come to otto Technology today to hear about the new mobile phone.

The other employees of the company sat upright, their expressions serious, looking very serious.

From Hongcheng Technology to otto Technology, although they were still wage earners and still making mobile phones, everyone's mentality had undergone subtle changes.

When he was at Hongcheng Technology, Chang You, although he was the vice president, did not have a strong say.

There were several vice presidents at the same level as Chang You, not to mention a CEO above them.

Different ideas among the higher-ups inevitably led to friction and wrangling.

Chang You, as vice president, was so unfree, let alone the brothers under him.

But now, Chang You is deeply trusted by President Pei and can completely decide the research and development direction of this product himself, and his autonomy has been greatly improved.

His brothers are naturally not as aggrieved as they used to be.

Moreover, the company originally went bankrupt and everyone went their separate ways. Now they have reunited, and most people have a feeling of seeing the light at the end of the tunnel, which also makes them feel grateful.

Chang You hung up the phone and said to everyone, "President Pei said that he has something to do and won't be coming over. Let's make our own decisions on everything."

"Then let's start."

"Director Lin, as the representative of Tengda, you can raise any opinions at any time."

Lin Wan nodded: "Okay."

She felt that she might not have any questions, after all, everyone else present was more professional than her.

But since her position is director, she still needs to have the necessary attitude.

Chang You began to hold the meeting according to the established process.

"The template for this mobile phone will be based on the flagship machine plan developed by Hongcheng Technology before. It just so happens that everyone should have some plans that were forced to be suspended, and they have also discussed the procurement plan with some suppliers in detail. Those without legal risks can be used."

"Our company's first mobile phone will definitely only use the ODM model. Everyone should have no doubts about this."

"At present, we have two main tasks. The first is to develop a system that is unique to our own mobile phone brand, and the second is to determine the general direction of this product and better communicate with the OEM factory."

"The importance of the system is self-evident..."

Lin Wan listened silently from the side, recording in her notebook from time to time.

Although she had not deliberately learned about the inside information of the mobile phone industry, she was still very clear about some basic concepts under the influence of what she saw and heard.

In the mobile phone industry, OEM and ODM are two common business models.

A technology company that makes mobile phones does not necessarily need to take care of all aspects such as design, production, branding, and sales. Instead, it only needs to entrust the corresponding work to the corresponding professional manufacturers.

OEM is the company's own design and outsourced production, which is "contract manufacturing," such as Pineapple Mobile.

ODM, on the other hand, is where the manufacturer proposes specifications and requirements to the manufacturer, and the manufacturer designs and produces it, which is commonly known as "private labeling."

Of course, mobile phone manufacturers can also put forward some customized requirements to ODM manufacturers. As long as they pay enough, it is easy to negotiate.

otto Technology has only just been established and cannot completely independently undertake the various technologies required to develop a mobile phone, so taking the ODM route is a better choice.

"Private labeling" does not lead to poor quality, nor is it embarrassing. A large number of mobile phones at home and abroad use the ODM model, including Shenhua, and many models are completed using ODM.

Many ODM manufacturers have been engaged in mobile phone design and manufacturing for many years, and have good solutions from product design to hardware combination. They are experienced, have mature quality control and supply chains, and are of reliable quality.

There was once a mobile phone manufacturer whose low-end mobile phones produced by ODM private labeling were of better quality than its own independently designed high-end mobile phones, which is also a very confusing phenomenon for consumers.

Of course, if the company can develop to the size and level of Shenhua and Pineapple, and completely independently design and OEM factories produce flagship machines, it is obviously a better choice for maintaining high-end brand value.

But for the current otto Technology, this step is still a bit far away.

ODM is private label production, but it can also be customized. Of course, the amount of money spent varies depending on the degree of customization.

What everyone is discussing now is the general plan for this mobile phone, that is, how to integrate various plans.

Everyone began to speak freely.

"The chip must be the latest generation."

"The screen must be the best, right?"

"The camera definitely can't be bad either. It seems that many flagship phones are already using dual-camera solutions. Let's get one too?"

"The battery should be as large as possible. Flagship chips and good screens consume power quickly."

"Let's make the memory bigger too. And then add a light?"

"Wait a minute, we are purchasing such a small quantity, can we buy flagship chips and good screens?"

"If not, just add money. If such an expensive mobile phone doesn't use flagship chips, won't we be scolded to death? We have to buy them no matter what!"

Everyone was talking at once, wishing they could arrange all the latest and best things for this mobile phone.

The prototype of this mobile phone is Hongcheng Technology's flagship machine, the M9, which Hongcheng Technology originally tried to use to impact the high-end market.

However, the pricing of the M9 is only close to 4,000 yuan.

Now it is going to be raised to the 8,000 yuan range...

How many good things would have to be added?

Before, making mobile phones was all about being stingy, trying to find ways to reduce costs as much as possible. Many good plans looked tempting, but they were too expensive and they didn't dare to use them.

They could only secretly save costs in places like vibration motors, charging ports, and NFC.

But what about now? Put good things on it as much as possible, but it's still not enough!

Moreover, mobile phones are worth a lot of money, and it doesn't mean that you can throw all the latest and best solutions on them.

For example, the full-screen technology that few people use yet can make the bezels on the top of the mobile phone very narrow, but the problem is that the position of the earpiece and some other components must be rearranged, which will inevitably lead to many compromises in other aspects.

Although similar mobile phones would be more gimmicky, the sacrifice would be too great, and the practicality may not be very good.

Everyone discussed these issues a lot, but Chang You finally decided to abandon these seemingly beautiful solutions and try to use those mature, stable, and expensive technologies as much as possible, and honestly stack materials.

The hardware aspects were quickly discussed.

Lin Wan could understand some of it and felt that this mobile phone was not much different from Shenhua's flagship mobile phone in terms of hardware configuration, but the system, customized components, unique selling points, etc. were definitely not as good as Shenhua's.

The gap in brand is even wider.

Although their own mobile phone also uses some new technologies in the supply chain, and some seem to be good gimmicks, it is impossible to surpass the flagship mobile phones of other major brands just because of these small gimmicks.

And Shenhua's flagship machine sells for less than 6,000 yuan.

Their own mobile phone, as it currently stands, would be difficult to sell even for around 5,500 yuan. How could it possibly sell for 8,000 yuan?

Chang You said, "Everyone, think of other ways. President Pei has given a death order that this mobile phone must sell for 8,000 yuan."

"When I talked to President Pei before, President Pei had already given me some ideas. For example, this mobile phone will only be replaced, not repaired. If the mobile phone is broken, we will directly send a new one to the door, transfer the data on the spot, and then initialize the old mobile phone."

"In short... think of ways to add some additional services to this mobile phone so that it can be worthy of this price."

Chang You made a start, and others began to discuss it again.

"How about a bigger trade-in program? As long as we release a new phone, if users want to buy a new phone, they can trade in their old phones for new ones. On the basis of the estimated price of this old phone, we will raise the standard by another 500 yuan. This will help bind users to our brand."

"I think the packaging box can also be made more exquisite, and the original film and mobile phone case and other accessories can be selected as the best, which can also slightly increase the value."

"Or we can talk about cooperation with some App manufacturers, such as video websites. The mobile phone is pre-installed with the App, and you can directly enjoy membership services when watching videos on the mobile phone."

Everyone discussed a lot, thinking of many ways, some costing a lot of money, and some costing less money.

But even if all of these are added, it is still difficult to raise the price of the mobile phone to 8,000 yuan.

After all, what President Pei said was that the comprehensive net profit margin of the mobile phone should not be higher than 5%. If the value of the mobile phone is too far off in the end, it will be difficult to explain to President Pei.

In the end, everyone fell silent, feeling a little helpless.

This is also normal, because the mobile phone industry is a very high-threshold industry. The flagship mobile phones of those big manufacturers are basically all-rounder models, and they are not bad in any aspect.

Even if Chang You's team had some new technologies that could be used when they were at Hongcheng Technology, no matter what, the research and development capabilities of this team are far inferior to those of international giants like Shenhua.

Therefore, in terms of product alone, no matter how hard everyone tries, the selling price of the mobile phone would be good if it could be raised to 6,000 yuan. Adding various small benefits would barely raise it to 7,000, which is still not up to the 8,000 level.

Chang You looked around at everyone and said, "Everyone, think again, is there any other way? If we still can't reach the 8,000 level, then we will have to buy some expensive customized components."

If these particularly expensive customized components are used, the price can be raised, but the cost performance will be too low, and for a small factory like otto Technology, it will feel like being a sucker.

Seeing everyone at a loss, Lin Wan spoke.

"If you go to talk to other video websites and software Apps, you can only get a membership at most, and it is difficult to talk about deeper cooperation."

"I can go to talk to other business departments of Tengda, and I should be able to get better benefits, and the value will definitely be higher."

"For example..."

"Every time Feihuang Studio releases a new movie, it will give the users of this mobile phone two tickets for the premiere."

"Mobile phone users can enjoy lifetime membership when surfing the Internet at Moyu Internet Cafe, the internet fee can be discounted, and they can also get a free drink every day."

"After binding the game account, you can get a new Tengda game every year."

"As a lifetime member of Zhongdian Chinese Website, there are discounts for subscriptions, and there are extra recommendation tickets and monthly tickets."

"Automatically become a VIP customer of Ni Feng Logistics and enjoy the right to priority delivery of express delivery."

"Become a VIP of Mingyun Private Kitchen, and you can get a free dish if your consumption reaches a certain amount."

"That's it for now. If there are any other benefits that can be added in the future, they can be added."

Someone next to him hesitantly raised his hand: "Director Lin, can you get so many benefits?"

Lin Wan nodded as a matter of course: "Of course, I am familiar with the heads of these businesses. I will talk to them, and maybe they will have better ideas."

Chang You's eyes lit up: "That's of course the best! Then I'll have to trouble Director Lin with this!"

Lin Wan waved her hand: "You're welcome."

"President Pei once told me that as a director, I am indispensable in otto Technology, and don't think of myself as an outsider."

"I think President Pei should be implying that as an old employee of Tengda, I should bear the bridge role between otto Technology and other departments of Tengda Group."

"Leave the matter of linking up with other departments to me!"