Chapter 15 Pricing Strategy

If he could, Pei Qian would rather make the haunted house free, but the system would definitely not allow it.

He could lower the price to a certain extent, but after dropping it to the lowest price allowed by the system, he would have to rely on pricing strategies to further reduce revenue.

Pei Qian still wanted to stick to his previous aim:

To make it impossible for the brave to spend money, and to deter the timid.

The real intention of this sentence was to ensure that those who actually dared to enter the haunted house couldn't spend much money, and then to scare away the timid, preventing them from even having the opportunity to pay.

So, after considering it, Pei Qian decided to adopt a special pricing strategy:

Different prices for different attractions;

Different prices for different people.

The first attraction has the lowest level of horror and the most varied gameplay, so it should be the most popular.

Therefore, the lower the price of this attraction, the better!

Because it had the widest audience and was most suitable for repeat visits, many people would come to play regardless of whether the ticket price was high or low, so setting it lower would reduce revenue.

The third attraction was the most terrifying and had the biggest investment. Under the supervision of the system, even if he wanted to set a low ticket price, he certainly wouldn't be able to set it very low.

Since that was the case, Pei Qian decided to do the opposite.

Set a high ticket price!

In this way, horror + high ticket price would have a double deterrent effect on most people. To avoid spending money and suffering, the timid would definitely not go in.

As for those who were bolder, he could consider refunding their ticket money based on their progress in the game.

For example, divide the entire process into nine parts, each with a safe room. Each time they pass a part, 10% of the ticket price would be refunded. Passing all nine parts would be equivalent to playing for 10% of the original price.

Spending only 10 yuan to experience the entire haunted house.

Based on Chen Kangtuo's idea of "buy a ticket once, play multiple times," allow each person to enter three times after buying a ticket. As long as the visitor can pass the entire haunted house within three attempts, they don't need to buy another ticket to try again.

In this way, the ticket price would seem high on the surface, but the third attraction still wouldn't earn much money!

As for the second attraction, Pei Qian thought about it and decided to set a low price as well, just slightly more expensive than the first attraction!

Thinking of this, Pei Qian said to Chen Kangtuo, "Different prices for different attractions."

"The first attraction, 10 yuan."

"The second attraction allows you to randomly experience multiple projects. For each additional project drawn, add 15 yuan."

"Prepare decibel recorders for everyone. If they complete the task without shouting too loudly, the current small project is free."

"The third attraction costs 100 yuan per experience, with a total of three entry opportunities. The second and third times, they can continue from where they left off, and the ticket price will be refunded based on the progress of their last arrival. If they complete it, all the money will be refunded."

"Then, we can offer a combined ticket, such as 200 yuan for unlimited play."

"That's about it. You guys can refine some of the details."

After listening to Pei Qian, Chen Kangtuo's eyes lit up.

"I understand, President Pei. This pricing strategy is exactly what I was thinking!"

Pei Qian: "?"

What did he mean?

He was a little confused, feeling that this script was a little different from what he had imagined.

Previously, after he "enlightened" others, they were often confused, puzzled, and lost…

But how could Chen Kangtuo look like he had expected it all along, and was so excited?

What did he mean by the pricing strategy being exactly what he was thinking? Was he thinking the same way?

Could it be that Chen Kangtuo had an epiphany after going to the Thriller Hostel project? Was he able to keep up with his train of thought?

Pei Qian felt a little confused, but he couldn't ask too much about this kind of thing, so he waved his hand and sent Chen Kangtuo away.

Pei Qian smacked his lips, feeling that something was a little strange.

"Strange, a project that is bound to lose money is about to start burning money, so why am I not excited at all…"

…

In the afternoon, Pei Qian woke up and prepared to take a trip to Dream Chasing Venture Capital.

The other projects were still under development, and there was no important news for the time being.

Except for the progress of the movie, which surprised Pei Qian a little.

Because the content of the script itself wasn't that much, it should have been completed if they were just filming it.

But so far, there was no sign of wrapping up.

"Could it be that the filming isn't going smoothly, so it's been delayed?"

"Well, that's possible. After all, Director Zhu Xiaoce has only filmed short films before, and doesn't have the experience of directing a regular theatrical film, so it's inevitable that he'll run into some problems."

Pei Qian didn't care too much. Anyway, he didn't need to rush the film's release. It was the same whenever it was released, as long as it was released before the settlement.

As for Dream Chasing Venture Capital, Pei Qian squeezed out another sum of money for them, this time three million.

Compared to the previous twenty million, the money wasn't much, but it was more than enough to invest in some small projects.

Moreover, Pei Qian had also figured it out. Investment was something that had to be done gradually. He shouldn't think about becoming rich overnight.

Otherwise, the investment of twenty million would be a lesson from the past.

He still had to take it slowly, first accumulating some failed investment experience, and then slowly planning it.

Moreover, this time, Pei Qian was personally taking the lead, and he had to set a good example for Old Ma.

Otherwise, the consequences would be endless.

"I wonder if Old Ma has been carefully looking at the proposals during this period, and whether he has found any sufficiently unreliable projects."

Pei Qian was pondering when he arrived at Dream Chasing Venture Capital.

This time, there were no more loud shouts of "President Ma, go first" and the sounds of keyboards and mice being clicked. The entire company's atmosphere suddenly changed from an internet cafe to a proper office area.

He Desheng and the others were all busy with their own tasks. Some were looking at proposals, and some were doing reports. They looked very professional.

The group of people that Old Ma had found were not purely for hanging around. Strictly speaking, they were "newcomers in the investment industry who were good at playing games."

Like He Desheng, they worked in the investment industry, and games were a relatively proficient hobby.

Seeing this scene, Pei Qian felt very uncomfortable.

It seemed more reassuring if everyone continued to play games…

This serious working look was really quite scary.

But when he thought about how everyone would give suggestions to GOG if they just played games, Pei Qian thought it was better to forget it.

Ah, a dilemma.

He should quickly think of a way to randomly invest in some project!

Ma Yang was sitting at the large conference table, holding a large stack of investment proposals in his hand, browsing through them one by one.

However, judging from his browsing speed, he probably only looked at the titles and the first page.

Seeing this, Pei Qian breathed a sigh of relief. His brother was still reliable!

"How is it? Are there any 'dreamy' projects worth investing in?" Pei Qian sat down next to Ma Yang.

He Desheng and the others also quickly came over and sat down at the conference table.

This was President Pei personally imparting investment experience. Hearing just one sentence would be endlessly beneficial!

They definitely had to listen carefully!

Ma Yang said very proudly, "Brother Qian, I found one!"

"Just one?" Pei Qian was a little disappointed. "There are so many proposals, and you only found one 'dreamy' one?"

In addition to the stack of investment proposals that Ma Yang was holding, there was another stack on the table.

Pei Qian randomly picked one up and flipped through it, and couldn't help but gasp.

Investment really was a technical job!

He could barely understand these proposals, but the problem was that they all seemed too reliable, didn't they?

Just like how ordinary investors found it difficult to accurately distinguish which specific project would make money, Pei Qian also found it difficult to accurately distinguish which specific project would lose money.

Because anyone who started a business and sought investment would basically choose some projects that seemed to have potential.

Even those projects that scammed investors would definitely make the proposals particularly high-end, and exaggerate what they were doing to the point of absurdity.

Fake projects had to be made more real than real projects.

Otherwise, how could they scam investors' money?

This led to a problem: all the proposals looked reliable. Even if a large portion of them were destined to fail, their proposals were made to look like they had a high probability of success.

Pei Qian didn't have that kind of discerning eye and couldn't tell the difference.

He had to obediently accept the one that Ma Yang had selected.

As soon as he took it in his hand, Pei Qian was shocked.

It was so light!

Other proposals had a lot of content, but this one only had one page!

Not only that, but the format of the proposal was completely wrong. It was full of mistakes, and the content was very simple.

This project was called "Shared Phone Booth," and the amount of investment it wanted wasn't much either, only 200,000 yuan.

Pei Qian couldn't help but feel a little excited. He saw dreams in this proposal!

Ma Yang was still filtering through other proposals. Pei Qian raised his hand to signal him to stop. "Let's not consider the others for now. Let's invest in this project first."

Ma Yang obediently put down the other proposals and said, "Brother Qian, are you really investing in this?"

"This project is indeed full of dreams, so I picked it out separately."

"But… can it make money?"

Pei Qian chuckled. Wasn't that nonsense? Would he invest in it if it could make money?

But he definitely couldn't say it that way.

Everyone at the conference table, including He Desheng, was shocked.

They had already seen the investment proposal for this "Shared Phone Booth," but they all treated it as a joke.

A shared phone booth, scanning a QR code to make a phone call, wasn't that like taking off your pants to fart? (doing something completely unnecessary)

If his phone could scan QR codes, would he still need to go to a phone booth to make a call?

Moreover, this wasn't something new. There used to be so many public phone booths on the streets, but now no one uses them at all.

Why?

Times have changed!

Now everyone has a mobile phone. Who would use a phone booth to make a call? Wasn't that just being full and having nothing better to do?

As a result, President Pei only looked at this project for ten seconds at most and decided to invest money???

Seeing the confused looks on everyone's faces, Pei Qian smiled slightly.

"You're all not optimistic about this project?"

Everyone nodded.

Pei Qian looked at Ma Yang again. "You're not optimistic about this project either?"

Ma Yang nodded, then shook his head. "Brother Qian, as long as it's a project that you're optimistic about, it's definitely no problem! It will definitely make money!"

Pei Qian's face darkened.

This Old Ma, he was clearly saying good things, so why wasn't he happy at all when he heard them…

Definitely make money? Don't jinx him!

Pei Qian cleared his throat twice. "Remember, venture capital that everyone is optimistic about isn't called venture capital. It's called crowdfunding."

"Venture capital is about investing in those projects that seem unreliable, investing in those projects that everyone thinks won't succeed!"

"If there's no risk, then what's the point of calling it venture capital?"

"The greater the risk, the greater the return!"