The smartphone craze of the previous life swept in around 2010 to 2011, and benefiting from this boom, popular mobile games, such as card games, appeared around 2012.

But smartphones in this world emerged earlier, so similar card game mechanics already existed around 2008.

Now, in 2009, card mobile games are already a dime a dozen.

When card mobile games were first introduced, they were indeed a very innovative game mode and were popular for a long time.

But now, due to a large number of reskinned card mobile games, this gameplay has aroused players' rebellious psychology. The good old days of making money just by changing the skin are gone.

In this world, the creator of card mobile games is called "Cute Three Kingdoms," and the reasons for its success are nothing more than a few points: cute Q-style art, traditional card gameplay, and so on.

Last year, the Three Kingdoms IP wasn't yet overused, and players generally accepted it.

And this game, riding on the coattails of the popularization of smartphones, created a mobile game miracle in one fell swoop, earning a fortune and making industry peers envious.

In this world, game editors are well-developed, and many independent game developers can quickly join the competition, so various reskinned card mobile games have sprung up like mushrooms after rain, ruining what could have been a three-to-five-year run for card mobile games in just over a year.

Now, many players have an instinctive aversion and resistance to card mobile games.

This is exactly what Pei Qian wanted!

In addition, Pei Qian noticed a big difference between "Cute Three Kingdoms" and the card mobile games of his previous life.

That is, in terms of payment, it is relatively restrained.

This game is a buy-to-play model in the mobile game market, selling for 5 yuan. In addition, the prices of various in-game items are also quite reasonable. Things like recharging 2,000 yuan to get a rare card simply don't exist.

The kryptonite ceiling in the game is basically at the 1,000 yuan level. Beyond this line, there's nowhere to spend money.

But even so, "Cute Three Kingdoms" is still scolded by players for being money-grubbing every now and then.

Because this world is different from Pei Qian's previous life environment.

Probably because the awareness of copyright protection is extremely strong, the piracy in this world is not so rampant, and stand-alone game manufacturers are doing well.

Therefore, stand-alone buy-to-play and online game time cards are the main profit models, and players also recognize and are accustomed to this model.

When it came to "Cute Three Kingdoms," the creators obviously didn't dare to go too far, only offered a 5 yuan buy-out price, and then made some in-app purchases in the game.

Even so, they were still scolded relentlessly by players.

After investigating the market, Pei Qian began to consider how to ruin the game.

The most direct way is to run headfirst into the muzzle!

If there is already an extremely successful game on the market, which is the originator of this type, then as long as you imitate it completely, you will basically die miserably.

Card mobile games are now a red ocean, so let's make card mobile games!

"Cute Three Kingdoms" is popular, right? Then I'll also do a Three Kingdoms theme!

Copy the gameplay, buy a similar card mobile game template from a resource site, and spend a few hundred thousand yuan, no problem.

Of course, art resources cannot be copied, as this would involve copyright infringement.

Pei Qian didn't intend to copy the art style anyway, because he was counting on the art resources to burn his money. Otherwise, how could 300,000 yuan be burned so easily just by buying a template?

Another very important point is the game's charging model.

"Cute Three Kingdoms" charges very moderately, so should Pei Qian's game make players spend money like crazy?

Wrong! Absolutely wrong!

Pei Qian doesn't think so.

He knows the players' mentality too well. Most of these players are just hypocrites.

They say that the game is a rip-off, that it's all about kryptonite, that they'll never play it again, and so on.

But when a new item comes out and sells for a sky-high price, the whales still curse while shelling out their wallets.

If Pei Qian really makes the kryptonite ceiling of this game particularly high, such as reaching the level of tens of thousands of yuan, what if he encounters a bunch of whales?

One whale's consumption is equivalent to several thousand ordinary players. If a small number of whales directly turn this game from a loss to a profit, wouldn't Pei Qian vomit blood?

So, it must be the opposite!

To prevent whales from spending money, the kryptonite ceiling of this game must be low enough!

Pei Qian thought for a while. The kryptonite ceiling of "Cute Three Kingdoms" is about 1,000 yuan, so I'll push it down further, to 500 yuan!

No, 100 yuan!

Still not good, 30 yuan!

Let whale players have nowhere to spend money even if they want to!

Of course, as a card game, there must be some common cards and some rare cards.

The usual practice is to draw rare cards by spending money, to generate income.

Pei Qian rejects this approach, because he doesn't want to generate income, he wants to lose money!

The most expensive item in the game is a permanent membership card, selling for only 30 yuan! After buying it, you get a few extra card draw opportunities every day.

Other than that, there's nowhere to spend money even if you want to!

Want to send money to Tengda? No way!

And ordinary players have card draw opportunities even if they don't recharge the 30 yuan, just a little less.

In this way, the players' reasons for recharging are not sufficient at all!

As for the price of the game, Pei Qian really wanted to set it to free, but on second thought, it's not a good idea.

Because now there aren't many free mobile games, most of them are priced at a minimum of 1 yuan.

If Pei Qian's game is free, it might attract a large number of players.

What if it becomes popular?

Therefore, Pei Qian went the other way and set the buy-out price of the game to 10 yuan!

Even more expensive than "Cute Three Kingdoms"!

This 10 yuan is a super high threshold, first persuading 90% of the players to quit.

Think about it, a mobile game that completely uses a card game template, without any innovation in gameplay, and the price is 5 yuan more expensive than the most popular card mobile game, who would be stupid enough to buy it?

Of course, this threshold cannot be too high.

Because 10 yuan is already enough to deter players, if the pricing is higher, Pei Qian will earn more money for about the same number of players.

More money is equal to more losses, which is absolutely not allowed!

Therefore, Pei Qian determined his goal.

First of all, this is an imitation work with only the most basic card mobile game gameplay.

The gameplay that other card games don't have, I definitely don't have here.

The gameplay that other card games have, I may not have here either!

In short, they are all overused systems, absolutely not allowing players to see any innovative gameplay!

Secondly, this is a game that crashes miserably with "Cute Three Kingdoms"!

Both are Three Kingdoms themes.

Both are card mobile games.

That one is genuine, and this one is counterfeit.

Let players have no reason to choose this game instead of "Cute Three Kingdoms"!

Finally, this is a game with a pricing strategy that is stupid to the extreme.

First use the high threshold of 10 yuan to deter general mobile game players.

Then use the 30 yuan recharge ceiling to block those whales, so that they can't spend money even if they want to!

"I'm such a genius!"

"The perfect plan!"

Pei Qian was a little impressed with himself. Making it like this, is it still possible for this game to make money?

No way, absolutely no way!