Chapter 1 The "Raging Sea Warship" Promotion

The promotional campaign for "Raging Sea Warship" was already underway, with offline promotional materials rolled out across the board. Large promotional posters for "Raging Sea Warship" could be seen in many cinemas.

But Lu Xiaoping was not satisfied. He felt that it was still not enough.

Since, based on the current situation, there were no strong competitors in the release window of "Raging Sea Warship," and box office success was almost a certainty, then the more money invested in promotion, the higher the visibility, which meant a higher box office.

Who wouldn't do a sure-win deal?

The reason why "Raging Sea Warship" wasn't popular enough now might be because the name was slightly disadvantageous.

Although it was a proper popcorn blockbuster, a science fiction film, the name sounded a bit like a war film, which naturally lacked topicality.

But there was no way to change it. The translated title had already been decided, and it was impossible to change it.

But Lu Xiaoping had other methods, in a word, to mooch!

The most critical problem with the current promotion of "Raging Sea Warship" was that the name wasn't catchy enough, which led to the audience's lack of clarity about the specific content of the film, and their psychological expectations weren't very high.

Therefore, to further enhance the popularity of "Raging Sea Warship," efforts had to be made in this area.

Lu Xiaoping said to the person in charge, "This is a godsend opportunity, we must not let it go!"

"Leak some information and ask the online commentators to spread it: 'Raging Sea Warship' is scheduled for the May Day Golden Week, a sci-fi blockbuster is coming in strong, and a certain domestic sci-fi film was caught red-handed and had to move up its release date because it didn't dare to face it head-on."

"Also, emphasize that 'Raging Sea Warship' is not a war film but a science fiction film, with many large-scale special effects, a huge investment, and not to be missed!"

"Remember, our official channels must never mention the name of 'Mission and Choice'. Just let the online commentators create some buzz in the dark, and be careful not to cause trouble."

Lu Xiaoping's idea was very clear: to increase the film's popularity and visibility, starting a war and stepping on one to praise another was the most direct and efficient way.

The topic of "Overseas sci-fi blockbuster is coming in strong, domestic sci-fi film is unable to resist and can only be forced to move up its release date" would definitely spark heated discussions online!

It would be a bargain to create such a buzz with a low-cost purchase of online commentators.

Of course, there were certain risks in doing so. If they boasted too much before the release, but the box office was not as good as the other film, it would be very embarrassing.

But Lu Xiaoping felt that this kind of accident was basically impossible.

If the film "Mission and Choice" was really awesome, why wouldn't it be released during the May Day holiday, but instead go to a cold release window? This was obviously because the producers themselves had no confidence in the film.

Since that was the case, what was there to be afraid of?

What's more, "Raging Sea Warship" was released during the May Day holiday, bringing its own traffic. Even if the box office performance was average, it would definitely be much stronger than "Mission and Choice," which was released during a cold release window.

On May Day, "Raging Sea Warship" would be released on its first day, while "Mission and Choice" would have been released for two weeks, and was already at the end of its run. The box office would definitely be crushed.

No matter how he looked at it, it was a sure thing!

The person in charge immediately nodded: "No problem, President Lu, I'll arrange it right away!"

...

...

April 10, Tuesday.

Tengda Group, Advertising and Marketing Department.

After Xia Jiang arrived with the official platform's interview team, a young man from the Advertising and Marketing Department named Yu Yao was responsible for receiving them.

Meng Chang had deliberately found an excuse to not come today, in order to avoid this exclusive interview.

"Editor Xia, hello, hello, please come in." Yu Yao welcomed the interview team in and arranged for them to be received in the reception room.

The office environment of the Advertising and Marketing Department was similar to that of other departments in Tengda, and because there were fewer people, it looked even more spacious.

Xia Jiang glanced at the environment of the Advertising and Marketing Department, and became even more certain of his previous speculation.

The incubation base was definitely created by President Pei, no doubt about it!

The overall style of this office area was completely the same, although there were many differences in some details, the feeling it gave was exactly the same!

This further strengthened Xia Jiang's determination to do a good job with this interview.

"Editor Xia, Brother Meng has something to do temporarily today, I'm really sorry. Just ask me any questions, and I will definitely tell you everything I know." Yu Yao said.

Xia Jiang nodded: "Okay, then let's get straight to the point."

The two didn't exchange too many pleasantries. After all, everyone's time was precious. Xia Jiang had just published an exclusive interview with the incubation base and Qiu Hong, which had received a good response. Now was the time to strike while the iron was hot and send out the exclusive interview with Meng Chang as soon as possible.

Although Meng Chang himself was not present this time, Xia Jiang had made full preparations.

Xia Jiang first asked a few simple questions, including the daily work of the Advertising and Marketing Department, and his feelings about working at Tengda Group.

Yu Yao answered normally.

Then, Xia Jiang changed the subject and began to get down to business.

"Regarding the current head of the Advertising and Marketing Department, Meng Chang, do you know about his previous affairs at Lengmian Guniang (Cold Noodles Girl)? Now that you are colleagues, what do you think of him?"

Yu Yao thought for a moment and said, "Before, my understanding of him was limited to some discussions online. At that time, my first impression of him was not very good."

"But after working together, I found that he is very different from what is rumored online. I think this change should have happened gradually after coming to Tengda."

Xia Jiang's eyes lit up: "Oh? Can you explain in detail?"

Yu Yao explained: "There are mainly two aspects, namely changes in his style of doing things and his publicity methods."

"As far as I know, Meng-ge's (Brother Meng) behavior was very high-profile before coming to Tengda. He has done things like delivering cold noodles in a sports car. But after coming to Tengda, he became very frugal, and can even be said to be the most frugal person in the company."

"For example, most people in our department drive to work, but only Meng-ge takes the bus to work every day, rain or shine. Some colleagues even offered to give him a ride, but he refused."

"I think in terms of his style of doing things, he seems to have become more low-key, no longer as high-profile as before, but rather a bit like an ascetic monk."

"And in terms of publicity plans, Meng-ge's plans are now very different from before."

"In the past, in order to create more buzz for Lengmian Guniang, he did a lot of controversial marketing activities."

"But after coming to Tengda, the marketing plans that Meng-ge gave are all low-key and restrained. For example, the publicity he did for Tengda's physical industries and Rabbit Tail Live, the previous flamboyant style has been swept away, and replaced by a sense of pragmatism."

"This change is very obvious, so much so that I find it hard to believe that Meng-ge and the person in charge of Lengmian Guniang were the same person."

Xia Jiang recorded quickly.

Obviously, this was ironclad proof that President Pei had changed Meng Chang!

If it were the original Meng Chang, he would definitely continue the flamboyant and attention-grabbing publicity methods of Lengmian Guniang when making publicity plans.

But now, Meng Chang seemed to have completely washed away the lead, and all the publicity plans looked very stable, giving people a low-key and restrained feeling.

It was impossible for a person to suddenly undergo such a 180-degree change for no reason.

Besides President Pei, who else had this magical ability to completely change Meng Chang, who was originally keen on marketing and good at marketing?

Xia Jiang continued to ask: "Can you talk about the 'Domestic Classic Games Collection'? How did you come up with the idea to promote this?"

Yu Yao replied: "Why promote this... I'm not very sure either."

"I only know that although this plan was approved by President Pei, it was originally proposed by Meng-ge."

"Moreover, in order to do a good job with this plan, Meng-ge can be said to have put in a lot of effort. He not only asked about the details of the entire promotional activity one by one and strictly controlled it, but also specially asked Tengda Games for the game demo and repeatedly experienced it."

"Meng-ge is the first to arrive at work and the last to leave every day. When we pass by his workstation, we can see him playing the game demo seriously, obviously to strive for excellence and make the promotional plan more perfect."

"This spirit has deeply moved everyone in our department, and we have all decided to learn from Meng-ge!"

"I think, if it weren't for a true passion, Meng-ge wouldn't be able to do this."

Xia Jiang interjected: "Was Meng Chang a senior player before?"

Yu Yao shook his head: "As far as I know, no. Not only is he not a senior player, he hasn't even played a few games and is completely indifferent to them."

Xia Jiang nodded immediately, understanding everything: "I understand."

She began to record quickly in her notebook.

"If it weren't for meeting President Pei, how could Meng Chang have found his way back?"

"When founding Lengmian Guniang, Meng Chang's marketing was unscrupulous. In order to attract attention and earn popularity, he caused a lot of controversy. And Lengmian Guniang was eventually bankrupt because of Meng Chang's emphasis on marketing rather than management."

"But when working at Tengda, Meng Chang's marketing style has changed drastically, changing from the previous flamboyant and attention-grabbing style to a low-key and restrained one."

"Obviously, this is because the working environment of Tengda has infected him, and it is President Pei's style of doing things that has influenced him!"

"Under this influence, a person who has no interest in games has also begun to care about the development of domestic standalone games and has taken the initiative to promote domestic classic games."

"In order to achieve the effect of publicity, he tried the game demo again and again, just to achieve the realm of perfection..."

"Under President Pei's command, whether Meng Chang can turn over a new leaf is still unknown. But this change is already happening subtly..."

Writing this, Xia Jiang suddenly thought of a question: "You said that Meng Chang has been trying the game demo to do a good job in the promotional plan, do you have any photos of this?"

"If you add photos, the effect will definitely be better."

Yu Yao thought for a moment: "I seem to have taken one before, wait a moment while I find it."

He took out his phone and flipped through the album, and quickly found a picture: it was a picture of Meng Chang's back, he was playing intently in front of the computer screen. As for the game screen on the computer screen, although it was not very clear, you could vaguely see a rough outline.

Although it was taken with a mobile phone, Yu Yao's mobile phone was a flagship model with high-pixel lenses, so the shooting effect was relatively clear.

He added: "Because I had never seen Brother Meng play games before, I thought it was very novel, so I took a picture."

Xia Jiang was very happy: "Great! This is exactly what I want!"

"Adding this picture as an illustration will make this interview perfect!"