Chapter 408 Selling the Broadcasting Rights

March 12th, Monday.

Pei Qian arrived at Tiewei Live and held a meeting with Ma Yang and Chen Yufeng.

So far, Tiewei Live had been officially launched for two weeks, and Pei Qian had been paying close attention to its performance.

Today, Chen Yufeng had called to say that he had something to report. But even if Chen Yufeng hadn't called, Pei Qian would have taken the initiative to come.

Because he realized that things seemed to be gradually getting out of control!

It was one thing for GPL to start rebroadcasting on Tiewei Live. If it were regular live content, it wouldn't be too different from other live platforms. But he never expected that Chen Yufeng had secretly arranged a data analysis applet at some point, and Tiewei Live immediately became a paradise for "professional viewers"!

In addition, the popularity of the ICL League was also steadily increasing, and Pei Qian felt a little uneasy.

He needed to obtain some background data from Chen Yufeng in order to judge the current situation of Tiewei Live and make the next decision.

Old Ma was still very happy. In his opinion, the various data of Tiewei Live were continuously improving, and that was enough.

Chen Yufeng put the data changes of Tiewei Live since its launch on the projection screen and explained them.

It could be clearly seen that on the Saturday of the previous week, the number of online users and the online duration of Tiewei Live had exploded. On the bar graph, the data for Saturday was simply unmatched, soaring straight into the sky!

"President Pei, President Ma, since its launch, Tiewei Live can be said to have developed rapidly, and various data have grown rapidly."

"Although most of the data of other live platforms are confidential, and we have no way to directly compare them, judging from third-party data such as search index and online discussion, Tiewei Live has undoubtedly become one of the top ten live platforms in China in terms of peak popularity, thanks to the two major leagues. Moreover, in the two professional fields of professional knowledge and games, its popularity can even reach the top five!"

Chen Yufeng's face was full of pride. As the direct person in charge of Tiewei Live, he naturally deserved some credit for achieving such results.

But for Pei Qian, this situation was quite serious.

Although the words "top ten" and "top five" didn't seem so dangerous, the market share of live platforms at this stage was different from what Pei Qian remembered seven or eight years later!

Seven or eight years later, the competition among major live platforms had entered the final stage, and only two or three industry giants remained in the entire live industry, and these industry giants were still seeking mergers under the operation of capital.

At that time, the so-called top ten or top five were completely incomparable to the top two or three live platforms. The difference in size was like that between an ant and an elephant.

But in the current situation, the competition among the top live platforms was still fierce. The top five live platforms had not opened up a significant gap, and they were all supported by different capitals, and they were all developing well.

How the final cake in the entire live broadcast field would be divided was still full of suspense.

In this case, the gap between Tiewei Live and other top-ranked live platforms was not insurmountable.

As a live platform that had only been officially launched for two weeks, achieving such popularity and attention could be described as a "miracle."

If Tiewei Live were to open up financing, it was estimated that the thresholds of major investment institutions would be broken, and they would be vying to send money.

Pei Qian saw this prospect, and that's why he felt more and more dangerous!

Chen Yufeng continued, "Of course, Tiewei Live also has many shortcomings. For example, the live broadcasts in the professional fields are all looking for young scholars and lecturers. Although their live broadcast time is fixed, it is not long enough, and the live content of professional knowledge, although the audience is stable, it is difficult to have explosive popularity;"

"Currently, most of the popularity is concentrated on the GPL and ICL leagues. The anchors in other fields are basically generating electricity with love, and they have basically no stickiness to the platform;"

"At present, our exclusive content is still too little, only the ICL League, which means that the platform's popularity fluctuates greatly. When there are GPL and ICL games, there are many viewers, but after the games, all these popularity will dissipate..."

Pei Qian's expression softened slightly.

Well, I said, it can't all be bad news, there must be some good news, right?

It seems that the current problem of Tiewei Live is still on the ICL and GPL leagues.

There are many viewers of these two leagues, so naturally they all concentrate on Tiewei Live. We have to find a way to solve this.

Chen Yufeng continued, "President Pei, President Ma, next is the future development direction of Tiewei Live, and I need you two to make a decision together."

"My idea is that the popularity of the GPL league has been stabilized, and whether we promote it or not, there won't be much difference. And knowledge-based live broadcasts can't be rushed, whether it's the popularity of the anchors or the professional video content, it has to be accumulated slowly."

"So if we want to go further next, we still have to focus on the ICL League."

"Judging from the situation this week, the ICL League has started very smoothly, especially with the opening game of the ICL League, which has brought a lot of popularity to our platform!"

"Longyu Corporation is also sparing no effort to promote the ICL League. How to continue to hype the popularity of Tiewei Live around the ICL League should be the key to the rapid growth of our active viewers!"

"From the current point of view, we have two options: one is to continue to insist on exclusive broadcasting and eat up all the popularity of the ICL League by ourselves; the other is to distribute the rebroadcasting rights of the ICL, on the one hand, we can recover part of the funds, and on the other hand, we can use other platforms to promote the ICL League. However, if we choose the latter, we will definitely not be able to monopolize all the popularity of the ICL League by ourselves, and the happiest one should be Longyu Corporation."

Hearing this, Pei Qian's eyes lit up.

Distribute the rebroadcasting rights?

Can you play like this?

The popularity of the ICL League did make Pei Qian a little frightened, especially knowing that Finger Company and Longyu Corporation would spend a lot of effort to promote the ICL League next, which was even more dangerous.

Although Pei Qian hoped that the ICL League would become popular and put pressure on GOG, so that he could spend more money on GOG in a justified manner, it would still be a little unsatisfactory if Tiewei Live was also brought up.

For Pei Qian, the best result would be that the ICL League became popular, but it did not bring enough popularity to Tiewei Live.

And now, distributing the rebroadcasting rights seems to provide such a possibility!

Selling the rebroadcasting rights to other live platforms, although it will make some money in the short term, the ICL League will no longer be exclusively broadcast, and the popularity will definitely be diverted by other platforms in large quantities, and the popularity of Tiewei Live will decline. At the same time, other platforms will definitely help promote the ICL League together after getting the rebroadcasting rights, coupled with the joint efforts of Finger Company and Longyu Corporation, it will definitely be able to create more popularity than exclusive broadcasting, and it will still be able to support the ICL League...

Sounds like a good choice!

Pei Qian considered for a moment: "If we distribute it, will there be live platforms buying it? What is the attitude of Finger Company and Longyu Corporation?"

Chen Yufeng nodded: "Of course, the persons in charge of ZZ Live, Waiwai Live, and Wolf Fang Live all have the intention to buy it. Longyu Corporation will definitely be more eager to get more platforms to broadcast the ICL League."

Pei Qian couldn't help frowning slightly.

So many platforms are抢啊 (competing).

Then it seems that we can't sell it at a low price? I'm afraid we're going to make a small profit.

But if we can spread the popularity, it doesn't seem to matter if we make a small profit.

If we continue to retain the exclusive broadcasting rights and continue to develop according to the current trend, what if the ICL League gradually becomes popular, and all the popularity is exclusively eaten by Tiewei Live, and then it becomes unstoppable?

Thinking of this, Pei Qian immediately said: "Then distribute the rebroadcasting rights!"

Chen Yufeng was stunned for a moment: "President Pei, are you really selling it? This is the only competitive exclusive content that Tiewei Live currently has!"

Hearing Chen Yufeng say this, Pei Qian's attitude became more firm: "Sell it!"

Chen Yufeng turned to look at Ma Yang, meaning, President Ma, would you also like to express your opinion?

Ma Yang's long face showed a serious expression, and then he asked: "If we sell it... how much can we earn?"

Chen Yufeng was stunned: "Uh... if we calculate it at 12 million per platform, selling it to four platforms would be 48 million. We spent 35 million to buy the exclusive broadcasting rights, so we can earn about 13 million..."

Ma Yang said in surprise: "We can earn so much? Then we must sell it!"

"The key is that we can continue to broadcast the ICL League on our platform after selling it. Isn't this 10 million pure profit?"

Chen Yufeng: "..."

Well, President Ma's thinking is not on the same channel as normal people at all.

Indeed, it seems that no matter whether the rebroadcasting rights are distributed or not, Tiewei Live has already made a profit.

But this kind of profit is based on President Pei's wise decision!

Tiewei Live and Longyu Corporation spent a lot of effort together to push the ICL League up at risk, which can also be regarded as the cost of the effort!

Now distributing the rebroadcasting rights, although we have made money, we have also given up the opportunity to eat alone in the future; and if we don't take this money and insist on exclusive broadcasting, we may earn more in the future.

But looking at President Ma's situation, it is estimated that it is difficult to explain it to him clearly.

Chen Yufeng had no choice. President Pei and President Ma had already agreed, so this matter was settled, and he had to sell it even if he didn't want to.

"Okay, President Pei, then I'll tell Zhao Xuming, and then contact other live platforms to distribute the rebroadcasting rights of the ICL," Chen Yufeng said.

Pei Qian was still a little worried, and added: "Remember, the money is not the first thing in the distribution of rebroadcasting rights, understand?"

Chen Yufeng was stunned for a moment: "Ah? President Pei, then what is the first thing?"

Pei Qian: "Uh... friendship! Sincerity! In short, everything other than money."

Chen Yufeng frowned slightly, thinking about it.

Pei Qian didn't dare to say it too clearly, he could only stop at the point and let Chen Yufeng understand it himself.

He just hoped that this distribution of rebroadcasting rights would allow Chen Yufeng to provide a friendship price to the live platforms, and not sell it too high or earn too much money.