Chapter 302 Misunderstanding

March 8th, Thursday.

The second exhibition match of the iCL League is about to begin.

After today's exhibition match, it can basically be confirmed that there are no problems with the league's various aspects.

The equipment is all debugged, the live broadcast signal is okay. Except for a few rare emergencies, there shouldn't be too many unexpected situations, providing the audience with a relatively stable and good viewing experience.

The iCL League will officially kick off on Saturday.

Zhao Xuming and Eric both didn't go to the iCL League site today, but instead, stayed in their respective offices to work.

There shouldn't be any problems with the venue, so there's no need to keep a constant eye on it.

The problem is the live broadcast.

Zhao Xuming looked at the time. The exhibition match between FV and SUG was about to start, so he took out his phone to check.

From the end of yesterday's match until today, he had been reading the online opinions and getting angrier and angrier.

Most people were being sarcastic, saying that the iCL League wasn't popular, that no one was watching, and that it was a waste of money!

Some people even speculated that President Pei deliberately bought out the iCL League and put it on Tiewei Live for exclusive broadcast, and then deliberately suppressed its popularity in order to let the league die out.

In fact, Zhao Xuming initially thought so too, but after talking to Chen Yufeng on the phone, he felt that he had wronged President Pei.

Because Tiewei Live's standards seemed to be the same for everyone. President Pei was upright and honest, and even in business competition, he was always aboveboard. He wouldn't lie about such a small matter.

It could only be said that the iCL League's real data was indeed a bit shabby, and there was no way to change that.

It had to be said that the negative comments about the iCL League online made Zhao Xuming very upset.

The iCL League had only just started, and now there was already so much negativity. If they couldn't attract more viewers, what would they do in the future?

But he didn't have any good solutions, so he could only wait and see.

Re-entering Tiewei Live, Zhao Xuming glanced at the number of people in the iCL League live broadcast room again.

This time, his eyes lit up.

The number of people in the live broadcast room had reached 59,837!

Last time it was less than 30,000, this time it was close to 60,000. The number had doubled!

Zhao Xuming's embarrassed expression eased slightly.

It had to be said that the FV club still had a lot of traffic. After all, they were a team that had beaten a foreign team and won a world championship not long ago. Just their appearance alone came with the attribute of "doubling the audience."

But…

Sixty thousand people was still shabby!

Compared to those live broadcast platforms with millions of views, a live broadcast room with only 60,000 people was still far behind.

Fortunately, the number was still growing as the match progressed.

Many people hadn't been paying attention to the preparations for the iCL League in real-time. They probably only found out about watching the matches on Tiewei Live after seeing discussions on the forums, so the number of viewers was constantly increasing.

In any case, it was much better than yesterday's match. Zhao Xuming couldn't help but breathe a sigh of relief and felt a little relieved.

But he was still worried about the meager popularity.

Just then, there was a knock on the door.

Zhao Xuming looked up and saw his assistant.

"What's the matter?" Zhao Xuming asked.

The assistant said excitedly, "President Zhao, didn't you ask me to come up with a countermeasure yesterday? I've got one!"

Zhao Xuming was stunned for a moment, and then realized that the so-called "countermeasure" referred to "a countermeasure to solve the problem of too few people in the live broadcast room."

Zhao Xuming was a little surprised. "Tell me about it?"

In fact, he didn't expect his assistant to come up with any reliable countermeasures. He had just said it casually. After all, the contract had already been signed, and there were no similar clauses in it. It was even more impossible to ask Tiewei Live to change the background. President Pei was known for being stubborn.

Now that the assistant said that he had come up with a countermeasure, it was always good to listen to it, regardless of whether it would work or not.

The assistant said confidently, "President Zhao, I really couldn't think of a good way at first, because it's impossible to get Tiewei Live to help us fake data."

"So I thought about it all night, but I couldn't come up with a good solution."

"But just now! I suddenly had a flash of inspiration and realized that we might have misunderstood President Pei's meaning!"

"We should go in the opposite direction!"

"Actually, are numbers like 30,000 and 60,000 embarrassing? It depends on who you compare them to. Compared to the millions of views on other live broadcast platforms, the numbers do look much worse."

"But! We can use this point to our advantage!"

"We can hire an army of internet trolls to publicize online that the popularity of other live broadcast platforms is all inflated, and that those millions and tens of millions of views only have about 30,000 to 50,000 real viewers. The entire live broadcast circle is inflated, and only Tiewei Live doesn't inflate its numbers. And we, like Tiewei Live, are very honest and trustworthy, and will never falsify or deceive the audience!"

Zhao Xuming was stunned for a moment.

This was going in the opposite direction?

It made sense!

Since they couldn't change the data on Tiewei Live, they could just drag all the other live broadcast platforms down with them, right?

Thirty or fifty thousand viewers did seem meager, but if all the viewers accepted the fact that "live broadcast platforms are all inflating their numbers," and made all the viewers feel that those big streamers with millions of views on other live broadcast platforms only had 10,000 or 20,000 real viewers, wouldn't that indirectly prove that the iCL League was very popular?

Moreover, if they dragged other live broadcast platforms down with them, those live broadcast platforms wouldn't be able to fight back.

Because the popularity of those live broadcast platforms was fake in the first place, calculated based on the number of viewers, gifts, and other data. The algorithms were all company secrets and would never be leaked.

If they had the ability, they should announce the real number of viewers on their platforms?

Those live broadcast platforms would definitely not dare to do that.

Because they were different from Tiewei Live. Tiewei Live started with real numbers and had already established that image. The audience had also accepted it. On the other hand, other live broadcast platforms had been using popularity to create illusions. Once they announced the real numbers themselves, no matter how low the numbers were, the audience wouldn't believe them!

For example, if a platform with a streamer who had a million views said that their real number of viewers was 500,000, the audience would definitely not believe it. If they said that their popularity was only 50,000, the audience would laugh at them for falsifying the numbers, and would still not believe it!

Because everyone would only think that live broadcast platforms were habitual liars, and that this number of 50,000 was also inflated, just to make it sound better.

Live broadcast platforms that had always used popularity to replace real numbers and used protocol gifts to replace real gifts had actually lost the trust of the audience.

Most viewers only looked at the numbers for fun and wouldn't take them seriously at all.

Therefore, if they seized on this point and attacked relentlessly, other live broadcast platforms would not be able to fight back or prove themselves!

The best thing was that this was backed by the credibility of Tiewei Live and even Tengda Group!

Tiewei Live was a platform created by President Pei, and all the live broadcast rooms had real data, but the live broadcast platform didn't deliberately tout this point.

Some viewers knew that Tiewei Live showed the real number of viewers, but they didn't publicize it widely, so the influence was not significant.

If Long Yu Corporation spent money on marketing to let more people know that the number of viewers on Tiewei Live was the real number, and that other live broadcast platforms had fake popularity, full of various fraudulent situations…

Wouldn't that prove that the iCL League was actually very popular? The number of viewers looked small only because it was too honest?

It perfectly solved the problem!

Zhao Xuming was very happy. "This is a great idea! Let's do it!"

"Immediately hire an army of internet trolls and find people to stir up trouble online, saying that other live broadcast platforms are seriously falsifying their numbers, and that those big streamers with millions of views actually only have tens of thousands or even fewer viewers, while the number of viewers on Tiewei Live is completely real data!"

"In this way, the number of viewers in the iCL League is not small, but real!"

"Moreover, we can compare yesterday's number of viewers with today's number of viewers to show that the iCL League is constantly attracting new blood and that the entire league's attention is constantly increasing!"

"Hurry up, take advantage of the fact that the FV team is playing a match now and the attention is relatively high, and do it immediately! We must create a hot topic of discussion online before the match ends and launch a discussion on the entire internet after the match!"

The assistant nodded immediately. "Okay, President Zhao, I'll do it right away!"

After the assistant left the office, Zhao Xuming re-entered the live broadcast room of Tiewei Live to check the number of viewers in the iCL League.

The first game between the two sides had already started, and the number of viewers had reached 65,782, and it was still growing!

And this was obviously something that could be used to their advantage.

If it were other live broadcast platforms, because the popularity of the live broadcast room fluctuated too much and there was often fake popularity, viewers would not be able to determine the real number of viewers from the popularity of the live broadcast room.

As for whether the live broadcast was really getting more and more popular, or whether it was a fake image created by the platform?

Viewers couldn't tell the difference.

But Tiewei Live was different, because viewers had already accepted that the data was real and that there was no data fraud. Then, the increase in the number of viewers was a real increase in the number of viewers.

Yesterday it was 30,000, today it was more than 60,000. Didn't that just prove that the iCL League's attention was gradually increasing and its influence was rapidly expanding?

Zhao Xuming couldn't help but sigh. It seemed that he had wronged President Pei!

The real data that President Pei created seemed to make the iCL League lose face, but it was actually a technique of suppressing before promoting!

Showing real data throughout the entire process, so that the iCL League only had more than 30,000 viewers on the first day and was mocked by the entire internet.

But in this way, everyone would know that the data on Tiewei Live was real and not fake.

Then, on the second day, the actual number of viewers directly doubled and continued to grow. Didn't that prove to the viewers that the iCL League's real popularity was definitely not low?

"So that's how it is. President Pei is far-sighted!"

"Sure enough, this is in line with President Pei's consistent marketing methods, unique and unconventional!"

"I really wronged President Pei before. It seems that President Pei sincerely wants to cooperate with us and promote the iCL League well!"

"In that case, we have to make some gestures. We should help Tiewei Live promote their real data more!"

Zhao Xuming was very happy. As the saying goes, reciprocity is key.

It seemed that President Pei sincerely wanted to cooperate. Everything was going well, and the promotion was also very powerful. The only small misunderstanding was the issue of the number of people in the live broadcast room, which had now been resolved.

In that case, they should help President Pei promote Tiewei Live more!

After all, if they promoted Tiewei Live, wouldn't the iCL League also gain popularity?

This was, without a doubt, a win-win situation!