Chapter 11 Qi Yan's Confusion

Seeing Qi Yan's puzzled expression, Rui Yuchen asked, "What's wrong? Is there something you don't understand?"

Qi Yan briefly repeated the contents of the phone call and expressed her confusion about President Pei's arrangement.

"Zhang Yahui was originally in charge of the Cold Noodles Girl food lab. Why isn't President Pei letting him continue to research new dishes for Cold Noodles Girl? Why is he having him continue to set up a stall instead? This... doesn't make sense!"

In Qi Yan's view, this was undoubtedly a step backward.

If the catering industry wants to develop into a large-scale operation, it must follow a standardized, mass-producible model. No matter how good a stall owner's skills are, the number of diners they can satisfy each day is limited. But if you can use that stall owner's recipe to train many chefs and open branches all over the country, the profits generated will be thousands, even tens of thousands, of times higher than before.

And letting these stall owners give up their work in the food lab to set up stalls, although the environment is better and the salary is higher, it doesn't benefit the catering industry of the entire Tengda Group at all, does it?

In the long run, this seems like a shortsighted move, which isn't like something President Pei would do.

Rui Yuchen was silent for a moment. "That's because you don't understand President Pei."

Qi Yan was taken aback. "Huh? What do you mean by that?"

Rui Yuchen explained, "In my opinion, this matter is very much in line with President Pei's style and is very reasonable!"

"Have you realized that you've fallen into the trap of blindly pursuing fast-food and standardized production?"

Qi Yan blinked blankly. "Fast-food and standardized production was Cold Noodles Girl's original positioning, so how can it be a mistake?"

Rui Yuchen explained, "Actually, I didn't realize this problem at first, but after President Pei made this personnel change for Zhang Yahui, I immediately thought of Lazy Delivery and No Name Restaurant, and I understood instantly!"

"High-end catering and fast food have always been complementary. If you want to build a brand with sufficient awareness, the two are indispensable."

"Making these snacks and fast foods accessible will ensure that people all over the country can experience this flavor, but the problem is that as long as it's fast food, the flavor will inevitably be reduced."

"This creates a hidden danger. Perhaps many people will come to eat with great interest, but will be greatly disappointed after eating, thinking that the taste here doesn't meet their requirements."

"Take Lazy Delivery, for example. Its success is certainly inseparable from the new dishes in the food lab, but another very important reason is that its high-end brand 'Shi He' and many of its dishes are related to No Name Restaurant!" (Shi He - Food Harmony)

"Its positioning is 'the affordable version of No Name Restaurant.' In this way, it can not only add 'high-end' attributes to Lazy Delivery's dishes, supporting a premium compared to other fast foods, but also prevent customers from having too high expectations for Lazy Delivery's dishes, but rather treat them with a normal attitude."

"In this way, No Name Restaurant and Lazy Delivery are actually a complementary relationship, satisfying different customer needs."

"And the current situation of 'Cold Noodles Girl' actually lacks a department like No Name Restaurant to cooperate with it."

"I've also watched the documentary 'The Various Aspects of Street Stalls.' It was well-made, but this documentary will also have some negative effects, which is to make the audience have unrealistic expectations for Cold Noodles Girl's new dishes. They will think, since you've made a documentary, the things sold by Cold Noodles Girl should be the same as the things in the documentary, right?"

"But in fact, Cold Noodles Girl is a fast-food brand, so it must be improved on the basis of the original recipe. In order to ensure mass production and standardized production, some features and details will inevitably be lost. Then, when customers really eat it, they will feel that there is a difference from the food in the documentary, and in this way, a psychological gap will appear."

"This will be a hidden danger for Cold Noodles Girl's reputation and actual dining experience."

Qi Yan nodded thoughtfully. "I see... so President Pei is building this snack market in order to play a role similar to that of No Name Restaurant, to bring all the outstanding snack vendors from all over the country to Jingzhou, to create an authentic national snack food city?"

"In this way, the positioning of the snack market and the Cold Noodles Girl stores will be separated, one focusing on authentic flavors, and the other focusing on mass-producible, fast-food flavors."

"In this way, customers will no longer have excessive psychological expectations for Cold Noodles Girl's dishes. For those who pursue the ultimate taste, they should go to the food market, not Cold Noodles Girl."

"This extreme grasp of the customer's mentality is indeed worthy of President Pei!"

Rui Yuchen said, "I think President Pei's intentions are more than that."

"In fact, letting these stall owners be responsible for the food lab is somewhat wasteful. What are the strengths of these stall owners? Is it research? Actually, it's not."

"Their strength lies in exploration, and exploration must be in contact with more customers, and the food must be adjusted in time through customer feedback. Although you can also contact some customers in Cold Noodles Girl's stores, the scope is too narrow after all, and the feedback obtained is insufficient, so their motivation for exploration is also insufficient."

"Over time, the inspiration of these stall owners may dry up, and their value to the food lab will be gone."

"But transferring them to the snack market allows them to continue setting up stalls based on their own interests, and they can communicate with customers from all over the country at close range, constantly adjusting and optimizing the taste of their specialty snacks."

"And these valuable experiences can be fed back to Cold Noodles Girl's food lab in real time, continuously improving the taste of the dishes."

"The advantage of the stall owners is that they are down-to-earth. If they leave the atmosphere of everyday life, their inspiration will dry up immediately; and the advantage of the lab researchers is that they can carry out refined and standardized research. They can determine the best way to make a certain food based on the recipes provided by the stall owners."

"Locking them all in the lab and making them work behind closed doors is actually a very wasteful act."

"And President Pei's actions are actually to separate them, so that the stall owners can continue to set up stalls and draw inspiration from the vast number of diners, and this inspiration can continuously provide the food lab, so it doesn't actually delay the daily research work of the food lab!"

"President Pei chose Zhang Yahui as the person in charge, partly because he himself is a stall owner, so he will definitely be more professional in running the snack market; and partly because he has experience working at Cold Noodles Girl and is familiar with you, so communication and cooperation will be more convenient."

Qi Yan suddenly understood. "I see!"

"I didn't expect that there were so many reasons behind President Pei's simple personnel change."

"Thinking about it this way, although my previous ideas about the food lab were correct in the general direction, they were indeed lacking in consideration in the details. President Pei saw the hidden dangers and problems of the food lab, so he took action to point it out!"

Rui Yuchen smiled slightly. "This is President Pei. Usually, you may feel that he is not very present and is always busy with the work of other departments. But when it comes to a critical moment, he can always grasp the crux of the problem that everyone in the project has overlooked through a magical operation, turning decay into magic!"

Qi Yan asked, "Then what should I do now?"

Rui Yuchen smiled and said, "Of course, completely follow President Pei's personnel arrangement and fully cooperate with Zhang Yahui to make the snack market a success!"

"Of course, you need to emphasize these details to Zhang Yahui again. Because President Pei never likes to say too much when assigning tasks, and Zhang Yahui may not understand the deep meaning of President Pei's arrangement."

"Explain to Zhang Yahui that there will be many opportunities for cooperation between the snack market and Cold Noodles Girl in the future, which will also lay a good foundation for future cooperation."

Qi Yan nodded. "I understand! President Pei has put in so much effort, Zhang Yahui and I must not disappoint his expectations!"

Rui Yuchen couldn't help but nod slightly, it seems that Cold Noodles Girl and Qi Yan are increasingly able to integrate into the big family of Tengda and understand President Pei's way of thinking.

That's really gratifying!

...

In the afternoon, DGE Esports Club.

In the conference room, Chen Yufeng and Zhang Yuan were drinking tea and chatting about the unofficial streaming commentary of the ICL league.

Zhang Yuan is now in charge of Tengda's esports division, but recently the GPL league has been on track, so Zhang Yuan is not so busy anymore. After handing over the work to his subordinates, he often comes to the DGE club to relax and see how the players are training.

Today, Chen Yufeng came to the door to ask Zhang Yuan for a few people to help with the unofficial streaming commentary of the ICL league.

"I'm considering finding the other two commentators from the FV club. I've already said hello to Wu Yue, saying that there are a few suitable candidates."

"What's missing now is a director, three professional OBs, and a commentator in charge of crowd control."

"But these people must have a relatively deep understanding of the IOI game. I don't know if there are any suitable candidates here."

Because Rabbit Tail Live is only responsible for broadcasting and not for the competition site, it doesn't need hosts, photography teams, referee teams, etc.

The director is mainly responsible for coordinating the general direction of the entire broadcast process, while the OB is responsible for ensuring that what happens in the game is presented to the audience in the most perfect state.

Rabbit Tail Live is going to directly enter the game to spectate. On the huge game map, there may be several places where friction and collision are happening at the same time. Three professional OBs, one is the main perspective OB, one is responsible for watching the wonderful shots and replays, and the other is to pay attention to various details in advance and remind the main OB.

This configuration is basically the standard configuration for all event broadcasts. If there is only one OB, some wonderful shots will definitely be missed, which will affect the audience's viewing experience.

Chen Yufeng's goal is to make Rabbit Tail Live's broadcast better than the official ICL league, so he can't be careless on this key issue.

Zhang Yuan nodded. "This shouldn't be a problem. The GPL has a shift system with a lot of people. It shouldn't be difficult to find three OBs who understand IOI. It's even easier to find a commentator in charge of crowd control. You can pick anyone."

Chen Yufeng said happily, "That's great! Actually, we just need to get through the first period of time, and we can recruit our own people later."

Zhang Yuan shook his head. "There's no need for that, it's too wasteful. It's better to have the esports division train and manage these professionals uniformly. You can focus on operating the live broadcast platform."

Chen Yufeng nodded. "Okay, sure!"

According to Chen Yufeng's original idea, he would first "borrow" a few directors, OBs, and commentators from the esports division to support the scene in the early stage. But it's definitely not appropriate to always freeload, and he has to slowly train new people to gradually take over the work of broadcasting the ICL league.

But Zhang Yuan dispelled this idea.

Although broadcasting the ICL league is a matter for Rabbit Tail Live and has nothing to do with Tengda's esports division, it is obviously a serious waste for both sides to have a team of directors for the competition system. Zhang Yuan took over this work, which can save unnecessary expenses and ensure the effect of the unofficial streaming commentary of the ICL league.

Chen Yufeng stood up. "Then I'm sorry for the trouble! I'll book a ticket tonight and go to the FV club to pick two or three reliable professional players to commentate, and strive to arrange the unofficial streaming commentary directly for the Sunday game!"

Zhang Yuan nodded. "Don't worry, I'll find suitable candidates soon, let them adapt to the IOI game, and there will definitely be no problem before Sunday."

Chen Yufeng thanked him again and again, and then prepared to go to the FV club to select two or three professional players with better eloquence recommended by Wu Yue as the commentators for the unofficial streaming of the ICL league.

Originally, it would be difficult to do unofficial streaming commentary by yourself. Both OB and commentators are very professional things. If any details are not done well, it is easy to be rubbed on the ground by the official.

But now, with the strong support of Tengda's esports division and the FV club, Chen Yufeng found that this matter was so simple that it could be done by running errands!

Chen Yufeng couldn't help but sigh, "President Pei is still amazing, planning ahead and doing more with less!"

"If he hadn't laid out the GPL league and invested in the FV club early on, how could it be so smooth now?"

"Sure enough, the height of standing determines the vision, and the vision determines success or failure! President Pei stands too high, it is difficult not to succeed!"