Qing Shan Qu Zui
Chapter 770 Buying an IOI Bottom-Tier Team
December 5th, Monday.
Pei Qian arrived at the company as usual, reading the weekly reports sent by various departments while waiting for the heads to report their work.
Before long, there was a knock on the door. Pei Qian looked up and saw He Desheng.
"President Pei, I'm here to report on the new round of investment for Dream Chasing Venture Capital."
Pei Qian continued flipping through the weekly reports. "Mm, go ahead."
He Desheng reported truthfully, "President Pei, the shares of those two profitable companies have been negotiated and sold! We made a total of over two million, which isn't much, but it's earned us a great reputation!"
"The shareholders of those two companies all say that Tenda is like a timely rain, offering help in their hour of need, and then waving goodbye without taking anything after the company sees the light. This kind of magnanimity is truly touching!"
"Compared to other investment institutions that only have money on their minds, Tenda's investment has left a deep impression on them. I believe that soon, more companies will know that Dream Chasing Venture Capital is truly a company that invests in dreams!"
Pei Qian couldn't help but look stunned, his lips twitching slightly. "Two million?"
They made that much in a single transaction?
Two million might seem like nothing compared to the current investment amount, but the investment in these two companies was also small!
The total investment in these two companies was less than three million, and they almost doubled it with a single transaction?
He Desheng nodded. "Yes, President Pei. Companies that can achieve profitability in such a short period of time are definitely sought-after by other investors. With everyone clamoring for them, the price naturally goes up!"
"What, is President Pei not satisfied with this price? We could definitely earn more if we continue to hold it for a while, but…"
Pei Qian raised his hand, signaling him to stop, and then silently took a sip of tea, calming his mood.
"This price is within my expectations." In order not to mislead He Desheng, Pei Qian could only say this.
But looking at it from another angle, it's okay.
Fortunately, they bought it early. If they sold it later, wouldn't they have earned even more?
As the saying goes, a short pain is better than a long one. Now, the shares of the two companies have only sold for a little over two million, which is already a very acceptable result.
He Desheng continued to report, "President Pei, we also followed your instructions to reinvest in those companies that showed no possibility of making a profit. The bosses and employees of these companies are all very encouraged and said that they will definitely do their best to achieve profitability as soon as possible and live up to your expectations!"
Pei Qian silently scoffed in his heart.
He Desheng continued, "And then there's Cold Noodles Girl."
"After receiving the follow-up investment of six million, Meng Chang didn't disclose any information to the outside world according to the investment agreement. No one should know that we reinvested in Cold Noodles Girl."
"However, Meng Chang increased the intensity of his cash-burning marketing this weekend."
"He announced that he would open a second Cold Noodles Girl branch and continue to carry out a series of promotional activities, including buying an advertising placement in a movie;"
"Some online and television programs have reported on Cold Noodles Girl, praising this new business model as 'a perfect combination of tradition and modernity, catering and the Internet;'"
"Also, Meng Chang spent hundreds of thousands to rent a venue for a thousand people, to conduct more than a dozen high-intensity business speeches, aimed at students, young people, and entrepreneurs, to share his experiences in creating the Cold Noodles Girl brand with everyone…"
Pei Qian, who had been looking down and flipping through the weekly reports from various departments, couldn't help but look up when he heard this.
Huh?
This guy is quite capable.
Give him how much, he spends how much?
Although Cold Noodles Girl was also marketing and burning money before, the speed of burning money wasn't very fast. After getting six million, he immediately sped up the rate of burning money?
Pei Qian thought for a moment and asked, "What's the reaction?"
He Desheng said, "The reaction is very strong!"
"Because Cold Noodles Girl had already gained some popularity and attention through Internet marketing and was considered a red-hot catering brand, the popularity has further increased after increasing investment."
"The comprehensive upgrade of marketing activities, including reports from many TV and online programs, has greatly improved the brand image of Cold Noodles Girl in the minds of ordinary consumers."
"Originally, many people thought that this was just a business that made roasted cold noodles and snacks, but after the online programs and TV stations introduced the business model, everyone realized that 'Cold Noodles Girl' is very trendy and popular, and naturally they have the urge to learn more."
"Moreover, Meng Chang fully utilizes his eloquence. These speeches will definitely attract widespread attention. More and more people regard Meng Chang as a 'business mentor', so everyone's awareness and trust in the 'Cold Noodles Girl' brand will naturally increase significantly."
This is the so-called, if the product isn't good enough, make up for it with marketing.
What Meng Chang is doing now can be summarized as marketing, but it is aimed at several different aspects.
Opening stores, buying trending searches, buying advertising placements, etc., are all continuing to expand popularity; letting online programs and TV stations report on it is using these news programs to endorse the brand, making more consumers trust "Cold Noodles Girl" more; as for giving speeches, it is to bind himself and the Cold Noodles Girl brand together.
It has to be said that Meng Chang's thinking is different from ordinary people.
The general idea is to first create a successful company, and then package yourself as a successful entrepreneur.
But Meng Chang's idea is to package himself as a successful entrepreneur first, so his company will naturally be seen as a successful company.
Meng Chang has very good eloquence. He even fooled the investors, let alone ordinary viewers. When the time comes, he will give several speeches in a row, upload the videos to the Internet, buy a trending search, and it will definitely attract a lot of people's attention, regarding him as a genius with business acumen.
Then, the project of a business genius must be a reliable project!
Ordinary customers rush to eat, discuss, and provide popularity, and investors rush to invest money, and Meng Chang's goal will be achieved.
Of course, there is another very important reason why Meng Chang is accelerating the rate of burning money: he wants to give other investors some hints.
President Pei's investment agreement did stipulate that the source of this funding cannot be disclosed to the outside world.
And Meng Chang's current behavior is to convey information to other investors without revealing the source.
Suddenly speeding up the rate of burning money and spending money lavishly will definitely attract the attention of other investors.
The original money was almost burned out, but Meng Chang suddenly sped up the rate of burning money. Where did this money come from?
Someone else must have reinvested, and they invested a lot of money, otherwise Meng Chang wouldn't be so relieved to spend it so crazily!
As a result, other investors who are still waiting and watching will guess who is making this big investment, and at the same time, they will definitely make concessions on the investment conditions and relax their requirements to provide Meng Chang with more funds.
Of course, Pei Qian doesn't know any of these twists and turns.
Pei Qian's expression is very serious, simply because he is very worried about the popularity that Meng Chang has burned out.
This Meng Chang is simply a super popularity-creating machine. His ability to spend money to buy popularity is truly top-notch.
Sometimes popularity can also be converted into money, and Pei Qian has suffered a lot in this regard.
This Meng Chang is really capable of causing trouble. Wouldn't it be perfect if the noise he made was a little smaller?
He still has to keep an eye on him and can't relax his vigilance!
Pei Qian said, "Keep a close eye on Cold Noodles Girl, and tell me as soon as possible if there are any problems."
He Desheng nodded. "Okay, President Pei!"
After briefly reporting on the situation of other companies invested in, He Desheng turned and left.
Pei Qian continued to flip through the weekly reports of various departments aimlessly.
Suddenly, his hand stopped, and a message caught his attention.
"Various domestic clubs are reorganizing the teams in the IOI division?"
"...Why is it a reorganization? Where are their original team members?"
In the weekly report submitted by Shang Yang Games, Lin Wan clearly wrote about the actions of IOI's domestic server. One of the key information was that Finger Company and Long Yu Group are preparing for the IOI World Championship qualifier in China. Each club must select three teams to participate in the World Championship through the competition.
Several clubs, led by SUG, are currently in contact, poaching each other's more outstanding IOI players, wanting to fight for the IOI World Finals.
Of course, Pei Qian supported these clubs' behavior with both hands.
You want to play in the IOI World Finals and add popularity to IOI, which is a good thing.
Anyway, as long as it is an act that can increase the popularity of GOG's competitor IOI, then President Pei will definitely support it with both hands.
But Pei Qian really can't help with this matter. Now his identity is special. He can't spend his own money to buy water armies and cheer for IOI, right?
Suddenly, Pei Qian had a flash of inspiration.
"I really can't help, but I can also buy an IOI team!"
"Buy a bottom team and keep it. This year's IOI Global Finals will definitely not make it, and seeing how IOI pees, the league is probably hopeless. That is to say, there will be no attention or popularity at all!"
"I raise an IOI team, and the treatment is full. Isn't it just burning money?"
"There will be no popularity or attention. It's a stable loss-making business, perfect!"
Pei Qian suddenly felt energetic, the more he thought about it, the more he felt it was promising!
DGE Club only has one division, GOG, but GOG is becoming more and more popular, and DGE Club started early, so the popularity is high and it can't lose money no matter what.
But at this juncture, buying a bottom-ranked IOI team will definitely bleed money, right?
The only risk may be that this team wins the qualifier and makes it to the global finals.
But the strength of the players cannot be improved within a week or two. How could a bottom-ranked team win the qualifier?
No matter how you think about it, it's impossible.
So, Pei Qian immediately called Zhang Yuan.
"Book a high-speed rail ticket and come with me to the magic city!"